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{{short description|Indian commercial music streaming service}}
{{about|a commercial music streaming service|the Madrasi genre of music|Gaana}}
{{Use dmy dates|date=December 2017}}
{{Use Indian English|date=December 2017}}
{{Infobox online service
| logo = Gaana logo.svg
| logo caption =
|image=Gaana Homescreen Screenshot.jpeg
| caption =Gaana's Android app
|launched= {{Start date and age|2010|04|df=yes/no}}
| discontinued =
|developer= [[Times Internet]] 2010 – Present
| key_people =
| pricing = Premium version: {{INRConvert|99}} per month (within India) or $4.99 per month (outside India)
|platform= {{hlist|[[Web browser]]|[[Microsoft Windows|Windows]]|[[Android (operating system)|Android]]|[[macOS]]|[[iOS]]}}
| availability = Worldwide
|website= {{URL|https://gaana.com/}}
| members = {{increase}} 150 million<ref>{{cite web|url=https://entrackr.com/2019/04/gaana-100-million-maus/|title=Gaana claims 100 million MAUs, launches video and artists focused products|publisher=entrackr.com|date=2019-04-24}}</ref>
|image_size=200|logo_size=250}}

'''Gaana''' is [[India]]'s largest commercial [[music streaming]] service with over 200 million monthly users. It was launched in April 2010 by [[Times Internet]] and provides both Indian and international music content. The entire [[Music of India|Indian music]] catalog was available to users worldwide however recently the music library is restricted based on geolocation of subscribers. Post this the music catalog is severely limited for subscribers outside India. Gaana features music from 21 Indian languages including the major languages such as [[Assamese language|Assamese]], [[Bengali language|Bengali]], [[Bhojpuri language|Bhojpuri]], [[English language|English]], [[Gujarati language|Gujarati]], [[Hindi]], [[Kannada]], [[Urdu language|Urdu]], [[Odia language|Odia]], [[Marathi language|Marathi]], [[Punjabi language|Punjabi]], [[Tamil language|Tamil]], [[Telugu language|Telugu]], [[Maithili language|Maithili]], [[Malayalam]] and other Indian regional languages.<ref>{{Cite web|last=www.ETBrandEquity.com|title=Prashan Agarwal joins Gaana.com as chief operating officer - ET BrandEquity|url=http://brandequity.economictimes.indiatimes.com/news/the-people-report/prashan-agarwal-joins-gaana-com-as-chief-operating-officer/52217805|access-date=2020-10-17|website=ETBrandEquity.com|language=en}}</ref>

Gaana<ref>{{Cite web|title=Music apps PC download music apps for Windows|url=https://www.gadgetssai.in/2018/01/best-free-music-download-sites.html|access-date=2022-02-09|website=Gadgetssai|language=en-gb}}</ref> allows users to make their playlists public so that they can be seen by other users.<ref name="indiatimes1">{{cite news|url=https://economictimes.indiatimes.com/gaana-com-records-1-4-million-unique-visitors-in-launch-month/articleshow/9547760.cms |title=Gaana.com records 1.4 million unique visitors in launch month |newspaper=[[The Economic Times]] |date=2011-08-10 |access-date=2013-03-13}}</ref> They can view and favorite playlists. Its [[mobile app]] was launched to support almost all popular operating systems like [[Android (operating system)|Android]], [[iOS]] and [[Windows OS|Windows]].<ref>{{Cite news|url=https://economictimes.indiatimes.com/magazines/panache/gaana-on-song-new-initiative-originals-clocks-20-mn-streaming-in-five-weeks/articleshow/61007963.cms|title=Gaana on song, new initiative 'Originals' clocks 20 mn streaming in five weeks|date=2017-10-09|work=The Economic Times|access-date=2018-01-16}}</ref> Gaana is priced at {{INRConvert|99}} per month (within India) or $3.99 per month (outside India). Gaana became a subscription-only service after failing to secure fresh funds or find a buyer.<ref>{{cite web | url=https://www.ndtv.com/business/exclusive-fighting-to-survive-tencent-backed-indian-music-app-gaana-turns-to-subscriptions-3331054 | title=Fighting to Survive, Tencent-Backed Music App Gaana Turns to Subscriptions }}</ref> And it does not provide customers with free streaming from Friday 9 September 2022.<ref>{{cite news | url=https://www.reuters.com/technology/exclusive-fighting-survive-tencent-backed-indian-music-app-gaana-turns-2022-09-09/ | title=EXCLUSIVE Fighting to survive, Tencent-backed Indian music app Gaana turns to subscriptions | newspaper=Reuters | date=9 September 2022 | last1=Kalra | first1=Aditya | last2=Vengattil | first2=Munsif }}</ref> Premium version offers Ad-free music, HD quality music streaming and allow users to download songs to play offline.

