Bijai Jayarajan - Revision history

CleanupBot II: Removed empty portal template using script

2023-08-14T07:42:42Z

Removed empty portal template using script

← Older revision		Revision as of 13:12, 14 August 2023
Line 39:		Line 39:

	== See also ==		== See also ==
	~~{{Portal\|Biography\|India}}~~
	* [[List of Indian entrepreneurs]]		* [[List of Indian entrepreneurs]]
	* [[List of people from Kerala]]		* [[List of people from Kerala]]

UpdateBot at 07:11, 2 June 2022

2022-06-02T07:11:08Z

← Older revision		Revision as of 12:41, 2 June 2022
Line 4:		Line 4:

	{{Infobox person		{{Infobox person
	\| name = ~~Bijai Jayarajan~~		\| name = Bijaei Jayaraj
	\| image = <!-- filename only, no "File:" or "Image:" prefix, and no enclosing [[brackets]] -->		\| image = <!-- filename only, no "File:" or "Image:" prefix, and no enclosing [[brackets]] -->
	\| alt = <!-- descriptive text for use by speech synthesis (text-to-speech) software -->		\| alt = <!-- descriptive text for use by speech synthesis (text-to-speech) software -->
Line 14:		Line 14:
	\| death_place =		\| death_place =
	\| nationality = Indian		\| nationality = Indian
	\| other_names = ~~Bijaei~~ K Jayarajan		\| other_names = Bijai K Jayarajan
	\| education = {{unbulleted list\|[[MBA]]\|[[Masters of Arts]]}}		\| education = {{unbulleted list\|[[MBA]]\|[[Masters of Arts]]}}
	\| alma_mater = [[Indian School of Business]]<br>[[Jawaharlal Nehru University]]		\| alma_mater = [[Indian School of Business]]<br>[[Jawaharlal Nehru University]]
	\| occupation = Entrepreneur		\| occupation = Entrepreneur
	\| years_active = 2000–present		\| years_active = 2000–present
	\| known_for = Founder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology ~~Singapore Pte Ltd~~		\| known_for = Founder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology Private Limited
	\| notable_works =		\| notable_works =
	}}		}}
	'''~~Bijai~~ Jayaraj''' also known as '''~~Bijaei K~~ Jayarajan''' is an Indian entrepreneur, who is the [[founder CEO]] of Loylty Rewardz, a [[brand loyalty]] program~~, which~~ he founded in 2006<ref name=C>{{cite news \|last1=Pahwa \|first1=Patanjali \|title=Loylty Rewardz and the perfect exit \|url=https://the-ken.com/story/loylty-rewardz-perfect-exit/# \|url-access=subscription\|publisher=[[The Ken]] \|date=30 May 2018}}</ref><ref name=F>{{cite news \|last1=Agashe \|first1=Ashish \|title=Loylty Rewardz pitching itself as a 360-degree solutions provider \|url=https://economictimes.indiatimes.com/india-emerging/loylty-rewardz-pitching-itself-as-a-360-degree-solutions-provider/articleshow/5673897.cms \|publisher=[[The Economic Times]] \|date=12 March 2010}}</ref><ref>{{cite news \|last1=Hans \|first1=Pritam P \|last2=Mukerji \|first2=Chandralekha \|title=Going Solo \|url=https://www.businesstoday.in/moneytoday/cover-story/how-to-sail-smoothly-during-transition-to-entrepreneurship/story/194422.html \|publisher=[[Business Today (India)\|Business Today]] \|date=May 2013}}</ref><ref>{{cite news \|title=Loyalty is serious business \|url=http://smartceo.co/loyalty-is-serious-business/ \|publisher=SmartCEO \|date=1 April 2015}}</ref> and it was acquired in 2017 by [[BillDesk]]. Currently, he is the founder & chief executive officer of ~~[[Singapore]] based~~ privacy startup Houm Technology.