CEAT (company) - Revision history

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← Older revision		Revision as of 08:09, 26 April 2022
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	\| revenue = {{profit}} {{INRConvert\|63302.5\|m}} <small>(FY 2017–18)</small><ref name="money">{{cite web\|url=https://www.moneycontrol.com/financials/ceat/profit-loss/C07 \|title=Ceat \|publisher=moneycontrol.com \|date=}}</ref>		\| revenue = {{profit}} {{INRConvert\|63302.5\|m}} <small>(FY 2017–18)</small><ref name="money">{{cite web\|url=https://www.moneycontrol.com/financials/ceat/profit-loss/C07 \|title=Ceat \|publisher=moneycontrol.com \|date=}}</ref>
	\| net_income = {{profit}} {{INRConvert\|2787.2\|m}} <small>(FY 2017–18)</small><ref name=money/>		\| net_income = {{profit}} {{INRConvert\|2787.2\|m}} <small>(FY 2017–18)</small><ref name=money/>
	\| equity = {{profit}} {{INRConvert\|404.5\|m}} <small>(FY 2017–18)</small>,<ref>https://beta.bseindia.com/stock-share-price/financials/results/500878/</ref><ref>{{cite news \|title=Add Ceat, target price Rs 923: ICICI Securities \|url=https://economictimes.indiatimes.com/markets/stocks/recos/add-ceat-target-price-rs-923-icici-securitiesbr/articleshow/76149272.cms \|work=The Economic Times \|date=2 June 2020}}</ref>		\| equity = {{profit}} {{INRConvert\|404.5\|m}} <small>(FY 2017–18)</small>,<ref>{{Cite web\|url=https://beta.bseindia.com/stock-share-price/financials/results/500878/\|title = Stock Share Price \| Get Quote \| BSE}}</ref><ref>{{cite news \|title=Add Ceat, target price Rs 923: ICICI Securities \|url=https://economictimes.indiatimes.com/markets/stocks/recos/add-ceat-target-price-rs-923-icici-securitiesbr/articleshow/76149272.cms \|work=The Economic Times \|date=2 June 2020}}</ref>
	\| num_employees = ~8,000		\| num_employees = ~8,000
	\| parent = [[RPG Group]]		\| parent = [[RPG Group]]
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	}}		}}

	'''CEAT Limited''' (formerly, '''Cavi Elettrici e Affini Torino''')<ref>{{Cite web\|last=Limited\|first=CEAT\|date=\|title=CODE OF FAIR DISCLOSURE AND CONDUCT\|url=https://www.ceat.com/data/investor/corporate-governance/code-of-conduct/CEAT-Code-for-Fair-Disclosure-and-Conduct.pdf\|url-status=live\|archive-url=\|archive-date=\|access-date=\|website=}}</ref><ref>{{Cite web\|title=~~What’s~~ in that name?\|url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece\|access-date=2020-09-09\|website=@businessline\|language=en}}</ref><ref>{{Cite web\|title=CEAT: its past and its present – Aragorn Group\|url=http://aragorn-group.com/2019/04/16/ceat-its-past-and-its-present/\|access-date=2020-09-09\|language=en-GB}}</ref> is an [[India\|Indian multinational]] tyre manufacturing company owned by the [[RPG Group]]. It was established in 1924 in [[Turin]], [[Italy]]. ~~As of date, CEAT is one of India's leading tyre manufacturers and~~ has a presence in global markets. CEAT produces over 165 million tyres a year and manufactures tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles, [[Heavy equipment\|earth-movers]], [[forklift]]s, tractors, trailers, and [[Auto rickshaw\|auto-rickshaws]]. The current capacity of CEAT tyres' plants is over 800 tonnes per day.<ref name="about">[http://www.ceat.com – About us]</ref>		'''CEAT Limited''' (formerly, '''Cavi Elettrici e Affini Torino''')<ref>{{Cite web\|last=Limited\|first=CEAT\|date=\|title=CODE OF FAIR DISCLOSURE AND CONDUCT\|url=https://www.ceat.com/data/investor/corporate-governance/code-of-conduct/CEAT-Code-for-Fair-Disclosure-and-Conduct.pdf\|url-status=live\|archive-url=\|archive-date=\|access-date=\|website=}}</ref><ref>{{Cite web\|title=What's in that name?\|url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece\|access-date=2020-09-09\|website=@businessline\|language=en}}</ref><ref>{{Cite web\|title=CEAT: its past and its present – Aragorn Group\|url=http://aragorn-group.com/2019/04/16/ceat-its-past-and-its-present/\|access-date=2020-09-09\|language=en-GB}}</ref> is an [[India\|Indian multinational]] tyre manufacturing company owned by the [[RPG Group]]. It was established in 1924 in [[Turin]], [[Italy]]. It has a presence in global markets. CEAT produces over 165 million tyres a year and manufactures tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles, [[Heavy equipment\|earth-movers]], [[forklift]]s, tractors, trailers, and [[Auto rickshaw\|auto-rickshaws]]. The current capacity of CEAT tyres' plants is over 800 tonnes per day.<ref name="about">[http://www.ceat.com – About us]</ref>

