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{{Use dmy dates|date=August 2020}}
{{Use Indian English|date=August 2016}}
{{Infobox song
| name = Evan Di Unna Pethan
| cover =
| alt =
| caption = Original CD Cover
| type = single
| artist = [[Yuvan Shankar Raja]]
| album = [[Vaanam#Soundtrack|Vaanam]]
| language = [[Tamil language|Tamil]]
| released = {{Start date|2010|12|01|df=y}}
| recorded = 2010
| studio =
| genre = [[Club music]], [[filmi]]
| length = 5:54
| label = [[Venus Records & Tapes|Venus Music]]
| writer = Yuvan Shankar Raja, [[Silambarasan]]
| producer = Yuvan Shankar Raja
}}

"'''Evan Di Unna Pethan'''" ({{lang-ta|எவன்டி உன்ன பெத்தான்}}; {{lang-en|Who gave birth to you?}}) is a song by Indian artist and film composer [[Yuvan Shankar Raja]]. A part of the soundtrack album to the 2011 film ''[[Vaanam]]'', it was released as a [[single (music)|single track]] on 1 December 2010, in order to promote the film.

The song predominantly features vocals and lyrics by ''Vaanam''{{'}}s lead artist, [[Silambarasan Rajendar|Silambarasan]], while Yuvan Shankar Raja has also penned parts of the English phrases, performing them himself. This song is notable as being the first single track to be released promotionally for a South Indian film.<ref>{{cite news|date=2010-12-03|title=Unique musical do in Chennai|publisher=[[Times of India]].com|url=http://timesofindia.indiatimes.com/entertainment/filmi-parties/regional/Unique-musical-do-in-Chennai/articleshow/7010534.cms|access-date=2010-12-12}}</ref> The track, upon release, became highly popular, with the attempt being declared a great success,<ref name="Vaanam’for Valentine’s Day">{{cite news|title='Vaanam'for Valentine's Day |url=http://www.indiaglitz.com/channels/tamil/article/62600.html |publisher=Indiaglitz.com |date=2010-12-27 |access-date=2010-12-27}}</ref><ref name="kollytalk.com">{{cite news|date=2010-12-05|title=Yuvan is in great form as Vaanam single is a hit|publisher=kollytalk.com|url=http://www.kollytalk.com/cinenews/yuvan-is-in-great-form-as-vaanam-single-is-a-hit/|access-date=2010-12-27}}</ref><ref name="Behindwoods.com">{{cite news|title=Yuvan desires to score for a Hollywood flick |url=http://behindwoods.com/tamil-movie-news-1/jan-11-02/yuvan-hollywood-17-01-11.html |publisher=Behindwoods.com |date=2011-01-15 |access-date=2011-01-22}}</ref> while drawing notable attention particularly for its lyrics. Following the positive response, the song is being remade as a [[music video]] into [[Hindi]], featuring Silambarasan himself.<ref>{{cite web|url=http://www.sify.com/movies/simbu-to-do-a-bollywood-music-video-news-tamil-ldhmUSfeehf.html |archive-url=https://web.archive.org/web/20110310044122/http://www.sify.com/movies/simbu-to-do-a-bollywood-music-video-news-tamil-ldhmUSfeehf.html |url-status=dead |archive-date=2011-03-10 |title=Simbu to do a Bollywood music video! |publisher=Sify.com |date=2011-03-09 |access-date=2012-02-15}}</ref><ref>{{cite web|url=http://www.indiaglitz.com/channels/tamil/article/64665.html |title='Vaanam' taking Simbu to Bollywood - Tamil Movie News |publisher=IndiaGlitz |access-date=2012-02-15}}</ref>

== Background ==
Yuvan Shankar Raja and Silambarasan had worked together several times before in ''[[Manmadhan (film)|Manmadhan]]'', ''[[Vallavan]]'' and ''[[Silambattam (film)|Silambattam]]'', which all scored very successful results.<ref name="TOI1">{{cite news|title=Yuvan's track will rock: Simbu |url=http://timesofindia.indiatimes.com/entertainment/regional/news-interviews/Yuvans-track-will-rock-Simbu/articleshow/6920308.cms |publisher=[[Times of India]].com |date=2010-11-14 |access-date=2010-12-12}}</ref> In order to repeat the success, they agreed to produce a single track to promote and popularise the film. Silambarasan said, "The minute Yuvan and I sat down to compose for Vaanam, we wanted to ensure that we came up with a track that would stand out and become popular." The song was developed in several sessions of jamming, and both kept working on it repeatedly even after the song was ready. Silambarasan explained, "I didn't want it to be like a regular love song and was determined to make it unique. So, we've come up with an international level club mix, which I think is a next-generation track."<ref name="TOI1"/> Yuvan Shankar Raja commented, "For the single Simbu wanted something different and it is cool and should work."<ref>{{cite news|date=2010-12-05|title=Single makes Simbu happy|publisher=Indiaglitz.com|url=http://www.indiaglitz.com/channels/tamil/article/61994.html#disqus_thread|access-date=2010-12-12}}</ref>

