Dipper (brand) - Revision history

IgnacioElem3: expanded content as per guidelines

2024-07-30T10:31:15Z

expanded content as per guidelines

← Older revision		Revision as of 16:01, 30 July 2024
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	==Production==		==Production==
	Dipper condoms are manufactured by Hindustan Latex Limited (HLL) Lifecare. For packaging, Rediffusion employed a colourful artwork style used by truck drivers and owners to decorate their trucks, in order to make them appealing to its targeted user base. Called 'truck art' in creative parlance, colourful patterns and pictures that reflected 'highway culture' was used while creating the packets.<ref>{{cite web\|url=http://www.afaqs.com/news/story/48303_Tata-Motors-Dipper-Condoms-HULs-Lo-kar-lo-baat-win-Media-Lions\|title=Tata Motors' 'Dipper Condoms', HUL's 'Lo kar lo baat' win Media Lions\|publisher=}}</ref>		Dipper condoms are manufactured by Hindustan Latex Limited (HLL) Lifecare. For packaging, Rediffusion employed a colourful artwork style used by truck drivers and owners to decorate their trucks, in order to make them appealing to its targeted user base. Called 'truck art' in creative parlance, colourful patterns and pictures that reflected 'highway culture' was used while creating the packets.<ref>{{cite web\|url=http://www.afaqs.com/news/story/48303_Tata-Motors-Dipper-Condoms-HULs-Lo-kar-lo-baat-win-Media-Lions\|title=Tata Motors' 'Dipper Condoms', HUL's 'Lo kar lo baat' win Media Lions\|date=23 June 2016 \|publisher=}}</ref>

	In April 2016, a total of 45,000 Dipper condoms were sold by the TCI Foundation in a window of 30 days. Birender Dubey, coordinator of the activity in Vashi, said, "The response was great. Normally, truckers feel shy about buying condoms. But Dipper appealed to their sensibilities. Everything worked in its favour - the price, the packaging, the quality, and most of all, the message 'Use Dipper At Night.' The stock is sold out and we've been getting request for more from drivers and our other clinics ever since."<ref>{{cite news\|url=http://economictimes.indiatimes.com/magazines/brand-equity/can-tata-motors-wordplay-on-use-dipper-at-night-catchphrase-help-drivers-curb-hiv-in-india/articleshow/52850640.cms\|title=Can Tata Motors wordplay on 'Use dipper At Night' catchphrase help drivers curb HIV in India? - The Economic Times\|newspaper=The Economic Times\|publisher=\|last1=Bhatt\|first1=Shephali}}</ref><ref>{{cite news\|url=https://blogs.wsj.com/indiarealtime/2016/08/09/in-india-truckers-get-their-own-condom-brand/\|title=In India, Truckers Get Their Own Condom Brand\|first=Corinne\|last=Abrams\|newspaper=Wall Street Journal \|date=9 August 2016 \|publisher=}}</ref>		In April 2016, a total of 45,000 Dipper condoms were sold by the TCI Foundation in a window of 30 days. Birender Dubey, coordinator of the activity in Vashi, said, "The response was great. Normally, truckers feel shy about buying condoms. But Dipper appealed to their sensibilities. Everything worked in its favour - the price, the packaging, the quality, and most of all, the message 'Use Dipper At Night.' The stock is sold out and we've been getting request for more from drivers and our other clinics ever since."<ref>{{cite news\|url=http://economictimes.indiatimes.com/magazines/brand-equity/can-tata-motors-wordplay-on-use-dipper-at-night-catchphrase-help-drivers-curb-hiv-in-india/articleshow/52850640.cms\|title=Can Tata Motors wordplay on 'Use dipper At Night' catchphrase help drivers curb HIV in India? - The Economic Times\|newspaper=The Economic Times\|publisher=\|last1=Bhatt\|first1=Shephali}}</ref><ref>{{cite news\|url=https://blogs.wsj.com/indiarealtime/2016/08/09/in-india-truckers-get-their-own-condom-brand/\|title=In India, Truckers Get Their Own Condom Brand\|first=Corinne\|last=Abrams\|newspaper=Wall Street Journal \|date=9 August 2016 \|publisher=}}</ref>

UpdateBot: robot: Update article (please report if you notice any mistake or error in this edit)

2022-06-13T19:29:25Z

robot: Update article (please report if you notice any mistake or error in this edit)