	== History ==		== History ==
	[[File:2017-09-01 (259) Ceat Formula Winter 175-70 R 13 82 T tire at Bahnhof Ybbs an der Donau.jpg\|thumb\|Ceat Formula Winter]]		[[File:2017-09-01 (259) Ceat Formula Winter 175-70 R 13 82 T tire at Bahnhof Ybbs an der Donau.jpg\|thumb\|Ceat Formula Winter]]
	The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi~~<ref>{{Cite web\|url=https://www.crunchbase.com/organization/ceat-tyres-limited#section-overview\|title=Ceat Tyres Limited\|website=crunchbase}}</ref>~~ in 1924, in [[Turin]], [[Italy]].<ref>{{Cite news\|url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece\|title=~~What’s~~ in that name?\|work=@businessline\|access-date=4 December 2018\|language=en}}</ref> On 10 March 1958, the company was incorporated as CEAT Tyres of India, in [[Mumbai]]. Initially, the company collaborated with the [[Tata Group]].<ref name=":0">{{Cite web\|url=https://www.ndtv.com/business/stock/ceat-ltd_ceatltd/reports\|title=CEAT: Reports, Company History, Directors Report, Chairman's Speech, Auditors Report of CEAT - NDTV\|website=www.ndtv.com\|language=en\|access-date=4 December 2018}}</ref> In 1972, the company set up a research and development unit at [[Bhandup]]. In 1981, Deccan Fibre Glass Limited was merged with the company.<ref>{{Cite web\|url=https://economictimes.indiatimes.com/ceat-ltd/infocompanyhistory/companyid-13914.cms\|title=Ceat History {{!}} Ceat Information - The Economic Times\|website=economictimes.indiatimes.com\|access-date=4 December 2018}}</ref><ref>{{cite news \|last1=Oberoi \|first1=Rahul \|title=Watch out 94 big winners of last four bull markets! They may surprise again \|url=https://economictimes.indiatimes.com/markets/stocks/news/watch-out-94-big-winners-of-last-four-bull-markets-they-may-surprise-again/articleshow/75343184.cms \|work=The Economic Times \|date=24 April 2020}}</ref>		The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924, in [[Turin]], [[Italy]].<ref>{{Cite news\|url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece\|title=What's in that name?\|work=@businessline\|access-date=4 December 2018\|language=en}}</ref> On 10 March 1958, the company was incorporated as CEAT Tyres of India, in [[Mumbai]]. Initially, the company collaborated with the [[Tata Group]].<ref name=":0">{{Cite web\|url=https://www.ndtv.com/business/stock/ceat-ltd_ceatltd/reports\|title=CEAT: Reports, Company History, Directors Report, Chairman's Speech, Auditors Report of CEAT - NDTV\|website=www.ndtv.com\|language=en\|access-date=4 December 2018}}</ref> In 1972, the company set up a research and development unit at [[Bhandup]]. In 1981, Deccan Fibre Glass Limited was merged with the company.<ref>{{Cite web\|url=https://economictimes.indiatimes.com/ceat-ltd/infocompanyhistory/companyid-13914.cms\|title=Ceat History {{!}} Ceat Information - The Economic Times\|website=economictimes.indiatimes.com\|access-date=4 December 2018}}</ref><ref>{{cite news \|last1=Oberoi \|first1=Rahul \|title=Watch out 94 big winners of last four bull markets! They may surprise again \|url=https://economictimes.indiatimes.com/markets/stocks/news/watch-out-94-big-winners-of-last-four-bull-markets-they-may-surprise-again/articleshow/75343184.cms \|work=The Economic Times \|date=24 April 2020}}</ref>

