Brightcom Group - Revision history

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	The '''Brightcom Group''' is a digital marketing company founded in 2000 and headquartered in India<ref>http://www.indiainfoline.com/article/research-leader-speak/suresh-reddy-chairman-and-managing-director-ybrant-digital-28401604_1.html</ref> with offices in US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia, and with representatives or partners in Poland, and Italy. It ranked 400th in the [[Fortune India 500]] list in 2020.<ref>{{Cite web\|title=Brightcom Group - Fortune 500 List 2020 - Fortune India\|url=https://www.fortuneindia.com/fortune-500/company-list/brightcom-group?year=2020\|access-date=2021-01-12\|website=www.fortuneindia.com\|language=en}}</ref>		The '''Brightcom Group''' is a digital marketing company founded in 2000 and headquartered in Hyderabad, India<ref>{{Cite web\|url=http://www.indiainfoline.com/article/research-leader-speak/suresh-reddy-chairman-and-managing-director-ybrant-digital-28401604_1.html\|title = Suresh Reddy, Chairman & Managing Director, Ybrant Digital}}</ref> with offices in US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia, and with representatives or partners in Poland, and Italy. It ranked 400th in the [[Fortune India 500]] list in 2020.<ref>{{Cite web\|title=Brightcom Group - Fortune 500 List 2020 - Fortune India\|url=https://www.fortuneindia.com/fortune-500/company-list/brightcom-group?year=2020\|access-date=2021-01-12\|website=www.fortuneindia.com\|language=en}}</ref>

	==History==		==History==
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	In May 2012, Ybrant Digital announced that it had agreed to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com from [[Experian]]. PriceGrabber provides price comparison shopping services to Yahoo! and MSN shopping. LowerMyBills.com offers savings through relationships with over 500 service providers, while ClassesUSA.com is an online higher-education portal. Steve Krenzer would move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues.<ref>{{cite web\|url=http://www.businesswire.com/news/home/20120510005717/en/Ybrant-Buy-US283-Million-INR-1500-Crores \|title=Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian\|date= \|accessdate=2012-05-10}}</ref>		In May 2012, Ybrant Digital announced that it had agreed to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com from [[Experian]]. PriceGrabber provides price comparison shopping services to Yahoo! and MSN shopping. LowerMyBills.com offers savings through relationships with over 500 service providers, while ClassesUSA.com is an online higher-education portal. Steve Krenzer would move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues.<ref>{{cite web\|url=http://www.businesswire.com/news/home/20120510005717/en/Ybrant-Buy-US283-Million-INR-1500-Crores \|title=Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian\|date= \|accessdate=2012-05-10}}</ref>

	In September 2012, the purchase of [[PriceGrabber]], [[LowerMyBills]], and ClassesUSA.com from Experian fell through.<ref>{{cite web\|url=http://www.ft.com/cms/s/0/ab25ea82-07b3-11e2-9df2-00144feabdc0.html#axzz27aKeuVNr \|title=~~Experian’s~~ PriceGrabber sale falls through \|date= \|accessdate=2012-09-26}}</ref>		In September 2012, the purchase of [[PriceGrabber]], [[LowerMyBills]], and ClassesUSA.com from Experian fell through.<ref>{{cite web\|url=http://www.ft.com/cms/s/0/ab25ea82-07b3-11e2-9df2-00144feabdc0.html#axzz27aKeuVNr \|title=Experian's PriceGrabber sale falls through \|date= \|accessdate=2012-09-26}}</ref>

	In March 2016, Ybrant Media Acquisition, Inc., a unit of Ybrant Digital, filed for chapter 11 bankruptcy protection in relation to a $36.6 million loss connected with the acquisition of the [[Lycos]] search engine.<ref>https://www.wsj.com/articles/ybrant-unit-files-for-bankruptcy-over-price-on-lycos-deal-1458044619</ref> In 2018, Ybrant lost ownership of Lycos Inc.<ref>{{Cite web\|url=https://www.pacermonitor.com/public/case/1570905/Daum_Global_Holdings_Corp_v_Ybrant_Digital_Limited_et_al\|title=Daum Global Holdings Corp. v. Ybrant Digital Limited et al\|website=pacermonitor.com\|date=May 8, 2018}}</ref>		In March 2016, Ybrant Media Acquisition, Inc., a unit of Ybrant Digital, filed for chapter 11 bankruptcy protection in relation to a $36.6 million loss connected with the acquisition of the [[Lycos]] search engine.<ref>https://www.wsj.com/articles/ybrant-unit-files-for-bankruptcy-over-price-on-lycos-deal-1458044619</ref> In 2018, Ybrant lost ownership of Lycos Inc.<ref>{{Cite web\|url=https://www.pacermonitor.com/public/case/1570905/Daum_Global_Holdings_Corp_v_Ybrant_Digital_Limited_et_al\|title=Daum Global Holdings Corp. v. Ybrant Digital Limited et al\|website=pacermonitor.com\|date=May 8, 2018}}</ref>

