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	<id>https://en.bharatpedia.org/w/index.php?action=history&amp;feed=atom&amp;title=Jade_Magnet</id>
	<title>Jade Magnet - Revision history</title>
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	<link rel="alternate" type="text/html" href="https://en.bharatpedia.org/w/index.php?title=Jade_Magnet&amp;action=history"/>
	<updated>2026-10-22T01:18:13Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
	<generator>MediaWiki 1.43.6</generator>
	<entry>
		<id>https://en.bharatpedia.org/w/index.php?title=Jade_Magnet&amp;diff=399872&amp;oldid=prev</id>
		<title>Delinker: Bot: The file File:Jade magnet home screenshot.png has been removed, as it does not exist.</title>
		<link rel="alternate" type="text/html" href="https://en.bharatpedia.org/w/index.php?title=Jade_Magnet&amp;diff=399872&amp;oldid=prev"/>
		<updated>2023-07-25T15:15:32Z</updated>

		<summary type="html">&lt;p&gt;Bot: The file &lt;a href=&quot;/wiki/File:Jade_magnet_home_screenshot.png&quot; title=&quot;File:Jade magnet home screenshot.png&quot;&gt;File:Jade magnet home screenshot.png&lt;/a&gt; has been removed, as it does not exist.&lt;/p&gt;
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				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 20:45, 25 July 2023&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l36&quot;&gt;Line 36:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 36:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| footnotes        =&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| footnotes        =&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| intl             =&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| intl             =&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| screenshot       = &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;[[File:Jade magnet home screenshot.png|300px]]&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| screenshot       =  &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| collapsible      = yes&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| collapsible      = yes&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| collapsetext     = Screenshot&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| collapsetext     = Screenshot&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Delinker</name></author>
	</entry>
	<entry>
		<id>https://en.bharatpedia.org/w/index.php?title=Jade_Magnet&amp;diff=399871&amp;oldid=prev</id>
		<title>Delinker: Bot: The file File:Jade Magnet Logo.png has been removed, as it does not exist.</title>
		<link rel="alternate" type="text/html" href="https://en.bharatpedia.org/w/index.php?title=Jade_Magnet&amp;diff=399871&amp;oldid=prev"/>
		<updated>2023-07-25T15:15:22Z</updated>

		<summary type="html">&lt;p&gt;Bot: The file &lt;a href=&quot;/wiki/File:Jade_Magnet_Logo.png&quot; title=&quot;File:Jade Magnet Logo.png&quot;&gt;File:Jade Magnet Logo.png&lt;/a&gt; has been removed, as it does not exist.&lt;/p&gt;
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				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 20:45, 25 July 2023&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l4&quot;&gt;Line 4:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 4:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{{Infobox website&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;{{Infobox website&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| name     = Jade Magnet Online Private Limited&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| name     = Jade Magnet Online Private Limited&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;−&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| logo     = &lt;del style=&quot;font-weight: bold; text-decoration: none;&quot;&gt;[[File:Jade Magnet Logo.png|200px]]&lt;/del&gt;&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot; data-marker=&quot;+&quot;&gt;&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| logo     =  &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| company_type     = Private&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| company_type     = Private&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| traded_as        =&lt;/div&gt;&lt;/td&gt;&lt;td class=&quot;diff-marker&quot;&gt;&lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;| traded_as        =&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Delinker</name></author>
