https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Binaca_%28Indian_brand%29Binaca (Indian brand) - Revision history2026-08-20T23:39:29ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Binaca_(Indian_brand)&diff=491748&oldid=prevTajWagstaff: Adding A Page2025-07-26T04:54:39Z<p>Adding A Page</p>
<p><b>New page</b></p><div>{{Short description|Indian oral hygiene brand}}<br />
{{For|the American brand|Binaca (breath spray)}}<br />
{{Use British English|date=March 2013}}<br />
{{Use dmy dates|date=July 2022}}<br />
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'''Binaca''' is an [[oral hygiene]] brand that is marketed in [[India]] and owned by [[Dabur]].<ref name="etn112">{{cite news |date=28 November 2011 |title=From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps |newspaper=[[The Economic Times]] |url=http://articles.economictimes.indiatimes.com/2011-11-28/news/30450336_1_swiss-heritage-brand-bunge-india-oral-care-brand |archive-url=https://web.archive.org/web/20120101182410/http://articles.economictimes.indiatimes.com/2011-11-28/news/30450336_1_swiss-heritage-brand-bunge-india-oral-care-brand |url-status=dead |archive-date=1 January 2012 |accessdate=13 March 2012}}</ref><br />
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==History==<br />
It was launched in 1951–52 as a [[toothpaste]] brand ''Binaca Top''.<ref name="sv91">{{cite book |last=Vachani |first=Sushil |title=Multinationals in India: strategic product choices |publisher=Oxford & IBH Pub. Co. |year=1991 |isbn=8120405501 |pages=103}}</ref> It sponsored an extremely popular music show on [[Radio Ceylon]] and later on [[All India Radio]], [[Binaca Geetmala]] which was hosted by noted radio personality [[Ameen Sayani]].<ref name="am93">{{cite book |last=Mitra |first=Ananda |url=https://archive.org/details/televisionpopula00mitr_0/page/83 |title=Television and popular culture in India: a study of the Mahabharat |publisher=Sage Publications |year=1993 |isbn=0803991347 |pages=[https://archive.org/details/televisionpopula00mitr_0/page/83 83] |url-access=registration}}</ref><ref name="thsept02">{{cite news |date=8 September 2002 |title=It's all in the name |newspaper=[[The Hindu]] |url=http://www.hindu.com/thehindu/mag/2002/09/08/stories/2002090800070400.htm |url-status=dead |accessdate=13 March 2012 |archive-url=https://web.archive.org/web/20101205105646/http://hindu.com/thehindu/mag/2002/09/08/stories/2002090800070400.htm |archive-date=5 December 2010 |df=dmy-all}}</ref> The brand was owned by [[Reckitt Benckiser]] who sold it to [[Dabur]] in 1996 for {{INRConvert|1.2|c|lk=on}}.<ref name="thbl052">{{cite news |date=8 February 2005 |title=Dabur may brush off Binaca |newspaper=[[The Hindu Business Line]] |url=http://www.thehindubusinessline.in/2005/02/08/stories/2005020802390400.htm |accessdate=13 March 2012}}</ref><ref name="tfe03">{{cite news |date=7 April 2003 |title=Dabur Extends LDM Brand To Foray into Herbal Toothpastes |newspaper=[[The Financial Express (India)|The Financial Express]] |url=http://www.financialexpress.com/news/dabur-extends-ldm-brand-to-foray-into-herbal-toothpastes/74982/0 |accessdate=13 March 2012}}</ref><br />
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==Post acquisition==<br />
Dabur initially launched a toothpowder under the Binaca brand but withdrew that within a year as sales volumes were low. Dabur appointed [[PricewaterhouseCoopers]] to sell the Binaca brand in 2002 and was looking at a valuation of approximately {{INRConvert|20|c}}. However, after it was unable to sell the brand at the price it expected, it announced that it would revive it by marketing a new [[herbal]] toothpaste under the Binaca brand.<ref name="thbl05">{{cite news |date=8 February 2005 |title=Dabur may brush off Binaca |newspaper=[[Business Line]]|url=http://www.thehindubusinessline.in/2005/02/08/stories/2005020802390400.htm |accessdate=13 March 2012}}</ref><ref name=thblmay04>{{cite news|title=Dabur to extend Binaca to herbal toothpaste|url=http://www.thehindubusinessline.in/2004/05/18/stories/2004051801260900.htm|accessdate=13 March 2012|newspaper=[[Business Line]]|date=18 May 2004|archive-url=https://web.archive.org/web/20120422083526/http://www.thehindubusinessline.in/2004/05/18/stories/2004051801260900.htm|archive-date=22 April 2012|url-status=live}}</ref> Currently, Dabur markets toothbrushes under the Binaca brand.<ref name="etn11">{{cite news |date=28 November 2011 |title=From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps |newspaper=[[The Economic Times]] |url=http://articles.economictimes.indiatimes.com/2011-11-28/news/30450336_1_swiss-heritage-brand-bunge-india-oral-care-brand |archive-url=https://web.archive.org/web/20120101182410/http://articles.economictimes.indiatimes.com/2011-11-28/news/30450336_1_swiss-heritage-brand-bunge-india-oral-care-brand |url-status=dead |archive-date=1 January 2012 |accessdate=13 March 2012}}</ref><br />
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==See also==<br />
{{Portal|Companies}}<br />
*[[List of toothpaste brands]]<br />
*[[Index of oral health and dental articles]]<br />
*[[Cibaca (brand)]]<br />
*[[Binaca (breath spray)]]<br />
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==References==<br />
{{reflist}}<br />
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[[Category:Brands of toothpaste]]<br />
[[Category:Oral hygiene]]<br />
[[Category:Indian brands]]</div>TajWagstaff