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2021-08-19T20:58:04Z

← Older revision		Revision as of 02:28, 20 August 2021
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	==DSP Black==		==DSP Black==
	~~{{Infobox beverage~~
	~~\| name = DSP Black~~
	~~\| image =~~
	~~\| caption =~~
	~~\| type = [[Indian whisky]]~~
	~~\| abv = 42.8%~~
	~~\| manufacturer = [[United Spirits Ltd]] (USL)~~
	~~\| origin = [[India]]~~
	~~\| introduced = 1988~~
	~~\| discontinued =~~
	~~\| colour =~~
	~~\| flavour =~~
	~~\| ingredients =~~
	~~\| variants =~~
	~~\| related = {{ubl\|[[Bagpiper (whisky)\|Bagpiper]]\|McDowell's No.1\|Director's Special\|[[Royal Challenge]]\|[[Signature (whisky)\|Signature]]\|[[Antiquity (whisky)\|Antiquity]]}}~~
	~~\| website = [http://unitedspirits.in/DSP-Black-whisky.aspx unitedspirits.in/DSP-Black-whisky.aspx]~~
	}}

	'''DSP Black''', expanded to '''Director's Special Black''', is an extension of the Director's Special brand into the deluxe whisky segment<ref>{{cite web\|url=http://expressindia.indianexpress.com/fe/daily/19981116/32055324.html \|title=SWC to expand its portfolio, tap low-end market \|work=[[The Indian Express]] \|date=16 November 1998 \|access-date=29 July 2013}}</ref> of the Indian market. It was launched in 1988 by Shaw Wallace.<ref>{{cite web\|url=http://unitedspirits.in/DSP-Black-whisky.aspx \|title=DSP Black \|publisher=Unitedspirits.in \|access-date=29 July 2013}}</ref>		'''DSP Black''', expanded to '''Director's Special Black''', is an extension of the Director's Special brand into the deluxe whisky segment<ref>{{cite web\|url=http://expressindia.indianexpress.com/fe/daily/19981116/32055324.html \|title=SWC to expand its portfolio, tap low-end market \|work=[[The Indian Express]] \|date=16 November 1998 \|access-date=29 July 2013}}</ref> of the Indian market. It was launched in 1988 by Shaw Wallace.<ref>{{cite web\|url=http://unitedspirits.in/DSP-Black-whisky.aspx \|title=DSP Black \|publisher=Unitedspirits.in \|access-date=29 July 2013}}</ref>

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	* [http://unitedspirits.in/DSP-Black-whisky.aspx USL site DSP Black page]		* [http://unitedspirits.in/DSP-Black-whisky.aspx USL site DSP Black page]
	* [http://www.theubgroup.com/ UB Group official site]		* [http://www.theubgroup.com/ UB Group official site]
	{{United Spirits}}		{{Alcoholic drinks}}{{United Spirits}}
	[[Category:Indian whisky]]		[[Category:Indian whisky]]
	[[Category:Products introduced in 1988]]		[[Category:Products introduced in 1988]]
	[[Category:Alcoholic drink brands]]		[[Category:Alcoholic drink brands]]
	[[Category:United Spirits brands]]		[[Category:United Spirits brands]]

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2021-04-20T17:17:27Z

Rescued 1 archive link; reformat 1 link. Wayback Medic 2.5

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{{EngvarB|date=May 2014}}
{{Use dmy dates|date=May 2014}}

{{Infobox beverage
| name = Director's Special
| image = File:Director's Special Whiskey.png
| caption =
| type = [[Indian whisky]]
| abv = 42.8%
| manufacturer = [[United Spirits Ltd]] (USL)
| origin = [[India]]
| introduced =
| discontinued =
| colour =
| flavour =
| ingredients =
| variants =
| related = {{ubl|[[Bagpiper (whisky)|Bagpiper]]|[[McDowell's No.1]]|[[DSP Black]]|[[Royal Challenge]]|[[Signature (whisky)|Signature]]|[[Antiquity (whisky)|Antiquity]]}}
| website =
}}

'''Director's Special''', commonly referred to by its abbreviation '''DSP''', is a brand of [[Indian whisky]], manufactured by [[United Spirits Ltd]] (USL), a subsidiary of the [[Diageo plc|Diageo Group]]. It is molasses based. [[Shaw Wallace]] won a legal battle in US courts against the [[Scotch Whisky Association]] (SWA) to sell the product as "whisky".<ref>{{cite web|url=http://www.scotsman.com/news/scottish-news/top-stories/real-whisky-distilled-in-india-from-syrup-1-1374642 |title=Real whisky- distilled in India from syrup |publisher=The Scotsman |date=23 June 2002 |access-date=29 July 2013}}</ref>

==History==
DSP was originally manufactured by [[Shaw Wallace]].<ref name="thehindubusinessline2002">{{cite web|url=http://www.thehindubusinessline.in/2002/04/23/stories/2002042301280600.htm |title=DSP whisky aims for top slot |publisher=[[Business Line]] |date=23 April 2002 |access-date=29 July 2013}}</ref>

