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{{Use dmy dates|date=June 2018}}
{{Use Indian English|date=June 2018}}
{{Infobox company
| name = Haldiram's
| logo = File:Haldiram's Logo.svg
| image_caption = Haldiram's Methi Gathiya snack prepared with lentils and fenugreek seeds.
| foundation = [[Bikaner]], [[Rajasthan]], [[India]] ({{Start date and age|1941}}) by Ganga Bishan Agarwal (Haldiram Ji)
| hq_location_city = [[Nagpur]]
| hq_location_country = [[India]]
| industry = [[Food industry]]
| products = Snacks, Sweets, Beverages, Frozen Foods, [[Potato Chips]]
| type = [[Privately held company|Private]] Limited with share capital
| homepage = {{URL|http://www.haldiram.com}}<br/>{{URL|https://haldiramfrachise.com/}}
| revenue = {{INRConvert|7130|c}} (2019) <ref name=ET>{{cite web|url= https://economictimes.indiatimes.com/industry/cons-products/food/haldiram-sales-cross-1-billion/articleshow/73978454.cms?from=mdr |title=Economic Times article about Haldiram's|access-date=June 13, 2020}}</ref>
}}

'''Haldiram's''' is an [[Indian sweets]], [[List of Indian snacks|snacks]] and restaurant company<ref name="Sohn" /><ref name="OneIndia"/> based out of [[Delhi]] and [[Nagpur]]. The company has manufacturing plants in a wide variety of locations such as [[Nagpur]], [[New Delhi]], [[Gurgaon]], [[Rudrapur, Uttarakhand|Rudrapur]] and [[Noida]].<ref name="OneIndia"/> Haldiram's has its own retail [[chain store]]s<ref name="Ray"/><ref name="O' Brien"/> and a range of restaurants in [[Nagpur]], [[Kolkata]], [[Noida]] and [[Delhi]]. <ref>{{cite news | url=https://economictimes.indiatimes.com/industry/cons-products/food/bikaneri-namkeen-hits-1-billion-sweet-spot/articleshow/68748182.cms | title=Bikaneri Namkeen hits $1 billion sweet spot | newspaper=Economic Times | access-date=2019-04-08}}</ref> <ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/cons-products/food/bhujia-to-billions-ganga-bhisans-haldirams-has-now-become-3-bn-biz-empire/articleshow/67992895.cms?from=mdr|title=Bhujia to billions: Ganga Bhishen's Haldiram's has now become $3 bn biz empire|date=2019-02-14|work=The Economic Times|access-date=2020-02-21}}</ref>
Haldiram's was founded in 1937 by Ganga Bhishen Agarwal, fondly known as Haldiram Ji in his household; as a [[retail]] sweets and [[Namkeen (food)|namkeen]] shop in [[Bikaner]], [[Rajasthan]].<ref>{{cite news|url=https://www.thehindu.com/news/national/kolkatas-haldiram-bhujiawala-stripped-of-its-trademark/article4658595.ece|title=Kolkata's Haldiram Bhujiawala stripped of its trademark|access-date=2020-05-08}}</ref>

In order to drive expansion, the company's first manufacturing plant was started in Calcutta.<ref name="Balakrishna"/> In 1970, a larger manufacturing plant was established in Jaipur.<ref name="Balakrishna"/> Another manufacturing plant was established in [[New Delhi]], the capital of [[India]], in the early 1990s.<ref name="Balakrishna"/> In 2003, the company began the process of developing [[convenience food]]s to be marketed to consumers.<ref name="TheHindu"/> In 2014, Haldiram's was ranked 55th among India's most trusted brands according to the [[The Brand Trust Report|Brand Trust Report]]; a study conducted by Trust Research Advisory.<ref>{{Cite web|url =http://www.trustadvisory.info/allindia_2014.html|title =India's Most Trusted Brands 2014|url-status =dead|archive-url =https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html|archive-date =2015-05-02}}</ref> The company has grown at a tremendous pace over the years and in 2017 it was crowned as the country’s largest snack company, surpassing all other domestic and international competitors.<ref>{{cite news | url=https://economictimes.indiatimes.com/industry/cons-products/food/haldiram-topples-pepsico-regains-top-spot-as-countrys-largest-snack-company/articleshow/62185925.cms | title=Haldiram topples PepsiCo; regains top spot as country's largest snack company | newspaper=[[The Economic Times|Economic Times]] | date=21 December 2017 | access-date=16 February 2019}}</ref> Haldiram's products are available in more than 80 countries.<ref>{{cite web | url=https://www.crisil.com/mnt/winshare/Ratings/RatingList/RatingDocs/Haldiram_Snacks_Private_Limited_September_25_2018_RR.html | title=Rating Rationale | publisher=[[Crisil]] | date=25 September 2018 | access-date=16 February 2019}}</ref>

==Products==
Haldiram's has over 400 products. Its product range includes traditional namkeens, western snacks, Indian Sweets, cookies, sherbets, and pickles such as [[Gulab jamun|gulab jammun]] and [[Bikaneri bhujia]] and [[papadum]]. The company also produces [[Convenience food|ready-to-eat food]] products. In the 1990s, the production of potato-based foods was enabled by the importation of machinery from United States designed for these purposes.<ref name="Balakrishna"/>