	In 1982, [[RPG Group]] acquired the company, and in 1990, the company was renamed as CEAT.<ref name=":0"/> In 1993, the company collaborated with [[Yokohama Rubber Company]], to manufacture [[Radial tire\|radial tyres]] at their [[Nashik]] unit.<ref name=":1">{{Cite ~~web~~\|url=https://www.business-standard.com/company/ceat-104/information/company-history\|title=CEAT Company History - Business Standard News {{!}} Page 1\|last=Standard\|first=Business\|~~website~~=~~www.business-standard.com~~\|language=en\|access-date=4 December 2018}}</ref> In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with [[Asia MotorWorks]] (AMW) and Kelani Tyres, to manufacture and market<ref>{{cite news \|title=Buying opportunity for investors as Sensex, Nifty off 34% from record highs; 3 stocks set to rise up to 26% \|url=https://www.financialexpress.com/market/buying-opportunity-for-investors-as-sensex-nifty-off-34-from-record-highs-3-stocks-set-to-rise-up-to-26/1934055/ \|work=The Financial Express \|date=20 April 2020}}</ref> CEAT tyres in [[Sri Lanka]]. in 2006, CEAT Kelani commissioned their first Sri Lanka-based radial-tyre manufacturing unit in [[Kalutara District\|Kalutara]].<ref name=":1" /> In 2009, AMW exited the joint-venture.<ref>{{Cite web\|url=http://www.businesstoday.lk/article.php?article=3801\|title=BUSINESS TODAY -CEAT Kelani Holdings A Synergy Driven By Quality And Reliability\|last=Today\|first=Business\|website=www.businesstoday.lk\|access-date=4 December 2018}}</ref>		In 1982, [[RPG Group]] acquired the company, and in 1990, the company was renamed as CEAT.<ref name=":0"/> In 1993, the company collaborated with [[Yokohama Rubber Company]], to manufacture [[Radial tire\|radial tyres]] at their [[Nashik]] unit.<ref name=":1">{{Cite news\|url=https://www.business-standard.com/company/ceat-104/information/company-history\|title=CEAT Company History - Business Standard News {{!}} Page 1\|last=Standard\|first=Business\|newspaper=Business Standard India\|language=en\|access-date=4 December 2018}}</ref> In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with [[Asia MotorWorks]] (AMW) and Kelani Tyres, to manufacture and market<ref>{{cite news \|title=Buying opportunity for investors as Sensex, Nifty off 34% from record highs; 3 stocks set to rise up to 26% \|url=https://www.financialexpress.com/market/buying-opportunity-for-investors-as-sensex-nifty-off-34-from-record-highs-3-stocks-set-to-rise-up-to-26/1934055/ \|work=The Financial Express \|date=20 April 2020}}</ref> CEAT tyres in [[Sri Lanka]]. in 2006, CEAT Kelani commissioned their first Sri Lanka-based radial-tyre manufacturing unit in [[Kalutara District\|Kalutara]].<ref name=":1" /> In 2009, AMW exited the joint-venture.<ref>{{Cite web\|url=http://www.businesstoday.lk/article.php?article=3801\|title=BUSINESS TODAY -CEAT Kelani Holdings A Synergy Driven By Quality And Reliability\|last=Today\|first=Business\|website=www.businesstoday.lk\|access-date=4 December 2018}}</ref>

