India Brand Equity Foundation - Revision history

Vitelglobal at 10:57, 7 April 2026

2026-04-07T10:57:31Z

CleanupBot: clean up

2022-12-11T05:08:48Z

clean up

← Older revision		Revision as of 10:38, 11 December 2022
Line 45:		Line 45:
	IBEF was established in 2003 by the Department of Commerce, [[Ministry of Commerce and Industry (India)\|Ministry of Commerce and Industry]]. It is funded and owned by the Indian Government<ref>{{cite web\|title=Branding-Focused Initiative: India's Brand Equity Foundation\|url=https://www.asiapacific.ca/research-report/branding-focused-initiative-indias-brand-equity-foundation\|access-date=24 August 2018\|website=Asia Pacific\|publisher=Asia Pacific Foundation Of Canada}}</ref>		IBEF was established in 2003 by the Department of Commerce, [[Ministry of Commerce and Industry (India)\|Ministry of Commerce and Industry]]. It is funded and owned by the Indian Government<ref>{{cite web\|title=Branding-Focused Initiative: India's Brand Equity Foundation\|url=https://www.asiapacific.ca/research-report/branding-focused-initiative-indias-brand-equity-foundation\|access-date=24 August 2018\|website=Asia Pacific\|publisher=Asia Pacific Foundation Of Canada}}</ref>

	IBEF works as the branding and communication partner for India's participation at various global [[~~Trade~~ exhibition~~\|trade exhibitions~~]]. IBEF also manages onsite branding, media [[Advertising\|advertisements]], public relations, [[Digital marketing\|Digital Marketing]], publishing reports and knowledge kits.<ref>http://pib.nic.in/newsite/PrintRelease.aspx?relid=169316</ref>		IBEF works as the branding and communication partner for India's participation at various global [[trade exhibition]]s. IBEF also manages onsite branding, media [[Advertising\|advertisements]], public relations, [[Digital marketing\|Digital Marketing]], publishing reports and knowledge kits.<ref>http://pib.nic.in/newsite/PrintRelease.aspx?relid=169316</ref>

	==History==		==History==
Line 62:		Line 62:

	==Economic Development Programs==		==Economic Development Programs==
	IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be [[pharmaceuticals]], engineering, services, [[~~Plantation\|plantations~~]], leather, [[~~Textile\|textiles~~]], and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include:		IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be [[pharmaceuticals]], engineering, services, [[plantation]]s, leather, [[textile]]s, and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include:

	===Brand India Pharma===		===Brand India Pharma===
Line 68:		Line 68:

	===Brand India Plantations===		===Brand India Plantations===
	Brand India Plantations is a IBEF initiative to promote the sale of Indian [[~~Tea\|teas~~]], coffees, and [[~~Spice\|spices~~]]. Brand India Plantations (www.teacoffeespiceofindia.com) was set up to provide information on these products.<ref>{{cite news \|title=Make in India Lounge to replace India Adda at Davos \|url=https://www.business-standard.com/article/news-ians/make-in-india-lounge-to-replace-india-adda-at-davos-115011401409_1.html \|access-date=27 August 2018 \|publisher=Business Standard \|date=15 January 2015}}</ref>		Brand India Plantations is a IBEF initiative to promote the sale of Indian [[tea]]s, coffees, and [[spice]]s. Brand India Plantations (www.teacoffeespiceofindia.com) was set up to provide information on these products.<ref>{{cite news \|title=Make in India Lounge to replace India Adda at Davos \|url=https://www.business-standard.com/article/news-ians/make-in-india-lounge-to-replace-india-adda-at-davos-115011401409_1.html \|access-date=27 August 2018 \|publisher=Business Standard \|date=15 January 2015}}</ref>

	===Brand India Engineering===		===Brand India Engineering===

>Rogermx: tag removed

2021-05-28T21:03:16Z

tag removed

New page

{{Use dmy dates|date=August 2018}}
{{Use Indian English|date=August 2018}}
{{more citations needed|date=March 2017}}

{{Infobox company
| name = [https://www.ibef.org/ India Brand Equity Foundation]
| logo = [[File:India Brand Equity Foundation logo.svg|180px|India Brand Equity Foundation logo]]
| caption =
| type = Semi Government
| genre =
| fate =
| predecessor =
| successor =
| foundation =
| founder =
| defunct =
| location_city = New Delhi
| location_country = India
| location =
| locations =
| area_served =
| key_people = Shri S Kishore, IAS <small>([[Chief executive officer|CEO]])</small>
| industry =
| products =
| services =
| revenue =
| operating_income =
| net_income =
| aum =
| assets =
| equity =
| owner =
| num_employees =
| parent =
| divisions =
| subsid =
| homepage = [http://www.ibef.org/ IBEF]
| footnotes =
| intl =
}}

'''India Brand Equity Foundation''' (IBEF) is an [[Government of India|Indian Government]] export promotion agency for the distribution of and sale of Indian products internationally.

