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{{Short description|Indian business executive}}
{{Orphan|date=April 2026}}
{{Infobox officeholder
| name = Jayen Mehta
| image =
| caption =
| office = [[Managing director|Managing Director]] of [[Gujarat Co-operative Milk Marketing Federation Ltd.|Gujarat Co-operative Milk Marketing Federation]]
| term_start = January 2023
| term_end =
| predecessor = RS Sodhi
| successor = Incumbent
| office2 = [[Chief operating officer]] of [[Gujarat Co-operative Milk Marketing Federation Ltd.|GCMMF]]
| term_start2 = February 2022
| term_end2 = January 2023
| predecessor2 =
| successor2 =
| birth_name =
| birth_date = 
| birth_place =
| resting_place_coordinates =
| citizenship =
| spouse =
| education = [[Bachelor of Business Administration|BBA]], [[Risk management|PGDRM]]
| alma_mater = [[Sardar Patel University]]<br>[[Institute of Rural Management Anand]]
| occupation =
}}

'''Jayen Mehta''' is an Indian [[business executive]]. He serves as the managing director at the [[Gujarat Co-operative Milk Marketing Federation Ltd.|Gujarat Co-operative Milk Marketing Federation Ltd]] (GCMMF),<ref>{{cite web |title=Jayen Mehta appointed managing director of Amul for five-year term - CNBC TV18 |url=https://www.cnbctv18.com/business/companies/jayen-mehta-appointed-managing-director-of-amul-for-five-year-term-19521119.htm |website=CNBCTV18 |language=en |date=8 December 2024}}</ref> the largest food product marketing organization in India and a [[cooperative society]], known for its brand [[Amul]].<ref name="financialexpress">{{cite news |last1=Pinto |first1=Viveat Susan |title=Under Jayen Mehta, Amul eyes next billion dollars from nutritional products |url=https://www.financialexpress.com/industry/under-jayen-mehta-amul-eyes-next-billion-dollars-from-nutritional-products/3043046/ |publisher=[[The Financial Express (India)]] |date=April 12, 2023}}</ref><ref>{{cite news |title=Who is Jayenbhai Mehta - man who replaced Amul MD RS Sodhi? |url=https://www.timesnownews.com/business-economy/companies/who-is-jayen-mehta-man-who-replaced-amul-md-rs-sodhi-article-96874029 |publisher=[[Times Now]] |date=January 10, 2023}}</ref> Prior to this, Mehta held the position of Chief Operating Officer of [[Amul]].<ref name="timesofindia">{{cite news |last1=Rupera |first1=Prashant |title=Jayen Mehta promoted as GCMMF's COO |url=https://timesofindia.indiatimes.com/city/vadodara/jayen-mehta-promoted-as-gcmmfs-coo/articleshow/89416781.cms |publisher=[[The Times of India]] |date=February 8, 2022}}</ref> He also serves as the Chairman of Sahakar Taxi Cooperative Limited, which runs the government-backed [[Bharat Taxi]] service.<ref name=bharattaxi/>

''[[Businessworld]]'' magazine named him in the list of Influential Marketing Leaders of India 2021<ref name="businessworld"/> and was also included in the 'Powerful Influencer 2020' list by ''[[India TV]]''.<ref name="adgully"/>

== Early life and education ==
Mehta completed his [[Bachelor of Business Administration]] in [[Marketing]] from BJ Vanijya Mahavidyalaya in Gujarat in 1989. He is a gold medalist from [[Sardar Patel University]]. He did his post-graduation at the [[Institute of Rural Management Anand]] (IRMA) in Gujarat.<ref>{{cite news |title=Jayen Mehta: 5 things to know about Amul's new MD |url=https://www.moneycontrol.com/news/trends/jayen-mehta-5-things-to-know-about-amuls-new-md-9835781.html |publisher=[[Moneycontrol]] |date=January 10, 2023}}</ref>

== Career ==
He has been associated with Amul since 1991, where he held various positions such as brand manager, group product manager, and general manager.<ref name="dnaidnia"/>

Mehta also served as the in-charge Managing Director of [[Amul|Amul Dairy]] in [[Anand, Gujarat]] for a brief period from April 2018 to September 2018. Mehta served as the Chief General Manager of GCMMF.<ref name="dnaidnia"/>