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{{Short description|Indian marketing company}}{{More citations needed|date=May 2014}}
{{Infobox company
| name = Brightcom
| logo = Brightcom Group Logo.png
| foundation = Hyderabad, Telangana
| founder = Suresh Reddy
| location_city = [[Hyderabad, India|Hyderabad]], [[Telangana]]
| location_country = [[India]]
| area_served = Worldwide
| key_people = Suresh Reddy([[Chairman & CEO]]), Vijay Kancharla (Chief Innovation Officer), Jacob Nizri (President)
| industry = [[Digital Marketing]]
| services = [[Digital Marketing]] services
| revenue = {{increase}} {{INRConvert|27.06|b}} (2020)
| net_income = {{decrease}} {{INRConvert|4.40|b}} (2020)
| assets = {{decrease}} {{INRConvert|28.75|b}} (2020)
| equity = {{decrease}} {{INRConvert|28.26|b}} (2020)
| num_employees = 463 (2020)
| homepage = {{URL|brightcomgroup.com}}
}}

The '''Brightcom Group''' is a digital marketing company founded in 2000 and headquartered in India<ref>http://www.indiainfoline.com/article/research-leader-speak/suresh-reddy-chairman-and-managing-director-ybrant-digital-28401604_1.html</ref> with offices in US, Argentina, Brazil, Chile, Uruguay, Mexico, UK, France, Germany, Sweden, Ukraine, Serbia, Israel, China, India, and Australia, and with representatives or partners in Poland, and Italy. It ranked 400th in the [[Fortune India 500]] list in 2020.<ref>{{Cite web|title=Brightcom Group - Fortune 500 List 2020 - Fortune India|url=https://www.fortuneindia.com/fortune-500/company-list/brightcom-group?year=2020|access-date=2021-01-12|website=www.fortuneindia.com|language=en}}</ref>

==History==
Founded by Suresh Reddy<ref>{{cite web|url=http://www.ybrantdigital.com/english/company/suresh-reddy.html |title=Suresh Reddy |publisher=Ybrantdigital.com |date= |accessdate=2012-03-16}}</ref> and Vijay Kancharla<ref name="ybrantdigital1">{{cite web|url=http://www.ybrantdigital.com/english/company/vijay-kancharla.html |title=Vijay Kancharla |publisher=Ybrantdigital.com |date= |accessdate=2012-03-16}}</ref> as USAGreetings.com in September 1999, the company introduced its first eMarketing product 'Powered by USAGreetings' engine, in November 1999. In June 2000, the company metamorphosed into Ybrant Technologies Inc.
In September 2007, the company filed a Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI). However, the company decided to put the IPO plans on hold.

In May 2008, Ybrant Technologies integrated all its acquired companies (Oridian,<ref>[[Matomy Media]]</ref> AdDynamix, MediosOne, and VoloMP) and formally changed its name to 'Ybrant Digital'. The reorganization of the company with the name change resulted in the formation of three primary operating divisions; Display Ad Networks led by Jacob Nizri,<ref>{{cite web|url=http://www.ybrantdigital.com/english/company/jacob-nizri.html |title=Jacob Nizri |publisher=Ybrantdigital.com |date= |accessdate=2012-03-16}}</ref> Technology Platforms led by Vijay Kancharla,<ref name="ybrantdigital1"/> and Strategic Initiatives led by Bradley N Cohen.<ref>{{cite web|url=http://www.ybrantdigital.com/english/company/bradley-n-cohen.html |title=Bradley N Cohen |publisher=Ybrantdigital.com |date= |accessdate=2012-03-16}}</ref>

In December 2009, Ybrant added [[location-based advertising]] (LBA) to its services, entering into a partnership with [[Livevana]] Innovations & Lepton Software.