	== Products ==		== Products ==
	CEAT manufactures tyres<ref>{{cite news \|title=Tyre makers likely to see demand revival on govt's rural boost; CEAT, Apollo, JK Tyre in focus \|url=https://www.moneycontrol.com/news/business/markets/tyre-makers-likely-to-see-demand-revival-on-govts-rural-boost-ceat-apollo-jk-tyre-in-focus-5440101.html \|work=Moneycontrol}}</ref> for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exports ~~to countries across the [[Africa]], [[Americas]], [[Australia]], and~~ [[Asia]].<ref name=":0" />		CEAT manufactures tyres<ref>{{cite news \|title=Tyre makers likely to see demand revival on govt's rural boost; CEAT, Apollo, JK Tyre in focus \|url=https://www.moneycontrol.com/news/business/markets/tyre-makers-likely-to-see-demand-revival-on-govts-rural-boost-ceat-apollo-jk-tyre-in-focus-5440101.html \|work=Moneycontrol}}</ref> for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exports [[Asia]].<ref name=":0" />

	==Sponsorship==		==Sponsorship==
	CEAT is the bat sponsor of cricketers [[Rohit Sharma]], [[Shreyas Iyer]], [[Mayank Agarwal]], [[Ajinkya Rahane]]<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/services/advertising/ceat-signs-four-year-endorsement-deal-with-ajinkya-rahane/articleshow/55001327.cms\|title=CEAT signs four-year endorsement deal with Ajinkya Rahane\|last=Laghate\|first=Gaurav\|date=22 October 2016\|work=The Economic Times\|access-date=4 December 2018}}</ref><ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-extends-bat-deal-with-rohit-sharma-by-3-years/articleshow/66444543.cms\|title=CEAT extends bat deal with Rohit Sharma by 3 years\|last=Laghate\|first=Gaurav\|date=31 October 2018\|work=The Economic Times\|access-date=4 December 2018}}</ref> and [[Harmanpreet Kaur]].<ref>{{Cite news\|url=http://www.sportspromedia.com/news/harmanpreet-kaur-inks-cricket-bat-deal-with-ceat\|title=Harmanpreet Kaur inks cricket bat deal with CEAT\|access-date=4 December 2018\|language=en}}</ref><ref>{{Cite news\|url=https://www.insidesport.co/mithali-raj-leads-indian-women-power-on-crickets-commercial-pitch/\|title=Women in Blue marching into ~~Men’s~~ commercial domain - InsideSport\|last=Sharma\|first=Harsh\|date=26 November 2018\|work=InsideSport\|access-date=4 December 2018\|language=en-US}}</ref> From 2015–18, CEAT sponsored the strategic-timeout for the [[Indian Premier League]] (IPL).<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-tyres-to-sponsor-ipl-strategic-timeout/articleshow/46534844.cms\|title=CEAT Tyres to sponsor IPL strategic timeout\|last=Dasgupta\|first=Pritha Mitra\|date=12 March 2015\|work=The Economic Times\|access-date=4 December 2018}}</ref>		CEAT is the bat sponsor of [[cricket\|cricketers]] [[Rohit Sharma]], [[Shreyas Iyer]], [[Mayank Agarwal]], [[Ajinkya Rahane]]<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/services/advertising/ceat-signs-four-year-endorsement-deal-with-ajinkya-rahane/articleshow/55001327.cms\|title=CEAT signs four-year endorsement deal with Ajinkya Rahane\|last=Laghate\|first=Gaurav\|date=22 October 2016\|work=The Economic Times\|access-date=4 December 2018}}</ref><ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-extends-bat-deal-with-rohit-sharma-by-3-years/articleshow/66444543.cms\|title=CEAT extends bat deal with Rohit Sharma by 3 years\|last=Laghate\|first=Gaurav\|date=31 October 2018\|work=The Economic Times\|access-date=4 December 2018}}</ref> and [[Harmanpreet Kaur]].<ref>{{Cite news\|url=http://www.sportspromedia.com/news/harmanpreet-kaur-inks-cricket-bat-deal-with-ceat\|title=Harmanpreet Kaur inks cricket bat deal with CEAT\|access-date=4 December 2018\|language=en}}</ref><ref>{{Cite news\|url=https://www.insidesport.co/mithali-raj-leads-indian-women-power-on-crickets-commercial-pitch/\|title=Women in Blue marching into Men's commercial domain - InsideSport\|last=Sharma\|first=Harsh\|date=26 November 2018\|work=InsideSport\|access-date=4 December 2018\|language=en-US}}</ref> From 2015–18, CEAT sponsored the strategic-timeout for the [[Indian Premier League]] (IPL).<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-tyres-to-sponsor-ipl-strategic-timeout/articleshow/46534844.cms\|title=CEAT Tyres to sponsor IPL strategic timeout\|last=Dasgupta\|first=Pritha Mitra\|date=12 March 2015\|work=The Economic Times\|access-date=4 December 2018}}</ref>

