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{{Short description|Indian luxury clothing brand}}
{{Infobox company
| name = Boito
| type = [[Privately held company|Private]]
| logo =
| foundation = 2022
| location = [[Bangalore]], India
| key_people = Richa Maheshwari
| founders = Richa Maheshwari
| industry = Fashion
| products = Luxury fashion and lifestyle
| homepage = {{URL|https://boito.in/}}
}}

'''Boito''' is an Indian [[slow fashion]] brand founded by '''Richa Maheshwari''' in 2022. The brand is known for preserving the traditional handwoven [[Textile|textiles]] of [[Odisha]], blending them with modern designs.<ref name="TH">{{cite web |last1=Menezes |first1=Anisha |title=Niraba brings sabai grass weaving to contemporary furniture design |url=https://www.thehindu.com/life-and-style/homes-and-gardens/niraba-brings-sabai-grass-weaving-to-contemporary-furniture-design/article70113398.ece |website=The Hindu |language=en-IN |date=12 December 2025}}</ref><ref>{{Cite web |last=Mallik |first=Prattusa |date=2024-02-12 |title=Obeisance to Odisha: Slow fashion label Boito's first collection, Boito Beginnings, envisages pieces that celebrate the luxury of time |url=https://www.indulgexpress.com/fashion/new-launches/2024/Feb/15/obeisance-to-odishaslow-fashion-label-boitos-first-collection-boito-begins-envisages-pieces-that-cel-57845.html |access-date=2025-01-30 |website=Indulgexpress |language=en}}</ref>

==History==
After visiting [[Odisha]], engineer Richa Maheshwari founded Boito in 2022.<ref>{{cite web |title=A textile-forward brand that’s the opposite of fast fashion |url=https://thenodmag.com/content/luxury-homegrown-odisha-brand-boito-whalesong-gallery-pop-up |website=thenodmag.com |language=en}}</ref> She was impressed with the [[Bomkai sari|Bomkai]], [[Khandua]] and other tribal weaves and textiles she observed.<ref>{{Cite web |last=Kedar |first=Namrata |date=2023-12-04 |title=How one Indian label is empowering and preserving the weaver communities of Odisha |url=https://www.vogue.in/content/how-one-indian-label-is-empowering-and-preserving-the-weaver-communities-of-odisha |access-date=2025-01-30 |website=Vogue India |language=en-IN}}</ref><ref name="NIE">{{Cite web |last=Sahu |first=Diana |date=2024-02-11 |title=Tribal weaves sail with luxury in this engineer’s 'Boito' |url=https://www.newindianexpress.com/states/odisha/2024/Feb/11/tribal-weaves-sail-with-luxury-in-this-engineers-boito |access-date=2025-01-30 |website=The New Indian Express |language=en}}</ref><ref>{{Cite web |title=A journey into the world of Odisha’s timeless Khandua sari |url=https://www.harpersbazaar.in/fashion/story/woven-into-history-931566-2024-03-17 |access-date=2025-01-30 |website=Harper Bazar |language=en}}</ref><ref>{{Cite web |last=Kader |first=Fathima Abdul |date=2023-12-03 |title=Take A Journey Into Odia Culture With Label Boito's Handcrafted Textiles |url=https://homegrown.co.in/homegrown-creators/take-a-journey-into-odia-culture-through-with-label-boitos-handcrafted-textiles |access-date=2025-01-30 |website=Homegrown |language=en}}</ref>

Boito partnered with number of weaving communities in Odisha to preserve handloom traditions.<ref>{{cite web |title=New brand Boito partners with weaving communities in Odisha to preserve handloom traditions |url=https://in.fashionnetwork.com/news/New-brand-boito-partners-with-weaving-communities-in-odisha-to-preserve-handloom-traditions,1583818.html |website=FashionNetwork |language=en-IN |date=6 December 2023}}</ref>

===Cheongju Craft Biennale, Korea===
Boito was featured as one of the participating artists/collectives in the Hyundai Translocal Series: Entangled and Woven — an international craft and art initiative supported by Hyundai Motor Company that brings together artists from Korea, India and the UK to explore craft, community and cultural exchange through textile-based work.<ref>{{cite web |title=Hyundai Motor Announces the Opening of "Hyundai Translocal Series: Entangled and Woven" |url=https://www.hyundai.news/eu/articles/press-releases/hyundai-translocal-series-entangled-and-woven.html |website=www.hyundai.news}}</ref><ref>{{cite web |title=Hyundai Translocal Series: Entangled and Woven {{!}} Whitworth Art Gallery |url=https://www.whitworth.manchester.ac.uk/whats-on/exhibitions/hyundaitranslocalseriesentangledandwoven/ |website=www.whitworth.manchester.ac.uk |publisher=[[British Standard Whitworth]]}}</ref>