	</entry>
	<entry>
		<id>https://en.bharatpedia.org/w/index.php?title=Jade_Magnet&amp;diff=123698&amp;oldid=prev</id>
		<title>&gt;BrownHairedGirl: +Category:Indian companies established in 2009; +Category:2009 establishments in Karnataka using HotCat</title>
		<link rel="alternate" type="text/html" href="https://en.bharatpedia.org/w/index.php?title=Jade_Magnet&amp;diff=123698&amp;oldid=prev"/>
		<updated>2021-04-09T23:00:08Z</updated>

		<summary type="html">&lt;p&gt;+&lt;a href=&quot;/w/index.php?title=Category:Indian_companies_established_in_2009&amp;amp;action=edit&amp;amp;redlink=1&quot; class=&quot;new&quot; title=&quot;Category:Indian companies established in 2009 (page does not exist)&quot;&gt;Category:Indian companies established in 2009&lt;/a&gt;; +&lt;a href=&quot;/w/index.php?title=Category:2009_establishments_in_Karnataka&amp;amp;action=edit&amp;amp;redlink=1&quot; class=&quot;new&quot; title=&quot;Category:2009 establishments in Karnataka (page does not exist)&quot;&gt;Category:2009 establishments in Karnataka&lt;/a&gt; using &lt;a href=&quot;https://en.bharatpedia.org/wiki/BP:HC&quot; class=&quot;extiw&quot; title=&quot;wp:HC&quot;&gt;HotCat&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{COI|date=November 2015}}&lt;br /&gt;
{{EngvarB|date=March 2020}}&lt;br /&gt;
{{Use dmy dates|date=March 2020}}&lt;br /&gt;
{{Infobox website&lt;br /&gt;
| name     = Jade Magnet Online Private Limited&lt;br /&gt;
| logo     = [[File:Jade Magnet Logo.png|200px]]&lt;br /&gt;
| company_type     = Private&lt;br /&gt;
| traded_as        =&lt;br /&gt;
| foundation       = [[Bangalore]], Karnataka, [[India]] ({{Start date|2009|10|15}})&lt;br /&gt;
| locations        = [[Bangalore]], [[Doha]], Singapore, California, London&lt;br /&gt;
| incorporated     =&lt;br /&gt;
| area_served      = Worldwide&lt;br /&gt;
| founder          = Sitashwa Srivastava and Manik Kinra&lt;br /&gt;
| industry         = Design&lt;br /&gt;
| products         = [[Marketing communications|Creative marketing solutions]] such as animations, logos, websites, brochures, print ads, etc&lt;br /&gt;
| services         = [[Crowdsourcing creative work]]&lt;br /&gt;
| revenue          = | operating_income =&lt;br /&gt;
| net_income       =&lt;br /&gt;
| assets           =&lt;br /&gt;
| equity           =&lt;br /&gt;
| owner            =&lt;br /&gt;
| num_employees    =&lt;br /&gt;
| parent           =&lt;br /&gt;
| divisions        =&lt;br /&gt;
| subsid           =&lt;br /&gt;
| url              = {{URL|www.jademagnet.com}}&lt;br /&gt;
| ipv6             =&lt;br /&gt;
| alexa            =&lt;br /&gt;
| website_type     = Business to Business (B2B) Crowdsourcing platform&lt;br /&gt;
| advertising      =&lt;br /&gt;
| registration     =&lt;br /&gt;
| num_users        =&lt;br /&gt;
&lt;br /&gt;
| launch_date      =&lt;br /&gt;
| current_status   = Dissolved&lt;br /&gt;
| footnotes        =&lt;br /&gt;
| intl             =&lt;br /&gt;
| screenshot       = [[File:Jade magnet home screenshot.png|300px]]&lt;br /&gt;
| collapsible      = yes&lt;br /&gt;
| collapsetext     = Screenshot&lt;br /&gt;
| caption          = A [[screenshot]] of Jade Magnet&amp;#039;s [[homepage]] (March 2013)&lt;br /&gt;
}}&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Jade Magnet&amp;#039;&amp;#039;&amp;#039; was an online [[Crowdsourcing]] platform for [[Creative services|creative]] and [[Marketing communications|marketing]] support services. It was founded in 2009 by Sitashwa Srivastava and Manik Kinra. The company is headquartered in [[Bangalore]], [[India]] and has white label partnerships in [[Qatar]] as Mixilion and in Singapore as id8on.&lt;br /&gt;
&lt;br /&gt;
Jade Magnet crowdsources design requirements for marketing campaigns (logos, websites, brochures, print ads, animation videos) to [[freelancer]]s, professionals, [[Advertising agency|small agencies]] and technology from teams across the world. Initially established as an open crowdsourcing platform, Jade Magnet moved to a &amp;quot;managed crowdsourcing&amp;quot; model in 2013 wherein the company curates teams of designers from the crowd to provide solutions to its clients’. It offers [[Project delivery assurance|delivery assurance]] to its clients and handles the full [[project management]], payments and [[legal contract]]s of crowdsourced output.&lt;br /&gt;
