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{{Use Indian English|date=May 2015}}
{{Use dmy dates|date=May 2015}}
{{Infobox television
| name = Jassi Jaissi Koi Nahin
| image = Mona Singh as in Jassi Jaissi Koi Nahin.jpg
| caption =
| picture_format = [[480i]]
| runtime = 22 minutes
| creator =
| director = [[Tony Singh (director)|Tony Singh]]
| music = [[Abhijeet Hegdepatil KK]]
| starring = [[Jassi Jaissi Koi Nahin#Cast|see below]]
| opentheme = ''Jassi Jaissi Koi Nahin'' by [[Shaan (singer)|Shaan]]
| country = India
| network = [[Sony Entertainment Television]]<br />For Sony<br />Monika Sherdill<br />Manav Dhanda
| company = [[DJ's a Creative Unit]]
| first_aired = {{Start date|2003|9|1}}
| last_aired = {{End date|2006|5|4}}
| num_seasons = 1
| num_episodes = 548
| website = http://www.sonyliv.com/details/show/4682377880001/Jassi-Jaissi-Koi-Nahin
}}

'''''Jassi Jaissi Koi Nahin''''' ({{translation|There is no-one like Jassi}}) is an [[Indian soap opera]] which aired on [[Sony Entertainment Television]] from 1 September 2003 to 4 May 2006.<ref>{{Cite web |url=http://www.jerriblank.com/betty/india.html |title=Ugly is the New Beautiful: India's "Jassi Jaissi Koi Nahin" |last=IV |first=Antonio Lopes Lagarto |website=www.jerriblank.com |access-date=2018-02-25}}</ref> The series was an Indian-themed version of the Colombian drama ''[[Yo soy Betty, la fea]]''.<ref>{{Cite news |url=http://www.tribuneindia.com/2008/20080608/spectrum/tv.htm |title=Television: Dream duo |date=8 June 2008 |work=[[The Tribune (Chandigarh)|The Tribune]]}}</ref>

== Plot ==
Based largely on the show, ''[[Yo soy Betty, la fea]]'', the show follows the life of Jasmeet Walia known as Jassi ([[Mona Singh]]) who is a plain-looking young woman from a middle-class family in [[Mumbai]]. Jassi is a sincere worker and has been working to support her family. She is naive but intelligent. She has always been supported and encouraged by her father, grandmother (Bebe), and her close friend Nandu ([[Gaurav Gera]]) but she has faced rejection largely from society simply because of her looks. Jassi somehow lands her dream job at Gulmohur, a big fashion empire. She is appointed as the secretary to Armaan Suri ([[Apurva Agnihotri]]) and after a rough start soon becomes indispensable at work. She falls in love with Armaan but keeps her feelings to herself.

The show follows how Jassi becomes successful at Gulmohur but must face difficulties and trouble created by several people unhappy with her success, one of whom is Armaan's arrogant girlfriend Mallika ([[Rakshanda Khan]]). She is forced to disappear when things get too murky and is saved by businessman Purab Mehra ([[Samir Soni]]) who eventually becomes responsible for Jassi's makeover so she can hide her real identity and avenge the wrongs done to her and her family. Meanwhile, Armaan falls in love with Jassi, and while mourning her disappearance, is inexplicably attracted to her alter ego Jessica Bedi.

In the end, Armaan and Jassi unite and gain control of Gulmohur.

