Dalda - Revision history

Vilianarij: fix

2026-03-13T20:11:06Z

fix

← Older revision		Revision as of 01:41, 14 March 2026
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	{{short description\|Vegetable ghee popular in South Asia}}		{{short description\|Vegetable ghee popular in South Asia}}
	{{Use Indian English\|date=September 2021}}		{{Use Indian English\|date=September 2021}}
	~~{{Use Pakistani English\|date=September 2021}}~~
	{{Use dmy dates\|date=September 2021}}		{{Use dmy dates\|date=September 2021}}
			{{for\|the peptide\|DALDA}}
			[[File:Dalda_Vegetable_Ghee.jpg\|thumb\|right\|200px\|Dalda vegetable ghee]]

	[[~~File:Dalda_Vegetable_Ghee.jpg~~\|~~thumb\|right\|200px\|Dalda Vegetable Ghee.~~]]		'''Dalda''' is a [[vegetable oil]] ([[Fat hydrogenation\|hydrogenated]] vegetable cooking oil) brand popular in [[South Asia]] (specifically in the [[Indian region]]).

	~~'''~~Dalda~~''' is a brand~~ of ~~vegetable~~ ghee ([[~~Fat hydrogenation~~\|~~hydrogenated~~]] ~~vegetable cooking oil) popular in~~ [[~~South Asia~~]].		== History ==
			Dalda (formerly Dada) was the name of the Dutch company that imported vanaspati ghee into India in the 1930s as a cheap substitute for [[Ghee\|desi ghee]] or clarified butter. In [[British India]], desi ghee was considered an expensive product and not easily affordable for the common public and was used sparingly in Indian households, hence the need for a cheaper and more affordable substitute.<ref name=BS/><ref name=Dawn/>

	== ~~History~~ ==		In 1931, ''Hindustan Vanaspati Manufacturing Company'' was incorporated to manufacture synthetic ''vanaspati ghee.''<ref name=":0">{{Cite web \|date=2021-01-10 \|title=Seven years after delisting, Unilever Pakistan is investing heavily in growth \|url=https://profit.pakistantoday.com.pk/2021/01/10/seven-years-after-delisting-unilever-pakistan-is-investing-heavily-in-growth/ \|access-date=2022-04-03 \|website=Profit by Pakistan Today \|language=en-US \|archive-date=21 March 2023 \|archive-url=https://web.archive.org/web/20230321150043/https://profit.pakistantoday.com.pk/2021/01/10/seven-years-after-delisting-unilever-pakistan-is-investing-heavily-in-growth/ \|url-status=live }}</ref> Until the early 1930s, [[hydrogenated vegetable oil]] available in [[India]] was imported into the country by Hussein Dada and Hindustan Vanaspati Manufacturing Co (now called [[Hindustan Unilever Limited]] and [[Unilever Pakistan]]).<ref name=Dawn>{{cite news\|title=Dalda grabs Tullo in edible oil business\|url=https://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business\|newspaper=Dawn (newspaper)\|author=Dilawar Hussain\|date=5 January 2008\|accessdate=20 September 2021\|archive-date=20 September 2021\|archive-url=https://web.archive.org/web/20210920212845/https://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business\|url-status=live}}</ref><ref name=BS/> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born. Until then, Hussein Dada had been selling his imported product under the name Dada Vanaspati. He was asked for his cooperation by Lever Brothers to let the company insert the letter 'L' from Lever Brothers into the new brand name to make it Dalda. He agreed to the name change. Dalda was introduced in 1937, becoming one of the longest-running brands in India and Pakistan.<ref name=Dawn/><ref name=BS>{{cite news\|title=40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)\|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|newspaper=Business Standard (newspaper)\|author=Viveat Susan Pinto\|date=5 March 2015\|accessdate=20 September 2021\|archive-date=10 April 2023\|archive-url=https://web.archive.org/web/20230410045613/https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|url-status=live}}</ref>
	~~An individual~~ by the ~~name, Kassim Dada, used to import vanaspati ghee from a Dutch company before the~~ 1930s ~~as a cheap substitute for desi ghee or clarified butter~~, ~~prepared either from water buffalo's milk or cow's milk. In~~ [[~~British~~ India]] of ~~those colonial days~~, ~~desi ghee~~ was ~~considered an expensive product and not easily affordable~~ for the ~~common public~~. It was ~~then used sparingly~~ in ~~Indian households. Hence~~ the ~~need existed for a cheaper~~ and ~~affordable substitute~~.<ref name=BS/><ref name=~~Dawn~~/>