&lt;br /&gt;
Crowdsourcing gives businesses the option of choosing from multiple design possibilities, while at the same time, creates money-making opportunities for those with a creative bent-of-mind and a technology background.&amp;lt;ref name=story&amp;gt;{{cite web| title = About Jade Magnet| url = https://jademagnet.com/home_dev.php/user/ourStory/| access-date = 29 July 2012| archive-url = https://web.archive.org/web/20121010132306/https://jademagnet.com/home_dev.php/user/ourStory/| archive-date = 10 October 2012| url-status = dead}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=annualreport&amp;gt;{{cite news| title = India&amp;#039;s Leading Crowdsourcers Jade Magnet Release Début Annual Report|newspaper = Crowdsourcing Gazette UK| date = 22 June 2012 |url = http://www.crowdsource-gazette.com/2012/06/indias-leading-crowdsourcers-jade.html| accessdate =29 July 2012 }}&amp;lt;/ref&amp;gt; Businesses sourcing marketing and design requirements from Jade Magnet get to select from multiple designs submitted by different designers or &amp;quot;providers&amp;quot; to whom the task gets posted as a contest. In this way, the platform enables customers to extract multiple options for creative solutions before making a final selection. Crowdsourcing designers also makes available a larger pool of the best available talent from among freelancers, who would otherwise not be available within a single organisation or agency.&lt;br /&gt;
&lt;br /&gt;
Designers can apply to become providers on the Jade Magnet network, and are then invited participate in live internal contests the ones that are of interest to them. Jade Magnet also sources designers and artists by visiting art schools and design colleges where there is a ready community willing to participate in any invitation for crowdsourcing ideas.&amp;lt;ref&amp;gt;{{cite news | last = Pande | first = Shamni | title = The People Know Best | newspaper = Business Today | date = n.d.| url = http://businesstoday.intoday.in/story/crowdsourcing-is-the-new-buzzword-in-communications/1/195160.html }}&amp;lt;/ref&amp;gt; Providers who perform well on projects and receive good customer [[feedback]] can become Jade Magnet Champions, which ensures them a steady stream of projects. Jade Magnet has developed a community engagement system for all providers (students, [[Side job|moonlighter]]s, small agencies and freelancers), offering introductory skill [[Performance appraisal|appraisal]]s, appraisal and [[accreditation]] based on client feedback and opportunities for creative skill enhancement. Some Jade Magnet providers are based in [[Classification of Indian cities|tier-2 cities]] of India and make a living with work coming from the platform.&amp;lt;ref&amp;gt;{{cite news| title = Different Strokes: Jade&amp;#039;s creative crowdsourcing model|newspaper = The Economic Times | date = 8 December 2010 |url = http://articles.economictimes.indiatimes.com/2010-12-08/news/27593125_1_crowdsourcing-sme-clients| accessdate =29 July 2012 }}&amp;lt;/ref&amp;gt;&amp;lt;ref name=&amp;quot;ET&amp;quot;&amp;gt;{{cite news |title = Crowd sourcing: Companies tapping this via Internet to solve business problems|newspaper = The Economic Times|date = 24 January 2012|url = http://articles.economictimes.indiatimes.com/2012-01-24/news/30659279_1_innovation-centre-sourcing-happiest-minds}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Company history==&lt;br /&gt;
Jade Magnet was co-founded by Sitashwa Srivastava and Manik Kinra, who were classmates at the [[Great Lakes Institute of Management]]. The company was born out of their idea to develop a crowdsourcing platform, based on the notion that solutions coming from a physically disconnected world could still serve business needs if channelled properly.&lt;br /&gt;
&lt;br /&gt;