<ref name=G>{{cite news \|last1=Raj \|first1=Y V Phani \|title=Houm to provide data ownership, privacy \|url=https://telanganatoday.com/houm-to-provide-data-ownership-privacy \|publisher=[[Telangana Today]] \|date=20 October 2019}}</ref><ref>{{cite news \|title=Indian School of Business' alumnus develops 'Private' space for netizens to store data \|url=http://www.newindianexpress.com/states/telangana/2019/oct/16/indian-school-of-business-alumnus-develops-private-space-for-netizens-to-store-data-2048228.html \|publisher=[[The Indian Express]] \|date=16 October 2019}}</ref>		'''Bijaei Jayaraj''' also known as '''Bijai Jayarajan''' is an Indian entrepreneur, who is the [[founder CEO]] of Loylty Rewardz, a [[brand loyalty]] program management company that he founded in 2006<ref name=C>{{cite news \|last1=Pahwa \|first1=Patanjali \|title=Loylty Rewardz and the perfect exit \|url=https://the-ken.com/story/loylty-rewardz-perfect-exit/# \|url-access=subscription\|publisher=[[The Ken]] \|date=30 May 2018}}</ref><ref name=F>{{cite news \|last1=Agashe \|first1=Ashish \|title=Loylty Rewardz pitching itself as a 360-degree solutions provider \|url=https://economictimes.indiatimes.com/india-emerging/loylty-rewardz-pitching-itself-as-a-360-degree-solutions-provider/articleshow/5673897.cms \|publisher=[[The Economic Times]] \|date=12 March 2010}}</ref><ref>{{cite news \|last1=Hans \|first1=Pritam P \|last2=Mukerji \|first2=Chandralekha \|title=Going Solo \|url=https://www.businesstoday.in/moneytoday/cover-story/how-to-sail-smoothly-during-transition-to-entrepreneurship/story/194422.html \|publisher=[[Business Today (India)\|Business Today]] \|date=May 2013}}</ref><ref>{{cite news \|title=Loyalty is serious business \|url=http://smartceo.co/loyalty-is-serious-business/ \|publisher=SmartCEO \|date=1 April 2015}}</ref> and it was acquired in 2017 by [[BillDesk]]. Currently, he is the founder & chief executive officer of the digital privacy focused startup Houm Technology Private Limited.<ref name=G>{{cite news \|last1=Raj \|first1=Y V Phani \|title=Houm to provide data ownership, privacy \|url=https://telanganatoday.com/houm-to-provide-data-ownership-privacy \|publisher=[[Telangana Today]] \|date=20 October 2019}}</ref><ref>{{cite news \|title=Indian School of Business' alumnus develops 'Private' space for netizens to store data \|url=http://www.newindianexpress.com/states/telangana/2019/oct/16/indian-school-of-business-alumnus-develops-private-space-for-netizens-to-store-data-2048228.html \|publisher=[[The Indian Express]] \|date=16 October 2019}}</ref>