	~~Until the early 1930s~~, ~~hydrogenated vegetable oil available in [[India]]~~ was ~~imported into~~ the ~~country by Kassim Dada and Hindustan Vanaspati Manufacturing Co (now called~~ [[~~Hindustan Unilever Limited]] and [[Unilever Pakistan~~]]).<ref name=~~Dawn~~>{{cite ~~news~~\|title=~~Dalda grabs Tullo~~ in ~~edible oil business~~\|url=~~https~~://www.~~dawn~~.com/~~news~~/~~283163~~/~~dalda-grabs-tullo-in-edible-oil-business\|newspaper~~=~~Dawn (newspaper)~~\|~~author~~=~~Dilawar Hussain~~\|~~date~~=~~5 January 2008~~\|~~accessdate~~=~~20 September 2021}}<~~/~~ref><ref name=BS~~/~~> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born~~. ~~Until then, Kassim Dada had been selling his imported product under the name Dada Vanaspati~~. ~~He was asked for his cooperation by Lever Brothers to let the company insert the letter 'L' from Lever Brothers into the new brand name to make it Dalda~~. ~~He agreed to the name change~~. ~~Dalda was introduced in 1937, becoming one of the longest~~-~~running brands in India and Pakistan.~~<ref ~~name=Dawn/~~><ref ~~name=BS~~>{{~~cite~~ news\|title=40 years ago...And now: How Dalda built, and lost, its monopoly ~~(Dalda was established in an advertising blitzkrieg but later ran into trouble)~~\|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|~~newspaper~~=~~Business Standard (newspaper)~~\|~~author~~=~~Viveat Susan Pinto~~\|~~date~~=~~5 March 2015~~\|~~accessdate~~=~~20 September 2021~~}}</ref>		In 1939, The Dalda film was an advertisement created for the marketing campaign for a [[vanaspati]] (cooking fat) brand called Dalda. Lintas created the India's first multi-media advertising campaign.<ref name="discover">{{cite web \|title=Pitata's Discover Q&A for Kids: 'How Did Advertising Start in India?' \|url=http://www.pitara.com/discover/5wh/online.asp?story=104&page=2 \|url-status=dead \|accessdate=2006-08-14 \|archiveurl=https://web.archive.org/web/20061021020705/http://www.pitara.com/discover/5wh/online.asp?story=104&page=2 \|archivedate=2006-10-21}}</ref><ref>{{Cite news \|last=Pinto \|first=Viveat Susan \|date=2015-03-05 \|title=40 years ago...And now: How Dalda built, and lost, its monopoly \|work=Business Standard India \|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html \|access-date=2022-04-03 \|archive-date=10 April 2023 \|archive-url=https://web.archive.org/web/20230410045613/https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html \|url-status=live }}</ref> Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "[[Vanaspati#Hydrogenated vegetable oil\|vanaspati ghee]]".<ref name=Dawn/><ref name=BS/> In 2003, Unilever announced the [[Strategy\|strategic decision]] to sell off the Dalda brand in both [[India]] and [[Pakistan]].<ref name=":0" />

	~~Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre~~, to the ~~extent that the main style of hydrogenated vegetable oil is commonly designated generically as "~~[[~~Vanaspati#Hydrogenated vegetable oil\|vanaspati ghee~~]]".<ref name=~~Dawn~~/><ref name=BS/>		== In India ==
			In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]] for reportedly under Rs. 100 crore.<ref name="BS" /><ref name="India Dalda Brand Acquisition2">{{cite web \|date=17 January 2014 \|title=India-Dalda Brand Acquisition2 \|url=http://dalda.co.in/our_story.html#growing \|url-status=dead \|archive-url=https://web.archive.org/web/20160610081720/http://dalda.co.in/our_story.html#growing \|archive-date=10 June 2016 \|website=dalda.co.in \|accessdate=20 September 2021}}</ref> Then Bunge made Dalda an umbrella brand ([[Positioning (marketing)\|brand repositioning]]) and started selling different types of refined oils (soyabean, sunflower, Palmolive, etc) based on geography.<ref>{{Cite web \|date=2021-02-06 \|title=Dalda: The rise, fall, and revival of The Vanaspati ghee \|url=https://thestrategystory.com/2021/02/06/dalda-vanaspati-ghee-company/ \|access-date=2022-04-03 \|website=The Strategy Story \|language=en-US \|archive-date=24 January 2022 \|archive-url=https://web.archive.org/web/20220124102312/https://thestrategystory.com/2021/02/06/dalda-vanaspati-ghee-company/ \|url-status=live }}</ref>