The idea behind establishing the company was to tap the market space comprising millions of small and medium businesses around the world which need creative support in their [[Advertising campaign|marketing campaigns]] but are unable to work with large [[Advertising agency|creative agencies]] due to budget constraints. Crowdsourcing could cater to the needs of all such businesses on a single platform, bridging the gap between small businesses that could not afford big agency fee, and freelancers who are always looking for creative freedom and opportunity.&amp;lt;ref&amp;gt;{{cite web | title = Jade Magnet- The Ultimate Crowdsourcing Platform For Creative Services | url = http://www.buzzom.com/2010/09/jade-magnet-the-ultimate-crowdsourcing-platform-for-creative-services/ }}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite news | last = Kinra | first = Manik | title = Celebrating the first year of success! | newspaper = DARE | date = 30 November 2010 | url = http://www.dare.co.in/columns/business-insights/celebrating-the-first-year-of-success.htm | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20120102103422/http://www.dare.co.in/columns/business-insights/celebrating-the-first-year-of-success.htm | archive-date = 2 January 2012 | url-status = dead }}&amp;lt;/ref&amp;gt; Also, there was an opportunity to work for large and mature businesses in search of new creative ideas for their marketing campaigns and willing to experiment with more people than traditional agencies can provide.&lt;br /&gt;
&lt;br /&gt;
There&amp;#039;s a case study being written on why the business after scaling up couldn&amp;#039;t reach the next level by professors in [[Great Lakes Institute of Management]]. The founders, Sitashwa has moved on to do startup in financial services vertical called Stockal&amp;lt;ref&amp;gt;{{cite news| title = Stockal |newspaper = VC Circle | date = 20 October 2015 |url = http://www.vccircle.com/news/technology/2015/10/20/exclusive-stockal-secures-angel-funding| accessdate =20 October 2015 }}&amp;lt;/ref&amp;gt; while Manik has started a venture in Real Estate Space called Pin Click&amp;lt;ref&amp;gt;{{cite news| title = Pin Click |newspaper = VC Circle | date = 29 February 2016 |url = http://www.vccircle.com/news/technology/2016/02/29/property-advisory-platform-pin-click-raises-pre-series-funding| accessdate =29 February 2016 }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
===Contest Based Platform===&lt;br /&gt;
Under a pilot program for testing the [[business model]] by the name of creADivity, the founders brought on-board 45 providers and got their first five customers. In July 2008, creADivity got selected for The Indus Entrepreneurs’ (TiE) Entrepreneurial Acceleration Program (EAP), which selects one or two [[Startup company|startup companies]] every year and assists in [[funding]], mentoring and [[Business networking|networking]] to support them. The program provides role models in successful entrepreneurs, and helps with the support required by early-stage entrepreneurs.&amp;lt;ref&amp;gt;{{cite web | title = Indiamart, Jade Magnet &amp;amp; SMEs | url = http://my.indiamart.com/business-offers/jade-magnet/jade-magnet.mp | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20120802205636/http://my.indiamart.com/business-offers/jade-magnet/jade-magnet.mp | archive-date = 2 August 2012 | url-status = dead }}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web| last = Nair | first = Viay | title = Unhappy at work? Make your start-up dream a reality! | url = http://www.rediff.com/getahead/slide-show/slide-show-1-career-unhappy-at-work-make-your-start-up-dream-a-reality/20120801.htm}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Joining the TiE Program also helped Manik and Sitashwa raise initial [[Seed money|seed funding]], with the help of which they launched the platform, rebranded by the name of Jade Magnet, on 15 October 2009. The name was changed from CreADivity since it was observed that people found it difficult to pronounce the name and place the brand.&amp;lt;ref&amp;gt;{{cite news| last = Sachitanand | first = Rahul | title = Working the Crowd | newspaper = Business Today | date = 27 June 2010 | url = http://businesstoday.intoday.in/story/working-the-crowd/1/5689.html }}&amp;lt;/ref&amp;gt; The company&amp;#039;s new name was derived from Jade – a precious stone with sacred connotations in many cultures, and Magnet that signifies an ability to pull towards itself anything that comes close to it.