>Pinakpani: Adding short description: "Indian newspaper" (Shortdesc helper)

2021-09-08T08:17:02Z

Adding short description: "Indian newspaper" (Shortdesc helper)

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>Reywas92: yes the word "most" implies a quantity... (via WP:JWB)

2021-03-14T05:02:25Z

yes the word "most" implies a quantity... (via WP:JWB)

New page

{{Use dmy dates|date=January 2015}}
{{Use Indian English|date=January 2015}}
{{Infobox Newspaper
| name = Divya Bhaskar
| logo = Divya Bhaskar (2019-11-01).svg
| logo_size = 220px
| image = DivyaBhaskarCover.jpg
| image_size = 240px
| type = Daily [[newspaper]]
| format = [[Broadsheet]]
| foundation = 2003
| ceased publication =
| owners = [[D B Corp Ltd.]]
| editor =
| chiefeditor = | assoceditor =
| staff =
| language = [[Gujarati language|Gujarati]]
| political =
| headquarters = [[Ahmedabad]], [[India]]
| oclc =
| ISSN =
| circulation = 854,098 Daily
| website = {{URL|http://www.divyabhaskar.co.in}}
}}
'''''Divya Bhaskar''''' (literally ''Charming Sun'') is a [[Gujarati language|Gujarati]] newspaper in [[Gujarat]], [[India]], owned by [[D B Corp Ltd.]] It is one of the highest circulation Gujarati dailies, with the most editions in Gujarat.

In 2003, the [[Bhopal]]-based [[Bhaskar Group]] identified [[Ahmedabad]], [[Gujarat]] as the city with highest potential for the fourth launch of [[Dainik Bhaskar]] outside [[Madhya Pradesh]] (MP). It surveyed 12,00,000 households,{{clarify|date=May 2019|reason=Number is not formatted correctly}} with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers.<ref name="Porus_Munshi_2009">{{cite book
| title = Making Breakthrough Innovations Happen
| author = Porus Munshi
| year = 2009
| publisher = Collins Business
| isbn = 978-81-7223-774-5
| chapter = Dainik Bhaskar: No. 1 From Day One
| pages = [https://archive.org/details/makingbreakthrou0000muns/page/16 16–33]
| url = https://archive.org/details/makingbreakthrou0000muns/page/16
}}</ref> The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8{{nbsp}}[[lakh]] ({{lakh|8}}) households in Ahmedabad and 4{{nbsp}}lakh ({{lakh|4}}) households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: [[Surat]] and [[Vadodara]]. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5{{nbsp}}lakh ({{lakh|11.5}}) copies.<ref name="Porus_Munshi_2009"/>

The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including [[Indian Institute of Management, Ahmedabad]] and [[S P Jain Institute of Management and Research|SPJIMR]]. The case study reveals, Divya Bhaskar become most popular among all other Gujarati news papers because of its erotic news and relationship related column.

''Divya Bhaskar'' is the largest circulated daily of Gujarat as per ABC- [[Audit Bureau of Circulations (India)]] and has the most editions by any newspaper in Gujarat. It is published from [[Ahmedabad]], [[Vadodara]], [[Surat]], [[Rajkot]], [[Jamnagar]], [[Mehsana]], [[Bhuj]], [[Bhavnagar]] (as '''''Saurashtra Samachar''''') and [[Junagadh]] (as '''''Sorath Bhaskar''''').<ref name="Divyabhaskar in Junagadh">[http://www.divyabhaskar.co.in/article/SAU-divya-bhaskar-launch-ninth-edtion-in-junagadh-1965354.html?HT1=], DivyaBhaskar is published in Junagadh from 27 March 2011.</ref>

== References ==
<references />

==External links==
*{{official website|http://www.divyabhaskar.co.in/}} {{in lang|gu}}

{{Newspapers in India}}
[[Category:2003 establishments in Gujarat]]
[[Category:Gujarati-language newspapers published in India]]
[[Category:Mass media in Ahmedabad]]
[[Category:Publications established in 2003]]

{{India-newspaper-stub}}

Divya Bhaskar - Revision history

>Pinakpani: Adding short description: "Indian newspaper" (Shortdesc helper)

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>Reywas92: yes the word "most" implies a quantity... (via WP:JWB)