			== Anti competition practices ==
			In April 2022, the Competition Commission of India raided the headquarters of CEAT along with other tyre companies like Apollo Tyres, MRF (Madras Rubber Factory) and Continental Tyre at multiple locations. Earlier in February the antitrust watch dog had released a statement about fining these tyre companies a total of Rs 1788 crores (of which CEAT fined Rs 252.16 cr.) for sharing price sensitive information among themselves to manage their cartelization of tyre prices for supplies to the public transport corporation of Haryana state. Earlier the All India Tyre Dealers Federation had complained to the Ministry of corporate affairs about this cartelization of these companies to increase the tyre prices. The ministry had then referred the case to the CCI.<ref>{{Cite web \|date=2022-04-03 \|title=CCI Conducts Raids On Tyre Companies \|url=https://www.cartoq.com/cci-conducts-raids-on-tyre-companies/ \|access-date=2022-04-04 \|language=en-US}}</ref>

	== References ==		== References ==
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	[[Category:Automotive companies of India]]		[[Category:Automotive companies of India]]
	[[Category:RPG Group]]		[[Category:RPG Group]]
	~~[[Category:Companies listed on the Bombay Stock Exchange]]~~
	[[Category:Indian brands]]		[[Category:Indian brands]]
	[[Category:Manufacturing companies established in 1924]]		[[Category:Manufacturing companies established in 1924]]
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	[[Category:1982 mergers and acquisitions]]		[[Category:1982 mergers and acquisitions]]
	[[Category:Multinational companies headquartered in India]]		[[Category:Multinational companies headquartered in India]]
			[[Category:Companies listed on the National Stock Exchange of India]]
			[[Category:Companies listed on the Bombay Stock Exchange]]