==History==
The [[domain name]], Gaana.com, was first registered on 21 June 2005 and was launched in April 2010.

Gaana.com formed a partnership in February 2013 with [[Carnatic music|South Indian Music]] Companies Association to acquire rights to music from 79 different labels. Consequently, Gaana.com had access to more than 45+ million songs. Gaana generates an annual revenue of US$5 million for Times Internet.

[[Micromax Informatics|Micromax]] bought a stake in Gaana.com in October 2015.<ref>{{cite news|title=Micromax buys stake in Gaana, to integrate app with its smartphones|url=http://indianexpress.com/article/technology/tech-news-technology/micromax-buys-stake-in-gaana-to-integrate-app-with-its-smartphones/|access-date=15 October 2015|newspaper=The Indian Express}}</ref> In February 2018, [[Tencent Holdings|Tencent]] also backed the company with an investment of $115 million.<ref>{{cite news|url=https://m.economictimes.com/small-biz/startups/newsbuzz/tencent-leads-in-gaanas-115-million-funding-round/articleshow/63104276.cms|title=Tencent leads in Gaana's $115 million funding round| date=2018-02-28|work=The Economic Times|access-date=2018-12-13}}</ref>

In May 2015, Gaana launched gaming innovation in their music streaming app.<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/media/entertainment/gaana-launches-gaming-innovation-in-music-streaming-app/articleshow/64322095.cms|title=Gaana launches gaming innovation in music streaming app|date=2018-05-25|work=The Economic Times|access-date=2018-07-18}}</ref> The music app has also introduced voice assistant feature.<ref>{{Cite news|url=https://timesofindia.indiatimes.com/business/india-business/music-app-gaana-introduces-voice-assistant-feature/articleshow/64555968.cms|title=Music app Gaana introduces voice assistant feature - Times of India|work=The Times of India|access-date=2018-07-18}}</ref>

On 8 July 2020, Gaana debuts a short video platform called HotShots<ref>{{Cite news|title=Gaana debuts a short video platform HotShots|work=The Economic Times|url=https://economictimes.indiatimes.com/mobile/gaana-debuts-a-short-video-platform-hotshots/articleshow/76845790.cms|access-date=2020-10-17}}</ref> after the [[Government of India]] banned [[ByteDance|Bytedance]]-owned [[TikTok]]. In 2022, [[Bharti Airtel]] initiated acquisition talks with Times Internet for Gaana.<ref>{{Cite magazine |last=Gurbaxani |first=Amit |date=2022-08-02 |title=Airtel In Serious Talks to Acquire Indian Streamer Gaana |url=https://www.billboard.com/pro/airtel-acquire-gaana-indian-streamer-talks/ |access-date=2022-08-03 |magazine=Billboard |language=en-US}}</ref>

==References==
{{Reflist}}

==External links==
* {{official|https://gaana.com/}}

{{The Times Group}}
{{Music streaming services}}

[[Category:Music streaming services]]
[[Category:Online music stores of India]]
[[Category:Web portals]]
[[Category:Mass media companies based in Mumbai]]
[[Category:Internet properties established in 2010]]
[[Category:2010 establishments in Maharashtra]]
[[Category:Companies of The Times Group]]

Gaana (music streaming service) - Revision history

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