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{{Multiple issues|
{{Promotional|date=December 2023}}
{{Notability|Org|date=June 2022}}
}}
{{Infobox organization
| name = Chhaa Jaa
| image =
| image_size =
| established = 2019
| founders = [[Girl Effect]]
| focus = To educate adolescent girls
| location = India
| key_people =
| affiliations =
| website = {{URL|https://www.chhaajaa.com}}
}}

'''Chhaa Jaa''' (Go Forth and Shine) is a digital-first youth brand in [[India]] that aims to help girls build the confidence they need to make choices and changes in their lives.<ref>{{Cite web |title=Girl Effect's new initiative Chhaa Jaa aims to empower adolescent girls through digital media: Jessica Posner Odede |url=https://timesofindia.indiatimes.com/city/delhi/girl-effects-new-initiative-chaa-jaa-aims-to-empower-adolescent-girls-through-digital-media-jessica-posner-odede/articleshow/71524709.cms |access-date=2022-05-22 |website=The Times of India |date=10 October 2019 |language=en}}</ref>

In 2020, Chhaa Jaa launched "Bol Behen," a Hinglish chatbot providing a safe space for girls to ask questions on sensitive topics like relationships and reproductive health.<ref>{{Cite web |date=2019-10-10 |title=Girl Effect's first youth program launched in India |url=https://mattersindia.com/2019/10/girl-effects-first-youth-program-launched-in-india/ |access-date=2022-05-22 |website=Matters India |language=en-US}}</ref>

They also established the girls-only Facebook community "Bak Bak Gang" in 2019, serving as a safe space for girls to discuss various topics covered in Chhaa Jaa's content.<ref>{{Cite web |title='Chhaa Jaa': Empowering Adolescence adolescent girls with digital media|url=https://timesofindia.indiatimes.com/india/chhaa-jaa-empowering-adolescent-girls-with-digital-media/articleshow/71519433.cms |access-date=2022-05-22 |website=The Times of India |date=10 October 2019 |language=en}}</ref>

== Recognitions ==
*[[UNESCO]], [[UNICEF]], [[World Health Organization|WHO]], HRP and [[United Nations Population Fund|UNFPA]] commissioned Chhaa Jaa to serve as a best practice case study for a model for youth-centred digital health interventions released in 2020.{{Citation needed|date=December 2023}}
*Digital media series Khullam Khulla won an India Content Leadership Award’ 2020 for 'Best Content in a Digital Media Campaign for a Cause'.{{Citation needed|date=December 2023}}

==See also==
[[Girl Effect]]

==References==
{{Reflist}}

==External links==
{{Official website|https://www.chhaajaa.com}}

[[Category:Women's education in India]]

Chhaa Jaa - Revision history

ErikaMchenry4: created data