	== Early life and education ==		== Early life and education ==
	Jayaraj completed his MBA in [[strategic marketing]] and leadership from the [[Indian School of Business]] (ISB), [[Hyderabad]] in 2002.<ref name=B>{{cite news \|last1=Sharma \|first1=Milan \|title=How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding \|url=https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-bijaei-jayaraj-revived-his-defunct-company-loylty-rewardz-through-vc-funding/articleshow/17347431.cms?from=mdr \|publisher=[[The Economic Times]] \|date=26 November 2012}}</ref><ref>{{cite news \|last1=Swasti \|first1=Ira \|title=How Bijaei Jayaraj Resurrected Loylty Rewardz \|url=http://www.mybinternational.com/articles/1000263/how-bijaei-jayaraj-resurrected-loylty-rewardz \|access-date=11 October 2019 \|work=Mybinternational.com}}</ref> He also holds a [[master's degree]] from [[Jawaharlal Nehru University]], [[New Delhi]].<ref name=F/>		Jayaraj was born and raised in Thrissur, Kerala for the first 18 years of his life.

			Jayaraj completed his MBA in [[strategic marketing]] and leadership from the [[Indian School of Business]] (ISB), [[Hyderabad]] in 2002 as part of the Founding Class.<ref name="B">{{cite news \|last1=Sharma \|first1=Milan \|title=How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding \|url=https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-bijaei-jayaraj-revived-his-defunct-company-loylty-rewardz-through-vc-funding/articleshow/17347431.cms?from=mdr \|publisher=[[The Economic Times]] \|date=26 November 2012}}</ref><ref>{{cite news \|last1=Swasti \|first1=Ira \|title=How Bijaei Jayaraj Resurrected Loylty Rewardz \|url=http://www.mybinternational.com/articles/1000263/how-bijaei-jayaraj-resurrected-loylty-rewardz \|access-date=11 October 2019 \|work=Mybinternational.com}}</ref> He also holds a [[master's degree]] from [[Jawaharlal Nehru University]], [[New Delhi]] and a bachelor's degree from Loyola College, Chennai.<ref name="F" />

	== Career ==		== Career ==
	After completing his [[Master of Business Administration\|MBA]], he joined [[Jet Airways]] and headed their [[loyalty programme]], [[Jet Airways\|Jet Privilege]], in [[Mumbai]]. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,<ref name=B/> which was later acquired at a value of about US$100 million. He had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.<ref>{{cite news \|title=Data is the new oil \|url=https://www.livemint.com/brand-stories/-data-is-the-new-oil-1569309500416.html \|publisher=[[Livemint]] \|date=25 September 2019}}</ref>		After completing his [[Master of Business Administration\|MBA]] from the ISB, he joined [[Jet Airways]] and headed their [[loyalty programme]], [[Jet Airways\|Jet Privilege]], in [[Mumbai]]. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,<ref name=B/> which was later acquired at a value of about US$100 million. The company had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.<ref>{{cite news \|title=Data is the new oil \|url=https://www.livemint.com/brand-stories/-data-is-the-new-oil-1569309500416.html \|publisher=[[Livemint]] \|date=25 September 2019}}</ref>

	Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news \|last1=Choudhury \|first1=Sarimul Islam \|title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE \|url=https://in.reuters.com/article/idINIndia-43924020091113 \|publisher=[[Reuters]] \|date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web \|title=Bijaei Jayaraj \|url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html \|website=Asiaretailcongress.com \|access-date=11 October 2019}}</ref>		Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news \|last1=Choudhury \|first1=Sarimul Islam \|title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE \|url=https://in.reuters.com/article/idINIndia-43924020091113 \|publisher=[[Reuters]] \|date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the early few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web \|title=Bijaei Jayaraj \|url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html \|website=Asiaretailcongress.com \|access-date=11 October 2019}}</ref>

	In 2018, ~~Bijai co-~~founded Houm Technology, a company that allows its users to own private space on the Internet, which can be used to store the digital assets.~~<ref name=G/>~~<ref>{{cite news \|title=Create a secure home on the internet \|url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 \|work=[[Forbes India]] \|date=30 September 2019 \| access-date=29 January 2020}} {{subscription}}</ref>		In 2018, Bijaei founded Houm Technology Private Limited, a company that allows its users to own private space on the Internet, which can be used to store the digital assets and carryout private communication.<ref>{{cite news \|title=Create a secure home on the internet \|url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 \|work=[[Forbes India]] \|date=30 September 2019 \| access-date=29 January 2020}} {{subscription}}</ref><ref name=G/>

	Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news \|last1=Bhattacharjee \|first1=Rajarshi \|title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj \|url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html \|publisher=[[Business Standard]] \|date=29 January 2013}}</ref><ref>{{cite news \|title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights \|url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights \|publisher=The Silicon Review \|date=August 2016}}</ref>		Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news \|last1=Bhattacharjee \|first1=Rajarshi \|title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj \|url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html \|publisher=[[Business Standard]] \|date=29 January 2013}}</ref><ref>{{cite news \|title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights \|url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights \|publisher=The Silicon Review \|date=August 2016}}</ref>
Line 45:		Line 47:

	== External links ==		== External links ==
			* [https://www.scoop.co.nz/stories/SC2110/S00055/kiwis-can-now-own-their-own-place-on-the-internet.htm/ Kiwis Can Now Own Their Own Place On The Internet]
	* [https://www.feedough.com/houm-startup-review/ Own A Piece Of the Internet]		* [https://www.feedough.com/houm-startup-review/ Own A Piece Of the Internet]
	* [https://timesofindia.indiatimes.com/business/personal-finance/6-start-up-mistakes-to-avoid/articleshow/31311365.cms 6 start-up mistakes to avoid] at ''[[The Times of India]]''		* [https://timesofindia.indiatimes.com/business/personal-finance/6-start-up-mistakes-to-avoid/articleshow/31311365.cms 6 start-up mistakes to avoid] at ''[[The Times of India]]''
Line 50:		Line 53:
	* [http://www.travelbizmonitor.com/In-Conversation/worldmiles-offers-the-consumer--power-of-consolidation--bijaei-jayaraj-chief-executive-officer-loyalty-rewardz-management-pvt-ltd-11732 Bijaei Jayaraj's Interview] at ''TravelBizMonitor''		* [http://www.travelbizmonitor.com/In-Conversation/worldmiles-offers-the-consumer--power-of-consolidation--bijaei-jayaraj-chief-executive-officer-loyalty-rewardz-management-pvt-ltd-11732 Bijaei Jayaraj's Interview] at ''TravelBizMonitor''
	* [https://www.bloomberg.com/profile/person/17861537 Bijaei Jayaraj - Bloomberg Profile]		* [https://www.bloomberg.com/profile/person/17861537 Bijaei Jayaraj - Bloomberg Profile]
			* [https://www.fortuneindia.com/enterprise/an-exclusive-sneak-peek-at-whats-next-for-digital-privacy/108096 An Exclusive Sneak Peek at What's Next for Digital Privacy]

	{{DEFAULTSORT:Jayaraj, Bijaei}}		{{DEFAULTSORT:Jayaraj, Bijaei}}

CleanupBot: /* Career */clean up

2022-01-04T05:58:07Z

Career: clean up

← Older revision		Revision as of 11:28, 4 January 2022
Line 32:		Line 32:
	Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news \|last1=Choudhury \|first1=Sarimul Islam \|title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE \|url=https://in.reuters.com/article/idINIndia-43924020091113 \|publisher=[[Reuters]] \|date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web \|title=Bijaei Jayaraj \|url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html \|website=Asiaretailcongress.com \|access-date=11 October 2019}}</ref>		Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news \|last1=Choudhury \|first1=Sarimul Islam \|title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE \|url=https://in.reuters.com/article/idINIndia-43924020091113 \|publisher=[[Reuters]] \|date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web \|title=Bijaei Jayaraj \|url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html \|website=Asiaretailcongress.com \|access-date=11 October 2019}}</ref>

	In 2018, Bijai co-founded Houm Technology, a company that allows its users to own private space on the Internet, which can be used to store the digital assets.<ref>{{cite news \|title=Create a secure home on the internet \|url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 \|work=[[Forbes India]] \|date=30 September 2019 \| access-date=29 January 2020}} {{subscription}}</ref~~><ref name=G/~~>		In 2018, Bijai co-founded Houm Technology, a company that allows its users to own private space on the Internet, which can be used to store the digital assets.<ref name=G/><ref>{{cite news \|title=Create a secure home on the internet \|url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 \|work=[[Forbes India]] \|date=30 September 2019 \| access-date=29 January 2020}} {{subscription}}</ref>

	Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news \|last1=Bhattacharjee \|first1=Rajarshi \|title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj \|url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html \|publisher=[[Business Standard]] \|date=29 January 2013}}</ref><ref>{{cite news \|title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights \|url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights \|publisher=The Silicon Review \|date=August 2016}}</ref>		Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news \|last1=Bhattacharjee \|first1=Rajarshi \|title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj \|url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html \|publisher=[[Business Standard]] \|date=29 January 2013}}</ref><ref>{{cite news \|title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights \|url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights \|publisher=The Silicon Review \|date=August 2016}}</ref>

>Citation bot: Add: work. Removed parameters. Some additions/deletions were parameter name changes. | Use this bot. Report bugs. | Suggested by AManWithNoPlan | Linked from User:AManWithNoPlan/sandbox2 | #UCB_webform_linked 83/1511

2021-05-14T19:42:46Z

Add: work. Removed parameters. Some additions/deletions were parameter name changes. | Use this bot. Report bugs. | Suggested by AManWithNoPlan | Linked from User:AManWithNoPlan/sandbox2 | #UCB_webform_linked 83/1511

New page

{{Use dmy dates|date=January 2020}}
{{Use Indian English|date=January 2020}}
{{Orphan|date=November 2019}}

