Imperial Blue (whisky) - Revision history

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← Older revision		Revision as of 06:10, 13 November 2021
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	Imperial Blue was relaunched in 2002, targeting males age 25–35 years with the advertising slogan "Men Will Be Men".<ref>{{cite web\|url=http://www.financialexpress.com/news/seagram-plans-mega-promo-for-chivas-regal/41445/0 \|title=Seagram Plans Mega Promo For Chivas Regal \|publisher=Financialexpress.com \|date=26 March 2002 \|access-date=24 July 2013}}</ref>		Imperial Blue was relaunched in 2002, targeting males age 25–35 years with the advertising slogan "Men Will Be Men".<ref>{{cite web\|url=http://www.financialexpress.com/news/seagram-plans-mega-promo-for-chivas-regal/41445/0 \|title=Seagram Plans Mega Promo For Chivas Regal \|publisher=Financialexpress.com \|date=26 March 2002 \|access-date=24 July 2013}}</ref>

	Advertising alcoholic beverages is banned in India as per the Cable Television Network (Regulation) Amendment Bill, which came into effect on 8 September 2000.<ref>{{cite web \|url=http://www.ifood.tv/blog/alcohol-law-in-india \|title=Alcohol Law in India \|publisher=ifood.tv \|date=16 July 2011 \|access-date=7 June 2013 \|archive-url=https://web.archive.org/web/20140222063231/http://www.ifood.tv/blog/alcohol-law-in-india \|archive-date=22 February 2014 \|url-status=dead }}</ref> Pernod Ricard circumvents the ban through [[surrogate advertising]].<ref name="thespiritsbusiness1"/> Imperial Blue commissioned a feature-length film called ''Men Will Be Men'' in 2011, starring [[Rajesh Kumar (actor)\|Rajesh Kumar]], [[Gaurav Chopra]], [[Rohit Khurana]], Rahil Tandon, and Zeenal Kamdar.<ref name="business-standard2">{{cite web\|url=http://www.business-standard.com/article/management/pernod-ricard-the-big-screen-way-111050900039_1.html \|title=Pernod Ricard: The big screen way \|work=[[Business Standard]] \|date=9 May 2011 \|access-date=24 July 2013}}</ref><ref name="rediff1">{{cite web\|url=http://www.rediff.com/business/slide-show/slide-show-1-seagram-launches-movie-to-promote-whisky/20110509.htm \|title=Seagram finds innovative way to promote whisky \|~~publisher~~=Rediff.com \|date=9 May 2011 \|access-date=24 July 2013}}</ref> The film was made over a period of seven days, with a budget of {{INRConvert\|10\|m}}, and was released nationally.<ref name="business-standard2"/><ref name="rediff1"/>		Advertising alcoholic beverages is banned in India as per the Cable Television Network (Regulation) Amendment Bill, which came into effect on 8 September 2000.<ref>{{cite web \|url=http://www.ifood.tv/blog/alcohol-law-in-india \|title=Alcohol Law in India \|publisher=ifood.tv \|date=16 July 2011 \|access-date=7 June 2013 \|archive-url=https://web.archive.org/web/20140222063231/http://www.ifood.tv/blog/alcohol-law-in-india \|archive-date=22 February 2014 \|url-status=dead }}</ref> Pernod Ricard circumvents the ban through [[surrogate advertising]].<ref name="thespiritsbusiness1"/> Imperial Blue commissioned a feature-length film called ''Men Will Be Men'' in 2011, starring [[Rajesh Kumar (actor)\|Rajesh Kumar]], [[Gaurav Chopra]], [[Rohit Khurana]], Rahil Tandon, and Zeenal Kamdar.<ref name="business-standard2">{{cite web\|url=http://www.business-standard.com/article/management/pernod-ricard-the-big-screen-way-111050900039_1.html \|title=Pernod Ricard: The big screen way \|work=[[Business Standard]] \|date=9 May 2011 \|access-date=24 July 2013}}</ref><ref name="rediff1">{{cite web\|url=http://www.rediff.com/business/slide-show/slide-show-1-seagram-launches-movie-to-promote-whisky/20110509.htm \|title=Seagram finds innovative way to promote whisky \|work=Rediff.com \|date=9 May 2011 \|access-date=24 July 2013}}</ref> The film was made over a period of seven days, with a budget of {{INRConvert\|10\|m}}, and was released nationally.<ref name="business-standard2"/><ref name="rediff1"/>

