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'''Enchanted Valley Festival''' (EVC) is India's largest music annual festival that brings different music genres from electronic and techno to pop and indie together.<ref name=":0">{{Cite web |url=http://economictimes.indiatimes.com/news/industry/media/entertainment/universal-enters-india-live-music-festival-scene-buys-50-per-cent-in-enchanted-valley-carnival/articleshow/48896534.cms?intenttarget=no|title=Universal enters India live music festival scene, buys 50 per cent in Enchanted Valley Carnival|last=Sachin|first=Dave|date=September 11, 2015|website=The Economic Times|access-date=April 25, 2017}}</ref><ref name=":1">{{Cite book|title=Gozoop wins digital marketing mandate for Enchanted Valley Carnival |publisher=Adgully|year=2016}}</ref> It is held in [[Aamby Valley City]], [[India]], for three days.<ref name=":2">{{Cite web |url=http://www.business-standard.com/article/news-ani/enchanted-valley-carnival-2016-will-mesmerize-you-with-extensive-line-up-116120900973_1.html |title=Enchanted Valley Carnival 2016 will mesmerize you with extensive line-up|last=ANI|date=December 9, 2016 |website=Business Standard|access-date=April 25, 2017}}</ref><ref name=":3">{{Cite web|url=http://rollingstoneindia.com/enchanted-valley-carnival-launches-this-december/|title=Enchanted Valley Carnival Launches This December|last=Mahindru|first=Megha|date=October 21, 2013|website=Rolling Stone India|access-date=April 25, 2017}}</ref> EVC's first edition was in 2013.<ref name=":0" /><ref name=":1" />

== Characteristics ==
EVC is an Indian music festival that brings different music genres to the same platform.<ref name=":0" /> It is the first festival in Asia to be held on an airstrip, introduced to the Indian audiences in 2013.<ref name=":4">{{Cite web|url=https://www.giglifeasia.com/event/enchanted-valley-carnival-2016/|title=Enchanted Valley Carnival 2016|website=Gig Life Asia|access-date=April 25, 2017}}</ref> EVC's location is in Aamby Valley, Lonavala, between Pune and Mumbai, in India.<ref name=":3" /><ref name=":5" /><ref name=":6">{{Cite web|url=http://rollingstoneindia.com/review-enchanted-valley-carnival/|title=Review: Enchanted Valley Carnival|last=Muttoo|first=Ambika|date=December 10, 2013|website=Rolling Stone India|access-date=April 25, 2017}}</ref> The two day carnival also includes an after party line up with 2 stages and a special 'Silent Party.'<ref name=":2" /> The after party also has a lineup of artists like the main festival.<ref name=":6" />

The festival has 5 different stages, each where a specific genre of music is played. It lines up more than 50 top artists in total.<ref name=":2" /><ref name=":3" /> EVC takes place in December and hosts artists from India and abroad.<ref name=":3" /> The festival offers varied genres like pop, Bollywood, electronic dance music, techno, fusion and Indie, along with other experimental music.<ref name=":1" />

EVC combines both music and professional adventure sports activities such as all-terrain vehicle riding, [[bungee jumping]], [[zorbing]], [[rock climbing]], [[rappelling]], 4x4 jungle safari, [[zipline]], [[hot air balloon]]ing and [[water sports]] such as speed boats/jet skis, [[kayaks]], [[pirate ships]], tribal boats, pontoon boats, floating volleyball and [[basketball]].<ref name=":2" /><ref name=":3" />

== History ==
EVC is India's biggest music festival and has been held in Aamby Valley every year in December since 2013.<ref name=":0" /><ref name=":1" /> A large number of artists have performed in EVC, from Indian artists such as [[Farhan Akhtar]] and [[Arijit Singh]], Ankur Sood, [[Badshah (rapper)|Badshah]], [[Juggy D]], DJ Chetas, DASU, [[Papon (Assamese singer)|Papon]], [[Shilpi Sharma (DJ)|Shilpi Sharma]] and [[Ami Mishra]], to international artists like Bullzeye, Dj Rae, [[Steve Aoki]], [[Flo Rida]], [[Alan Walker (music producer)|Alan Walker]], [[Tiësto]], Fatoboy Slim, [[David Guetta]], [[Martin Garrix]], [[Taio Cruz]] and [[Bassjackers]].<ref name=":4" /><ref name=":5">{{Cite web|url=https://www.festivalsherpa.com/absolut-enchanted-valley-carnival-here-cannot-miss/|title=Absolut Enchanted Valley Carnival Is Almost Here And You Cannot Miss It|last=Desa|first=Risa|date=December 8, 2016|website=Festival Sherpa|access-date=April 25, 2017}}</ref><ref name=":6" />

== Organization ==
The festival is organized by Twisted Entertainment and [[Universal Music India]], a subsidiary of [[Universal Music Group]], each owning 50 per cent stake.<ref name=":0" /><ref name=":1" /><ref name=":3" /><ref name=":7">{{Cite book|title=The Hindu Business Line: Universal Music acquires 50% in Enchanted Valley Carnival|publisher=Newstex|year=2015|location=United States}}</ref> [[Devraj Sanyal]], managing director and chief executive officer, [[South Asia]], is the current CEO of EVC.<ref name=":0" /><ref name=":7" /> It is sponsored by [[Absolute Vodka]], and Gozoop is in charge of [[digital marketing]] in Enchanted Valley Carnival.<ref name=":1" /><ref name=":5" /> Different facilities can be found inside the festival like ATM machines, charging stations for electronic devices, parking lots, lost-and-found, food and beverages.<ref name=":8">{{Cite web|url=http://evc.co.in/accommodations|title=Accommodations|website=EVC|access-date=April 25, 2017|archive-date=November 22, 2016|archive-url=https://web.archive.org/web/20161122025535/http://evc.co.in/accommodations|url-status=dead}}</ref>

=== Camping ===
EVC Pune offers tent accommodations at the venue, named the "Enchanted Village."<ref name=":1" /><ref name=":2" /><ref name=":3" /> It allows the participants to stay at the festival venue in tents for the three-day long weekend.<ref name=":0" /> The regular tents allow from two to four people; the luxury tent is for four people. They also let people bring their own tent, with no maximum capacity.<ref>{{Cite web|url=http://evc.co.in/services-facility|title=Services & facilities|website=EVC|access-date=April 25, 2017}}</ref>

=== 'Culinarium' ===
In 2015, EVC introduced a set of food stands called the ‘Culinarium.’<ref name=":4" /> It offers street and gourmet cuisines, also pop up restaurants that were created to taste various dishes.<ref name=":2" />

== References ==
<references />

[[Category:Music festivals in India]]

Enchanted Valley Carnival - Revision history

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