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{{Short description|Indian fast food chain}}
{{unreliable sources|date=May 2015}}
{{Infobox company
| name = Burgs
| logo =
| caption =
| trading_name = 
| type = [[Privately held company|Private]]
| traded_as =
| industry = [[Restaurants]]
| genre = [[Fast food]]
| fate =
| successor =
| foundation = [[Bandra]], [[Mumbai]], India {{Start date and age|2012|3|22}}
| founder = Sanjay Kilachand<ref name="bpbweekend">{{cite web |url=http://bpbweekend.com/food-and-drink/burg-gourmet-burger-joint-to-open-in-bandra |title=Burgs: Bandra To Get Gourmet Burger Joint |publisher=BPBWeekend |date=2012-02-28 |accessdate=2013-07-15 |archive-url=https://web.archive.org/web/20120428031241/http://bpbweekend.com/food-and-drink/burg-gourmet-burger-joint-to-open-in-bandra |archive-date=2012-04-28 |url-status=dead }}</ref>
| defunct = 
| location_city = Mumbai, [[Maharashtra]]
| location_country = India<ref name="indianexpress">{{cite news|url=http://www.indianexpress.com/news/tip-of-the-burg/1075150/0 |title=Tip of the Burg |newspaper=[[The Indian Express]] |date=2013-02-16 |accessdate=2013-07-15}}</ref>
| locations = 5 (2013)
| area_served = Mumbai and [[Pune]]
| key_people = Subroto Mukherjee (COO)<ref name="hospitalitybizindia">{{cite web |url=http://www.hospitalitybizindia.com/detailNews.aspx?aid=17068&sid=23 |title=Burgs launches 4th Mumbai outlet in Ghatkopar |publisher=Hospitality Biz India |date=2013-07-10 |accessdate=2013-07-15 |url-status=dead |archiveurl=https://web.archive.org/web/20160315121609/http://www.hospitalitybizindia.com/detailNews.aspx?aid=17068&sid=23 |archivedate=2016-03-15 }}</ref>
| products = Gourmet burgers, french fries, onion rings, salads, ice cream shakes
| production =
| services =
| revenue =
| operating_income =
| net_income =
| aum = 
| assets =
| equity =
| owner = Sanjay Kilachand<ref name="bpbweekend" />
| num_employees =
| homepage = {{URL|http://www.burgs.in/}}
| footnotes =
| bodystyle =
}}

'''Burgs''' is an Indian [[Fast food restaurant|fast food chain]]<ref>{{cite news|url=http://www.indianexpress.com/news/mumbai-s-new-burger-king/931113/0 |title=Mumbai's New Burger King |newspaper=[[The Indian Express]] |date=2012-04-01 |accessdate=2013-07-15}}</ref> that mainly serves [[gourmet]] [[Hamburger|burgers]] including chicken, lamb, fish, prawn, beef and pork, as well as [[veggie burger]]s.<ref>{{cite web |url=http://www.inonit.in/mumbai/restaurants/burgs-hits-downtown-mumbai |title=Burgs Hits Downtown Mumbai |publisher=Inonit.in |date=2012-03-23 |accessdate=2013-07-15 |url-status=dead |archiveurl=https://web.archive.org/web/20121114061106/http://www.inonit.in/mumbai/restaurants/burgs-hits-downtown-mumbai |archivedate=2012-11-14 }}</ref><ref>{{cite web|url=http://www.gqindia.com/content/dining-out-burgs-mumbai |title=Dining Out: Burg's Mumbai Burgers |publisher=GQ India |date= 10 April 2012|accessdate=2013-07-15}}</ref> It also serves [[Milkshake|ice cream shakes]],<ref name="indianexpress" /> [[iced tea]], [[Orangina]], B'lue and [[soft drink]]s. It is owned by [[Mumbai]]-based Sanjay Kilachand.<ref name="bpbweekend" /> The first Burgs outlet opened on Waterfield Road, [[Bandra]], Mumbai on 22 March 2012.<ref name="bpbweekend" /><ref name="mumbaiboss">{{cite web |author=Purva Maehra |url=http://mumbaiboss.com/2012/03/24/restaurant-review-burgs/ |title=Restaurant Review: Burgs |publisher=Mumbai Boss |date=2012-03-24 |accessdate=2013-07-15 |url-status=dead |archiveurl=https://web.archive.org/web/20130622230028/http://mumbaiboss.com/2012/03/24/restaurant-review-burgs/ |archivedate=2013-06-22 }}</ref> The decor in Burgs's outlets features [[plastic]] chairs, tables, bright lighting and colours.<ref name="articles.timesofindia.indiatimes">{{cite news|author=Karen Anand |url=https://timesofindia.indiatimes.com/restaurant-review-burgs-american/articleshow/15617859.cms |archive-url=https://archive.today/20130717081258/http://articles.timesofindia.indiatimes.com/2012-12-02/food-reviews/33343425_1_signature-burger-prawn-ice-cream |url-status=live |archive-date=2013-07-17 |title=Restaurant review: Burgs (American) |date=2012-12-02 |newspaper=[[The Times of India]] |access-date=2013-07-15}}</ref>