	Imperial Blue became an official sponsor of the [[World Series Hockey]] in February 2012.<ref>{{cite web\|url=http://www.afaqs.com/news/company_briefs/?id=53224_Vodafone+Seagram%27s+Imperial+Blue+sign+up+as+official+sponsors+of+World+Series+Hockey \|title=Vodafone, Seagram's Imperial Blue sign up as official sponsors of World Series Hockey \|publisher=afaqs! \|date=29 February 2012 \|access-date=24 July 2013}}</ref><ref>{{cite web\|url=http://www.thehindu.com/sport/hockey/article2950985.ece \|title=WSH gets two more sponsors \|work=[[The Hindu]] \|date=1 March 2012 \|access-date=24 July 2013}}</ref><ref>{{cite web\|url=http://www.indianexpress.com/news/vodafone-seagrams-imperial-blue-join-wsh-as-sponsors/918842/ \|title=Vodafone, Seagram's Imperial Blue join WSH as sponsors \|work=[[The Indian Express]] \|date=1 March 2012 \|access-date=24 July 2013}}</ref> The brand has also sponsored music concerts in India.<ref>{{cite web\|url=http://www.hindu.com/mp/2006/12/02/stories/2006120202000400.htm \|archive-url=https://web.archive.org/web/20140521180221/http://www.hindu.com/mp/2006/12/02/stories/2006120202000400.htm \|url-status=dead \|archive-date=21 May 2014 \|title=The right note \|work=[[The Hindu]] \|date=2 December 2006 \|access-date=24 July 2013}}</ref><ref>{{cite web\|url=http://www.daijiworld.com/news/news_disp.asp?n_id=28166&n_tit=Mangalore%3A%20Sensational%20Singer%20KK%20to%20Perform%20Live%20in%20City%20on%20Nov%2023 \|title=News headlines \|publisher=Daijiworld.com \|date=22 November 2006 \|access-date=24 July 2013}}</ref>		Imperial Blue became an official sponsor of the [[World Series Hockey]] in February 2012.<ref>{{cite web\|url=http://www.afaqs.com/news/company_briefs/?id=53224_Vodafone+Seagram%27s+Imperial+Blue+sign+up+as+official+sponsors+of+World+Series+Hockey \|title=Vodafone, Seagram's Imperial Blue sign up as official sponsors of World Series Hockey \|publisher=afaqs! \|date=29 February 2012 \|access-date=24 July 2013}}</ref><ref>{{cite web\|url=http://www.thehindu.com/sport/hockey/article2950985.ece \|title=WSH gets two more sponsors \|work=[[The Hindu]] \|date=1 March 2012 \|access-date=24 July 2013}}</ref><ref>{{cite web\|url=http://www.indianexpress.com/news/vodafone-seagrams-imperial-blue-join-wsh-as-sponsors/918842/ \|title=Vodafone, Seagram's Imperial Blue join WSH as sponsors \|work=[[The Indian Express]] \|date=1 March 2012 \|access-date=24 July 2013}}</ref> The brand has also sponsored music concerts in India.<ref>{{cite web\|url=http://www.hindu.com/mp/2006/12/02/stories/2006120202000400.htm \|archive-url=https://web.archive.org/web/20140521180221/http://www.hindu.com/mp/2006/12/02/stories/2006120202000400.htm \|url-status=dead \|archive-date=21 May 2014 \|title=The right note \|work=[[The Hindu]] \|date=2 December 2006 \|access-date=24 July 2013}}</ref><ref>{{cite web\|url=http://www.daijiworld.com/news/news_disp.asp?n_id=28166&n_tit=Mangalore%3A%20Sensational%20Singer%20KK%20to%20Perform%20Live%20in%20City%20on%20Nov%2023 \|title=News headlines \|publisher=Daijiworld.com \|date=22 November 2006 \|access-date=24 July 2013}}</ref>

imported>Chekidalum: Adding short description: "Indian whisky" (Shortdesc helper)

2021-08-19T21:15:36Z

Adding short description: "Indian whisky" (Shortdesc helper)

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			{{Short description\|Indian whisky}}
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	* [http://pernod-ricard.com/21/home Pernod Ricard official site]		* [http://pernod-ricard.com/21/home Pernod Ricard official site]
	* [http://pernod-ricard.com/545/brands/see-all-brands/local-brands/seagram-s-imperial-blue Pernod Ricard official site Imperial Blue page]		* [http://pernod-ricard.com/545/brands/see-all-brands/local-brands/seagram-s-imperial-blue Pernod Ricard official site Imperial Blue page]
			{{Alcoholic drinks}}{{Pernod Ricard}}
	{{Pernod Ricard}}
	[[Category:Indian whisky]]		[[Category:Indian whisky]]
	[[Category:Products introduced in 1997]]		[[Category:Products introduced in 1997]]
	[[Category:Alcoholic drink brands]]		[[Category:Alcoholic drink brands]]