&amp;lt;ref name=Mint&amp;gt;{{cite news|last=Chari |first=Sridhar |title=Tapping the creative wisdom of the crowds |newspaper=The Mint |date=3 October 2011 |url=http://www.livemint.com/jmagnet.htm |url-status=dead |archiveurl=https://web.archive.org/web/20120705121952/http://www.livemint.com/jmagnet.htm |archivedate=5 July 2012 }}&amp;lt;/ref&amp;gt; The design of the company&amp;#039;s logo itself was the result of a crowdsourcing exercise, where multiple designers created more than 15 design options. The logo that was finally chosen symbolises high-value by juxtaposing &amp;quot;a” and &amp;quot;g” together (&amp;quot;Ag&amp;quot; is the scientific name of silver), with the &amp;quot;g&amp;quot; falling slightly to represent the magnetic force of [[gravity]].&amp;lt;ref name= story/&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Under the contest –based platform, customers looking crowdsourced design requirements could register on the website and post a project.&amp;lt;ref&amp;gt;{{cite web | title = How Jade Magnet Works | url = https://jademagnet.com/home_dev.php/user/howJM | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20121010132246/https://jademagnet.com/home_dev.php/user/howJM/ | archive-date = 10 October 2012 | url-status = dead }}&amp;lt;/ref&amp;gt; Jade Magnet set a minimum payout limit for categories of creative projects, below which market dynamics have shown that there are no takers for given tasks. Customers post projects for a budget above the pre-set minimum, 80% of which is paid out to the winning entry. Once the project was posted as a contest, it received a number of entries from providers registered on the platform. Customers then shortlisted up to five entries from these and made a final choice after any modifications.&amp;lt;ref name=Mint /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Providers looking to participate in design contests on the Jade Magnet platform registered on the website. Registered designers could participate in the projects of their interest and submit their work in response to the posted requirements. The client selected the design which was found most appropriate.&lt;br /&gt;
&lt;br /&gt;
In its first three years of establishment, Jade Magnet got on board around 8000 freelancers and small agencies in its network, delivered more than 2000 design and technology projects to nearly 1000 customers, and awarded about $650,000 as prize money to designers.&lt;br /&gt;
&lt;br /&gt;
===Managed Crowdsourcing ===&lt;br /&gt;
After trying out the open crowdsourcing model and a closed group delivery assurance for a few years, Jade Magnet moved to a Managed Crowdsourcing model in 2013, where they create teams of experts by bringing together the best providers. This helps get the best designs out as the first step from multiple designers and then work with the team to deliver the output to the client. Crowdsourcing thus helps businesses get access to a larger pool of the best available talent from among freelancers, who would otherwise not be available within a single organisation or agency.&amp;lt;ref&amp;gt;{{cite web| last = Sengupta| first = Snigdha| title = Jade Magnet pivots to managed crowdsourcing model| url = http://startupcentral.in/2013/05/jade-magnet-pivots-to-managed-crowdsourcing-model-51406/| access-date = 1 May 2013| archive-url = https://web.archive.org/web/20130503230348/http://startupcentral.in/2013/05/jade-magnet-pivots-to-managed-crowdsourcing-model-51406/| archive-date = 3 May 2013| url-status = dead}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | title = Creative Startup Jade Magnet Pivots to Managed Crowd Sourced Model from Contest Based Platform| url = http://www.nextbigwhat.com/jade-magnet-pivots-to-managed-crowd-sourcing-297/}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | last = Abudheen| first = Sainul | title = Jade Magnet pivots to managed crowdsourcing from open platform | url = http://techcircle.vccircle.com/2013/04/30/jade-magnet-pivots-to-managed-crowdsourcing-from-open-platform/ }}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite news| title = Calling in the crowd|newspaper = The Telegraph| date = 12 May 2013 |url = http://www.telegraphindia.com/1130512/jsp/graphiti/16885826.jsp}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite news| title = Crowdsourcing is the new buzzword in communications|newspaper = Business Today| date = 9 June 2013 |url = http://businesstoday.intoday.in/story/crowdsourcing-is-the-new-buzzword-in-communications/1/195160.html}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Joint ventures==&lt;br /&gt;
[[Image:Logo of Mixilion.png|thumb|90px|Mixilion logo]]&lt;br /&gt;
&lt;br /&gt;
=== Mixilion  ===&lt;br /&gt;