The restaurant's signature burgers are The Burg and The Big Burg.<ref name="indianexpress" /> The Big Burg is made of two [[Beef tenderloin|buffalo tenderloin]] [[Patty|patties]], with [[béarnaise sauce]] and [[Caramelization|caramelized]] shoe string onions. The Burg is exactly the same, but is made with a single patty.<ref name="mumbaiboss" /> ''[[The Times of India]]'' described The Big Burg as the company's "equivalent of the [[Big Mac]]".<ref name="articles.timesofindia.indiatimes" /> Burgs sells some burgers which are compatible with a [[Jain vegetarianism|Jain diet]].<ref>{{cite web |url=http://www.timeoutmumbai.net/restaurants-caf%C3%A9s/reviews/burgs |archive-url=https://web.archive.org/web/20120514234310/http://timeoutmumbai.net/restaurants-caf%C3%A9s/reviews/burgs |url-status=dead |archive-date=2012-05-14 |title=Restaurants & Cafés>Reviews : Burgs |publisher=Time Out Mumbai |date=2012-04-13 |accessdate=2013-07-15 }}</ref>

Following the opening of the first outlet in Bandra, Burgs opened two more outlets, one each in Mumbai and [[Pune]]. Burgs opened its fourth outlet in Carter Road, Bandra on 21 February 2013.<ref name="afaqs">{{cite web |url=http://www.afaqs.com/news/company_briefs/?id=55872_BURGS+spreads+its+wings+at+Carter+Road |title=BURGS spreads its wings at Carter Road |publisher=afaqs! |date=2013-02-21 |accessdate=2013-07-15 |archive-date=2016-03-04 |archive-url=https://web.archive.org/web/20160304120214/http://www.afaqs.com/news/company_briefs/?id=55872_BURGS+spreads+its+wings+at+Carter+Road |url-status=dead }}</ref> A 1200 sq ft outlet, the fourth in Mumbai and fifth overall was opened in [[R City Mall]], [[Ghatkopar]] in July 2013.<ref>{{cite web |url=http://www.indiaretailing.com/news.aspx?topic=1&Id=7107 |title=Burgs opens fifth outlet in the country at Mumbai |publisher=Indiaretailing.com |date=2013-07-11 |accessdate=2013-07-15 |url-status=dead |archiveurl=https://archive.today/20130717081254/http://www.indiaretailing.com/news.aspx?topic=1&Id=7107 |archivedate=2013-07-17 }}</ref> This was Burgs first outlet in a Mumbai mall. The company plans to have 200 stores in [[India]] by 2023.<ref name="hospitalitybizindia" /><ref>{{cite web|url=http://www.indiainfoline.com/Markets/News/Burgs-launches-its-5th-outlet-in-Mumbai/5726352863 |title=Burgs launches its 5th outlet in Mumbai |publisher=Indiainfoline.com |date=2013-07-09 |accessdate=2013-07-15}}</ref>

==Advertising==
Burgs' slogan is "Gourmet Goodness".<ref name="indianexpress" /> Following the opening of their fifth outlet in July 2013, Gozoop, a cross-functional digital agency, was assigned the company's [[Social media marketing|social media business]]. Gozoop's task is to amplify Burgs' social presence and [[brand awareness]]. Gozoop had previously organized a five-day-long campaign for the opening of the fifth outlet.<ref>{{cite web |agency=exchange4media News Service |url=http://www.exchange4media.com/51885_gozoop-bags-social-media-mandate-for-burger-chain-burgs.html |title=Gozoop bags social media mandate for burger chain Burgs |publisher=Exchange4media.com |date=2013-07-12 |accessdate=2013-07-15 |url-status=dead |archiveurl=https://web.archive.org/web/20130715203130/http://www.exchange4media.com/51885_gozoop-bags-social-media-mandate-for-burger-chain-burgs.html |archivedate=2013-07-15 }}</ref><ref>{{cite web|agency=BestMediaInfo Bureau |url=http://www.bestmediainfo.com/2013/07/gozoop-wins-social-media-mandate-of-burger-chain-burgs/ |title=Gozoop wins social media mandate of burger chain Burgs |publisher=Bestmediainfo.com |date=2013-07-12 |accessdate=2013-07-15}}</ref>

==Locations==
As of July 2013, Burgs has a total of 5 outlets in India, four in Mumbai and one in Pune.
{{col-begin}}
{{col-2}}
;Mumbai
* Carter Road, [[Bandra]] (W)
* Azad Nagar, [[Veera Desai Road]], [[Andheri]] (W) (closed)
* [[JB Nagar]], Andheri Kurla Road, Andheri (E)
* [[R City Mall]], [[Ghatkopar]] (W)
* Kamla Mills, Lower Parel
{{col-break}}
;Pune
*Amanora Town Centre, [[Hadapsar]]<ref name="afaqs" /><ref>{{cite web|url=http://thetossedsalad.com/2012/08/review-burgs-gourmet-burgers-pune/ |title=Review: Burgs, Pune |publisher=The Tossed Salad |date=August 2012 |accessdate=2013-07-15}}</ref>
{{col-end}}

==See also==
* [[List of hamburger restaurants]]

==References==
{{reflist}}

==External links==
* {{official website|http://www.burgs.in}}

[[Category:Fast-food chains of India]]
[[Category:Restaurants established in 2012]]
[[Category:Fast-food franchises]]
[[Category:Fast-food hamburger restaurants]]

Burgs (fast-food chain) - Revision history

DaisyMahony: started stub