United Spirits Ltd (USL), a subsidiary of the [[United Breweries Group]] (UB Group), acquired Shaw Wallace in July 2005.<ref>{{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/radico-mason-bda-in-fray-for-part-of-swc-liquor-biz-icici-bank-talking-to-suitors/article2178930.ece |title=Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors |publisher=[[Business Line]] |date=31 May 2005 |access-date=9 June 2013}}</ref> On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand.<ref>{{cite web|url=http://www.hindu.com/2007/11/30/stories/2007113057352000.htm |archive-url=https://web.archive.org/web/20071202131538/http://www.hindu.com/2007/11/30/stories/2007113057352000.htm |url-status=dead |archive-date=2 December 2007 |title=Shaw Wallace board okays merger with USL |work=[[The Hindu]] |date=2007-11-30 |access-date=9 June 2013}}</ref> In April 2008, the UB Group appointed [[London]]-based design firm Claessens International to create new packaging.<ref>{{cite web|author=Udit Prasanna Mukherji |url=http://articles.timesofindia.indiatimes.com/2008-04-26/india-business/27760805_1_ub-antiquity-and-royal-challenge-shaw-wallace |archive-url=https://archive.today/20130616030248/http://articles.timesofindia.indiatimes.com/2008-04-26/india-business/27760805_1_ub-antiquity-and-royal-challenge-shaw-wallace |url-status=dead |archive-date=16 June 2013 |title=Mallya to keep brand Shaw Wallace alive |work=[[The Times of India]] |date=26 April 2008 |access-date=9 June 2013}}</ref><ref>{{cite web|author=M Padmakshan |url=http://articles.economictimes.indiatimes.com/2002-08-03/news/27350001_1_liquor-brands-spirits-division-antiquity-and-royal-challenge |title=Liquor brands going for stylish, sleeker looks |work=[[The Economic Times]] |date=3 August 2002 |access-date=9 June 2013}}</ref>

==DSP Black==
{{Infobox beverage
| name = DSP Black
| image =
| caption =
| type = [[Indian whisky]]
| abv = 42.8%
| manufacturer = [[United Spirits Ltd]] (USL)
| origin = [[India]]
| introduced = 1988
| discontinued =
| colour =
| flavour =
| ingredients =
| variants =
| related = {{ubl|[[Bagpiper (whisky)|Bagpiper]]|McDowell's No.1|Director's Special|[[Royal Challenge]]|[[Signature (whisky)|Signature]]|[[Antiquity (whisky)|Antiquity]]}}
| website = [http://unitedspirits.in/DSP-Black-whisky.aspx unitedspirits.in/DSP-Black-whisky.aspx]
}}

'''DSP Black''', expanded to '''Director's Special Black''', is an extension of the Director's Special brand into the deluxe whisky segment<ref>{{cite web|url=http://expressindia.indianexpress.com/fe/daily/19981116/32055324.html |title=SWC to expand its portfolio, tap low-end market |work=[[The Indian Express]] |date=16 November 1998 |access-date=29 July 2013}}</ref> of the Indian market. It was launched in 1988 by Shaw Wallace.<ref>{{cite web|url=http://unitedspirits.in/DSP-Black-whisky.aspx |title=DSP Black |publisher=Unitedspirits.in |access-date=29 July 2013}}</ref>

==Sales==
The following table shows the annual sales of Director's Special and DSP Black:

{| class="wikitable"
|-
! rowspan="2"| Year !! colspan="2"| Sales (in million cases)
|-
! DSP || DSP Black
|-
| 2001-02 || 3<ref name="thehindubusinessline2002"/> ||
|-
| 2006<ref name="thespiritsbusiness">{{cite web|url=http://www.thespiritsbusiness.com/2012/07/world-whiskies-brand-champions-2012/ |title=WORLD WHISKIES – Brand Champions 2012 |publisher=Thespiritsbusiness.com |date=18 July 2012 |access-date=8 June 2013}}</ref> || 3.8 || 0.9
|-
| 2007<ref name="thespiritsbusiness"/> || 3.7 || 1.3
|-
| 2008<ref name="thespiritsbusiness"/> || 4 || 1.8
|-
| 2009<ref name="thespiritsbusiness"/> || 4.4 || 2
|-
| 2010<ref name="thespiritsbusiness"/> || 4.5 || 2.9
|-
| 2011<ref name="thespiritsbusiness"/> || 4.5 || 2.9
|-
| 2012<ref>{{cite web|url=http://www.thespiritsbusiness.com/2013/07/indian-whisky-brand-champions-2013/ |title=Indian Whisky Brand Champions 2013 |publisher=Thespiritsbusiness.com |date=8 July 2013 |access-date=29 July 2013}}</ref> || 4.3 || 2.9
|}

==See also==
* [[List of Indian beverages]]

==References==
{{reflist}}

==External links==
* [https://web.archive.org/web/20130727001818/http://unitedspirits.in/ USL official site]
* [http://unitedspirits.in/DSP-Black-whisky.aspx USL site DSP Black page]
* [http://www.theubgroup.com/ UB Group official site]
{{United Spirits}}
[[Category:Indian whisky]]
[[Category:Products introduced in 1988]]
[[Category:Alcoholic drink brands]]
[[Category:United Spirits brands]]

Director's Special (whisky) - Revision history

imported>Chekidalum at 20:58, 19 August 2021

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