{{Infobox person
| name = Bijai Jayarajan
| image = 
| alt = 
| caption =
| birth_name =
| birth_date = 
| birth_place =
| death_date = 
| death_place =
| nationality = Indian
| other_names = Bijaei K Jayarajan
| education = {{unbulleted list|[[MBA]]|[[Masters of Arts]]}}
| alma_mater = [[Indian School of Business]]<br>[[Jawaharlal Nehru University]]
| occupation = Entrepreneur
| years_active = 2000–present
| known_for = Founder of Loylty Rewardz Mngt. Pvt. Ltd. & Houm Technology Singapore Pte Ltd
| notable_works =
}}
'''Bijai Jayaraj''' also known as '''Bijaei K Jayarajan''' is an Indian entrepreneur, who is the [[founder CEO]] of Loylty Rewardz, a [[brand loyalty]] program, which he founded in 2006<ref name=C>{{cite news |last1=Pahwa |first1=Patanjali |title=Loylty Rewardz and the perfect exit |url=https://the-ken.com/story/loylty-rewardz-perfect-exit/# |url-access=subscription|publisher=[[The Ken]] |date=30 May 2018}}</ref><ref name=F>{{cite news |last1=Agashe |first1=Ashish |title=Loylty Rewardz pitching itself as a 360-degree solutions provider |url=https://economictimes.indiatimes.com/india-emerging/loylty-rewardz-pitching-itself-as-a-360-degree-solutions-provider/articleshow/5673897.cms |publisher=[[The Economic Times]] |date=12 March 2010}}</ref><ref>{{cite news |last1=Hans |first1=Pritam P |last2=Mukerji |first2=Chandralekha |title=Going Solo |url=https://www.businesstoday.in/moneytoday/cover-story/how-to-sail-smoothly-during-transition-to-entrepreneurship/story/194422.html |publisher=[[Business Today (India)|Business Today]] |date=May 2013}}</ref><ref>{{cite news |title=Loyalty is serious business |url=http://smartceo.co/loyalty-is-serious-business/ |publisher=SmartCEO |date=1 April 2015}}</ref> and it was acquired in 2017 by [[BillDesk]]. Currently, he is the founder & chief executive officer of [[Singapore]] based privacy startup Houm Technology.<ref name=G>{{cite news |last1=Raj |first1=Y V Phani |title=Houm to provide data ownership, privacy |url=https://telanganatoday.com/houm-to-provide-data-ownership-privacy |publisher=[[Telangana Today]] |date=20 October 2019}}</ref><ref>{{cite news |title=Indian School of Business' alumnus develops 'Private' space for netizens to store data |url=http://www.newindianexpress.com/states/telangana/2019/oct/16/indian-school-of-business-alumnus-develops-private-space-for-netizens-to-store-data-2048228.html |publisher=[[The Indian Express]] |date=16 October 2019}}</ref>

== Early life and education ==
Jayaraj completed his MBA in [[strategic marketing]] and leadership from the [[Indian School of Business]] (ISB), [[Hyderabad]] in 2002.<ref name=B>{{cite news |last1=Sharma |first1=Milan |title=How Bijaei Jayaraj revived his defunct company Loylty Rewardz through VC funding |url=https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-bijaei-jayaraj-revived-his-defunct-company-loylty-rewardz-through-vc-funding/articleshow/17347431.cms?from=mdr |publisher=[[The Economic Times]] |date=26 November 2012}}</ref><ref>{{cite news |last1=Swasti |first1=Ira |title=How Bijaei Jayaraj Resurrected Loylty Rewardz |url=http://www.mybinternational.com/articles/1000263/how-bijaei-jayaraj-resurrected-loylty-rewardz |access-date=11 October 2019 |work=Mybinternational.com}}</ref> He also holds a [[master's degree]] from [[Jawaharlal Nehru University]], [[New Delhi]].<ref name=F/>

== Career ==
After completing his [[Master of Business Administration|MBA]], he joined [[Jet Airways]] and headed their [[loyalty programme]], [[Jet Airways|Jet Privilege]], in [[Mumbai]]. He founded Loylty Rewardz Management Pvt. Ltd. in June 2006,<ref name=B/> which was later acquired at a value of about US$100 million. He had a consumer base of over 1 billion consumers under Loylty Rewardz's loyalty program management.<ref>{{cite news |title=Data is the new oil |url=https://www.livemint.com/brand-stories/-data-is-the-new-oil-1569309500416.html |publisher=[[Livemint]] |date=25 September 2019}}</ref>

