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{{no footnotes|date=October 2018}}
{{Use dmy dates|date=October 2018}}
{{Use Indian English|date=October 2018}}
{{Infobox person
| name = Jagriti Chadha
| image = Jagriti_Chadha.jpg
| image_size =
| caption = Jagriti Chadha, Indian-American designer and entrepreneur
| birth_name = Jagriti Chadha
| birth_date = {{Birth date and age|df=yes|1965|2|27}}
| death_date =
| birth_place = [[New Delhi]], [[India]]
| alma_mater = [[Thunderbird School of Global Management]]
| occupation = Entrepreneur; Designer
| salary =
| networth =
| spouse = [[Raja Choudhury]] (2005 - )
| signature =
| website =
| quote =
| children = Gayatri Noor Choudhury
}}
'''Jagriti Chadha''' (born 27 February 1965) is an Indian-American [[designer]] and [[entrepreneur]]. She owns a chain of stores in New Delhi, India and the Web called [http://www.crazydaisy.co.in/ Crazy Daisy]

==Biography==
Jagriti Chadha was born in [[New Delhi]] to Major Rajesh Chadha and artist Jogesh Singh Metge. She grew up in New Delhi and attended the Carmel Convent School. At 16 she moved to [[Manila]] and graduated from the American [[International School Manila]]. She went to study business management at [[Victoria University of Wellington]] in New Zealand and then completed an [[MBA]] at the [[Thunderbird School of Global Management]] in [[Arizona]] in 1992. She spent her last semester at [[Columbia University]] in [[New York City|New York]] during her MBA program. While at Thunderbird she wrote a business plan that became Flying Fig Corp.

==Business career==
In 1996, Chadha joined [[Bayer]] as an analyst and was responsible for setting up their marketing team in [[Budapest]]. She went on to work at [[Maybelline]], a division of [[L'Oreal]], as a marketing director. In 1999, Chadha, with her mother Tito Metge, set up Flying Fig Corp in New York and established the brand as a "made in [[India]]" couture label that showcased original designs, revived Indian embroideries and competed with couture European labels in luxury home and women’s accessories stores such as [[Neiman Marcus]] and [[Fortnum & Mason]]. It was the only Indian company to provide gifts to the [[Oscars]] Gift Baskets and have their designs sold through the [[Metropolitan Museum of New York]] stores and catalogs.

In 2009, Chadha launched a new retail concept called Crazy Daisy. Through its stores in New Delhi Crazy Daisy retails whimsical home goods and clothing/accessories for girls of all ages.

==Social contribution==
Flying Fig's mission is to revive and help revitalize the arts and crafts of India. Its works directly with independent craftsmen and NGOs that train destitute women (such as the Franciscan Sisters) and impoverished artisans providing them a substantial livelihood. Areas of empowerment include fine hand embroidery techniques and designs using techniques from the Mughal period, papier mache innovations, upcycled products using waste materials and unusual accessories and artifacts from individual artistes. The craftspeople tend to be from highly disadvantaged backgrounds.

==References==
{{Reflist}}

==External links==
*[http://flyingfig.com/News/News.aspx Articles on Flying Fig and Jagriti Chadha in US print media]
*[http://timesofindia.indiatimes.com/city/Chandigarh-di-kudi-who-bagged-the-Oscar-deal/articleshow/5201522.cms ''Times of India'' on Flying Fig and the Oscars]
*[http://www.india-today.com/itoday/20020415/uk-art.shtml ''India Today'' article on Flying Fig]
*[https://web.archive.org/web/20111009105037/http://www.indiaretailing.com/news.aspx?Id=3992 Crazy Daisy article in IndiaRetailing.com]
*[https://web.archive.org/web/20100612202229/http://timeoutdelhi.net/Consume/shopping_details.asp?code=331&source=1 ''Time Out Delhi'' on Crazy Daisy]
*[https://web.archive.org/web/20100516053236/http://www.sarinights.com/2010/04/crazy-daisy-2-opens-in-maher-chung.html Sari Nights review of Crazy Daisy]
*[http://www.livemint.com/2010/08/27195321/Accent-on-thrift.html Mint features Crazy Daisy]
*[http://whazzupdelhi.blogspot.com/2010/10/shopping-at-meharchand-market.html Wassup Delhi reviews Crazy Daisy]

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{{DEFAULTSORT:Chadha, Jagriti}}
[[Category:1965 births]]
[[Category:Living people]]
[[Category:American businesswomen of Indian descent]]
[[Category:People from New Delhi]]
[[Category:Thunderbird School of Global Management alumni]]
[[Category:Businesswomen from Delhi]]

Jagriti Chadha - Revision history

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