IBEF was established in 2003 by the Department of Commerce, [[Ministry of Commerce and Industry (India)|Ministry of Commerce and Industry]]. It is funded and owned by the Indian Government<ref>{{cite web|title=Branding-Focused Initiative: India's Brand Equity Foundation|url=https://www.asiapacific.ca/research-report/branding-focused-initiative-indias-brand-equity-foundation|access-date=24 August 2018|website=Asia Pacific|publisher=Asia Pacific Foundation Of Canada}}</ref>

IBEF works as the branding and communication partner for India's participation at various global [[Trade exhibition|trade exhibitions]]. IBEF also manages onsite branding, media [[Advertising|advertisements]], public relations, [[Digital marketing|Digital Marketing]], publishing reports and knowledge kits.<ref>http://pib.nic.in/newsite/PrintRelease.aspx?relid=169316</ref>

==History==
India Brand Equity Foundation (IBEF) was established in 2003 by the Department of Commerce, Ministry of Commerce and Industry, Government of India as an export promotion agency for promoting Brand India.
==Administration==
IBEF works with a network of stakeholders both domestic and international to promote [[Brand India]]. It is headed by the Commerce Secretary. It 14 other members representing the industry, trade, market, academia, media, advertising and [[publicity]], and the government.<ref>{{cite news|title=Over 100 Indian companies to participate in Arab Health 2017|url=http://www.business-standard.com/article/news-ians/over-100-indian-companies-to-participate-in-arab-health-2017-117013000949_1.html|access-date=23 March 2017|agency=Business Standard|publisher=Business Standard|date=30 Jan 2017}}</ref>

==Activities==
IBEF undertakes brand building activities to promote Indian exports, businesses, and economy to the world. It runs www.ibef.org, a resource center for information on the [[Economy of India|Indian economy]] and business trends. IBEF tracks government announcements and [[Macroeconomics|macroeconomic]] indicators IBEF publishes event information on the website, hosts multimedia content and provides susiness information reports on the [[Indian states]] and the export promotion councils.

Under the Experience India Program, IBEF facilitates visits to India for foreign policy-makers, journalists, scholars.<ref>http://web.worldbank.org/archive/website00818/WEB/OTHER/INDIA_BR.HTM</ref>

IBEF participates in trade shows such as [[Fancy Food Show]] (United States), CPhI Worldwide, [[Hannover Messe]] (Germany), [[Foodex]] (Japan), [[Innoprom|INNOPROM]] (Russia), JIMEX (Jordan).<ref>https://www.asiapacific.ca/research-report/branding-focused-initiative-indias-brand-equity-foundation</ref>

IBEF also publishes a bimonthly business magazine, ''India Now Business and Economy'' and studies on India's business potential, [[Multinational corporation|multinationals]], entrepreneurial ecosystem, and contribution to the global business.

==Economic Development Programs==
IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be [[pharmaceuticals]], engineering, services, [[Plantation|plantations]], leather, [[Textile|textiles]], and carpets. The primary divisions of IBEF's Sectoral Branding Initiatives include:

===Brand India Pharma===
Brand India Pharma is an initiative led by Pharmexcil (Pharmaceutical Export Promotion Council) and IBEF to promoted the Indian pharmaceutical industry. It focuses on factors of affordability, quality, and accessibility, especially for [[generic medicines]].<ref>{{cite news |title=Government plans special purpose vehicle for 'Brand India Pharma' promotion|url= https://economictimes.indiatimes.com/industry/healthcare/biotech/pharmaceuticals/government-plans-special-purpose-vehicle-for-brand-india-pharma-promotion/articleshow/34446852.cms |access-date=24 August 2018 |agency=India Times |publisher=The Economic Times |date=1 May 2014}}</ref>

===Brand India Plantations===
Brand India Plantations is a IBEF initiative to promote the sale of Indian [[Tea|teas]], coffees, and [[Spice|spices]]. Brand India Plantations (www.teacoffeespiceofindia.com) was set up to provide information on these products.<ref>{{cite news |title=Make in India Lounge to replace India Adda at Davos |url=https://www.business-standard.com/article/news-ians/make-in-india-lounge-to-replace-india-adda-at-davos-115011401409_1.html |access-date=27 August 2018 |publisher=Business Standard |date=15 January 2015}}</ref>

===Brand India Engineering===
IBEF launched Brand India Engineering to promote Indian engineering products and services.<ref>{{cite web | url=https://businesswireindia.com/news/news-details/ibef-rolls-out-brand-india-engineering-campaign-at-iess-2015/46284 | title=IBEF Rolls Out 'Brand India Engineering' Campaign at IESS 2015 | date=24 November 2015 | publisher=Business Wire India | access-date=27 August 2018 }}</ref>

==Publications==
Top publications<ref>{{cite web |title=IBEF Publications |url=https://www.ibef.org/research |website=India Brand Equity Foundation |publisher=IBEF |access-date=27 August 2018}}</ref> by IBEF include:
*''India Now Business and Economy''
*''The Best of India in Services''
*''The Best of India in Engineering''
*''The Best of India in Products''
*''50 Reasons to Partner with India''

==References==
{{Reflist}}

==External links==
*[http://www.ibef.org/about-us.aspx About IBEF] India Brand Equity Foundation (IBEF) is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India.

{{Ministry of Commerce and Industry (India)}}
{{Authority control}}

[[Category:Trade associations based in India]]
[[Category:Companies based in New Delhi]]
[[Category:Marketing in India]]
[[Category:Branding organizations]]