Bijaei raised over US$30 million of venture capital investment into Loylty Rewardz.<ref name=C/><ref name=E/><ref>{{cite news |last1=Choudhury |first1=Sarimul Islam |title=Loylty Rewardz raises Rs 6Cr from Ventureast, Argonaut PE |url=https://in.reuters.com/article/idINIndia-43924020091113 |publisher=[[Reuters]] |date=13 November 2009}}</ref> The company managed to beat highly funded companies such as PAYBACK India. He ran the company for a decade before its acquisition.<ref name=C/> He is one of the few entrepreneurs in India to have offered multibagger exits to his VC investors.<ref name=E>{{cite web |title=Bijaei Jayaraj |url=http://asiaretailcongress.com/SCI/Bijaei-Jayaraj.html |website=Asiaretailcongress.com |access-date=11 October 2019}}</ref>

In 2018, Bijai co-founded Houm Technology, a company that allows its users to own private space on the Internet, which can be used to store the digital assets.<ref>{{cite news |title=Create a secure home on the internet |url=http://www.forbesindia.com/article/brand-connect/create-a-secure-home-on-the-internet/55363/1 |work=[[Forbes India]] |date=30 September 2019 | access-date=29 January 2020}} {{subscription}}</ref><ref name=G/>

Earlier, he had worked in the advertising industry in [[Muscat]], [[Sultanate]] of [[Oman]], and with [[McCann Erickson World Wide]] (FP7) in [[Dubai]], [[UAE]]. He also worked for [[MasterCard Worldwide]] as the head of [[MasterCard]]'s relationship with the [[State Bank of India]] in 2007. He was conferred with the MasterCard SAMEA Star Award (South Asia, ME & Africa) and the APMEA Star Award (Asia Pacific, ME & Africa).<ref name=D>{{cite news |last1=Bhattacharjee |first1=Rajarshi |title=A unified loyalty programme doesn't work in India: Bijaei Jayaraj |url=https://www.business-standard.com/article/management/a-unified-loyalty-programme-doesn-t-work-in-india-bijaei-jayaraj-113012100050_1.html |publisher=[[Business Standard]] |date=29 January 2013}}</ref><ref>{{cite news |title=Loylty Rewardz: Enabling Trusted Loyalty Solutions with Technology-Driven Consumer Insights |url=http://thesiliconreview.net/2016/profile/loylty-rewardz-enabling-trusted-loyalty-solutions-with-technology-driven-consumer-insights |publisher=The Silicon Review |date=August 2016}}</ref>

== See also ==
{{Portal|Biography|India}}
* [[List of Indian entrepreneurs]]
* [[List of people from Kerala]]

== References ==
{{reflist}}

== External links ==
* [https://www.feedough.com/houm-startup-review/ Own A Piece Of the Internet]
* [https://timesofindia.indiatimes.com/business/personal-finance/6-start-up-mistakes-to-avoid/articleshow/31311365.cms 6 start-up mistakes to avoid] at ''[[The Times of India]]''
* [https://www.indianretailer.com/interview/whats-hot/offers-and-products/Retailers-are-banking-on-loyalty-programs-to-retain-customers.i145/ Retailers are banking on loyalty programs to retain customers!] (Interview)
* [http://www.travelbizmonitor.com/In-Conversation/worldmiles-offers-the-consumer--power-of-consolidation--bijaei-jayaraj-chief-executive-officer-loyalty-rewardz-management-pvt-ltd-11732 Bijaei Jayaraj's Interview] at ''TravelBizMonitor''
* [https://www.bloomberg.com/profile/person/17861537 Bijaei Jayaraj - Bloomberg Profile]

{{DEFAULTSORT:Jayaraj, Bijaei}}
[[Category:Living people]]
[[Category:Indian businesspeople]]
[[Category:Indian Internet company founders]]
[[Category:Indian chief executives]]
[[Category:People from Kerala]]
[[Category:Jawaharlal Nehru University alumni]]
[[Category:Indian technology company founders]]
[[Category:Year of birth missing (living people)]]