In September 2012, Jade Magnet entered the Middle East with a joint venture as Mixilion, which is headquartered in [[Doha]] ([[Qatar]]). Mixilion is the Middle East&amp;#039;s first crowdsourcing platform and provides solutions to SMEs in the region using Jade Magnet&amp;#039;s technology back end and a localised delivery assurance model.&amp;lt;ref&amp;gt;{{cite web | title = Jade Magnet in West Asia joint venture; raises $300k angel funding  | url = http://crowdsourcingindia.com/2012/07/02/jade-magnet-in-west-asia-joint-venture-raises-300k-angel-funding/ }}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | title = Mixilion launched, helps Jade Magnet to get into Middle East Market  | url = http://www.crowdsourcingindia.com/2012/07/16/mixilion-launched-helps-jade-magnet-to-get-into-middle-east-market/ }}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | title = Jade Magnet launches Mixilion – Middle East&amp;#039;s first creative crowdsourcing platform | url = http://www.mediavataarme.com/index.php/industry-news/marketing/item/979-jade-magnet-launches-mixilion-%E2%80%93-middle-east%E2%80%99s-first-creative-crowdsourcing-platform | access-date = 6 September 2012 | archive-url = https://web.archive.org/web/20121204234842/http://www.mediavataarme.com/index.php/industry-news/marketing/item/979-jade-magnet-launches-mixilion-%E2%80%93-middle-east%E2%80%99s-first-creative-crowdsourcing-platform | archive-date = 4 December 2012 | url-status = dead }}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | title = Mixilion becomes Jade Magnet&amp;#039;s vehicle for Middle East  | url = http://www.prlog.org/11925415-mixilion-becomes-jade-magnets-vehicle-for-middle-east.html}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | title =  Mixilion partners with Qatar Today for &amp;#039;Brand Qatar&amp;#039; Tag Line Contest| url = http://www.prlog.org/11973877-mixilion-partners-with-qatar-today-for-brand-qatar-tag-line-contest.html }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
[[Image:Logo of id8on.jpg|thumb|90px|id8on logo]]&lt;br /&gt;
&lt;br /&gt;
===  id8on  ===&lt;br /&gt;
In October 2012, Jade Magnet entered into a joint venture with a technology firm in Singapore as id8on, with the help of which it expanded its operations in the Asia-Pacific (APAC) region.&amp;lt;ref name=id8on3&amp;gt;{{cite web | title = Design platform Jade Magnet in Singapore JV for S Asia foray, eyes $1M revenues  | url = http://techcircle.vccircle.com/500/design-platform-jade-magnet-in-singapore-jv-for-s-asia-foray-eyes-1m-revenues/}}&amp;lt;/ref&amp;gt;&amp;lt;ref name=id8on2&amp;gt;{{cite web | title = Crowdsourcing Design Firm Jade Magnet Partners With Singapore&amp;#039;s VC Fund | url = http://www.dealcurry.com/20121017-Crowdsourcing-Design-Firm-Jade-Magnet-Partners-With-Singapore-s-VC-Fund.htm }}&amp;lt;/ref&amp;gt;&amp;lt;ref name=id8on1&amp;gt;{{cite web  | title = Jade Magnet inks S’pore joint venture; raises funds for SE Asia foray  | url = http://startupcentral.in/2012/10/jade-magnet-inks-spore-joint-venture-raises-funds-for-se-asia-foray/  | access-date = 18 October 2012 | archive-url = https://web.archive.org/web/20121024092044/http://startupcentral.in/2012/10/jade-magnet-inks-spore-joint-venture-raises-funds-for-se-asia-foray/  | archive-date = 24 October 2012 | url-status = dead  }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Products==&lt;br /&gt;
The [[Marketing|creative marketing solutions]] provided by Jade Magnet include:&amp;lt;ref name=ET/&amp;gt;&amp;lt;ref&amp;gt;{{cite web| title = Post a Project on Jade Magnet| url = https://www.jademagnet.com/home_dev.php/project/allProject/| access-date = 29 July 2012| archive-url = https://web.archive.org/web/20121010132312/https://jademagnet.com/home_dev.php/project/allProject/| archive-date = 10 October 2012| url-status = dead}}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | title = Crowdsource your marketing needs| url = http://crowdsourcingindia.com/2011/09/13/crowdsource-your-marketing-needs/ }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
*[[Logo]]/brand designs&lt;br /&gt;
*Advertisements ([[Web banner|banner ads]] for [[Internet marketing|online campaigns]], [[print ad]]s for [[Mass media#Prints media|print campaigns]] and [[billboard]] ads for [[Out-of-home advertising|out-of-home campaigns]])&lt;br /&gt;