== Track list ==

# "Evan Di Unna Pethan" – 5:54

==Production==
''"Evan Di Unna Pethan"'' song has been performed by Silambarasan Rajendar and Yuvan Shankar Raja. Silambarasan has penned the Tamil lyrics while Yuvan Shankar Raja has penned the English phrases, both performing each their lines. This song was recorded at [[Prasad Studios]], by Prabhakar, Sekar and Guru. It was mixed at Pinkstone Studios, Chennai by Kumaraguruparan and was mastered at Metropolis Studios, London by Ian Cooper. The Making Of Evan Di Unna Pethan The Program On [[Sun TV (India)|SUN TV]] Is Naan Yaar.

==Music video==
The music video to the song was featured as part of the film. It was the replacement to the song "Prapancham Naaventa Vasthunte" in the original film ''[[Vedam (film)|Vedam]]''. The song was shot simultaneously with the Hindi version for three days in March 2011 in Mumbai.<ref name="articles.timesofindia.indiatimes.com">{{cite news| url=http://articles.timesofindia.indiatimes.com/2011-03-09/news-interviews/28672142_1_song-music-channels-music-video | archive-url=https://web.archive.org/web/20120603130754/http://articles.timesofindia.indiatimes.com/2011-03-09/news-interviews/28672142_1_song-music-channels-music-video | url-status=dead | archive-date=2012-06-03 | work=[[The Times of India]] | title=Simbu is busy with music video! | date=2011-03-09}}</ref> "A pub set" was put up in a studio in Mumbai to go with the theme of the song, with 60 dancers from Mumbai in addition to 30 dancers flown in from London, being background dancers,<ref name="articles.timesofindia.indiatimes.com"/> dancing alongside Silambarasan and his pair in the film [[Jasmin Bhasin]].<ref name="deccanchronicle.com">{{cite web|url=http://www.deccanchronicle.com/tabloids/simbu-rocks-mumbai-975 |title=Simbu rocks in Mumbai |publisher=Deccan Chronicle |date=2011-03-10 |access-date=2012-02-15 |url-status=dead |archive-url=https://web.archive.org/web/20121011034328/http://www.deccanchronicle.com/tabloids/simbu-rocks-mumbai-975 |archive-date=11 October 2012 }}</ref> According to Silambarasan, "the focus of the song was more on style — the lighting and showcasing the pub culture".<ref name="articles.timesofindia.indiatimes.com"/> Noted Hindi choreographer [[Ahmed Khan (choreographer)|Ahmed Khan]] directed the video.

==Release==
The track was planned to be released as a [[Single (music)|single track]] separately ahead of the complete soundtrack album.<ref>{{cite web|url=http://sify.com/movies/yuvans-vaanam-single-track-news-tamil-kkgu7chbhcj.html |archive-url=https://web.archive.org/web/20101007062915/http://sify.com/movies/yuvans-vaanam-single-track-news-tamil-kkgu7chbhcj.html |url-status=dead |archive-date=2010-10-07 |title=Yuvan's Vaanam single track |publisher=Sify.com |date=2010-10-03 |access-date=2012-02-15}}</ref> [[Sify]] called this the first time a Tamil audio was releasing with a single track,<ref>{{cite news|date=2010-12-01|title=Yuvan's single track for Vaanam|publisher=[[Sify]].com|url=http://sify.com/movies/yuvan-s-single-track-for-vaanam-news-tamil-kl2kUcjdeej.html?scategory=tamil|archive-url=https://web.archive.org/web/20110811185047/http://www.sify.com/movies/yuvan-s-single-track-for-vaanam-news-tamil-kl2kUcjdeej.html?scategory=tamil|url-status=dead|archive-date=2011-08-11|access-date=2010-12-12}}</ref> although this is incorrect; the first Tamil film to have a single released before the whole album was ''[[Lesa Lesa]]'' (2002).<ref>{{Cite web|url=https://www.thehindubusinessline.com/2002/06/05/stories/2002060501970600.htm|title=A gentle promo for Lesa Lesa|last=Radhakrishnan|first=Sankar|website=[[Business Line]]|access-date=2018-05-22}}</ref> It was supposed to be released at a grand function to be held in [[London]], [[United Kingdom]],<ref name="indiaglitz.com">{{cite web|title='Vaanam' audio on Oct 17 from London - Tamil Movie News|url=http://www.indiaglitz.com/channels/tamil/article/60826.html|access-date=2012-02-15|publisher=IndiaGlitz}}</ref> where the entire cast and crew of the film, along with [[Trisha Krishnan]] were expected to participate.<ref>{{cite web|url=http://sify.com/movies/trisha-to-cheer-for-simbu-news-tamil-kknuX2dbbei.html |archive-url=https://web.archive.org/web/20101016012926/http://sify.com/movies/trisha-to-cheer-for-simbu-news-tamil-kknuX2dbbei.html |url-status=dead |archive-date=2010-10-16 |title=Trisha to cheer for Simbu! |publisher=Sify.com |date=2010-10-14 |access-date=2012-02-15}}</ref> The event was supposed to take place on 17 October 2010,<ref name="indiaglitz.com"/> but was postponed since members of the team were denied visa by the British Consulate.<ref>{{cite news| url=http://timesofindia.indiatimes.com/entertainment/regional/news-interviews/Vaanams-audio-launch-postponed/articleshow/6769097.cms | work=The Times Of India | title=Vaanam's audio launch postponed! | date=2010-10-19}}</ref> The track release was eventually held on 1 December 2010 at the Citi Center in [[Chennai]]; Hansraj Saxena of [[Sun Pictures]] and director [[K. S. Ravikumar]] released the track, while [[Premji Amaran]], lyricist [[Na. Muthukumar]] also took part in the occasion along with Silambarasan, Yuvan Shankar Raja and the director and producer of ''Vaanam'', Krish and Ganesh, respectively.<ref>{{cite news|date=2010-12-01|title=STR, KSR AT VAANAM'S SINGLE LAUNCH VENUE|publisher=Behindwoods.com|url=http://www.behindwoods.com/tamil-movie-news-1/nov-10-05/silambarasan-vaanam-29-11-10.html|access-date=2010-12-12}}</ref>