	== In Pakistan ==		== In Pakistan ==
	On 30 March 2004, [[Unilever Pakistan]] accepted an offer of Rs. ~~1.33 billion~~ for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.<ref name=Dawn/>		On 30 March 2004, [[Unilever Pakistan]] accepted an offer of Rs.133 crores for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company, Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.<ref name=Dawn/> In 2017, Dalda Foods was getting ready to get on the [[Pakistan Stock Exchange]].<ref>{{cite news\|url=https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/\|title=Dalda Foods set to get listed on stock exchange\|author=Mohammad Farooq\|newspaper=Pakistan Today (newspaper)\|date=3 August 2017\|access-date=20 September 2021\|archive-date=20 September 2021\|archive-url=https://web.archive.org/web/20210920213842/https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/\|url-status=live}}</ref><ref>[https://fp.brecorder.com/2017/12/20171209325505/ Equity market: three IPOs fetched Rs 8.6 billion] {{Webarchive\|url=https://web.archive.org/web/20210920230711/https://fp.brecorder.com/2017/12/20171209325505/ \|date=20 September 2021 }} Business Recorder (newspaper), Published 9 December 2017, Retrieved 20 December 2021</ref>

	In 2017, Dalda Foods was getting ready to get on the [[Pakistan Stock Exchange]].<ref>{{cite news\|url=https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/ \|title=Dalda Foods set to get listed on stock exchange\|author=Mohammad Farooq\|newspaper=Pakistan Today (newspaper)\|date=3 August 2017\|access-date=20 September 2021}}</ref><ref>[https://fp.brecorder.com/2017/12/20171209325505/ Equity market: three IPOs fetched Rs 8.6 billion] ~~Business Recorder (newspaper), Published 9 December 2017, Retrieved 20 December 2021</ref>~~

	~~== In India ==~~
	~~In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]] for reportedly under Rs 100 crore.<ref name=BS/><ref name="India Dalda Brand Acquisition2">~~{{~~cite web\|title=India-Dalda Brand Acquisition2\|url=http://dalda.co.in/our_story.html#growing\|website=dalda.co.in~~\|~~accessdate=20 September 2021\|archive-~~url=https://web.archive.org/web/~~20160610081720~~/~~http~~://~~dalda~~.co.in/~~our_story.html#growing~~\|date=~~17 January 2014\|archive-date=10 June 2016\|url-status=dead~~}}</ref>

	==See also==		==See also==

>PaleoNeonate: wikilink fat hydrogenation, see also margarine

2021-10-06T20:50:55Z

wikilink fat hydrogenation, see also margarine

← Older revision		Revision as of 02:20, 7 October 2021
Line 1:		Line 1:
	{{short description\|Vegetable ghee popular in South Asia}}		{{short description\|Vegetable ghee popular in South Asia}}
	{{~~more citations needed~~\|date=~~June~~ 2021}}		{{Use Indian English\|date=September 2021}}
			{{Use Pakistani English\|date=September 2021}}
			{{Use dmy dates\|date=September 2021}}

	[[File:Dalda_Vegetable_Ghee.jpg\|thumb\|right\|200px\|Dalda Vegetable Ghee.]]		[[File:Dalda_Vegetable_Ghee.jpg\|thumb\|right\|200px\|Dalda Vegetable Ghee.]]
	'''Dalda''' is a brand of [[~~Vegetable ghee~~]] popular in [[South Asia]].
			'''Dalda''' is a brand of vegetable ghee ([[Fat hydrogenation\|hydrogenated]] vegetable cooking oil) popular in [[South Asia]].