← Older revision		Revision as of 00:59, 14 June 2022
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	'''Dipper''' is an ~~[[India]]n~~ [[condom]] brand marketed by [[Tata Motors]] and Rediffusion Y&R to promote [[safe sex]] among truck drivers in India. Manufactured by HLL Lifecare, it is part of an award-winning [[AIDS]] awareness campaign that was initiated by Tata. The name, "Dipper", was inspired by the iconic message, "Use Dipper at Night" (meaning the recommended usage of dim headlights at night) - that are painted at the back of inter- as well as intrastate trucks in India.		'''Dipper''' is an Indian [[condom]] brand marketed by [[Tata Motors]] and Rediffusion Y&R to promote [[safe sex]] among truck drivers in India. Manufactured by HLL Lifecare, it is part of an award-winning [[AIDS]] awareness campaign that was initiated by Tata. The name, "Dipper", was inspired by the iconic message, "Use Dipper at Night" (meaning the recommended usage of dim headlights at night) - that are painted at the back of inter- as well as intrastate trucks in India.

	==History==		==History==
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	Dipper condoms are manufactured by Hindustan Latex Limited (HLL) Lifecare. For packaging, Rediffusion employed a colourful artwork style used by truck drivers and owners to decorate their trucks, in order to make them appealing to its targeted user base. Called 'truck art' in creative parlance, colourful patterns and pictures that reflected 'highway culture' was used while creating the packets.<ref>{{cite web\|url=http://www.afaqs.com/news/story/48303_Tata-Motors-Dipper-Condoms-HULs-Lo-kar-lo-baat-win-Media-Lions\|title=Tata Motors' 'Dipper Condoms', HUL's 'Lo kar lo baat' win Media Lions\|publisher=}}</ref>		Dipper condoms are manufactured by Hindustan Latex Limited (HLL) Lifecare. For packaging, Rediffusion employed a colourful artwork style used by truck drivers and owners to decorate their trucks, in order to make them appealing to its targeted user base. Called 'truck art' in creative parlance, colourful patterns and pictures that reflected 'highway culture' was used while creating the packets.<ref>{{cite web\|url=http://www.afaqs.com/news/story/48303_Tata-Motors-Dipper-Condoms-HULs-Lo-kar-lo-baat-win-Media-Lions\|title=Tata Motors' 'Dipper Condoms', HUL's 'Lo kar lo baat' win Media Lions\|publisher=}}</ref>

	In April 2016, a total of 45,000 Dipper condoms were sold by the TCI Foundation in a window of 30 days. Birender Dubey, coordinator of the activity in Vashi, said, "The response was great. Normally, truckers feel shy about buying condoms. But Dipper appealed to their sensibilities. Everything worked in its favour - the price, the packaging, the quality, and most of all, the message 'Use Dipper At Night.' The stock is sold out and we've been getting request for more from drivers and our other clinics ever since."<ref>{{cite news\|url=http://economictimes.indiatimes.com/magazines/brand-equity/can-tata-motors-wordplay-on-use-dipper-at-night-catchphrase-help-drivers-curb-hiv-in-india/articleshow/52850640.cms\|title=Can Tata Motors wordplay on 'Use dipper At Night' catchphrase help drivers curb HIV in India? - The Economic Times\|newspaper=The Economic Times\|publisher=\|last1=Bhatt\|first1=Shephali}}</ref><ref>{{cite ~~web~~\|url=https://blogs.wsj.com/indiarealtime/2016/08/09/in-india-truckers-get-their-own-condom-brand/\|title=In India, Truckers Get Their Own Condom Brand\|first=Corinne\|last=Abrams\|publisher=}}</ref>		In April 2016, a total of 45,000 Dipper condoms were sold by the TCI Foundation in a window of 30 days. Birender Dubey, coordinator of the activity in Vashi, said, "The response was great. Normally, truckers feel shy about buying condoms. But Dipper appealed to their sensibilities. Everything worked in its favour - the price, the packaging, the quality, and most of all, the message 'Use Dipper At Night.' The stock is sold out and we've been getting request for more from drivers and our other clinics ever since."<ref>{{cite news\|url=http://economictimes.indiatimes.com/magazines/brand-equity/can-tata-motors-wordplay-on-use-dipper-at-night-catchphrase-help-drivers-curb-hiv-in-india/articleshow/52850640.cms\|title=Can Tata Motors wordplay on 'Use dipper At Night' catchphrase help drivers curb HIV in India? - The Economic Times\|newspaper=The Economic Times\|publisher=\|last1=Bhatt\|first1=Shephali}}</ref><ref>{{cite news\|url=https://blogs.wsj.com/indiarealtime/2016/08/09/in-india-truckers-get-their-own-condom-brand/\|title=In India, Truckers Get Their Own Condom Brand\|first=Corinne\|last=Abrams\|newspaper=Wall Street Journal \|date=9 August 2016 \|publisher=}}</ref>

	==Honors==		==Honors==

>Partonez: Adding short description: "Indian condom brand" (Shortdesc helper)

