Ajay Kumar: Updated the article +/-

2023-09-25T18:29:46Z

Updated the article +/-

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	{{short description\|Indian milk and grocery delivery company}}		{{short description\|Indian milk and grocery delivery company}}
			{{Orphan\|date=September 2023}}

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	==References==		==References==
			{{Reflist}}

	[[Category:Companies established in 2013]]		[[Category:Companies established in 2013]]
	[[Category:Indian companies established in 2013]]		[[Category:Indian companies established in 2013]]

Ajay Kumar: Creating a new article

2023-09-21T14:08:17Z

Creating a new article

New page

{{short description|Indian milk and grocery delivery company}}
{{Use dmy dates|date=September 2023}}
{{Infobox company
| name = Country Delight
| logo =
| location = [[Gurugram]], [[Haryana]], India
| founders = {{ubl|Chakradhar Gade|Nitin Kaushal}}
| traded_as =
| ISIN =
| industry =
| products =
| services = Milk and grocery delivery
| owner =
| website =
| footnotes =
| type = Private
| foundation = {{Start date and age|2013}}
| area_served = India
| key_people =
| num_employees = 2051 (January 2023)
| subsid =
| revenue = {{increase}} {{INRconvert|543|c}} (FY22)
| operating_income =
| net_income =
}}

'''Country Delight''' is an Indian online milk and grocery delivery platform. Founded in 2013 by Chakradhar Gade and Nitin Kaushal, it is operational across 18 cities in 11 states in the country.<ref>{{Cite web |last=www.ETRetail.com |title=How Country Delight is using tech to build farm-to-home supply chain of milk - ET Retail |url=https://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/how-country-delight-is-using-tech-to-build-farm-to-home-supply-chain-of-milk/99844410 |access-date=2023-09-01 |website=ETRetail.com |language=en}}</ref><ref>{{Cite web |last=Computer |first=Express |date=2020-04-21 |title=Country Delight Provides Uninterrupted Delivery of Daily Essentials During Pandemic |url=https://www.expresscomputer.in/amp/news/country-delight-provides-uninterrupted-delivery-of-daily-essentials-during-pandemic/53565/ |access-date=2023-09-01 |website=Express Computer |language=en-US}}</ref>

==History==
Country Delight was founded in 2013 by Chakradhar Gade and Nitin Kaushal, who were batchmates from [[Indian Institute of Management Indore|IIM Indore]] 2005-07 batch.<ref>{{Cite web |last=Rana |first=Karvi |date=2023-05-19 |title=How technology backed Country Delight is shaking the conventional milk market |url=https://www.logisticsinsider.in/how-technology-backed-country-delight-is-shaking-the-conventional-milk-market/ |access-date=2023-09-01 |website=Logistics Insider |language=en-US}}</ref> It was started as a direct to consumer fresh food essentials brand offering dairy to consumers.<ref>{{Cite web |title=Country Delight’s growth vs profitability dilemma |url=https://themorningcontext.com/internet/country-delights-growth-vs-profitability-dilemma |access-date=2023-09-01 |website=The Morning Context}}</ref><ref>{{Cite web |last=www.ETRetail.com |title=Milk delivery firm Country Delight plans to foray into kitchen and staples category; become a tech-driven FMCG brand - ET Retail |url=https://retail.economictimes.indiatimes.com/news/food-entertainment/personal-care-pet-supplies-liquor/milk-delivery-firm-country-delight-plans-to-foray-into-kitchen-and-staples-category-become-a-tech-driven-fmcg-brand/94878134 |access-date=2023-09-01 |website=ETRetail.com |language=en}}</ref> The company’s business model ensures deliveries in36-48 hours supported by a fully integrated just-in-time supply chain model.<ref>{{Cite web |date=2023-08-15 |title=Growth Amidst Challenges: Country Delight Achieves Rs 543 Crore Revenue In FY22, Despite Losses Surging 6.6X - Inventiva |url=https://www.inventiva.co.in/trends/country-delight-growth-challenge/ |access-date=2023-09-01 |language=en-US}}</ref> Overtime, the company expanded to fruits and vegetables. As of August 2023, Country Delight claims to have delivered to over 1.5 million customers across 18 cities across 11 states in India.<ref>{{Cite web |last=Upadhyay |first=Kunal Manchanda & Harsh |date=2023-08-14 |title=Country Delight posts Rs 543 Cr revenue in FY22, losses surge 6.6X |url=https://entrackr.com/2023/08/country-delight-posts-rs-543-cr-revenue-in-fy22-losses-surge-6-6x/ |access-date=2023-09-01 |website=Entrackr |language=en-US}}</ref>

==Operation==
Operating on a subscription basis, Country Delight claims in its 2022 [[Forbes]] report that its 6,000 delivery workers fulfill more than 5 million orders a month and reach more than 30,000 homes. It has expanded its product line beyond milk, which still makes up a significant portion of the company's sales, to include items such as ghee, paneer, pulses, oils, yogurt and healthy smoothies.<ref>{{Cite web |last=Sarkar |first=Gargi |date=2023-09-02 |title=Country Delight To Become Profitable In The Next 8-10 Months: Cofounder Chakradhar Gade |url=https://inc42.com/buzz/country-delight-to-become-profitable-in-the-next-8-10-months-cofounder-chakradhar-gade/ |access-date=2023-09-07 |website=Inc42 Media |language=en}}</ref> According to Gade, the company has started supplying fresh produce to the Delhi-NCR, Bengaluru and Mumbai market. It also intends to expand into other product categories, including jams, pickles, beans and spices.<ref>{{Cite web |date=2023-08-31 |title=Meet the IIM-Graduates who left their corporate jobs to build a business; know about their journey and how they built Country Delight, a business worth crores |url=https://www.financialexpress.com/lifestyle/meet-the-iim-graduates-who-left-their-corporate-job-to-build-a-business-of-selling-milk-and-natural-foods-know-about-their-journey-and-how-they-built-country-delight-a-business-worth-crores/3223629/ |access-date=2023-09-01 |website=Financialexpress |language=en}}</ref>

==Funding and finances==
In November 2020, Elevation Capital led an $20 million funding round into Country Delight. In May 2022, the company raised $108 million in a Series D funding round led by Venturi Partners and Temasek backed by Nicholas Cator.<ref>{{Cite web |last=Soni |first=Yatti |date=2022-05-25 |title=Country Delight raises $108 million in Series D funding |url=https://www.thehindubusinessline.com/companies/country-delight-raises-108-million-in-series-d-funding/article65459679.ece |access-date=2023-09-01 |website=BusinessLine |language=en}}</ref>

In the financial year 2022, Country Delight saw increases in spending across a variety of categories. Purchasing costs emerged as a key component, accounting for 49.3% of total spending. This expense has seen a notable increase of 86.6%, reaching Rs 362 crore in the financial year 2022.<ref>{{Cite web |date=2022-10-31 |title=Country Delight looks to be profitable by FY24, go public by 2025 |url=https://www.financialexpress.com/business/industry-country-delight-looks-to-be-profitable-by-fy24-go-public-by-2025-2752940/ |access-date=2023-09-01 |website=Financialexpress |language=en}}</ref>

==References==
[[Category:Companies established in 2013]]
[[Category:Indian companies established in 2013]]

Country Delight - Revision history

Ajay Kumar: Updated the article +/-

Ajay Kumar: Creating a new article