In February 2022, he was appointed as the Chief Operating Officer of [[Gujarat Co-operative Milk Marketing Federation Ltd.|GCMMF]].<ref name="timesofindia"/> He also serves as the GCMMF nominee on the boards of Mehsana, Sabarkantha, Banaskantha, Panchmahal, and Valsad milk unions.<ref name="timesofindia"/> He was made the managing director of [[Amul]] in January 2023, succeeding RS Sodhi.<ref name="dnaidnia">{{cite news |title=Meet Jayen Mehta, man who succeeded RS Sodhi as Amul MD, know his educational qualification, hobbies and more |url=https://www.dnaindia.com/business/report-meet-jayen-mehta-man-who-succeeded-rs-sodhi-as-amul-md-know-his-educational-qualification-hobbies-and-more-3015940 |publisher=[[DNA India]] |date=January 10, 2023}}</ref> He received a five-year extension as Managing Director of Amul in December 2024.<ref>{{Cite web |title=Amul's MD Jayen Mehta gets an extension of tenure for 5 years |url=https://www.moneycontrol.com/news/business/companies/amul-s-md-jayen-mehta-gets-an-extension-of-tenure-for-5-years-12885546.html |website=Moneycontrol |date=October 8, 2024}}</ref>

Mehta is credited with transforming Amul from a largely traditional company into a marketing-focused organization and expanding its presence across India as well as in the [[United States]] and [[Europe]]. He also directed the modernization of Amul's legacy supply chain, implementing a [[Hub and spoke distribution model|hub-and-spoke distribution model]] to ensure the nationwide availability of the brand's complete product line.<ref name="0:1"/>

Mehta is a member of the Standing Committee on Marketing for the International Dairy Federation (IDF).<ref>{{cite web |title=Jayen Mehta Comes On Board IDF Marketing Committee |url=https://www.facebook.com/amul.coop/photos/a.10150249944859446/10160090134854446/?type=3 |publisher=[[Amul]] |date=May 25, 2022}}</ref> He is a member of the [[Confederation of Indian Industry]]' Committee on [[International trade policy|International Trade Policy]] and has served on the Global Dairy Trade Events Oversight Board.<ref name=Campaign/>

In 2025, he joined the board of the Global Dairy Platform<ref>{{cite news |title=Amul to Join GDP Board of Directors |url=https://globaldairyplatform.com/news-posts/amul-to-join-gdp-board-of-directors/ |work=Global Dairy Platform |date=25 February 2025}}</ref> and was appointed to the Circle of Cooperative and Mutual Leaders (CM50), a leadership forum under the [[International Cooperative Alliance]].<ref>{{cite web |title=Dr. Jayen Mehta |url=https://cm50.coop/members/dr-jayen-mehta |publisher=[[International Cooperative Alliance]] |date=2025}}</ref>

In September 2025, Jayen Mehta was nominated to the board of the [[India Brand Equity Foundation]], a trust of the [[Ministry of Commerce and Industry (India)|Department of Commerce]] to promote '[[Brand India]]' globally.<ref>{{cite news |title=GCMMF chief Jayen Mehta nominated to IBEF |url=https://www.thehindubusinessline.com/news/gcmmf-chief-jayen-mehta-nominated-to-ibef/article70106267.ece |publisher=[[The Hindu Business Line]] |date=September 28, 2025}}</ref> He was elected Chairman of Bharat Taxi (Sahakar Taxi Cooperative Limited), a cooperative [[ride-hailing]] services, in October 2025.<ref name=bharattaxi>{{cite news |last1=Gupta |first1=Rohit |title=Bharat Taxi elects Amul's Mehta Chairman, NCDC's Gupta Vice Chairman |url=https://www.indiancooperative.com/from-states/bharat-taxi-elects-amuls-mehta-chairman-ncdcs-gupta-vice-chairman/ |date=October 17, 2025}}</ref>

== Awards and recognition ==
In 2021, he was named among India's Most Influential Marketing Leaders by ''[[BW Businessworld]]'' magazine.<ref name="businessworld">{{cite news |title=The Debut Edition of 'BW Top 50 Marketers 2021' Underlines the Rise Of Women Marketing Leaders |url=http://everythingexperiential.businessworld.in/article/The-Debut-Edition-of-BW-Top-50-Marketers-2021-Underlines-the-Rise-Of-Women-Marketing-Leaders/22-02-2021-380415/ |publisher=[[Business World]] |date=February 22, 2021}}</ref> He was also honored with the Marketer of the Year - FMCG Food award by the India Chapter of the [[International Advertising Association]] (IAA).<ref>{{cite news |title=IAA Leadership Awards 2021 |url=https://www.campaignindia.in/article/iaa-leadership-awards-2021-bobby-pawar-nandini-dias-win-creative-media-honours-rs-sodhi-bags-business-leader-of-the-year/472829 |publisher=Campaign India |date=September 25, 2021}}</ref>

