EulaMatos4236: adding a pg v1!

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{{Short description|Indian Telugu-language TV news network}}
{{Use dmy dates|date=December 2022}}
{{Use Indian English|date=January 2022}}
{{Infobox television channel
| name = ETV Andhra Pradesh
| logo =
| logo_size =
| logo_alt =
| country = India
| area =
| network = [[ETV Network]]
| headquarters =
| language = [[Telugu language|Telugu]]<ref>{{Cite book |last=Prasad |first=Kiran |url=https://books.google.com/books?id=5wJiAAAAMAAJ&q=etv2 |title=Women and Media: Challenging Feminist Discourse |year=2005 |publisher=Women's Press |isbn=978-81-89110-05-5 |pages=164 |language=en}}</ref><ref>{{Cite book |last=Gripsrud |first=Jostein |url=https://books.google.com/books?id=k84q2Ems18MC&dq=etv2&pg=PA91 |title=Relocating Television: Television in the Digital Context |year=2010 |publisher=Routledge |isbn=978-0-415-56452-6 |pages=91 |language=en}}</ref>
| owner = [[Ramoji Group]]
| parent =
| key_people =
| sister_channels = [[ETV (Telugu)|ETV]] ETV Telangana ETV Plus ETV Cinema ETV Life ETV Abhiruchi [[ETV Bal Bharat]]
| founder = [[Ramoji Rao]]
| launch_date = {{launch date and age|28 December 2003|paren=yes}}
| website = {{url|www.etvwin.com|ETV Win}}
}}
'''ETV Andhra Pradesh''' (formerly '''ETV2''') is an Indian [[Telugu language|Telugu]]-language 24-hour [[News broadcasting|news channel]] focusing on the state of [[Andhra Pradesh]].<ref>{{Cite web |date=2 August 2011 |title=Talk of Sony buying ETV lifts JM Fin |url=https://www.thehindubusinessline.com/markets/stock-markets/Talk-of-Sony-buying-ETV-lifts-JM-Fin/article20313779.ece |access-date=17 October 2022 |website=[[Business Line]] |language=en}}</ref><ref>{{Cite web |date=27 August 2020 |title=ETV Network completes 25 years |url=https://www.exchange4media.com/media-tv-news/etv-network-completes-25-years-107133.html |access-date=17 October 2022 |website=Exchange4media |language=en}}</ref> The channel was launched by the [[media conglomerate]] [[ETV Network]] owned by [[Ramoji Group]] on 28 December 2003 as ETV2.<ref name="indiantelevision"/><ref name="google">{{Cite book |last=Singh |first=Dr. Paramveer |url=https://books.google.com/books?id=Ncg7EAAAQBAJ&dq=etv2+renamed+telugu+channel&pg=PA199 |title=Indian Silver Screen |publisher=K. K. Publications |year=2021 |pages=199, 301, 303 |language=en}}</ref> Along with its rival [[TV9 Telugu]], it is the oldest 24-hour news channel in Telugu.<ref name="indiantelevision">{{Cite web |date=14 June 2004 |title=Five's not a crowd for Telugu news channels |url=https://www.indiantelevision.com/special/y2k4/telugu_news.htm |access-date=17 October 2022 |website=Indiantelevision.com}}</ref><ref>{{Cite book |last=Dhar |first=Upinder |url=https://books.google.com/books?id=emgtOx2sIWMC&dq=etv2+telugu+channel&pg=PA359 |title=New Age Marketing: Emerging Realities |year=2008 |publisher=Excel Books India |isbn=978-81-7446-587-0 |pages=376 |language=en}}</ref><ref name="indiantelevision2">{{Cite web |date=26 February 2004 |title=Telugu tackled; TV9 keen on Kannada news channel next |url=https://www.indiantelevision.com/headlines/y2k4/feb/feb238.htm |access-date=17 October 2022 |website=Indiantelevision.com}}</ref> In May 2014, after the [[Telangana movement|bifurcation of Andhra Pradesh]], the channel was renamed as ETV Andhra Pradesh, while the then recently launched ETV3 channel was renamed as ETV Telangana.<ref name="google"/><ref name="indiantelevision3">{{Cite web |date=7 May 2014 |title=ETV2 and ETV3 renamed to ETV Andhra Pradesh and ETV Telangana |url=https://www.indiantelevision.com/television/tv-channels/regional/etv2-and-etv3-renamed-to-etv-andhra-pradesh-and-etv-telangana-140507 |access-date=17 October 2022 |website=Indiantelevision.com}}</ref>

== History ==
ETV Andhra Pradesh was launched on 28 December 2003 as ETV2 by the [[media conglomerate]] [[Ramoji Group]] as a 24-hour [[News broadcasting|news channel]] focusing on the state of [[Andhra Pradesh]] which then also included present-day [[Telangana]].<ref name="indiantelevision"/><ref name="google"/> It already had a test launch 10 days prior to that. At its launch it had an exclusive team of 150 staff reporters and 100 news contributors.<ref name="indiantelevision4">{{Cite web |date=24 December 2003 |title=24-hr Telugu news channel to launch 28 December |url=https://www.indiantelevision.com/headlines/y2k3/dec/dec220.htm |access-date=17 October 2022 |website=Indiantelevision.com}}</ref>

