->BrownHairedGirl: +Category:Food and drink companies established in 1976; +Category:Indian companies established in 1976 using HotCat

2021-04-13T20:37:03Z

+Category:Food and drink companies established in 1976; +Category:Indian companies established in 1976 using HotCat

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{{Use dmy dates|date=January 2019}}
{{Use Indian English|date=January 2019}}
{{Infobox company
| name = Jasuben Pizza
| logo =
| caption =
| type =
| traded_as =
| slogan =
| foundation = 1975
| location = [[Ahmedabad]], [[Gujarat]], [[India]]
| area_served = Ahmedabad
| key_people = Jasuben, Andarben, Joravar Singh Rajput
| industry = [[Restaurants]]
| products = [[Pizza]], [[Vada pav]] [[Hotdog]]s
| revenue =
| num_employees =
| homepage =
|}}
'''Jasuben Pizza''' is a [[pizza parlor]] in [[Ahmedabad]], a city in [[Gujarat]], a state in Western [[India]]. It is located in the [[Law garden]] area and was opened by a woman named ''Jasuben Shah'' <ref name=IE>{{cite news|title=The women Modi extolled, and one he did not|url=http://www.indianexpress.com/news/the-women-modi-extolled-and-one-he-did-not/1099552/|accessdate=8 April 2013|newspaper=Indian Express|date=8 April 2013}}</ref> (''ben'' is an honorific title given to women in [[Gujarati language|Gujarati]]) after she got married and migrated from [[Pune]] to [[Ahmedabad]] in 1976.<ref name=wsj>{{cite news|last=Shah|first=Shreya|title=Gujarat Pizza Joint has a moment of fame|url=https://blogs.wsj.com/indiarealtime/2013/04/08/gujarat-pizza-joint-has-moment-of-fame/|accessdate=8 April 2013|newspaper=Wall Street Journal|date=8 April 2013}}</ref> After the business became a success, she and her family expanded to six branches in the city. Although ''Jasuben'' herself moved back to Pune in the 90s, her business partner Joravar Singh Rajput still runs the business in Ahmedabad.<ref name=ndtv>{{cite news|last=Bhan|first=Rohit|title=Jasuben and her pizza get big endorsement from Narendra Modi|url=http://www.ndtv.com/article/india/jasuben-and-her-pizza-get-big-endorsement-from-narendra-modi-351453|accessdate=8 April 2013|newspaper=NDTV|date=8 April 2013}}</ref> A lot of media attention came in 2013 after Gujarat's [[Chief Minister]], [[Narendra Modi]] called it a prime example of female entrepreneurship in his speech at [[FICCI]].<ref name=db>{{cite news|title=Jasuben ka pizza: Narendra Modi takes a jibe at Rahul Gandhi, media|url=http://daily.bhaskar.com/article/NAT-TOP-jasuben-ka-pizza-modi-take-a-jibe-at-rahul-gandhi-media-4229688-NOR.html|accessdate=8 April 2013|newspaper=Daily Bhaskar|date=8 April 2013}}</ref>

==History==
It is reported that ''Jasuben'' started this business in 1990s with a couple named ''Andarben'' and Jorawar Singh Rajput. After they started making pizzas, Jasuben moved back to Pune where she lived earlier but Andarben continued to run the business. It was Andarben who later developed a "secret recipe" of the sauce that is still used in their pizzas. It is also reported that at a point in time they were presumably selling more pizzas than [[Pizza Hut]] and [[Domino's Pizza]] combined within the city.<ref name=et>{{cite news|last=Ghosh|first=Partha|title=Jasuben Pizza: Success story of Gujarati enterprise?|url=http://economictimes.indiatimes.com/news/emerging-businesses/entrepreneurs/jasuben-pizza-success-story-of-gujarati-enterprise/articleshow/19445412.cms|accessdate=8 April 2013|newspaper=Economic Times|date=8 April 2013}}</ref>

==Pizza==
The type of pizza served is an Indianized version of the original Italian one. It has been adapted to Gujarati taste. The version served at Jasuben's uses ''[[Mainda Flour]]'', a thin crisp Indian bread as base and is laced with [[Sweet tomato puree]], finely chopped [[onions]] and [[capsicum]], covered with abundant amounts of local cheese and seasoned with black pepper. The oven used at their different branches was also designed and customized by Andarben and manufactured locally so that pizzas could be stacked on top of each other.<ref name=et /> The pizzeria sells 20,000 pizzas daily with each piece priced at {{INR Convert|70}}.<ref name=IE />

==References==
{{Reflist}}

[[Category:1976 establishments in Gujarat]]
[[Category:Companies based in Ahmedabad]]
[[Category:Pizzerias]]
[[Category:Food and drink companies established in 1976]]
[[Category:Indian companies established in 1976]]

Jasuben Pizza - Revision history

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