==Response==
Top10Cinema in its review gave a positive verdict, citing that "Simbu's heartfelt lyrics of romantic blast and Yuvan Shankar Raja's thundering Techno orchestrations throws high fever of musical feasts amongst the listeners and also grabs the attention of all the listeners. It’s sure to be a chartbuster of this year." Further claiming that "the simple and captivating lyrics of this song are sure to win the hearts of youngsters", the reviewer states it would become the "anthem of this season" for the younger generation, giving a verdict "Don’t wait to hear it. Experience the feel of love."<ref>{{cite web|date=2010-12-01|title=Music Review - Vaanam | Articles - Features|url=http://www.top10cinema.com/feature/7909/music-review-vaanam|url-status=dead|archive-url=https://web.archive.org/web/20120312154958/http://www.top10cinema.com/feature/7909/music-review-vaanam|archive-date=2012-03-12|access-date=2012-02-15|publisher=Top 10 Cinema}}</ref> According to the same site, the album had created a record with "good sales right on the first day of release itself."<ref>{{cite news|date=2010-12-03|title=Yuvan Shankar Raja on Swing|publisher=Top10Cinema.com|url=http://www.top10cinema.com/news/7932/yuvan-shankar-raja-on-swing|url-status=dead|access-date=2010-12-12|archive-url=https://web.archive.org/web/20101203082356/http://www.top10cinema.com/news/7932/yuvan-shankar-raja-on-swing|archive-date=2010-12-03}}</ref> Sales executives cited that the single track was "a chartbuster", but was "highly downloaded in internet" and that "the trend of single track releases is something new to Kollywood", pointing to the price of the single ({{nowrap|{{INR}} 35}}), which was considered too high.<ref>{{cite news|date=2010-12-14|title='Engeyum Kadhal' Wins Over 'Vaanam' and 'Manmadhan Ambu'|publisher=Top10cinema.com|url=http://www.top10cinema.com/news/8138/engeyum-kadhal-wins-over-undefinedvaanamundefined-and-undefinedmanmadhan-ambuundefined|url-status=dead|access-date=2010-12-12|archive-url=https://web.archive.org/web/20101211225516/http://www.top10cinema.com/news/8138/engeyum-kadhal-wins-over-undefinedvaanamundefined-and-undefinedmanmadhan-ambuundefined|archive-date=2010-12-11}}</ref>