Haldiram's products are marketed at various retail locations such as bakeries and confectionery stores, among others, and also on various commercial websites.<ref name="Balakrishna"/> The pricing of the company's products is typically inexpensive compared to similar products made by other companies.<ref name="Balakrishna"/> Prior and up to August 2003 in the United States market, the company's products were limited to potato chips.<ref name="TheHindu"/> The company's products are carried by some Indian supermarkets in U.S.<ref name="IW"/> In U.S., Haldiram's products are popular with the [[Non-resident Indian and person of Indian origin|Indian diaspora]].<ref name="LMI"/>

<gallery class="center" caption="" widths="220px" heights="145px">
File:Chaat items at Haldiram's, Delhi.JPG|Food at a Haldiram's restaurant in [[Delhi]]
File:Haldiram SouthIndian.JPG|South Indian [[breakfast]] at Haldiram's, [[Gurgaon]]
</gallery>

==Controversy==
After being subjected to the allegations of pesticide adulteration, Haldirams’ snacks were refused admittance into USA by the country’s Food and Drug Administration (FDA) in 2015. Undergoing a comprehensive inspection for the possible excess lead levels, the company was given a clean chit by the Maharashtra Food and Drug Administration.

The official statement by MFDA ascertained, "Samples of Haldirams’ bhujia sev, navratan mix, potato chips, sonpapdi, moong daal, etc., were tested. All were within limits."<ref>{{cite web|title=Maharashtra FDA gives clean chit to Haldiram snacks|url=http://economictimes.indiatimes.com/industry/cons-products/food/maharashtra-fda-gives-clean-chit-to-haldiram-snacks/articleshow/48335555.cms|website=Economic Times|access-date=3 Aug 2015}}</ref><ref>[http://www.firstpost.com/world/india-made-food-products-face-usfda-heat-haldirams-top-list-of-rejected-items-2297850.html India-made food products face USFDA heat, Haldiram's top list of rejected items], [http://www.firstpost.com firstpost.com]</ref>

== Advertising ==
Haldiram's is very traditional in terms of advertising and promotions. However, to be in sync with current times, Haldiram's tied up with [[Prem Ratan Dhan Payo]] (movie) and more than 1.5 crore (15 million) Haldiram's snack packets were printed with the logo of the film. The chain is actively expanding its franchises.<ref>{{cite web | title=Haldiram franchise opportunities in India | website=[[IFranchiseTalk]] | url=https://ifranchisetalk.com/food/haldiram-franchise-in-india/|access-date=2020-01-26}}</ref>

==References==
{{Reflist|refs=
<br>
<ref name="OneIndia">{{cite web | title=Haldiram's to expand in northern region | website=[[One India]] | date=2 July 2006 | url=http://news.oneindia.in/2006/07/02/haldirams-to-expand-in-northern-region-1151825578.html | access-date=30 July 2017}}</ref>
<ref name="Balakrishna">{{cite book | url=https://books.google.com/books?id=-ZTVIpvi4VwC&pg=PA63 | title=Case Studies in Marketing | publisher=Pearson Education India | author=Balakrishna, Sidharth | year=2011 | pages=63–68 | isbn=978-8131757970}}</ref>
<ref name="O' Brien">{{cite book | url=https://books.google.com/books?id=BGhBAgAAQBAJ&pg=PT263 | title=The Penguin Food Guide to India | publisher=Penguin UK | author=O' Brien, Charmaine | year=2013 | isbn=978-9351185758}}</ref>
<ref name="IW">{{cite web | url=http://www.indiawest.com/news/business/article_5fc79c11-4814-5804-859f-6ef2f2ebb892.html | title=Haldiram Launches New Line of Frozen Products | publisher=India West | date=9 May 2012 | access-date=2 September 2014 | author=(Staff reporter)}}</ref>
<ref name="LMI">{{cite book | url=https://books.google.com/books?id=AswVAQAAMAAJ&q=%22Haldiram%27s%22,+India | title=India Today International, Volume 3, Issues 1-20 | publisher=Living Media International Ltd. | year=2004}}</ref>
<ref name="Ray">{{cite book | url=https://books.google.com/books?id=A3s9mwvYISkC | title=Supply Chain Management for Retailing | publisher=Tata McGraw-Hill Education | author=Ray | year=2010 | pages=309 | isbn=978-0070145047}}</ref>
<ref name="Sohn">{{cite web | url=http://www.metro.us/newyork/lifestyle/2013/04/08/philadelphia-students-have-a-taste-of-india/ | title=Philadelphia students have a taste of India | publisher=Metro (Philadelphia) | date=8 April 2013 | access-date=2 September 2014 | author=Sohn, Timothy |url-status=dead |archive-url=https://web.archive.org/web/20140928084109/http://www.metro.us/newyork/lifestyle/2013/04/08/philadelphia-students-have-a-taste-of-india/ |archive-date=2014-09-28}}</ref>
<ref name="TheHindu">{{cite news | url=http://www.thehindubusinessline.com/2003/08/01/stories/2003080100870600.htm | title=Haldiram lines up ready-to-eat items for Western market | newspaper=[[The Hindu]] | date=1 August 2003 | access-date=2 September 2014 |author1=Bhushan, Ratna |author2=Damodaran, Harish }}</ref>
}}

==External links==
{{Commons}}
* {{Official website|https://www.haldiramfrachise.com/}}

[[Category:Confectionery companies of India]]
[[Category:Companies based in Nagpur]]
[[Category:Fast-food chains of India]]
[[Category:Brand name potato chips and crisps]]
[[Category:Indian brands]]
[[Category:Indian companies established in 1941]]
[[Category:Food and drink companies established in 1941]]

Haldiram's - Revision history

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