Masterstrock: cleanup layout additionally and cleaned formatting for accuracy

2025-12-23T13:59:53Z

cleanup layout additionally and cleaned formatting for accuracy

← Older revision		Revision as of 19:29, 23 December 2025
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	{{short description\|American brand of toothpaste}}		{{short description\|American brand of toothpaste}}
			{{Use American English\|date=March 2023}}
			{{Use mdy dates\|date=March 2023}}
	{{Infobox brand		{{Infobox brand
	\| name = Close-up		\| name = Close-up
	\| logo =		\| logo = Close-Up logo.svg
	\| logo_upright =		\| logo_upright =
	\| logo_alt =		\| logo_alt =
	\| logo_caption =		\| logo_caption =
	\| image =		\| image =
	\| image_upright =		\| image_upright =
	\| alt =		\| alt =
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	\| producttype = [[Toothpaste]]		\| producttype = [[Toothpaste]]
	\| currentowner = {{Unbulleted list\|[[Church & Dwight]] (United States)\|[[Unilever]] (rest of the world)}}		\| currentowner = {{Unbulleted list\|[[Church & Dwight]] (United States)\|[[Unilever]] (rest of the world)}}
	\| origin = [[United States]]		\| origin = United States
	\| introduced = {{Start date and age\|1967}}		\| introduced = {{Start date and age\|1967}}
	\| discontinued =		\| discontinued =
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	\| previousowners =		\| previousowners =
	\| trademarkregistrations =		\| trademarkregistrations =
	~~\| ambassadors =~~		\| tagline = The Closer, The Better (2007)
	\| tagline =		\| website =https://www.unilever.com/brands/personal-care/close-up/
	\| website =
	\| module = <!-- or: misc -->		\| module = <!-- or: misc -->
	\| module1 = <!-- or: misc1 -->		\| module1 = <!-- or: misc1 -->
	}}		}}

	'''Close-up''' is an American brand of [[toothpaste]] launched in 1967 by [[Unilever]] as the first [[gel]] toothpaste.<ref>{{cite news\|last1=Kanner\|first1=Bernice\|title=The gelling of America\|url=https://books.google.com/books?id=lucCAAAAMBAJ~~&pg=PA12~~&dq=%22Close-Up%22+toothpaste#q=~~%22Close-Up%22%20toothpaste~~\|access-date=8 ~~December~~ 2016\|work=New York Magazine\|date=29 ~~March~~ 1982}}</ref><ref name=unilever>{{cite web\|title=A unique oral care brand for up-close situations\|url=http://www.unileverme.com/brands/personalcarebrands/closeup.aspx\|publisher=Unileverme.com\|access-date=13 ~~March~~ 2012\|url-status=dead\|archive-url=https://web.archive.org/web/20120224174607/http://www.unileverme.com/brands/personalcarebrands/closeup.aspx\|archive-date=24 ~~February~~ 2012}}</ref> The brand is marketed worldwide by Unilever<ref name=tfe99>{{cite news\|title=Colgate and Unilever battle in India with the same smile\|url=http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html\|access-date=13 ~~March~~ 2012\|newspaper=[[The Financial Express (India)\|The Financial Express]]\|date=21 ~~April~~ 1999\|url-status=dead\|archive-url=https://web.archive.org/web/20121108035524/http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html\|archive-date=8 ~~November~~ 2012}}</ref> and licensed since 2003<ref>{{cite web\|url=https://www.businesswire.com/news/home/20030910005229/en/Church-Dwight-Agrees-Purchase-Unilevers-Oral-Care\|title=Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'\|work=Business Wire\|date=10 ~~September~~ 2003\|access-date=6 ~~April~~ 2018}}</ref><ref name=cnn03>{{cite news\|title=Unilever sells oral healthcare lines\|url=https://money.cnn.com/2003/09/10/news/international/unilever_toothpaste/\|access-date=13 ~~March~~ 2012\|newspaper=Cnn.com\|date=10 ~~September~~ 2003}}</ref> to [[Church & Dwight]] for the North American market.		'''Close-Up''' is an American brand of [[toothpaste]] launched in 1967 by [[Unilever]] as the first [[gel]] toothpaste.<ref>{{cite news\|last1=Kanner\|first1=Bernice\|title=The gelling of America\|url=https://books.google.com/books?id=lucCAAAAMBAJ&dq=%22Close-Up%22+toothpaste&pg=PA12\|access-date=December 8, 2016\|work=New York Magazine\|date=March 29, 1982}}</ref><ref name=unilever>{{cite web\|title=A unique oral care brand for up-close situations\|url=http://www.unileverme.com/brands/personalcarebrands/closeup.aspx\|publisher=Unileverme.com\|access-date=March 13, 2012\|url-status=dead\|archive-url=https://web.archive.org/web/20120224174607/http://www.unileverme.com/brands/personalcarebrands/closeup.aspx\|archive-date=February 24, 2012}}</ref> The brand is marketed worldwide by Unilever<ref name=tfe99>{{cite news\|title=Colgate and Unilever battle in India with the same smile\|url=http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html\|access-date=March 13, 2012\|newspaper=[[The Financial Express (India)\|The Financial Express]]\|date=April 21, 1999\|url-status=dead\|archive-url=https://web.archive.org/web/20121108035524/http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html\|archive-date=November 8, 2012}}</ref> and licensed since 2003<ref>{{cite web\|url=https://www.businesswire.com/news/home/20030910005229/en/Church-Dwight-Agrees-Purchase-Unilevers-Oral-Care\|title=Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'\|work=Business Wire\|date=September 10, 2003\|access-date=April 6, 2018}}</ref><ref name=cnn03>{{cite news\|title=Unilever sells oral healthcare lines\|url=https://money.cnn.com/2003/09/10/news/international/unilever_toothpaste/\|access-date=March 13, 2012\|newspaper=Cnn.com\|date=September 10, 2003}}</ref> to [[Church & Dwight]] for the North American market.