===XTANT 2025===
In May 2025, Boito made its international debut in XTANT 2025, an annual gathering of textile visionaries held in [[Mallorca]], Spain.<ref>{{cite web |last1=Kulkarni |first1=Srushti |title=From Odisha to Mallorca: Indian luxury label Boito debuts at Xtant 2025 |url=https://www.indulgexpress.com/fashion/trends/2025/May/14/from-odisha-to-mallorca-indian-luxury-label-boito-debuts-at-xtant-2025 |website=Indulgexpress |language=en |date=14 May 2025}}</ref><ref>{{cite web |last1=IN |first1=FashionNetwork com |title=Boito to showcase Indian textiles in at Xtant 2025 in Mallorca |url=https://in.fashionnetwork.com/news/Boito-to-showcase-indian-textiles-in-at-xtant-2025-in-mallorca%2C1728986.html |website=FashionNetwork.com |language=en-IN |date=14 May 2025}}</ref>

===The Great Elephant Migration===
In 2025, Boito participated in The Great Elephant Migration, an international travelling public art installation featuring 100 life-sized elephant sculptures created to raise awareness about biodiversity conservation and human–wildlife coexistence.<ref>{{cite web |last1=Kaul |first1=Ipsita |title=How Vikram Goyal And 55 Designers Dressed 100 Elephants In Honour Of Indigenous Craft |url=https://elle.in/fashion/how-vikram-goyal-and-55-designers-dressed-100-elephants-in-honour-of-indigenous-craft-9484554 |website=Elle India |language=en |date=11 July 2025}}</ref> As part of the project’s Wrapped in History initiative, the brand designed and hand-wove a ceremonial textile blanket draped over one of the sculptures, incorporating Sambalpuri ikat, Khandua silk, Bomkai weaving, Pipli appliqué, and Dongria Kondh embroidery from Odisha.<ref>{{cite web |title=The Great Elephant Migration: Wrapped in History, Curated by Vikram Goyal: Benefit Auction 2025 |url=https://www.artsy.net/auction/the-great-elephant-migration-wrapped-in-history-curated-by-vikram-goyal-benefit-auction-2025 |website=Artsy |language=en}}</ref>

==Textiles and Craft Techniques==
Boito is a contemporary Indian fashion and art company which integrates traditional [[Weaving|handwoven]] [[textiles]] from [[Odisha]] into modern garments.<ref name="NIE"/><ref>{{cite web |title=Boito is a story of narratives rooted in the culture of Odisha, but with a global perspective |url=https://t2online.in/goodlife/fashion-beauty/boito-is-a-story-of-narratives-rooted-in-the-culture-of-odisha-but-with-a-global-perspective/935780 |website=t2online.in |language=en}}</ref> The brand collaborates directly with local weaving communities to preserve heritage techniques while adapting fabrics for [[contemporary]] [[Silhouette]]s.<ref name="Graz"/> The company uses the different woven techniques such as [[Khandua]], [[Kotpad Handloom fabrics]], Ringa, Kapdaganda, [[Pasapali sari|Pasapali]], [[Sambalpuri sari|Sambalpuri]], and [[Pipili appliqué work]], combining [[Artisanal]] [[craftsmanship]] with natural fibers and traditional dyeing methods.<ref name="TH"/><ref>{{cite web |last1=Dey |first1=Sohini |title=Folklore inspires slow-fashion label Boito’s designs, handwoven by communities in Odisha |url=https://www.architecturaldigest.in/story/folklore-inspires-slow-fashion-label-boitos-designs-handwoven-by-communities-in-odisha/ |website=Architectural Digest India |language=en-IN |date=6 September 2025}}</ref>

==Founder==
Boito was founded by '''Richa Maheshwari''', who is an Indian designer and cultural researcher. She developed the brand after conducting immersive fieldwork in [[Odisha]]’s weaving communities. Her work integrates design with anthropology, cultural preservation, and sustainability. Maheshwari is also the creative lead behind Boito’s exhibitions and installations.<ref>{{cite web |title=Boito by Richa Maheshwari weaves Odisha’s timeless tales into modern fashion {{!}} The Fashion Scoop, Ep 31 |url=https://podcasts.indiatoday.in/lifestyle/the-fashion-scoop/boito-by-richa-maheshwari-weaves-odishas-timeless-tales-into-modern-fashion-the-fashion-scoop-ep-31-1081103-2024-08-28 |website=India Today |publisher=[[India Today]] |language=en |date=28 August 2024}}</ref><ref>{{cite web |last1=Kedar |first1=Namrata |title=How one Indian label is empowering and preserving the weaver communities of Odisha |url=https://www.vogue.in/content/how-one-indian-label-is-empowering-and-preserving-the-weaver-communities-of-odisha |website=Vogue India |publisher=[[Vogue India]] |language=en-IN |date=4 December 2023}}</ref>