	== History ==		== History ==
	Until the early 1930s hydrogenated vegetable oil available in [[India]] was imported into the country by Hindustan Vanaspati Manufacturing Co (now [[Hindustan Unilever Limited]]).<ref name=~~"India-Dada Acquisition"~~>{{cite ~~web~~\|title=~~Dada Brand Acquisition~~\|url=https~~://www.linkedin.com/company/dalda-foods-pvt.-ltd\|website=www.linkedin.com\|accessdate=June 4, 2016}}</ref><ref name="Pakistan-Dalda Brand Acquisition">{{cite web\|title=Dalda Brand Acquisition\|url=http~~://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business\|~~website~~=~~www.dawn.com~~\|accessdate=~~June 4, 2016~~}}</ref> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born. ~~This~~ was introduced in 1937, becoming one of the longest-running brands in India.<ref name=~~"India Dalda Brand Acquisition"~~>{{cite ~~web~~\|title=~~India-~~Dalda ~~Brand Acquisition~~\|url=~~http~~://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|~~website~~=~~www.business-standard.com~~\|accessdate=~~June 4, 2016~~}}</ref> Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "[[Vanaspati#Hydrogenated vegetable oil\|vanaspati ghee]]".~~{{citation needed\|date~~=~~July 2015}}~~		An individual by the name, Kassim Dada, used to import vanaspati ghee from a Dutch company before the 1930s as a cheap substitute for desi ghee or clarified butter, prepared either from water buffalo's milk or cow's milk. In [[British India]] of those colonial days, desi ghee was considered an expensive product and not easily affordable for the common public. It was then used sparingly in Indian households. Hence the need existed for a cheaper and affordable substitute.<ref name=BS/><ref name=Dawn/>

			Until the early 1930s, hydrogenated vegetable oil available in [[India]] was imported into the country by Kassim Dada and Hindustan Vanaspati Manufacturing Co (now called [[Hindustan Unilever Limited]] and [[Unilever Pakistan]]).<ref name=Dawn>{{cite news\|title=Dalda grabs Tullo in edible oil business\|url=https://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business\|newspaper=Dawn (newspaper)\|author=Dilawar Hussain\|date=5 January 2008\|accessdate=20 September 2021}}</ref><ref name=BS/> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born. Until then, Kassim Dada had been selling his imported product under the name Dada Vanaspati. He was asked for his cooperation by Lever Brothers to let the company insert the letter 'L' from Lever Brothers into the new brand name to make it Dalda. He agreed to the name change. Dalda was introduced in 1937, becoming one of the longest-running brands in India and Pakistan.<ref name=Dawn/><ref name=BS>{{cite news\|title=40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)\|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|newspaper=Business Standard (newspaper)\|author=Viveat Susan Pinto\|date=5 March 2015\|accessdate=20 September 2021}}</ref>

			Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "[[Vanaspati#Hydrogenated vegetable oil\|vanaspati ghee]]".<ref name=Dawn/><ref name=BS/>

	== In Pakistan ==		== In Pakistan ==
			On 30 March 2004, [[Unilever Pakistan]] accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.<ref name=Dawn/>

	~~On 30 March 2004~~, [[~~Unilever~~ Pakistan]] ~~accepted an offer of Rs~~. 1.~~33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt~~.~~) Limited~~. ~~This was a one~~-of-a-~~kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the~~ Dalda ~~business from Unilever~~ Pakistan. ~~This was achieved under the banner of the newly formed company Dalda Foods~~ (~~Pvt.~~) ~~Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.~~<ref ~~name="Pakistan-Dalda Brand Acquisition" /~~>		In 2017, Dalda Foods was getting ready to get on the [[Pakistan Stock Exchange]].<ref>{{cite news\|url=https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/ \|title=Dalda Foods set to get listed on stock exchange\|author=Mohammad Farooq\|newspaper=Pakistan Today (newspaper)\|date=3 August 2017\|access-date=20 September 2021}}</ref><ref>[https://fp.brecorder.com/2017/12/20171209325505/ Equity market: three IPOs fetched Rs 8.6 billion] Business Recorder (newspaper), Published 9 December 2017, Retrieved 20 December 2021</ref>