>GreenC bot: Rescued 1 archive link. Wayback Medic 2.5

2021-04-21T20:22:36Z

Rescued 1 archive link. Wayback Medic 2.5

New page

{{EngvarB|date=May 2014}}
{{Use dmy dates|date=May 2014}}

{{Infobox beverage
| name = Imperial Blue
| image = File:Imperial Blue logo.jpg
| caption =
| type = [[Indian whisky]]
| abv = 42.8%
| manufacturer = [[Pernod Ricard]]
| distributor = [[Pernod Ricard]]
| origin = [[India]]
| introduced = 2000
| discontinued =
| colour =
| flavour =
| ingredients = Indian [[Neutral grain spirit|grain spirits]], [[Scotch whisky|Scotch malt]]
| variants =
| related = {{ubl|[[Royal Stag]]|[[Blenders Pride]]|[[Chivas Regal]]|[[100 Pipers]]}}
| website = [http://pernod-ricard.com/545/brands/see-all-brands/local-brands/seagram-s-imperial-blue Pernod-Ricard.com/Imperial-Blue]
}}

'''Imperial Blue''', abbreviated to '''IB''' and also known as '''Seagram's Imperial Blue''', is a brand of [[Indian whisky]], owned by [[Pernod Ricard]], and launched in 1997.<ref name="pernod-ricard1">{{cite web|url=http://pernod-ricard.com/545/brands/see-all-brands/local-brands/seagram-s-imperial-blue |title=Seagram's Imperial Blue |publisher=Pernod Ricard |access-date=24 July 2013}}</ref> It is a [[Blended whiskey|blend]] of Indian [[Neutral grain spirit|grain spirits]] with imported [[Scotch whisky|Scotch malts]].<ref name="thespiritsbusiness1">{{cite web|url=http://www.thespiritsbusiness.com/2013/07/indian-whisky-brand-champions-2013/ |title=Indian Whisky Brand Champions 2013 |publisher=Thespiritsbusiness.com |date=8 July 2013 |access-date=24 July 2013}}</ref> It is commonly available in 750ml, 375ml and 180ml bottles, and also available in 90ml bottles.<ref name="pernod-ricard1"/>

==History==
Imperial Blue was launched in India in 1997<ref name="pernod-ricard1"/> by [[Seagram]].<ref name="thehindubusinessline2003">{{cite web|url=http://www.thehindubusinessline.in/2003/08/05/stories/2003080501600600.htm |title=Seagram's spirited growth stuns desi brands |publisher=[[Business Line]] |date=5 August 2003 |access-date=24 July 2013}}</ref> Seagram's global business was jointly acquired by [[Pernod Ricard]] and [[Diageo]] on 21 December 2001.<ref>{{cite web|url=http://www.prnewswire.co.uk/news-releases/pernod-ricard-to-acquire-seagram-spirits--wine-jointly-with-diageo-154726735.html |title=Pernod Ricard to acquire Seagram Spirits & Wine jointly with Diageo |publisher=Prnewswire.co.uk |date=20 December 2000 |access-date=7 June 2013}}</ref> Pernod Ricard bought Seagram's Indian operations in 2002.<ref>{{cite web|url=http://www.financialexpress.com/news/pernodricardindiasettotakeoverseagram&8217%3bslocaloperationsthisweek/37339 |title=Pernod Ricard India set to take over Seagram's local operations this week |publisher=[[The Financial Express (India)|The Financial Express]] |date=11 February 2002 |access-date=8 June 2013}}</ref> Pernod Ricard had previously entered the Indian market by acquiring a 74% stake in United Agencies Ltd (UAL), with a bottling facility in [[Kolhapur]], [[Maharashtra]]. UAL was merged with Seagram's Indian business and continued operations under the name Seagram Manufacturing Ltd. The decision to integrate UAL into Seagram was taken due to the latter's larger operations in the country.<ref>{{cite web|url=http://www.hindu.com/businessline/2001/11/03/stories/14038201.htm |title=Pernod to merge with Seagram in India |work=[[The Hindu]] |date=3 November 2001 |access-date=7 June 2013}}</ref>

==Marketing==
Imperial Blue was relaunched in 2002, targeting males age 25–35 years with the advertising slogan "Men Will Be Men".<ref>{{cite web|url=http://www.financialexpress.com/news/seagram-plans-mega-promo-for-chivas-regal/41445/0 |title=Seagram Plans Mega Promo For Chivas Regal |publisher=Financialexpress.com |date=26 March 2002 |access-date=24 July 2013}}</ref>