*[[Web design]] ([[Static web page|basic websites]], [[Dynamic web page|dynamic websites]], [[microsite]]s, [[prototypical]] [[Computing platform|platforms]])&lt;br /&gt;
*[[Brochure]] designs&lt;br /&gt;
*Animation [[Product demonstration#Video|videos]]&lt;br /&gt;
*[[Application software|Application]] [[User Interface|UI]]&lt;br /&gt;
*[[Digital marketing]]&lt;br /&gt;
*[[Internet marketing|Online Marketing]] (including [[search engine optimisation]] and [[social media marketing]])&lt;br /&gt;
*[[Page layout|Template]] designs of other [[marketing collateral]] like [[newsletter]]s, [[stationery]], [[Email marketing|emailers]], [[Microsoft PowerPoint|power point presentations]] and [[document template]]s&lt;br /&gt;
&lt;br /&gt;
==Platform technology ==&lt;br /&gt;
The key to scaling the crowdsourcing business lies in [[automation]] of as many crowd-management processes as possible and Jade Magnet has created, executed, analysed and fine-tuned many such processes. Jade Magnet is built on the [[Symfony]] framework with a [[MySQL]] [[Front and back ends|back-end]]. The platform is a [[Cloud computing|cloud-hosted]] application at [[Amazon Web Services]]. Jade Magnet is building a new sales support and portfolio application that organises collateral designs by category and cost to enable Jade Magnet sales team and account managers close deals faster. It doubles up as a design showcase for provider portfolios at Jade Magnet.&amp;lt;ref name=Impact&amp;gt;{{cite web | title = BUSINESS IMPACT: ANNUAL REPORT 2012 FOR JADE MAGNET | url = http://www.crowdsourcing.org/article/business-impact-annual-report-2012-for-jade-magnet/15836/29 | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20160203165535/http://www.crowdsourcing.org/article/business-impact-annual-report-2012-for-jade-magnet/15836/29 | archive-date = 3 February 2016 | url-status = dead }}&amp;lt;/ref&amp;gt;&amp;lt;ref&amp;gt;{{cite web | title = Amazon web services – Jade Magnet Online Pvt. Ltd. | url = https://aws.amazon.com/solution-providers/si/jade-magnet-online-pvt-ltd }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Partnerships==&lt;br /&gt;
*Wanobe in October 2011 to provide services to Small and Medium Businesses in UK&amp;lt;ref&amp;gt;{{cite web | last = Youseph  | first = Ramon | title = TRANS CONTINENTAL PARTNERSHIP GIVE SMES BOOST WITH CROWDSOURCING | date = 3 October 2011 |url = http://www.crowdsource-gazette.com/2011/10/trans-continental-partnership-give-smes.html}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Indiamart in December 2011, to enhance the marketing strategies of SMEs and cater to their needs of design solutions cost effectively&amp;lt;ref&amp;gt;{{cite news | title = IndiaMART.com and Jade Magnet Join Hands to Offer Design Solutions to Indian MSMEs | newspaper = The Telegraph | date = 9 December 2011 | url = http://www.telegraphindia.com/external/display.jsp?mode=details&amp;amp;id=29395 }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Zipdial in December 2011 to provide collaborative solutions to SMEs in India&amp;lt;ref&amp;gt;{{cite web | title = Jade Magnet partners with ZipDial to make marketing more effective for SMEs | url = http://crowdsourcingindia.com/2011/12/04/jade-magnet-partners-with-zipdial-to-make-marketing-more-effective-for-smes/ }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Appsfunder in January 2012 for cross-marketing each other&amp;#039;s services into their communities&amp;lt;ref&amp;gt;{{cite web | title = JADE MAGNET TEAMS UP WITH APPSFUNDER | url = http://www.crowdsourcing.org/article/jade-magnet-teams-up-with-appsfunder/10349 | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20160203165535/http://www.crowdsourcing.org/article/jade-magnet-teams-up-with-appsfunder/10349 | archive-date = 3 February 2016 | url-status = dead }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Kuliza Technologies in April 2012 to get Indian SMEs Online on [[Amazon Web Services|Amazon]]&amp;lt;ref&amp;gt;{{cite web | title = Jade Magnet and Kuliza partner to get Indian SMEs Online on Amazon| url = http://crowdsourcingindia.com/2012/04/20/jade-magnet-and-kuliza-partner-to-get-indian-smes-online-on-amazon/ }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Design Partner at the NASSCOM Product Conclave, 2012&amp;lt;ref&amp;gt;{{cite web | title = Conclave Partners | url = http://blog.productconclave.in/conclave-partners/ }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==Awards and recognition==&lt;br /&gt;