==Notable Arts & Exhibitions==
*Durbar 2026 - At Durbar 2026, Boito brought together Odishan crafts including textiles, metalwork, appliqué, and woodcraft—into cohesive artistic installations. Their installations at Durbar—like Godawan, Boita Durbar, and Spirit of Matriarchy serve as narrative driven works rooted in Odisha’s history, ecology, and communities.<ref>{{cite web |last1=Menezes |first1=Anisha |title=Durbar 2026: Boito’s monumental Godawan, Bonda Matriarchy Wall and Hansa Boita celebrate Odisha’s living crafts |url=https://www.thehindu.com/life-and-style/durbar-2026-boitos-monumental-godawan-bonda-matriarchy-wall-and-hansa-boita-celebrate-odishas-living-crafts/article70646836.ece |website=The Hindu |language=en-IN |date=2 March 2026}}</ref>
*Hyundai Translocal Series - In February 2026, Boito was exhibited in the Hyundai Translocal Series: Entangled and Woven, an international craft exhibition hosted at the [[National Handicrafts and Handlooms Museum|National Crafts Museum & Hastkala Academy]], New Delhi.<ref>{{cite web |title=Hyundai Motor Announces the Opening of Hyundai Translocal Series: Entangled and Woven |url=https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-announces-the-opening-of-hyundai-translocal-series-entangled-and-woven-0000001009 |website=HYUNDAI MOTORS |language=en}}</ref>
*This and That: Niraba Exhibition, Ahmedabad - Boito collaborated with This and That for the Niraba exhibition at Bougainvillea Gallery, Ahmedabad in November 2025.<ref>{{cite web |last1=Menezes |first1=Anisha |title=Niraba brings sabai grass weaving to contemporary furniture design |url=https://www.thehindu.com/life-and-style/homes-and-gardens/niraba-brings-sabai-grass-weaving-to-contemporary-furniture-design/article70113398.ece |website=The Hindu |publisher=[[The Hindu]] |language=en-IN |date=12 December 2025}}</ref>
*February 2025 – India Art Fair, New Delhi - Boito debuted at India Art Fair 2025 (Feb 6–9, 2025) with a large-scale [[Navagunjara]] installation at Booth C14, supported by Devi Art Foundation.<ref>{{cite web |title=India Art Fair 2025: A cultural extravaganza merging art, luxury, and innovation |url=https://www.indulgexpress.com/culture/art/2025/Feb/06/india-art-fair-2025-a-cultural-extravaganza-merging-art-luxury-and-innovation |website=Indulgexpress |language=en |date=6 February 2025}}</ref>
*[[India Art Fair]] 2025: The event was presented by India Art Fair and held at [[Triveni Kala Sangam]], [[New Delhi]]. Boito was invited to exhibit, along with Johargram, 2112 Saldon and East.<ref name="Graz">{{cite web |title=Threads Of Time: Unveiling Odisha's Vibrant Handloom Legacy {{!}} Grazia India |url=https://www.grazia.co.in/fashion/threads-of-time-unveiling-odishas-vibrant-handloom-legacy-14067.html |website=www.grazia.co.in |language=en}}</ref>
*Whalesong, Parra, Goa (December, 2024 - January, 2025) - Boito' crafts was appeared in 2024. This was a retail exhibition and solo show held at Goa’s Whalesong Art Design Gallery.<ref>{{cite web |title=Luxury Label Boito Announces Exhibition On Odisha's Spectacular Craftsmanship Techniques |url=https://www.outlooktraveller.com/News/luxury-label-boito-announces-exhibition-on-odishas-spectacular-craftsmanship-techniques |website=Outlook Traveller |language=en |date=5 December 2024}}</ref><ref>{{cite web |title=Boito to hold pop-up in Parra, Goa to showcase Odisha's textiles |url=https://in.fashionnetwork.com/news/Boito-to-hold-pop-up-in-parra-goa-to-showcase-odisha-s-textiles,1683858.html |website=FashionNetwork.com |language=en-IN |date=5 December 2024}}</ref>

== References ==
{{reflist}}

[[Category:Indian clothing]]
[[Category:Textile industry in India]]
[[Category:Indian companies established in 2023]]
[[Category:Companies based in Odisha]]

Boito (company) - Revision history

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