	Close-Up toothpaste is also available in the [[Philippines]], [[~~Peru~~]], [[~~Argentina~~]], [[~~Indonesia~~]], [[Vietnam]], [[Sri Lanka]], [[India]], [[Iran]], [[Brazil]], [[Russia]], [[Nigeria]] and [[~~Bangladesh~~]]. It is one of the top brands in terms of sales in [[India]].<ref name="top brand">{{cite web\|url=~~http~~://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-red--rides-herbal-wave-moves-to-3rd-slot/articleshow/53607997.cms \|title= Dabur Red toothpaste rides herbal wave, moves to 3rd slot \|last=Bhushan\|first=Ratna\|work=The Economic Times\|date=9 ~~August~~ 2016\|access-date=8 ~~December~~ 2016}}</ref> The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.<ref name=sk06>{{cite book\|last=Krishnamurthy\|first=Sandeep\|title=Contemporary research in e-marketing, Volume 2\|year=2006\|publisher=Idea Group Inc (IGI)\|isbn=1591408245\|pages=317}}</ref> According to an August 2016 report in ''[[The Economic Times]]'', Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.<ref name="top brand"/>		Close-Up toothpaste is also available in the [[Philippines]], [[Pakistan]], [[Peru]], [[Argentina]], [[Vietnam]], [[Sri Lanka]], [[India]], [[Iran]], [[Brazil]], [[Russia]], [[Nigeria]], [[Indonesia]], [[Bangladesh]] and [[Egypt]]. It is one of the top brands in terms of sales in India.<ref name="top brand">{{cite web\|url=https://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-red--rides-herbal-wave-moves-to-3rd-slot/articleshow/53607997.cms \|title= Dabur Red toothpaste rides herbal wave, moves to 3rd slot \|last=Bhushan\|first=Ratna\|work=The Economic Times\|date=August 9, 2016\|access-date=December 8, 2016}}</ref> The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.<ref name=sk06>{{cite book\|last=Krishnamurthy\|first=Sandeep\|title=Contemporary research in e-marketing, Volume 2\|year=2006\|publisher=Idea Group Inc (IGI)\|isbn=1591408245\|pages=317}}</ref> According to an August 2016 report in ''[[The Economic Times]]'', Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.