*Selected by TiE for its Entrepreneurial Acceleration Program (EAP) and raised seed capital with TiE support (2009)&amp;lt;ref&amp;gt;{{cite web | title = Jade Magnet | url = http://digitalknowledgecentre.in/listings/jade-magnet/}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Selected among India&amp;#039;s Hottest Startups by [[Business Today (business magazine)|Business Today]] magazine (2010)&amp;lt;ref name=vitality&amp;gt;{{cite web | title = Streamlining Crowd&amp;#039;s Vitality | url = http://crowdsourcingindia.com/2012/02/10/streamlining-crowds-vitality/}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Most promising technology startup at Global Technology Summit, Palo Alto(2011)&amp;lt;ref&amp;gt;{{Cite web|title = Top Tech Conference &amp;#039;Summit at Stanford&amp;#039; Opens Tonight|url = http://www.prnewswire.com/news-releases/top-tech-conference-summit-at-stanford-opens-tonight-99329799.html|agency = PR Newswire|accessdate = 6 November 2015}}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Featured in TiE Global Annual Report among promising startups (2011)&amp;lt;ref&amp;gt;{{cite web | title = TiE Annual Report, 2011 | url = https://www.tie.org/sites/default/files/www/initiative/tie-ar-2011pdffull.pdf | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20120127152216/http://www.tie.org/sites/default/files/www/initiative/tie-ar-2011pdffull.pdf | archive-date = 27 January 2012 | url-status = dead }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Selected by [[NASSCOM]] as part of the EMERGE 50 group of companies in India (2011)&amp;lt;ref&amp;gt;{{cite web | title = Announcing the Finalists for NASSCOM EMERGE 50 Awards for 2011 | url = http://emerge.nasscom.in/2011/10/announcing-the-finalists-for-nasscom-emerge-50-awards-for-2011 | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20120803024805/http://emerge.nasscom.in/2011/10/announcing-the-finalists-for-nasscom-emerge-50-awards-for-2011/ | archive-date = 3 August 2012 | url-status = dead }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Nominated for South Asia&amp;#039;s [[Manthan Award]]s as an innovative digital business (2011)&amp;lt;ref&amp;gt;{{cite web | title = Manthan Award 2011 – Jade Magnet | url = http://manthanaward.org/section_full_story.asp?id=1104 | access-date = 29 July 2012 | archive-url = https://web.archive.org/web/20120918081552/http://manthanaward.org/section_full_story.asp?id=1104 | archive-date = 18 September 2012 | url-status = dead }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Case study on Jade Magnet was among the winning cases chosen for publishing in 2012 at the ISB-Ivey Global Case Competition 2012, organised by the [[Indian School of Business]]&amp;lt;ref&amp;gt;{{cite web | title = List of Cases selected for Publishing | url = http://www.isb.edu/casecompetition/Casesselectedforpublishing.html }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
*Case study on Jade Magnet on Harvard Business Review &amp;lt;ref&amp;gt;{{cite web | title = Harvard Business Review | url = https://hbr.org/product/jade-magnet-creating-a-crowdsourcing-enterprise/W13391-PDF-ENG }}&amp;lt;/ref&amp;gt;&lt;br /&gt;
&lt;br /&gt;
==See also==&lt;br /&gt;
*[[Crowdsourcing]]&lt;br /&gt;
*[[Crowdsourcing creative work]]&lt;br /&gt;
*[[List of crowdsourcing projects]]&lt;br /&gt;
&lt;br /&gt;
==References==&lt;br /&gt;
{{Reflist|2}}&lt;br /&gt;
&lt;br /&gt;
==External links==&lt;br /&gt;
*[http://www.jademagnet.com Official website]&lt;br /&gt;
*[http://www.slideshare.net/JadeMagnet/jade-magnet-annual-report-2012-13348742 Jade Magnet Annual Report, 2012]&lt;br /&gt;
&lt;br /&gt;
[[Category:Crowdfunding platforms of India|Jade]]&lt;br /&gt;
[[Category:Companies based in Bangalore]]&lt;br /&gt;
[[Category:Internet properties established in 2009]]&lt;br /&gt;
[[Category:Privately held companies of India]]&lt;br /&gt;
[[Category:Project hosting websites]]&lt;br /&gt;
[[Category:Graphic design]]&lt;br /&gt;
[[Category:Digital marketing companies of India]]&lt;br /&gt;
[[Category:Indian companies established in 2009]]&lt;br /&gt;
[[Category:2009 establishments in Karnataka]]&lt;/div&gt;</summary>
		<author><name>&gt;BrownHairedGirl</name></author>
	</entry>
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