Along with [[TV9 Telugu|TV9]] (now TV9 Telugu) which was also launched around the same time period, ETV2 is the oldest 24-hour news channel in Telugu.<ref name="indiantelevision"/><ref name="indiantelevision2"/><ref>{{Cite book |last1=Bel |first1=Bernard |url=https://books.google.com/books?id=z8WGAwAAQBAJ&dq=Gemini+TV+etv&pg=PA333 |title=Media and Mediation |last2=Brouwer |first2=Jan |last3=Das |first3=Biswajit |last4=Parthasarathi |first4=Vibodh |last5=Poitevin |first5=Guy |date=13 December 2005 |publisher=SAGE Publications India |isbn=978-81-321-0269-4 |pages=333 |language=en}}</ref> The 2004 [[2004 Andhra Pradesh Legislative Assembly election|Andhra Pradesh Assembly elections]] and the [[2004 Indian general election|Indian general elections]] helped ETV2 and its rival TV9 to become established in the market.<ref name="indiantelevision" /><ref>{{Cite web |date=13 August 2005 |title=Telugu TV Market: The Undercurrents |url=https://www.indiantelevision.com/special/y2k5/telugu2.htm |access-date=17 October 2022 |website=Indiantelevision.com}}</ref>

In February 2006, [[ETV Network]] had taken its two Telugu channels [[ETV (Telugu)|ETV]] and ETV2 to pay mode at a combined price of {{Indian Rupee}}10. However, its non-Telugu channels remained [[free-to-air]] (FTA).<ref>{{Cite web |date=11 February 2006 |title=ETV and ETV2 switched to pay mode |url=https://www.indiantelevision.com/headlines/y2k6/feb/feb142.htm |access-date=17 October 2022 |website=Indiantelevision.com}}</ref>

As per [[TAM Media Research]] data, for the time period from April to June 2006, ETV2 was among the top 10 news channels in India in viewership share across languages.<ref>{{Cite book |last=Thussu |first=Daya Kishan |url=https://books.google.com/books?id=pRiiYoanw6kC&dq=etv2+telugu+channel&pg=PA98 |title=News as Entertainment: The Rise of Global Infotainment |publisher=SAGE |year=2008 |isbn=978-1-84787-506-8 |pages=98 |language=en}}</ref><ref>{{Cite book |url=https://books.google.com/books?id=H9jsAAAAMAAJ&q=etv2 |title=The Indian Journal of Commerce |year=2007 |publisher=Department of Applied Economics & Commerce, Patna University |pages=24 |language=en}}</ref>

It was reported in January 2014 that [[Network18 Group]] had bought 24.5 percent stake in the Telugu channels [[ETV (Telugu)|ETV]] and ETV2 along with acquiring 100 percent stake in the regional [[Hindi]] news channels of the [[ETV Network]].<ref>{{Cite news |date=22 January 2014 |title=Network18 finishes Rs 2,053-cr deal to acquire ETV stakes |work=[[The Economic Times]] |url=https://economictimes.indiatimes.com/industry/media/entertainment/media/network18-finishes-rs-2053-cr-deal-to-acquire-etv-stakes/articleshow/29215772.cms?from=mdr |access-date=17 October 2022}}</ref><ref>{{Cite book |last=Singh |first=Dr. Paramveer |url=https://books.google.com/books?id=Ncg7EAAAQBAJ&dq=etv2+renamed+telugu+channel&pg=PA199 |title=Indian Silver Screen |publisher=K. K. Publications |year=2021 |pages=157 |language=en}}</ref><ref>{{Cite book |last=Ravi |first=Bheemaiah Krishnan |url=https://books.google.com/books?id=DRxBDwAAQBAJ&dq=etv2+telugu+channel&pg=PT46 |title=Modern Media, Elections and Democracy |publisher=SAGE Publishing India |year=2017 |isbn=978-93-86602-39-8 |language=en}}</ref>

In May 2014, after the [[Telangana movement|bifurcation of Andhra Pradesh]], the channel was renamed as ETV Andhra Pradesh, while the then recently launched ETV3 channel was renamed as ETV Telangana.<ref name="google"/><ref name="indiantelevision3"/>

== Programming ==
The programming at its launch included four half-hour news bulletins covering national, international, business and sports news. Also, there were four regional bulletins called Andhravani, and 13 hourly news bulletins of five minutes each.<ref name="indiantelevision4"/>

The channel also has regular infotainment shows like Sukhi Bhava dedicated to health, Maya Bazar, a political satire; Telugu Velugu a perspective on the Telugu language;<ref>{{Cite news |last=Murthy |first=Neeraja |date=21 April 2011 |title='Telugu vaibhavam will be back' |language=en-IN |work=[[The Hindu]] |url=https://www.thehindu.com/features/friday-review/history-and-culture/lsquoTelugu-vaibhavam-will-be-back/article14691488.ece |access-date=17 October 2022 |issn=0971-751X}}</ref> Pratidhwani an interactive show on consumer rights and law and order.<ref name="indiantelevision4"/>

== See also ==

* [[ETV Network]]
* [[Ramoji Group]]
* [[Eenadu]]

== References ==
{{reflist}}

{{Television news in India}}
{{Telugu Language Television}}

[[Category:Ramoji Group]]
[[Category:ETV Network]]
[[Category:Telugu-language television channels]]
[[Category:24-hour television news channels in India]]

ETV Andhra Pradesh - Revision history

EulaMatos4236: adding a pg v1!