CleanupBot: /* Sponsorship */clean up

2022-01-03T13:57:31Z

Sponsorship: clean up

← Older revision		Revision as of 19:27, 3 January 2022
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	==Sponsorship==		==Sponsorship==
	CEAT is the bat sponsor of cricketers [[Rohit Sharma]], [[Shreyas Iyer]], [[Mayank Agarwal]], [[Ajinkya Rahane]]<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/services/advertising/ceat-signs-four-year-endorsement-deal-with-ajinkya-rahane/articleshow/55001327.cms\|title=CEAT signs four-year endorsement deal with Ajinkya Rahane\|last=Laghate\|first=Gaurav\|date=22 October 2016\|work=The Economic Times\|access-date=4 December 2018}}</ref> <ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-extends-bat-deal-with-rohit-sharma-by-3-years/articleshow/66444543.cms\|title=CEAT extends bat deal with Rohit Sharma by 3 years\|last=Laghate\|first=Gaurav\|date=31 October 2018\|work=The Economic Times\|access-date=4 December 2018}}</ref> and [[Harmanpreet Kaur]].<ref>{{Cite news\|url=http://www.sportspromedia.com/news/harmanpreet-kaur-inks-cricket-bat-deal-with-ceat\|title=Harmanpreet Kaur inks cricket bat deal with CEAT\|access-date=4 December 2018\|language=en}}</ref><ref>{{Cite news\|url=https://www.insidesport.co/mithali-raj-leads-indian-women-power-on-crickets-commercial-pitch/\|title=Women in Blue marching into Men’s commercial domain - InsideSport\|last=Sharma\|first=Harsh\|date=26 November 2018\|work=InsideSport\|access-date=4 December 2018\|language=en-US}}</ref> From 2015–18, CEAT sponsored the strategic-timeout for the [[Indian Premier League]] (IPL).<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-tyres-to-sponsor-ipl-strategic-timeout/articleshow/46534844.cms\|title=CEAT Tyres to sponsor IPL strategic timeout\|last=Dasgupta\|first=Pritha Mitra\|date=12 March 2015\|work=The Economic Times\|access-date=4 December 2018}}</ref>		CEAT is the bat sponsor of cricketers [[Rohit Sharma]], [[Shreyas Iyer]], [[Mayank Agarwal]], [[Ajinkya Rahane]]<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/services/advertising/ceat-signs-four-year-endorsement-deal-with-ajinkya-rahane/articleshow/55001327.cms\|title=CEAT signs four-year endorsement deal with Ajinkya Rahane\|last=Laghate\|first=Gaurav\|date=22 October 2016\|work=The Economic Times\|access-date=4 December 2018}}</ref><ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-extends-bat-deal-with-rohit-sharma-by-3-years/articleshow/66444543.cms\|title=CEAT extends bat deal with Rohit Sharma by 3 years\|last=Laghate\|first=Gaurav\|date=31 October 2018\|work=The Economic Times\|access-date=4 December 2018}}</ref> and [[Harmanpreet Kaur]].<ref>{{Cite news\|url=http://www.sportspromedia.com/news/harmanpreet-kaur-inks-cricket-bat-deal-with-ceat\|title=Harmanpreet Kaur inks cricket bat deal with CEAT\|access-date=4 December 2018\|language=en}}</ref><ref>{{Cite news\|url=https://www.insidesport.co/mithali-raj-leads-indian-women-power-on-crickets-commercial-pitch/\|title=Women in Blue marching into Men’s commercial domain - InsideSport\|last=Sharma\|first=Harsh\|date=26 November 2018\|work=InsideSport\|access-date=4 December 2018\|language=en-US}}</ref> From 2015–18, CEAT sponsored the strategic-timeout for the [[Indian Premier League]] (IPL).<ref>{{Cite news\|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-tyres-to-sponsor-ipl-strategic-timeout/articleshow/46534844.cms\|title=CEAT Tyres to sponsor IPL strategic timeout\|last=Dasgupta\|first=Pritha Mitra\|date=12 March 2015\|work=The Economic Times\|access-date=4 December 2018}}</ref>

	== References ==		== References ==

117.218.187.233 at 07:44, 11 May 2021

2021-05-11T07:44:57Z

New page

{{short description|Indian tyre company}}
{{Use Indian English|date=December 2018}}
{{Use dmy dates|date=September 2020}}
{{infobox company
| former_name = Cavi Elettrici e Affini Torino
| type = Public
| traded_as = {{Unbulleted list|{{BSE|500878}}|{{NSE|CEATLTD}}}}
| name = CEAT Limited
| logo = CEAT Logo.svg
| logo_size = 250px
| foundation = [[Turin]], [[Italy]] ({{start date and age|df=yes|1924}})
| founders = Virginio Bruni Tedeschi
| location = [[Worli, Mumbai]], India
| key_people = [[Harsh Goenka]] (Chairman) Anant Goenka (MD)
| industry = [[Tire|Tyres]] & Tubes
| revenue = {{profit}} {{INRConvert|63302.5|m}} (FY 2017–18)<ref name="money">{{cite web|url=https://www.moneycontrol.com/financials/ceat/profit-loss/C07 |title=Ceat |publisher=moneycontrol.com |date=}}</ref>
| net_income = {{profit}} {{INRConvert|2787.2|m}} (FY 2017–18)<ref name=money/>
| equity = {{profit}} {{INRConvert|404.5|m}} (FY 2017–18),<ref>https://beta.bseindia.com/stock-share-price/financials/results/500878/</ref><ref>{{cite news |title=Add Ceat, target price Rs 923: ICICI Securities |url=https://economictimes.indiatimes.com/markets/stocks/recos/add-ceat-target-price-rs-923-icici-securitiesbr/articleshow/76149272.cms |work=The Economic Times |date=2 June 2020}}</ref>
| num_employees = ~8,000
| parent = [[RPG Group]]
| homepage = {{url|https://ceat.com}}
}}