2021-09-18T17:59:07Z

Adding short description: "Indian condom brand" (Shortdesc helper)

New page

{{Short description|Indian condom brand}}
{{COI|date=October 2016}}

{{Infobox company
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| type = [[Private company|Private]]
| industry = [[Condoms]]
| founded = 2016
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| area_served = India
| key_people =
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}}

'''Dipper''' is an [[India]]n [[condom]] brand marketed by [[Tata Motors]] and Rediffusion Y&R to promote [[safe sex]] among truck drivers in India. Manufactured by HLL Lifecare, it is part of an award-winning [[AIDS]] awareness campaign that was initiated by Tata. The name, "Dipper", was inspired by the iconic message, "Use Dipper at Night" (meaning the recommended usage of dim headlights at night) - that are painted at the back of inter- as well as intrastate trucks in India.

==History==
It was a [[National AIDS Control Organisation|NACO]] idea, created in 2005.<ref>{{Cite web|url=https://indianexpress.com/article/india/india-news-india/condom-called-dipper-was-a-naco-idea-that-failed-to-take-off-2979892/|title=Condom called Dipper was a NACO idea that failed to take off|date=17 August 2016}}</ref>

According to studies carried out by the [[Transport Corporation of India]] (TCI), out of the two million truck drivers in India who visit [[sex workers]], only about 11 percent of them use protection. It also found that AIDS awareness among the drivers was very low, with about 16 percent of them suffering from some [[venereal disease]].

In April 2016, [[Tata Motors]], one of India's largest truck manufacturers, launched a campaign called "Use Dipper at Night" which was intended to resonate amongst truck drivers who are clueless about unsafe sex and its consequences. In association with creative agency Rediffusion Y&R, latex condom manufacturer HLL Lifecare, and TCI, Tata launched "Khushi Clinics" which carried out distribution of condoms in and around prime locations of truck drivers such as [[Ludhiana]] ([[Punjab]]), [[Kanpur]] ([[Uttar Pradesh]]), and Vashi ([[Maharashtra]]).<ref>{{cite web|url=http://www.news18.com/news/buzz/a-condom-called-dipper-to-promote-safer-sex-among-truck-drivers-is-pure-genius-1280774.html|title=A Condom Called 'Dipper' to Promote Safer Sex Among Truck Drivers is Pure Genius!|date=12 August 2016|publisher=}}</ref>

==Production==
Dipper condoms are manufactured by Hindustan Latex Limited (HLL) Lifecare. For packaging, Rediffusion employed a colourful artwork style used by truck drivers and owners to decorate their trucks, in order to make them appealing to its targeted user base. Called 'truck art' in creative parlance, colourful patterns and pictures that reflected 'highway culture' was used while creating the packets.<ref>{{cite web|url=http://www.afaqs.com/news/story/48303_Tata-Motors-Dipper-Condoms-HULs-Lo-kar-lo-baat-win-Media-Lions|title=Tata Motors' 'Dipper Condoms', HUL's 'Lo kar lo baat' win Media Lions|publisher=}}</ref>

In April 2016, a total of 45,000 Dipper condoms were sold by the TCI Foundation in a window of 30 days. Birender Dubey, coordinator of the activity in Vashi, said, "The response was great. Normally, truckers feel shy about buying condoms. But Dipper appealed to their sensibilities. Everything worked in its favour - the price, the packaging, the quality, and most of all, the message 'Use Dipper At Night.' The stock is sold out and we've been getting request for more from drivers and our other clinics ever since."<ref>{{cite news|url=http://economictimes.indiatimes.com/magazines/brand-equity/can-tata-motors-wordplay-on-use-dipper-at-night-catchphrase-help-drivers-curb-hiv-in-india/articleshow/52850640.cms|title=Can Tata Motors wordplay on 'Use dipper At Night' catchphrase help drivers curb HIV in India? - The Economic Times|newspaper=The Economic Times|publisher=|last1=Bhatt|first1=Shephali}}</ref><ref>{{cite web|url=https://blogs.wsj.com/indiarealtime/2016/08/09/in-india-truckers-get-their-own-condom-brand/|title=In India, Truckers Get Their Own Condom Brand|first=Corinne|last=Abrams|publisher=}}</ref>

==Honors==
In June 2016, Rediffusion Y&R won a Silver Medal Lion for the campaign in the 2016 edition of [[Cannes Lions International Festival of Creativity|Media Lions]].

==References==
{{Reflist|30em}}

==External links==
*{{YouTube|0KY13ec-AGk|Watch Dipper condoms advert}}

[[Category:Indian brands]]
[[Category:Condom brands]]