	== In India ==		== In India ==
	In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]].<ref name="India Dalda Brand Acquisition2">{{cite web\|title=India-Dalda Brand Acquisition2\|url=http://dalda.co.in/our_story.html#growing\|website=dalda.co.in\|accessdate=~~June 4, 2016~~\|archive-url=https://web.archive.org/web/20160610081720/http://dalda.co.in/our_story.html#growing\|archive-date=June ~~10,~~ 2016\|url-status=dead}}</ref>		In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]] for reportedly under Rs 100 crore.<ref name=BS/><ref name="India Dalda Brand Acquisition2">{{cite web\|title=India-Dalda Brand Acquisition2\|url=http://dalda.co.in/our_story.html#growing\|website=dalda.co.in\|accessdate=20 September 2021\|archive-url=https://web.archive.org/web/20160610081720/http://dalda.co.in/our_story.html#growing\|date=17 January 2014\|archive-date=10 June 2016\|url-status=dead}}</ref>

	==See also==		==See also==
	* [[Harvey Duncan Dalda film]]		* [[Harvey Duncan Dalda film]]
			* [[Margarine]]

	==References==		==References==
Line 24:		Line 33:
	* [http://daldafoods.com/ Dalda foods website]		* [http://daldafoods.com/ Dalda foods website]
	* [http://dalda.co.in/#&panel1-1 Dalda India]		* [http://dalda.co.in/#&panel1-1 Dalda India]
			* [https://www.daldafoods.com/ Dalda Foods Pakistan]
	[[Category:Indian cuisine]]		[[Category:Indian cuisine]]
	[[Category:Cooking oils]]		[[Category:Cooking oils]]

5.162.21.161 at 12:41, 2 June 2021

2021-06-02T12:41:33Z

New page

{{short description|Vegetable ghee popular in South Asia}}
{{more citations needed|date=June 2021}}

[[File:Dalda_Vegetable_Ghee.jpg|thumb|right|200px|Dalda Vegetable Ghee.]]
'''Dalda''' is a brand of [[Vegetable ghee]] popular in [[South Asia]].

== History ==
Until the early 1930s hydrogenated vegetable oil available in [[India]] was imported into the country by Hindustan Vanaspati Manufacturing Co (now [[Hindustan Unilever Limited]]).<ref name="India-Dada Acquisition">{{cite web|title=Dada Brand Acquisition|url=https://www.linkedin.com/company/dalda-foods-pvt.-ltd|website=www.linkedin.com|accessdate=June 4, 2016}}</ref><ref name="Pakistan-Dalda Brand Acquisition">{{cite web|title=Dalda Brand Acquisition|url=http://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business|website=www.dawn.com|accessdate=June 4, 2016}}</ref> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born. This was introduced in 1937, becoming one of the longest-running brands in India.<ref name="India Dalda Brand Acquisition">{{cite web|title=India-Dalda Brand Acquisition|url=http://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html|website=www.business-standard.com|accessdate=June 4, 2016}}</ref> Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "[[Vanaspati#Hydrogenated vegetable oil|vanaspati ghee]]".{{citation needed|date=July 2015}}

== In Pakistan ==

On 30 March 2004, [[Unilever Pakistan]] accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.<ref name="Pakistan-Dalda Brand Acquisition" />

== In India ==
In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]].<ref name="India Dalda Brand Acquisition2">{{cite web|title=India-Dalda Brand Acquisition2|url=http://dalda.co.in/our_story.html#growing|website=dalda.co.in|accessdate=June 4, 2016|archive-url=https://web.archive.org/web/20160610081720/http://dalda.co.in/our_story.html#growing|archive-date=June 10, 2016|url-status=dead}}</ref>

==See also==
* [[Harvey Duncan Dalda film]]

==References==
{{reflist}}

==External links==
* [http://daldafoods.com/ Dalda foods website]
* [http://dalda.co.in/#&panel1-1 Dalda India]

[[Category:Indian cuisine]]
[[Category:Cooking oils]]
[[Category:Food and drink companies of Pakistan]]
[[Category:Indian brands]]
[[Category:Food and drink in India]]
[[Category:Pakistani brands]]
[[Category:Vegetable oils]]