'''CEAT Limited''' (formerly, '''Cavi Elettrici e Affini Torino''')<ref>{{Cite web|last=Limited|first=CEAT|date=|title=CODE OF FAIR DISCLOSURE AND CONDUCT|url=https://www.ceat.com/data/investor/corporate-governance/code-of-conduct/CEAT-Code-for-Fair-Disclosure-and-Conduct.pdf|url-status=live|archive-url=|archive-date=|access-date=|website=}}</ref><ref>{{Cite web|title=What’s in that name?|url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece|access-date=2020-09-09|website=@businessline|language=en}}</ref><ref>{{Cite web|title=CEAT: its past and its present – Aragorn Group|url=http://aragorn-group.com/2019/04/16/ceat-its-past-and-its-present/|access-date=2020-09-09|language=en-GB}}</ref> is an [[India|Indian multinational]] tyre manufacturing company owned by the [[RPG Group]]. It was established in 1924 in [[Turin]], [[Italy]]. As of date, CEAT is one of India's leading tyre manufacturers and has a presence in global markets. CEAT produces over 165 million tyres a year and manufactures tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles, [[Heavy equipment|earth-movers]], [[forklift]]s, tractors, trailers, and [[Auto rickshaw|auto-rickshaws]]. The current capacity of CEAT tyres' plants is over 800 tonnes per day.<ref name="about">[http://www.ceat.com – About us]</ref>

== History ==
[[File:2017-09-01 (259) Ceat Formula Winter 175-70 R 13 82 T tire at Bahnhof Ybbs an der Donau.jpg|thumb|Ceat Formula Winter]]
The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi<ref>{{Cite web|url=https://www.crunchbase.com/organization/ceat-tyres-limited#section-overview|title=Ceat Tyres Limited|website=crunchbase}}</ref> in 1924, in [[Turin]], [[Italy]].<ref>{{Cite news|url=https://www.thehindubusinessline.com/catalyst/whats-in-that-name/article8332082.ece|title=What’s in that name?|work=@businessline|access-date=4 December 2018|language=en}}</ref> On 10 March 1958, the company was incorporated as CEAT Tyres of India, in [[Mumbai]]. Initially, the company collaborated with the [[Tata Group]].<ref name=":0">{{Cite web|url=https://www.ndtv.com/business/stock/ceat-ltd_ceatltd/reports|title=CEAT: Reports, Company History, Directors Report, Chairman's Speech, Auditors Report of CEAT - NDTV|website=www.ndtv.com|language=en|access-date=4 December 2018}}</ref> In 1972, the company set up a research and development unit at [[Bhandup]]. In 1981, Deccan Fibre Glass Limited was merged with the company.<ref>{{Cite web|url=https://economictimes.indiatimes.com/ceat-ltd/infocompanyhistory/companyid-13914.cms|title=Ceat History {{!}} Ceat Information - The Economic Times|website=economictimes.indiatimes.com|access-date=4 December 2018}}</ref><ref>{{cite news |last1=Oberoi |first1=Rahul |title=Watch out 94 big winners of last four bull markets! They may surprise again |url=https://economictimes.indiatimes.com/markets/stocks/news/watch-out-94-big-winners-of-last-four-bull-markets-they-may-surprise-again/articleshow/75343184.cms |work=The Economic Times |date=24 April 2020}}</ref>