== Cast ==
* [[Mona Singh]] as Jasmeet Walia (Jassi) / Jessica Bedi / Neha Shastri / Jasmeet Armaan Suri Vedika’s Adoptive Mother
* [[Apurva Agnihotri]] as Armaan Suri, the heir to the Gulmohar business empire who starts out as a rich and arrogant businessman Vedika’s Adoptive Father
* [[Rakshanda Khan]] as Mallika Seth, fashionista and Armaan's girlfriend from a well to do business family; main antagonist (Dead)
* [[Parmeet Sethi]] as Raj Malhotra, Armaan's best friend and confidante
* [[Gaurav Gera]] as Nandan Verma (Nandu), Jassi's best friend
* [[Jayati Bhatia]] as Bindiya, Jassi's friend
* [[Pushtiie Shakti]] as Maithili, Jassi's friend
* Shabnam Sayed as Maria, Jassi's friend
* [[Uttara Baokar]] as Jassi's grandmother who she fondly calls Bebe
* [[Virendra Saxena]] as Balwant Walia (Billoo), Jassi's father who has always encouraged her
* Surinder Kaur as Amrit Walia, Jassi's mother
* [[Amar Talwar]] as Purushottam Suri, Armaan's father
* Mahru Sheikh as Ila Suri, Armaan's mother
* [[Karan Oberoi]] as Raghav Oberoi (Dead)
* [[Samir Soni]] as Purab Mehra, a successful businessman who helps Jassi overcome her fears and knows her identity all along (Dead)
* [[Vikas Bhalla]] as Chiranjeev (CJ) Oberoi
* [[Neena Gupta]] as Nandini
* [[Manini Mishra]] as Pari Kapadia, Mallika's best friend
* Zain Khan as Rohan
* Vinay Jain as Aryan Seth, Mallika's brother and Armaan's nemesis who will go to any lengths to get control of the Gulmohar empire Vedika’s Father (Dead)
* [[Rajesh Khera]] as Maddy, Gulmohar's fashion designer
* Trishala as Jassi's friend
* [[Rakhee Tandon (actress)|Rakhee Tandon]] as Anjali (Angel) Suri, Armaan's sister
* [[Aman Verma (actor)|Aman Verma]] as Advocate Thakral
* [[Sakshi Tanwar]] as Advocate Indira Bhargav
* [[Rohit Bakshi (actor)|Rohit Bakshi]] as Rahul
* [[Shilpa Saklani]] as Vidhi Vedika’s Mother
* Chinky Jaiswal as Vedika Aryan & Vidhi’s Daughter / Jassi & Armaan’s Adoptive Daughter
* Nitin Arora as Detective
* [[Navneet Nishan]] as Hansmukhi
* [[Gauri Pradhan Tejwani]] as Gauri Pradhan
* [[Sandhya Mridul]] as Yaana
* Sandhya Shetty as Kareena Modi
* Vikram Sahu as Dhanraj
* [[Shweta Kawatra]] as Meenakshi
* Niyati Joshi as Jyoti (Jo) Khatri
* Pooja Ghai Rawal as Riya
* Pubali Sanyal as Jassi's friend
* [[Uday Tikekar]] as Father Rodricks
* [[Sanjay Batra]] as Public Prosecutor
* [[Kanwaljit Singh (actor)|Kanwaljit Singh]] as Shiv Pratap Oberoi
* [[Shubhavi Choksey]] as Meera Oberoi
* [[Salil Acharya]] as Armaan's cousin
* [[Kishori Shahane]] as Doctor
* [[Ketki Dave]] as Vrinda Khatri
* [[Rajesh Khattar]] as Parvatlal Singh
* [[Apara Mehta]] as Naseem Aapa
* [[Sanjay Batra]] as Advocate Rajkumar Jha
* [[Neeru Bajwa]] as Neha Shastri
* [[Anupama Verma]] as Sheetal Ambuja
* [[Neena Gupta]] as Nandini
* [[Shweta Salve]] as Arundhati Roy
* Raman Trikha as Lucky

===Guest appearances===
* [[Saif Ali Khan]] as Karan Kapoor: To promote his film ''[[Hum Tum]]''<ref>{{Cite web|title=TV promotes products, NGOs and B'wood|url=https://m.timesofindia.com/city/mumbai/TV-promotes-products-NGOs-and-Bwood/articleshow/696496.cms|website=The Times of India}}</ref> (On May 2004)

== Development ==
Jassi Jaisi Koi Nahi is also known for its remarkable campaigning and marketing done by the channel to attract a huge audience before its launch. The main protagonist 'Jasmeet Walia' was hidden completely from the audience in promotions although the campaigning was targeted totally on the character's uniqueness. This generated a lot of curiosity among its audience to know about the character. This was perhaps the first an Indian Television Channel took such a big risk to keep its series protagonist under wraps and still promoting it heavily. The risk, however, paid off and the show opened with a bumper response on its premiere episode. The TV show was well received and it went on to run for three years.<ref>{{cite web|url=https://www.afaqs.com/news/story/7889_Jassi-Jaissi-Koi-Nahin-Lessons-in-marketing|title=Jassi Jaissi Koi Nahin: Lessons in marketing|website=www.afaqs.com|date=15 December 2003}}</ref>

== Reception ==
The show opened with a bumper response and the ratings were very strong for the first 100 episodes. After that, the ratings started to dwindle and didn't pick up although the channel did not lose hope in the show. As soon as the protagonist goes through her makeover, the ratings shot up again and the show came back at the top spot. However, the ratings fell again once the main objective of the show was fulfilled. The show ran for some more time before going off air in early 2006.

