https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Hindustan_PencilsHindustan Pencils - Revision history2026-10-28T18:29:52ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Hindustan_Pencils&diff=502832&oldid=prevIt Is Unique Official: starting a article basic info2025-10-31T11:11:30Z<p>starting a article basic info</p>
<p><b>New page</b></p><div>{{Short description|Indian stationery manufacturer}}<br />
{{Use dmy dates|date=February 2021}}<br />
{{Use Indian English|date=January 2017}}<br />
{{Infobox company<br />
| logo = Hindustan_Pencils.jpeg<br />
| type = <br />
| genre = <br />
| fate = <br />
| predecessor = <br />
| successor = <br />
| foundation = {{Start date and age|1958||}}<br />
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| defunct = <br />
| location_city = [[Mumbai]]<br />
| location_country = [[India]]<br />
| location = <br />
| locations = <br />
| area_served = Worldwide<br />
| key_people = <br />
| industry = [[Stationery]]<br />
| products = {{Bulleted_list|[[Pencils]]|Office products}}<br />
| services = <br />
| revenue = <br />
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| homepage = {{URL| https://www.hindustanpencils.com}}<br />
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}}<br />
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[[File:Natraj pencil container.jpg|thumb|Nataraj pencil metal container in the 1990's]]<br />
'''Hindustan Pencils Pvt. Ltd.''' is an Indian manufacturer of [[pencil]]s, writing materials and other stationery items, established in 1958<ref name="Sople">{{cite book|author=Sople|title=Supply Chain Management: Text and Cases|date=29 May 2024 |url=https://books.google.com/books?id=5SM8BAAAQBAJ&pg=PA408|publisher=Pearson Education India|isbn=978-93-325-1169-9|pages=408–}}</ref> in [[Mumbai|Bombay]] (present-day Mumbai). The company makes writing implements under the brands '''Nataraj''' and '''Apsara''', and claims to be the largest pencil manufacturer in [[India]].<ref name=companysite>{{cite web|url=https://www.hindustanpencils.com/|title=The Most Popular Pencil of India|publisher=Hindustan Pencils Pvt. Ltd.|access-date=4 November 2019}}</ref><br />
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==History==<br />
<br />
The company was started in 1958 by friends B. J. Sanghvi (fondly called as Babubhai), Ramnath Mehra and Mansookani.<br />
It is now one of the most well known pencil manufacturing companies in India and it manufactures writing instruments; primarily wood-cased pencils, sharpeners, erasers and pens under the Nataraj and Apsara brands.<br />
Hindustan Pencils is a market leader with a 45% market share and is the largest manufacturer in [[India]], making over 8.5 million pencils a day. <br />
It currently has a presence in over 50 countries.<br />
<br />
It also produces a line of coloured pencils under the Colorama brand. In 2013, a law student in [[Bangalore|Bengaluru]] filed a consumer complaint against the company over its coloured pencils, claiming that the "skin" colour was lighter than his own skin colour, and that the company's preference for the lighter "skin" colour promoted "racist ideas" (or [[colourism]]).<ref name=colorama2013>{{cite news|url=https://www.thehindu.com/news/national/student-sues-company-over-racist-crayon/article4792263.ece|title=Student sues company over 'racist' crayon|work=[[The Hindu]]|first=Sudipto|last=Mondal|date=8 June 2013|access-date=4 November 2019}}</ref> The "skin" coloured pencil was also the subject of a campaign by anti-discrimination activist group ''Brown n' Proud''.<ref name=jha2015>{{cite book|title=The Global Beauty Industry: Colorism, Racism, and the National Body|publisher=Routledge|date=2015|last=Jha|first=Meeta|pages=81–82|isbn=9781317557951}}</ref><br />
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==Products==<br />
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[[File:Pencil on table.jpg|thumb|Nataraj 621 HB [[graphite]] pencil]]<br />
<br />
Hindustan Pencils' products include: ''621'', ''Bold'', ''Marble'' (pencils) and ''Dust Clear'' (eraser) under the Nataraj brand; ''Platinum'', ''Absolute'' (pencils) and ''Long Point'' (pencil sharpener) under the Apsara brand.<br />
The range of products is as follows:<br />
<br />
{| class="wikitable" width="800px"<br />
|-<br />
! width=150px| Type<br />
! width=650px| Products<br />
|-<br />
| [[Writing implement]]s || [[pencils]], [[mechanical pencil]]s, [[ballpoint pen]]s<br />
|-<br />
| [[list of art media|Art materials]] ||[[colored pencil]]s, [[crayon]]s<br />
|-<br />
| Others || [[Eraser]]s, [[Pencil sharpener|sharpener]]s, [[ruler]]s <br />
|}<br />
<br />
== See also ==<br />
*[[Kokuyo Camlin]]<br />
<br />
== References ==<br />
{{reflist}}<br />
<br />
==External links==<br />
*{{official|http://www.hindustanpencils.com/}}<br />
<br />
[[Category:Pencil brands]]<br />
[[Category:Indian brands]]<br />
[[Category:Indian companies established in 1958]]<br />
[[Category:Stationery]]</div>It Is Unique Official