In 1982, [[RPG Group]] acquired the company, and in 1990, the company was renamed as CEAT.<ref name=":0"/> In 1993, the company collaborated with [[Yokohama Rubber Company]], to manufacture [[Radial tire|radial tyres]] at their [[Nashik]] unit.<ref name=":1">{{Cite web|url=https://www.business-standard.com/company/ceat-104/information/company-history|title=CEAT Company History - Business Standard News {{!}} Page 1|last=Standard|first=Business|website=www.business-standard.com|language=en|access-date=4 December 2018}}</ref> In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with [[Asia MotorWorks]] (AMW) and Kelani Tyres, to manufacture and market<ref>{{cite news |title=Buying opportunity for investors as Sensex, Nifty off 34% from record highs; 3 stocks set to rise up to 26% |url=https://www.financialexpress.com/market/buying-opportunity-for-investors-as-sensex-nifty-off-34-from-record-highs-3-stocks-set-to-rise-up-to-26/1934055/ |work=The Financial Express |date=20 April 2020}}</ref> CEAT tyres in [[Sri Lanka]]. in 2006, CEAT Kelani commissioned their first Sri Lanka-based radial-tyre manufacturing unit in [[Kalutara District|Kalutara]].<ref name=":1" /> In 2009, AMW exited the joint-venture.<ref>{{Cite web|url=http://www.businesstoday.lk/article.php?article=3801|title=BUSINESS TODAY -CEAT Kelani Holdings A Synergy Driven By Quality And Reliability|last=Today|first=Business|website=www.businesstoday.lk|access-date=4 December 2018}}</ref>

== Products ==
CEAT manufactures tyres<ref>{{cite news |title=Tyre makers likely to see demand revival on govt's rural boost; CEAT, Apollo, JK Tyre in focus |url=https://www.moneycontrol.com/news/business/markets/tyre-makers-likely-to-see-demand-revival-on-govts-rural-boost-ceat-apollo-jk-tyre-in-focus-5440101.html |work=Moneycontrol}}</ref> for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exports to countries across the [[Africa]], [[Americas]], [[Australia]], and [[Asia]].<ref name=":0" />

==Sponsorship==
CEAT is the bat sponsor of cricketers [[Rohit Sharma]], [[Shreyas Iyer]], [[Mayank Agarwal]], [[Ajinkya Rahane]]<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/services/advertising/ceat-signs-four-year-endorsement-deal-with-ajinkya-rahane/articleshow/55001327.cms|title=CEAT signs four-year endorsement deal with Ajinkya Rahane|last=Laghate|first=Gaurav|date=22 October 2016|work=The Economic Times|access-date=4 December 2018}}</ref> <ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-extends-bat-deal-with-rohit-sharma-by-3-years/articleshow/66444543.cms|title=CEAT extends bat deal with Rohit Sharma by 3 years|last=Laghate|first=Gaurav|date=31 October 2018|work=The Economic Times|access-date=4 December 2018}}</ref> and [[Harmanpreet Kaur]].<ref>{{Cite news|url=http://www.sportspromedia.com/news/harmanpreet-kaur-inks-cricket-bat-deal-with-ceat|title=Harmanpreet Kaur inks cricket bat deal with CEAT|access-date=4 December 2018|language=en}}</ref><ref>{{Cite news|url=https://www.insidesport.co/mithali-raj-leads-indian-women-power-on-crickets-commercial-pitch/|title=Women in Blue marching into Men’s commercial domain - InsideSport|last=Sharma|first=Harsh|date=26 November 2018|work=InsideSport|access-date=4 December 2018|language=en-US}}</ref> From 2015–18, CEAT sponsored the strategic-timeout for the [[Indian Premier League]] (IPL).<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/auto/tyres/ceat-tyres-to-sponsor-ipl-strategic-timeout/articleshow/46534844.cms|title=CEAT Tyres to sponsor IPL strategic timeout|last=Dasgupta|first=Pritha Mitra|date=12 March 2015|work=The Economic Times|access-date=4 December 2018}}</ref>

== References ==
{{reflist}}

[[Category:Tyre manufacturers of India]]
[[Category:Manufacturing companies based in Mumbai]]
[[Category:Automotive companies of India]]
[[Category:RPG Group]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Indian brands]]
[[Category:Manufacturing companies established in 1924]]
[[Category:Italian companies established in 1924]]
[[Category:1982 mergers and acquisitions]]
[[Category:Multinational companies headquartered in India]]