			The Close-Up toothpaste brand was considered the #1 toothpaste brand in Nigeria until early 2016 when a new brand [[Oral-B]] entered the market sold by American company, [[Procter & Gamble]], and it has since been a competition between the two companies for the toothpaste market in Nigeria.<ref name="top brand"/>

	==See also==		==See also==

			*[[Close-Up Forever Summer concert deaths]]
			*[[List of toothpaste brands]]
	{{Portal\|Companies}}		{{Portal\|Companies}}
	*[[List of toothpaste brands]]

	==References==		==References==
	{{Reflist}}		{{Reflist}}
			{{Unilever}}
	[[Category:Unilever brands]]		[[Category:Unilever brands]]
	[[Category:Church & Dwight brands]]		[[Category:Church & Dwight brands]]
	[[Category:Products introduced in 1967]]		[[Category:Products introduced in 1967]]
	[[Category:Brands of toothpaste]]		[[Category:Brands of toothpaste]]


	~~{{Product-stub}}~~

>কুউ পুলক: added Category:Brands of toothpaste using HotCat

2021-04-23T17:00:07Z

added Category:Brands of toothpaste using HotCat

New page

{{short description|American brand of toothpaste}}
{{Infobox brand
| name = Close-up
| logo =
| logo_upright =
| logo_alt =
| logo_caption =
| image =
| image_upright =
| alt =
| caption =
| producttype = [[Toothpaste]]
| currentowner = {{Unbulleted list|[[Church & Dwight]] (United States)|[[Unilever]] (rest of the world)}}
| origin = [[United States]]
| introduced = {{Start date and age|1967}}
| discontinued =
| related =
| markets = Worldwide
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website =
| module = 
| module1 = 
}}

'''Close-up''' is an American brand of [[toothpaste]] launched in 1967 by [[Unilever]] as the first [[gel]] toothpaste.<ref>{{cite news|last1=Kanner|first1=Bernice|title=The gelling of America|url=https://books.google.com/books?id=lucCAAAAMBAJ&pg=PA12&dq=%22Close-Up%22+toothpaste#q=%22Close-Up%22%20toothpaste|access-date=8 December 2016|work=New York Magazine|date=29 March 1982}}</ref><ref name=unilever>{{cite web|title=A unique oral care brand for up-close situations|url=http://www.unileverme.com/brands/personalcarebrands/closeup.aspx|publisher=Unileverme.com|access-date=13 March 2012|url-status=dead|archive-url=https://web.archive.org/web/20120224174607/http://www.unileverme.com/brands/personalcarebrands/closeup.aspx|archive-date=24 February 2012}}</ref> The brand is marketed worldwide by Unilever<ref name=tfe99>{{cite news|title=Colgate and Unilever battle in India with the same smile|url=http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html|access-date=13 March 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=21 April 1999|url-status=dead|archive-url=https://web.archive.org/web/20121108035524/http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html|archive-date=8 November 2012}}</ref> and licensed since 2003<ref>{{cite web|url=https://www.businesswire.com/news/home/20030910005229/en/Church-Dwight-Agrees-Purchase-Unilevers-Oral-Care|title=Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'|work=Business Wire|date=10 September 2003|access-date=6 April 2018}}</ref><ref name=cnn03>{{cite news|title=Unilever sells oral healthcare lines|url=https://money.cnn.com/2003/09/10/news/international/unilever_toothpaste/|access-date=13 March 2012|newspaper=Cnn.com|date=10 September 2003}}</ref> to [[Church & Dwight]] for the North American market.

Close-Up toothpaste is also available in the [[Philippines]], [[Peru]], [[Argentina]], [[Indonesia]], [[Vietnam]], [[Sri Lanka]], [[India]], [[Iran]], [[Brazil]], [[Russia]], [[Nigeria]] and [[Bangladesh]]. It is one of the top brands in terms of sales in [[India]].<ref name="top brand">{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-red--rides-herbal-wave-moves-to-3rd-slot/articleshow/53607997.cms |title= Dabur Red toothpaste rides herbal wave, moves to 3rd slot |last=Bhushan|first=Ratna|work=The Economic Times|date=9 August 2016|access-date=8 December 2016}}</ref> The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.<ref name=sk06>{{cite book|last=Krishnamurthy|first=Sandeep|title=Contemporary research in e-marketing, Volume 2|year=2006|publisher=Idea Group Inc (IGI)|isbn=1591408245|pages=317}}</ref> According to an August 2016 report in ''[[The Economic Times]]'', Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.<ref name="top brand"/>

==See also==
{{Portal|Companies}}
*[[List of toothpaste brands]]

==References==
{{Reflist}}

[[Category:Unilever brands]]
[[Category:Church & Dwight brands]]
[[Category:Products introduced in 1967]]
[[Category:Brands of toothpaste]]

{{Product-stub}}

Close-Up (toothpaste) - Revision history

Masterstrock: cleanup layout additionally and cleaned formatting for accuracy

>কুউ পুলক: added Category:Brands of toothpaste using HotCat