Advertising alcoholic beverages is banned in India as per the Cable Television Network (Regulation) Amendment Bill, which came into effect on 8 September 2000.<ref>{{cite web |url=http://www.ifood.tv/blog/alcohol-law-in-india |title=Alcohol Law in India |publisher=ifood.tv |date=16 July 2011 |access-date=7 June 2013 |archive-url=https://web.archive.org/web/20140222063231/http://www.ifood.tv/blog/alcohol-law-in-india |archive-date=22 February 2014 |url-status=dead }}</ref> Pernod Ricard circumvents the ban through [[surrogate advertising]].<ref name="thespiritsbusiness1"/> Imperial Blue commissioned a feature-length film called ''Men Will Be Men'' in 2011, starring [[Rajesh Kumar (actor)|Rajesh Kumar]], [[Gaurav Chopra]], [[Rohit Khurana]], Rahil Tandon, and Zeenal Kamdar.<ref name="business-standard2">{{cite web|url=http://www.business-standard.com/article/management/pernod-ricard-the-big-screen-way-111050900039_1.html |title=Pernod Ricard: The big screen way |work=[[Business Standard]] |date=9 May 2011 |access-date=24 July 2013}}</ref><ref name="rediff1">{{cite web|url=http://www.rediff.com/business/slide-show/slide-show-1-seagram-launches-movie-to-promote-whisky/20110509.htm |title=Seagram finds innovative way to promote whisky |publisher=Rediff.com |date=9 May 2011 |access-date=24 July 2013}}</ref> The film was made over a period of seven days, with a budget of {{INRConvert|10|m}}, and was released nationally.<ref name="business-standard2"/><ref name="rediff1"/>

Imperial Blue became an official sponsor of the [[World Series Hockey]] in February 2012.<ref>{{cite web|url=http://www.afaqs.com/news/company_briefs/?id=53224_Vodafone+Seagram%27s+Imperial+Blue+sign+up+as+official+sponsors+of+World+Series+Hockey |title=Vodafone, Seagram's Imperial Blue sign up as official sponsors of World Series Hockey |publisher=afaqs! |date=29 February 2012 |access-date=24 July 2013}}</ref><ref>{{cite web|url=http://www.thehindu.com/sport/hockey/article2950985.ece |title=WSH gets two more sponsors |work=[[The Hindu]] |date=1 March 2012 |access-date=24 July 2013}}</ref><ref>{{cite web|url=http://www.indianexpress.com/news/vodafone-seagrams-imperial-blue-join-wsh-as-sponsors/918842/ |title=Vodafone, Seagram's Imperial Blue join WSH as sponsors |work=[[The Indian Express]] |date=1 March 2012 |access-date=24 July 2013}}</ref> The brand has also sponsored music concerts in India.<ref>{{cite web|url=http://www.hindu.com/mp/2006/12/02/stories/2006120202000400.htm |archive-url=https://web.archive.org/web/20140521180221/http://www.hindu.com/mp/2006/12/02/stories/2006120202000400.htm |url-status=dead |archive-date=21 May 2014 |title=The right note |work=[[The Hindu]] |date=2 December 2006 |access-date=24 July 2013}}</ref><ref>{{cite web|url=http://www.daijiworld.com/news/news_disp.asp?n_id=28166&n_tit=Mangalore%3A%20Sensational%20Singer%20KK%20to%20Perform%20Live%20in%20City%20on%20Nov%2023 |title=News headlines |publisher=Daijiworld.com |date=22 November 2006 |access-date=24 July 2013}}</ref>

==Sales==
The following table shows the annual sales of Imperial Blue:

{| class="wikitable"
|-
! Year !! Sales (in million cases)
|-
| 2000 || 0.29<ref name="thehindubusinessline2003"/>
|-
| 2001 || 0.45<ref name="thehindubusinessline2003"/>
|-
| 2002 || 1.10<ref name="thehindubusinessline2003"/>
|-
| 2006 || 2.5<ref name="thespiritsbusiness">{{cite web|url=http://www.thespiritsbusiness.com/2012/07/world-whiskies-brand-champions-2012/ |title=WORLD WHISKIES – Brand Champions 2012 |publisher=Thespiritsbusiness.com |date=18 July 2012 |access-date=8 June 2013}}</ref>
|-
| 2007 || 3.1<ref name="thespiritsbusiness"/>
|-
| 2008 || 3.8<ref name="thespiritsbusiness"/>
|-
| 2009 || 4.8<ref name="thespiritsbusiness"/>
|-
| 2010 || 6.1<ref name="thespiritsbusiness"/>
|-
| 2011 || 7.2<ref name="thespiritsbusiness"/>
|-
| 2012 || 8.8<ref name="thespiritsbusiness1"/>
|}

==References==
{{reflist}}

==External links==
* [http://pernod-ricard.com/21/home Pernod Ricard official site]
* [http://pernod-ricard.com/545/brands/see-all-brands/local-brands/seagram-s-imperial-blue Pernod Ricard official site Imperial Blue page]

{{Pernod Ricard}}
[[Category:Indian whisky]]
[[Category:Products introduced in 1997]]
[[Category:Alcoholic drink brands]]