The new "strategical promotional concept" proved to be successful,<ref>{{cite web|url=http://www.sify.com/movies/vaanam-is-on-cloud-nine-news-tamil-lddvE0gheid.html |archive-url=https://web.archive.org/web/20110304195144/http://www.sify.com/movies/vaanam-is-on-cloud-nine-news-tamil-lddvE0gheid.html |url-status=dead |archive-date=2011-03-04 |title=Vaanam is on Cloud nine! |publisher=Sify.com |date=2011-03-05 |access-date=2012-02-15}}</ref> as the song became widely popular and was declared a hit by trade pundits.<ref name="Vaanam’for Valentine’s Day"/><ref name="kollytalk.com"/><ref>{{cite news |title=STR happy about Vaanam's single track hit |url=http://reviews.in.88db.com/index.php/movie/movie-news/5210-str-happy-about-vaanams-single-track-hit |publisher=reviews.in.88db.com |year=2010 |access-date=2010-12-27 |archive-url=https://web.archive.org/web/20101203101625/http://reviews.in.88db.com/index.php/movie/movie-news/5210-str-happy-about-vaanams-single-track-hit |archive-date=2010-12-03 |url-status=dead }}</ref> The song particularly enjoyed popularity among the younger generation and had reportedly become a "rage among the youths."<ref name="Behindwoods.com"/><ref>{{cite web|url=http://www.behindwoods.com/tamil-movie-news-1/feb-11-02/thursday-trivia-10-02-11.html |title=Three cheers to STR! - Thursday Trivia - Tamil Movie Article - STR | Silambarasan | Vaanam | Poda Podi | Vettai Mannan |publisher=Behindwoods.com |date=2011-02-10 |access-date=2012-02-15}}</ref><ref>{{cite web|url=http://www.kollytalk.com/cinenews/simbus-foot-corns-halt-vaanam-shoots/ |title=Simbus foot corns halt Vaanam shoots |publisher=Kollytalk.com |date=2011-01-24 |access-date=2012-02-15}}</ref> Composer Yuvan Shankar Raja himself, however, admitted that he was actually expecting both positive as well as negative feedback for the track.<ref>{{cite news|title='Music is my stressbuster' |url=http://www.deccanchronicle.com/tabloids/‘music-my-stress-buster’-491 |publisher=[[Deccan Chronicle]].com |access-date=2010-12-12}}</ref>

Following the positive response, the [[Mumbai]]-based audio company [[Venus Records & Tapes|Venus Music]], who would market the album, expressed interest in a [[music video]] of the song in [[Hindi]] language.<ref>{{cite web|url=http://www.sify.com/movies/simbu-to-do-a-bollywood-music-video-news-tamil-ldhmUSfeehf.html?scategory=tamil |archive-url=https://web.archive.org/web/20121019230810/http://www.sify.com/movies/simbu-to-do-a-bollywood-music-video-news-tamil-ldhmUSfeehf.html?scategory=tamil |url-status=dead |archive-date=2012-10-19 |title=Simbu to do a Bollywood music video! |publisher=Sify.com |date=2011-03-09 |access-date=2012-02-15}}</ref> Silambarasan himself was asked to shoot for the music video, which would be premiered on Bollywood music channels. This would also mark Silambarasan's [[Bollywood]] debut. The song titled ''"Kaun Hai Baap Tera"'', featuring Silambarasan, is penned by Shabbir Ahmed.<ref name="deccanchronicle.com"/>

==Controversy==
The song also faced severe opposition for its provocative lyrics by Silambarasan.<ref name="ReferenceA">{{cite web | url=http://www.behindwoods.com/tamil-movies-slide-shows/movie-4/controversy-films/vaanam.html | title=Kollywood's brush with controversy | work=Behindwoods | access-date=2012-02-15}}</ref> A women's rights organisation in Chennai criticised the lyrics and issued a statement to Silambarasan for the lyrics being "chauvinistic" that "demean women".<ref name="ReferenceA"/> Further it was argued that "music needs to appeal to larger sections than to the ‘thrill-seeking’ youth who are often misguided into ‘cheap thrills’ because of such songs", demanding censorship.<ref name="ReferenceB">{{cite web|url=http://www.deccanchronicle.com/tabloid/chennai/simbu-controversy%E2%80%99s-child-989 |title=Simbu, controversy's child? |work=Deccan Chronicle |date=2011-03-14 |access-date=2012-02-15 |author=Srinidhi Rajagopal DC chennai |url-status=dead |archive-url=https://web.archive.org/web/20110517164001/http://www.deccanchronicle.com/tabloid/chennai/simbu-controversy%E2%80%99s-child-989 |archive-date=17 May 2011 }}</ref> However, several prominent people from the film industry came to support stating that there have been more objectionable scenes in films in the past and that there were "bigger issues in society" and applying censorship was not "the ideal way out in democracy."<ref name="ReferenceB"/>

== References ==
{{Reflist}}

{{authority control}}

[[Category:2010 singles]]
[[Category:Indian songs]]
[[Category:Songs written for films]]
[[Category:Songs with music by Yuvan Shankar Raja]]
[[Category:Tamil-language songs]]
[[Category:Tamil film songs]]
[[Category:2010 songs]]

Evan Di Unna Pethan - Revision history

>Citation bot: Alter: title. | Use this bot. Report bugs. | Suggested by Jamesluiz102 | Category:2010 singles | via #UCB_Category 406/2085