In 2021, Jayen Mehta was awarded the Best CMO Award by Pitch and Exchange4Media.<ref>{{cite news |title=Pitch CMO Awards 2021: Game changers of marketing awarded for creative, collaborative work |url=https://www.exchange4media.com/marketing-news/pitch-cmo-awards-2021-game-changers-of-marketing-awarded-for-creative-collaborative-work-111832.html |publisher=Exchange4media |date=March 24, 2021}}</ref> He was also included in the CMO Super 30 Honor Roll by the [[Internet and Mobile Association of India]] (IAMAI) in 2020.<ref>{{cite news |title=IAMAI felicitates India's top 30 credible and innovative marketing leaders |url=https://mediabrief.com/iamai-felicitates-indias-top-30-marketing-leaders/ |publisher=Media Brief |date=December 18, 2020}}</ref>
He has been listed in [[India TV]]'s “Powerful Influencer 2020” list.<ref name="adgully">{{cite news |title=Powerful Influencer 2020 |url=https://www.adgully.com/powerful-influencer-2020/#page=166 |agency=[[India TV]] |publisher=Adgully |date=2020 |page=167}}</ref> In 2018, he received the Marketing Man of the Year Award from the Ahmedabad Management Association.<ref name="adgully"/>

In August 2023, the Indian chapter of the [[International Advertising Association]] (IAA) recognized him as the Marketer of the Year in the FMCG Food category.<ref>{{cite news |title=IAA Leadership Awards 2023: Full List of Winners |url=https://www.freepressjournal.in/press-release/iaa-leadership-awards-2023-full-list-of-winners |publisher=[[The Free Press Journal]] |date=11 August 2023}}</ref> [[The Hindu Business Line]] awarded him the 2023 Iconic Changemaker Award.<ref>{{cite news |last1=Mishra|first1=Prabhudatta|title=bl Changemaker. After dairy success, Amul on path to secure green energy for India |url=https://www.thehindubusinessline.com/blchangemakers/after-dairy-success-amul-on-path-to-secure-green-energy-for-india/article67494890.ece |publisher=[[Business Line]] |date=4 November 2023}}</ref>

He was included in [[Campaign (magazine)|Campaign Asia]]'s "Asia Pacific Power List" in 2024<ref name=Campaign>{{cite news |title=Asia-Pacific Power List 2024: Jayen Mehta, Amul |url=https://www.campaignasia.com/article/asia-pacific-power-list-2024-jayen-mehta-amul/495983 |publisher=[[Campaign (magazine)|Campaign Asia]] |date=May 16, 2024}}</ref> and 2025,<ref name="0:1">{{cite news |title=Asia-Pacific Power List 2025: Jayen Mehta, Amul |url=https://www.campaignasia.com/article/asia-pacific-power-list-2025-jayen-mehta-amul/502712 |publisher=[[Campaign (magazine)|Campaign Asia]] |date=July 28, 2025}}</ref> which profiles influential marketers in the region. In 2025, the [[International Advertising Association]] India Chapter named Mehta 'IAA Leader of the Year' in the [[FMCG]] segment at the IAA Leadership Awards.<ref>{{cite news |title=Leadership Awards 2025 |url=https://iaaindiachapter.org/news/leadership-awards-2025/ |publisher=[[International Advertising Association]] |date=2025}}</ref>

== See also ==
* [[Verghese Kurien]]
* [[Harichand Megha Dalaya]]

== References ==
{{reflist}}

{{DEFAULTSORT:Mehta, Jayen}}
[[Category:Indian business executives]]
[[Category:Indian cooperative organisers]]
[[Category:Indian chief executives]]
[[Category:Indian corporate directors]]
[[Category:Businesspeople from Gujarat]]
[[Category:Living people]]
[[Category:Year of birth missing (living people)]]
[[Category:Gujarati businesspeople]]

Jayen Mehta - Revision history

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