← Older revision		Revision as of 01:41, 14 March 2026
Line 1:		Line 1:
	{{short description\|Vegetable ghee popular in South Asia}}		{{short description\|Vegetable ghee popular in South Asia}}
	{{Use Indian English\|date=September 2021}}		{{Use Indian English\|date=September 2021}}
	~~{{Use Pakistani English\|date=September 2021}}~~
	{{Use dmy dates\|date=September 2021}}		{{Use dmy dates\|date=September 2021}}
			{{for\|the peptide\|DALDA}}
			[[File:Dalda_Vegetable_Ghee.jpg\|thumb\|right\|200px\|Dalda vegetable ghee]]

	[[~~File:Dalda_Vegetable_Ghee.jpg~~\|~~thumb\|right\|200px\|Dalda Vegetable Ghee.~~]]		'''Dalda''' is a [[vegetable oil]] ([[Fat hydrogenation\|hydrogenated]] vegetable cooking oil) brand popular in [[South Asia]] (specifically in the [[Indian region]]).

	~~'''~~Dalda~~''' is a brand~~ of ~~vegetable~~ ghee ([[~~Fat hydrogenation~~\|~~hydrogenated~~]] ~~vegetable cooking oil) popular in~~ [[~~South Asia~~]].		== History ==
			Dalda (formerly Dada) was the name of the Dutch company that imported vanaspati ghee into India in the 1930s as a cheap substitute for [[Ghee\|desi ghee]] or clarified butter. In [[British India]], desi ghee was considered an expensive product and not easily affordable for the common public and was used sparingly in Indian households, hence the need for a cheaper and more affordable substitute.<ref name=BS/><ref name=Dawn/>

	== ~~History~~ ==		In 1931, ''Hindustan Vanaspati Manufacturing Company'' was incorporated to manufacture synthetic ''vanaspati ghee.''<ref name=":0">{{Cite web \|date=2021-01-10 \|title=Seven years after delisting, Unilever Pakistan is investing heavily in growth \|url=https://profit.pakistantoday.com.pk/2021/01/10/seven-years-after-delisting-unilever-pakistan-is-investing-heavily-in-growth/ \|access-date=2022-04-03 \|website=Profit by Pakistan Today \|language=en-US \|archive-date=21 March 2023 \|archive-url=https://web.archive.org/web/20230321150043/https://profit.pakistantoday.com.pk/2021/01/10/seven-years-after-delisting-unilever-pakistan-is-investing-heavily-in-growth/ \|url-status=live }}</ref> Until the early 1930s, [[hydrogenated vegetable oil]] available in [[India]] was imported into the country by Hussein Dada and Hindustan Vanaspati Manufacturing Co (now called [[Hindustan Unilever Limited]] and [[Unilever Pakistan]]).<ref name=Dawn>{{cite news\|title=Dalda grabs Tullo in edible oil business\|url=https://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business\|newspaper=Dawn (newspaper)\|author=Dilawar Hussain\|date=5 January 2008\|accessdate=20 September 2021\|archive-date=20 September 2021\|archive-url=https://web.archive.org/web/20210920212845/https://www.dawn.com/news/283163/dalda-grabs-tullo-in-edible-oil-business\|url-status=live}}</ref><ref name=BS/> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born. Until then, Hussein Dada had been selling his imported product under the name Dada Vanaspati. He was asked for his cooperation by Lever Brothers to let the company insert the letter 'L' from Lever Brothers into the new brand name to make it Dalda. He agreed to the name change. Dalda was introduced in 1937, becoming one of the longest-running brands in India and Pakistan.<ref name=Dawn/><ref name=BS>{{cite news\|title=40 years ago...And now: How Dalda built, and lost, its monopoly (Dalda was established in an advertising blitzkrieg but later ran into trouble)\|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|newspaper=Business Standard (newspaper)\|author=Viveat Susan Pinto\|date=5 March 2015\|accessdate=20 September 2021\|archive-date=10 April 2023\|archive-url=https://web.archive.org/web/20230410045613/https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|url-status=live}}</ref>
	~~An individual~~ by the ~~name, Kassim Dada, used to import vanaspati ghee from a Dutch company before the~~ 1930s ~~as a cheap substitute for desi ghee or clarified butter~~, ~~prepared either from water buffalo's milk or cow's milk. In~~ [[~~British~~ India]] of ~~those colonial days~~, ~~desi ghee~~ was ~~considered an expensive product and not easily affordable~~ for the ~~common public~~. It was ~~then used sparingly~~ in ~~Indian households. Hence~~ the ~~need existed for a cheaper~~ and ~~affordable substitute~~.<ref name=BS/><ref name=~~Dawn~~/>