In February 2010, Ybrant Digital launched its local search platform in India 'Ybrant Reach' (YReach), starting in [[Hyderabad, India|Hyderabad]].

In August 2010, Ybrant Digital bought a search-based internet company [[Lycos]]. At the time, Lycos was a top 25 Internet destination worldwide, reaching nearly 60 million unique visitors globally.<ref>{{cite web|title=Ybrant Buys Lycos for $36 Million|url=http://www.prnewswire.com/news-releases/ybrant-buys-lycos-for-36-million-100870919.html|website=prnewswire.com|accessdate=14 February 2015}}</ref><ref>https://techcrunch.com/2010/08/16/lycos-ybrant/</ref> The Lycos Network of sites and services includes Lycos.com, [[Tripod.com]], [[Angelfire]], [[Gamesville]], and [[HotBot]].<ref>[http://www.businesswire.com/news/home/20100816005874/en/Ybrant-Digital-Buys-Lycos-36-Million Ybrant Digital Buys Lycos for $36 Million]</ref>

In May 2012, Ybrant Digital announced that it had agreed to purchase PriceGrabber, LowerMyBills, and ClassesUSA.com from [[Experian]]. PriceGrabber provides price comparison shopping services to Yahoo! and MSN shopping. LowerMyBills.com offers savings through relationships with over 500 service providers, while ClassesUSA.com is an online higher-education portal. Steve Krenzer would move from Experian to Ybrant to continue to lead these three businesses. Ybrant expected the purchase to nearly double its revenues.<ref>{{cite web|url=http://www.businesswire.com/news/home/20120510005717/en/Ybrant-Buy-US283-Million-INR-1500-Crores |title=Ybrant to Buy US$283 Million (INR 1500 Crores) Business from Experian|date= |accessdate=2012-05-10}}</ref>

In September 2012, the purchase of [[PriceGrabber]], [[LowerMyBills]], and ClassesUSA.com from Experian fell through.<ref>{{cite web|url=http://www.ft.com/cms/s/0/ab25ea82-07b3-11e2-9df2-00144feabdc0.html#axzz27aKeuVNr |title=Experian’s PriceGrabber sale falls through |date= |accessdate=2012-09-26}}</ref>

In March 2016, Ybrant Media Acquisition, Inc., a unit of Ybrant Digital, filed for chapter 11 bankruptcy protection in relation to a $36.6 million loss connected with the acquisition of the [[Lycos]] search engine.<ref>https://www.wsj.com/articles/ybrant-unit-files-for-bankruptcy-over-price-on-lycos-deal-1458044619</ref> In 2018, Ybrant lost ownership of Lycos Inc.<ref>{{Cite web|url=https://www.pacermonitor.com/public/case/1570905/Daum_Global_Holdings_Corp_v_Ybrant_Digital_Limited_et_al|title=Daum Global Holdings Corp. v. Ybrant Digital Limited et al|website=pacermonitor.com|date=May 8, 2018}}</ref>

In May 2018, Ybrant changed their name to Brightcom.<ref>{{Cite web|url=https://www.thehindubusinessline.com/news/lycos-rechristened-brightcom/article23857164.ece|title=Lycos rechristened Brightcom|website=@businessline|language=en|access-date=2019-02-07}}</ref>

==Acquisitions==
{| class="wikitable"
|-
! Name !! Date !! Country Operated in !! Services Offered
|-
| Lgs Global||2011 August || India, USA, Europe || IT services and outsourcing
|-
| Max Interactive || 2009 August || Australia || Display, SEM
|-
| Dream ad || 2009 May || Argentina || Display, SEM
|-
| Oridian || 2008 January || Israel, Europe || Display
|-
| AdDynamix || 2007 February || USA || Display
|-
| VoloMP || 2007 April || Serbia, USA || Email marketing/software
|-
| MediosOne || 2006 November || USA || SEM, display
|}

==References==
{{Reflist}}

== External links ==
*{{official website}}
{{Lycos}}

[[Category:Digital marketing companies of India]]
[[Category:Indian companies established in 2000]]
[[Category:Marketing companies established in 2000]]
[[Category:Companies based in Hyderabad, India]]
[[Category:2000 establishments in Andhra Pradesh]]