A special episode aired on 5 March 2005 garnered 10.9 TVR.<ref>{{Cite web|title='Indian Idol' shakes up TRP muster; rockets into third|url=https://www.indiantelevision.com/headlines/y2k5/mar/mar110.htm|website=Indian Television dot com}}</ref>

== Awards and nominations ==
{| border="2" cellpadding="4" cellspacing="0" style="margin: 1em 1em 1em 0; background: #f9f9f9; border: 1px #aaa solid; border-collapse: collapse; font-size: 90%;"
|- bgcolor="#B0C4DE" align="center"
! Year !! Award !! Category !! Recipient !! Role !! Result
|-
| rowspan="4" | '''2003'''
| rowspan="4" | [[Apsara Awards]]
| ''Best Actress in Drama Series''
| [[Mona Singh]]
| Jasmeet Walia
| rowspan="4" {{won}}<ref>{{Cite web |url=http://apsaraawards.org/1st_apsara_awards_winners.html |title=Winners of 1st Apsara Awards}}</ref>
|-
| ''Best Drama Series''
| Jassi Jaissi Koi Nahin
|
|-
| ''Best Director-Drama Series''
| Rohit Khanna
|
|-
| ''Outstanding Debut''
| [[Mona Singh]]
| Jasmeet Walia
|-
| rowspan="8" | '''2004'''
| rowspan="6" | [[Indian Telly Awards]]
| ''Best Child Artiste (Male)''
| Zain (Indian child artist)|Zain Khan
| Rohan
| rowspan="6" {{won}}<ref>{{Cite web |url=http://tellyawards.indiantelevision.com/y2k4/winners_pop.htm |title=Winners of 4th Indian Telly Awards |access-date=22 November 2012 |archive-url=https://web.archive.org/web/20180917175611/http://tellyawards.indiantelevision.com/y2k4/winners_pop.htm |archive-date=17 September 2018 |url-status=dead }}</ref>
|-
| ''Best Comic Actor (Female)''
| [[Manini De]]
| Pari
|-
| ''Best Actor in Supporting Role (Female)''
| [[Rakshanda Khan]]
| Mallika Seth
|-
| ''Television Personality of The Year (Female)''
| [[Mona Singh]]
| Jasmeet Walia
|-
| ''Best Actress (Female)''
| [[Mona Singh]]
| Jasmeet Walia
|-
| ''TV Programme of The Year''
| Jassi Jaissi Koi Nahin
|
|-
| rowspan="2" | [[Indian Television Academy Awards]]
| ''Best Serial – Drama (Jury)''
| Jassi Jaissi Koi Nahin
|
| rowspan="2" {{won}}<ref>{{Cite web |url=http://www.indiantelevisionacademy.com/site/awards_hhita_details_new.php?year=2004 |title=Winners of Indian Television Academy Awards,2004 |url-status=dead |archive-url=https://web.archive.org/web/20120526071531/http://www.indiantelevisionacademy.com/site/awards_hhita_details_new.php?year=2004 |archive-date=26 May 2012}}</ref>
|-
| ''Best Actress (Popular)''
| [[Mona Singh]]
| Jasmeet Walia
|-
| rowspan="5" | '''2005'''
| rowspan="4" | [[Indian Telly Awards]]
| ''Best Actress (Female)''
| [[Mona Singh]]
| Jasmeet Walia
| rowspan="4" {{won}}<ref>{{Cite web |url=http://tellyawards.indiantelevision.com/y2k5/winners.htm |title=Winners of 5th Indian Telly Awards |access-date=22 November 2012 |archive-url=https://web.archive.org/web/20180917175616/http://tellyawards.indiantelevision.com/y2k5/winners.htm |archive-date=17 September 2018 |url-status=dead }}</ref>
|-
| ''Best Actor (Male)''
| Apurva Agnihotri
| Arman Suri
|-
| ''Best Actor in Negative Role (Female)''
| [[Rakshanda Khan]]
| Mallika Seth
|-
| ''Best Daily Serial''
| Jassi Jaissi Koi Nahin
|
|-
| [[Indian Television Academy Awards]]
| ''Best Actress – Drama (Jury)''
| [[Mona Singh]]
| Jasmeet Walia
| {{won}}<ref>{{Cite web |url=http://www.indiantelevisionacademy.com/site/awards_hhita_details_new.php?year=2005 |title=Winners of Indian Television Academy Awards,2005 |url-status=dead |archive-url=https://web.archive.org/web/20120504215552/http://www.indiantelevisionacademy.com/site/awards_hhita_details_new.php?year=2005 |archive-date=4 May 2012}}</ref>
|}

== References ==
<references />

== External links ==
*{{IMDb title|0401949}}
* [https://www.sonyliv.com/details/show/4682377880001/Jassi Jassi Jaissi Koi Nahin] on [[Sony Liv]]

{{SET Shows}}
{{Ugly Betty series}}

[[Category:Yo soy Betty, la fea]]
[[Category:2003 Indian television series debuts]]
[[Category:Sony Entertainment Television original programming]]
[[Category:Indian television soap operas]]
[[Category:Television shows set in Mumbai]]
[[Category:2007 Indian television series endings]]
[[Category:Indian television series based on non-Indian television series]]

Jassi Jaissi Koi Nahin - Revision history

Rsingh at 05:22, 25 January 2026

UpdateBot: robot: Update article (please report if you notice any mistake or error in this edit)

>M Abdula: /* Development */ref