	~~Until the early 1930s~~, ~~hydrogenated vegetable oil available in [[India]]~~ was ~~imported into~~ the ~~country by Kassim Dada and Hindustan Vanaspati Manufacturing Co (now called~~ [[~~Hindustan Unilever Limited]] and [[Unilever Pakistan~~]]).<ref name=~~Dawn~~>{{cite ~~news~~\|title=~~Dalda grabs Tullo~~ in ~~edible oil business~~\|url=~~https~~://www.~~dawn~~.com/~~news~~/~~283163~~/~~dalda-grabs-tullo-in-edible-oil-business\|newspaper~~=~~Dawn (newspaper)~~\|~~author~~=~~Dilawar Hussain~~\|~~date~~=~~5 January 2008~~\|~~accessdate~~=~~20 September 2021}}<~~/~~ref><ref name=BS~~/~~> Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a new category of hydrogenated oil under the new brand name Dalda was born~~. ~~Until then, Kassim Dada had been selling his imported product under the name Dada Vanaspati~~. ~~He was asked for his cooperation by Lever Brothers to let the company insert the letter 'L' from Lever Brothers into the new brand name to make it Dalda~~. ~~He agreed to the name change~~. ~~Dalda was introduced in 1937, becoming one of the longest~~-~~running brands in India and Pakistan.~~<ref ~~name=Dawn/~~><ref ~~name=BS~~>{{~~cite~~ news\|title=40 years ago...And now: How Dalda built, and lost, its monopoly ~~(Dalda was established in an advertising blitzkrieg but later ran into trouble)~~\|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html\|~~newspaper~~=~~Business Standard (newspaper)~~\|~~author~~=~~Viveat Susan Pinto~~\|~~date~~=~~5 March 2015~~\|~~accessdate~~=~~20 September 2021~~}}</ref>		In 1939, The Dalda film was an advertisement created for the marketing campaign for a [[vanaspati]] (cooking fat) brand called Dalda. Lintas created the India's first multi-media advertising campaign.<ref name="discover">{{cite web \|title=Pitata's Discover Q&A for Kids: 'How Did Advertising Start in India?' \|url=http://www.pitara.com/discover/5wh/online.asp?story=104&page=2 \|url-status=dead \|accessdate=2006-08-14 \|archiveurl=https://web.archive.org/web/20061021020705/http://www.pitara.com/discover/5wh/online.asp?story=104&page=2 \|archivedate=2006-10-21}}</ref><ref>{{Cite news \|last=Pinto \|first=Viveat Susan \|date=2015-03-05 \|title=40 years ago...And now: How Dalda built, and lost, its monopoly \|work=Business Standard India \|url=https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html \|access-date=2022-04-03 \|archive-date=10 April 2023 \|archive-url=https://web.archive.org/web/20230410045613/https://www.business-standard.com/article/management/40-years-ago-and-now-how-dalda-built-and-lost-its-monopoly-115030501153_1.html \|url-status=live }}</ref> Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre, to the extent that the main style of hydrogenated vegetable oil is commonly designated generically as "[[Vanaspati#Hydrogenated vegetable oil\|vanaspati ghee]]".<ref name=Dawn/><ref name=BS/> In 2003, Unilever announced the [[Strategy\|strategic decision]] to sell off the Dalda brand in both [[India]] and [[Pakistan]].<ref name=":0" />

