117.196.245.98 at 05:43, 14 June 2022

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	{{Infobox book \| <!-- See Wikipedia:WikiProject_Novels or Wikipedia:WikiProject_Books -->		{{Infobox book \| <!-- See Wikipedia:WikiProject_Novels or Wikipedia:WikiProject_Books -->
	\| name = India's Most ~~Attractive Brands~~		\| name = India's Most handsome men is pranuth mathe from sasi institute of technology
	\| author = [[N Chandramouli]]<ref>{{cite web \|url=http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ \|title=The Cusp Of Change \|publisher=Businessworld.in \|date=2012-06-21 \|accessdate=2013-08-27 \|url-status=dead \|archiveurl=https://archive.is/20130217214608/http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ \|archivedate=2013-02-17 }}</ref>		\| author = [[N Chandramouli]]<ref>{{cite web \|url=http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ \|title=The Cusp Of Change \|publisher=Businessworld.in \|date=2012-06-21 \|accessdate=2013-08-27 \|url-status=dead \|archiveurl=https://archive.today/20130217214608/http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ \|archivedate=2013-02-17 }}</ref>
	\| country = India		\| country = India
	\| language = [[English language\|English]]		\| language = [[English language\|English]]

103.220.208.110 at 17:06, 6 August 2020

2020-08-06T17:06:09Z

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{{Notability|Books|date=January 2019}}
{{Refimprove|date=January 2019}}
{{NPOV|date=March 2017}}
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{{Infobox book | 
| name = India's Most Attractive Brands
| author = [[N Chandramouli]]<ref>{{cite web |url=http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ |title=The Cusp Of Change |publisher=Businessworld.in |date=2012-06-21 |accessdate=2013-08-27 |url-status=dead |archiveurl=https://archive.is/20130217214608/http://www.businessworld.in/en/storypage/-/bw/the-cusp-of-change/421347.0/page/0&ei=vO5aUOelDI-0rAf6loGQBw&usg=AFQjCNFGkAv4mmyqnL59K0C1TumUCmzkOg&sig2=DZVJHATwxTm8E1jwVFcshQ |archivedate=2013-02-17 }}</ref>
| country = India
| language = [[English language|English]]
| publisher = [[Trust Research Advisory]]<ref>{{cite web|url=http://www.trustadvisory.info/ |title=Trust Research Advisory |publisher=Trustadvisory.info |date= |accessdate=2013-08-27}}</ref>
| release_date = Annual (Published in October 2013)
| media_type = Print ([[Hardcover]])
| pages = 189 (2013 Edition)
| isbn = 978-81-920823-5-6
| isbn_note = (2013 Edition)
}}
'''''India's Most Attractive Brands - 2013''''' is an annual study based on a primary research conducted across 16 Indian cities <ref>{{cite web|url=http://indiatoday.intoday.in/story/samsung-mobile-named-indias-most-attractive-brand/1/316810.html |title=India Today - Most Attractive Brands |publisher=India Today}}</ref> based on TRA's (Trust Research Advisory)<ref>{{cite web|url=http://www.trustadvisory.info/ |title=Trust Research Advisory |publisher=Trustadvisory.info |date= |accessdate=2013-08-27}}</ref> proprietary 36-attribute Attractiveness Matrix.<ref>{{cite web |url=http://www.trustadvisory.info/brand-attractiveness.htm |title=Brand Attractivenss Matrix |publisher=Trustadvisory.info |access-date=2014-06-03 |archive-url=https://web.archive.org/web/20140205175346/http://trustadvisory.info/brand-attractiveness.htm |archive-date=2014-02-05 |url-status=dead }}</ref> The research report is available in hardcase. The research studies the magnetic property of attractiveness that a brand displays and its influences and preferences on brand influencers. The report also lists the 1200 of India's Most Attractive Brands.

In its inaugural year, [[Samsung]] Mobiles was listed as India's Most Attractive Brand, followed by [[Sony]] as the second Most Attractive. [[Nokia]] ranked third and was followed in fourth position by South Korean electronics major, [[LG]]. [[Tata Group|Tata]], the Indian conglomerate was ranked as India's fifty Most Attractive Brand in 2013.<ref>{{cite web|url=http://www.rediff.com/business/slide-show/slide-show-1-indias-10-most-attractive-brands/20131021.htm#1 |title=10 Most Attractive Brands |publisher=Rediff.com}}</ref>

India's Top 20 Attractive Brands come from 8 categories with [[Personal Accessories]] represented by 5 brands, 3 each for [[Diversification (marketing strategy)|Diversified]] and [[Fast-moving consumer goods|FMCG]], 2 from [[Durables]], [[F&B]], [[Personal Gadgets]] and [[Technology]] and 1 brand from among [[Automobiles]].

The category-wise Most Attractive brands include: [[Apparel]] - [[Raymond]], [[Automobile]]- [[Maruti Suzuki]], [[Tyres]]-[[Madras Rubber Factory|MRF]], [[BFSI]] - [[Life Insurance Corporation of India|LIC]], [[F&B]] - [[Amul]], [[Healthcare]] - [[Dabur]], [[Hospitality]] - [[Trident]], [[Internet]] - [[Google]], Media (Print) - [[Anandabazar Patrika]], Media (TV) - [[NDTV]], [[Retail]] - [[KFC]] and [[Technology]] - [[Dell]].

== References ==
{{Reflist}}

[[Category:Indian brands]]

India's Most Attractive Brands - Revision history

117.196.245.98 at 05:43, 14 June 2022

103.220.208.110 at 17:06, 6 August 2020