	~~Hindustan Vanaspati's "Dalda" product came to be synonymous with the genre~~, to the ~~extent that the main style of hydrogenated vegetable oil is commonly designated generically as "~~[[~~Vanaspati#Hydrogenated vegetable oil\|vanaspati ghee~~]]".<ref name=~~Dawn~~/><ref name=BS/>		== In India ==
			In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]] for reportedly under Rs. 100 crore.<ref name="BS" /><ref name="India Dalda Brand Acquisition2">{{cite web \|date=17 January 2014 \|title=India-Dalda Brand Acquisition2 \|url=http://dalda.co.in/our_story.html#growing \|url-status=dead \|archive-url=https://web.archive.org/web/20160610081720/http://dalda.co.in/our_story.html#growing \|archive-date=10 June 2016 \|website=dalda.co.in \|accessdate=20 September 2021}}</ref> Then Bunge made Dalda an umbrella brand ([[Positioning (marketing)\|brand repositioning]]) and started selling different types of refined oils (soyabean, sunflower, Palmolive, etc) based on geography.<ref>{{Cite web \|date=2021-02-06 \|title=Dalda: The rise, fall, and revival of The Vanaspati ghee \|url=https://thestrategystory.com/2021/02/06/dalda-vanaspati-ghee-company/ \|access-date=2022-04-03 \|website=The Strategy Story \|language=en-US \|archive-date=24 January 2022 \|archive-url=https://web.archive.org/web/20220124102312/https://thestrategystory.com/2021/02/06/dalda-vanaspati-ghee-company/ \|url-status=live }}</ref>

	== In Pakistan ==		== In Pakistan ==
	On 30 March 2004, [[Unilever Pakistan]] accepted an offer of Rs. ~~1.33 billion~~ for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.<ref name=Dawn/>		On 30 March 2004, [[Unilever Pakistan]] accepted an offer of Rs.133 crores for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company, Dalda Foods (Pvt.) Limited. This was a one-of-a-kind corporate transaction in Pakistan, in which a group of six senior Unilever executives formed a management group and successfully purchased the Dalda business from Unilever Pakistan. This was achieved under the banner of the newly formed company Dalda Foods (Pvt.) Limited with the support of key financial institutions and Pakistan's biggest edible oil importer Westbury Group.<ref name=Dawn/> In 2017, Dalda Foods was getting ready to get on the [[Pakistan Stock Exchange]].<ref>{{cite news\|url=https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/\|title=Dalda Foods set to get listed on stock exchange\|author=Mohammad Farooq\|newspaper=Pakistan Today (newspaper)\|date=3 August 2017\|access-date=20 September 2021\|archive-date=20 September 2021\|archive-url=https://web.archive.org/web/20210920213842/https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/\|url-status=live}}</ref><ref>[https://fp.brecorder.com/2017/12/20171209325505/ Equity market: three IPOs fetched Rs 8.6 billion] {{Webarchive\|url=https://web.archive.org/web/20210920230711/https://fp.brecorder.com/2017/12/20171209325505/ \|date=20 September 2021 }} Business Recorder (newspaper), Published 9 December 2017, Retrieved 20 December 2021</ref>

	In 2017, Dalda Foods was getting ready to get on the [[Pakistan Stock Exchange]].<ref>{{cite news\|url=https://profit.pakistantoday.com.pk/2017/08/03/dalda-foods-set-to-get-listed-on-stock-exchange/ \|title=Dalda Foods set to get listed on stock exchange\|author=Mohammad Farooq\|newspaper=Pakistan Today (newspaper)\|date=3 August 2017\|access-date=20 September 2021}}</ref><ref>[https://fp.brecorder.com/2017/12/20171209325505/ Equity market: three IPOs fetched Rs 8.6 billion] ~~Business Recorder (newspaper), Published 9 December 2017, Retrieved 20 December 2021</ref>~~

	~~== In India ==~~
	~~In 2003, [[Bunge Limited]] acquired the Dalda brand from [[Hindustan Unilever Limited]] for reportedly under Rs 100 crore.<ref name=BS/><ref name="India Dalda Brand Acquisition2">~~{{~~cite web\|title=India-Dalda Brand Acquisition2\|url=http://dalda.co.in/our_story.html#growing\|website=dalda.co.in~~\|~~accessdate=20 September 2021\|archive-~~url=https://web.archive.org/web/~~20160610081720~~/~~http~~://~~dalda~~.co.in/~~our_story.html#growing~~\|date=~~17 January 2014\|archive-date=10 June 2016\|url-status=dead~~}}</ref>

	==See also==		==See also==