Bagpiper (whisky) - Revision history

Hearthospital: updated details

2026-03-12T05:32:37Z

updated details

← Older revision		Revision as of 11:02, 12 March 2026
Line 1:		Line 1:
	{{Short description\|Brand of Indian ~~whisky~~}}		{{Short description\|Brand of Indian Whisky}}
	{{Infobox Beverage		{{Infobox Beverage
	\| name = Bagpiper		\| name = Bagpiper
	\| image = Bagpiper.jpg		\| image = Bagpiper.jpg
	\| image_size = 220px		\| image_size = 220px
	\| caption =		\| caption =
	\| type = [[Indian whisky]]		\| type = [[Indian whisky]]
	\| abv = 42.8%		\| abv = 42.8%
	\| manufacturer = [[United Spirits Ltd]] (USL)		\| manufacturer = [[United Spirits Ltd]] (USL)<br>([[Diageo]])
	\| origin = [[India]]		\| origin = [[India]]
	\| introduced = October 1976		\| introduced = October 1976
	\| discontinued =		\| discontinued = Bagpipes
	\| colour = Brown		\| colour = Brown
	\| flavour = Light malty aroma, smooth woody character		\| flavour = Light malty aroma, smooth woody character
	\| ingredients =		\| ingredients =
	\| variants = Bagpiper<br />Bagpiper Gold		\| variants = Bagpiper<br />Bagpiper Gold
	\| related = {{ubl\|[[McDowell's No.1]]\|[[Director's Special (whisky)\|Director's Special]]\|[[DSP Black]]\|[[Royal Challenge]]\|[[Signature (whisky)\|Signature]]\|[[Antiquity (whisky)\|Antiquity]]}}		\| related = {{ubl\|[[McDowell's No.1]]\|[[Director's Special (whisky)\|Director's Special]]\|[[DSP Black]]\|[[Royal Challenge]]\|[[Signature (whisky)\|Signature]]\|[[Antiquity (whisky)\|Antiquity]]}}
	\| website = [http://www.unitedspirits.in/bagpiper-whisky.aspx unitedspirits.in/bagpiper~~-whisky.aspx]~~		\| website = {{URL\|http://www.unitedspirits.in/bagpiper-whisky.aspx\|unitedspirits.in/bagpiper}}
	}}		}}

	'''Bagpiper''' is a brand of [[Indian whisky]], manufactured by [[United Spirits Ltd]] (USL), a subsidiary of ~~the~~ [[~~United Breweries Group~~]]~~, and~~ launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American [[oak]] [[cask]]s".<ref name="unitedspirits.in">[http://www.unitedspirits.in/bagpiper-whisky.aspx Whisky – Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature] {{Webarchive\|url=https://web.archive.org/web/20130508090256/http://www.unitedspirits.in/bagpiper-whisky.aspx \|date=2013-05-08 }}. Unitedspirits.in. Retrieved on 2013-12-23.</ref> It is similar to a [[blended whisky]] flavored with [[pot still]] [[malt whisky]], but the [[neutral spirits]] used as base are distilled from [[molasses]] instead of [[Food grain\|grain]].		'''Bagpiper''' is a brand of [[Indian whisky]], manufactured by [[United Spirits Ltd]] (USL), a subsidiary of [[Diageo]]. It was launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American [[oak]] [[cask]]s".<ref name="unitedspirits.in">[http://www.unitedspirits.in/bagpiper-whisky.aspx Whisky – Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature] {{Webarchive\|url=https://web.archive.org/web/20130508090256/http://www.unitedspirits.in/bagpiper-whisky.aspx \|date=2013-05-08 }}. Unitedspirits.in. Retrieved on 2013-12-23.</ref> It is similar to a [[blended whisky]] flavored with [[pot still]] [[malt whisky]], but the [[neutral spirits]] used as base are distilled from [[molasses]] instead of [[Food grain\|grain]].

	The brand uses tamper-proof bottles. It also introduced whisky in [[Tetra Pak]]. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.<ref name=":0">[http://articles.economictimes.indiatimes.com/2011-07-15/news/29777847_1_liquor-brands-indian-whisky-indian-liquor McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume – Economic Times]. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.</ref>		The brand uses tamper-proof bottles. It also introduced whisky in [[Tetra Pak]]. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.<ref name=":0">[https://web.archive.org/web/20130401225632/http://articles.economictimes.indiatimes.com/2011-07-15/news/29777847_1_liquor-brands-indian-whisky-indian-liquor McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume – Economic Times]. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.</ref>

	Bagpiper is exported to ten countries,<ref name="unitedspirits.in"/> including those in the [[Middle East]].<ref name=":0" />		Bagpiper is exported to ten countries,<ref name="unitedspirits.in"/> including those in the [[Middle East]].<ref name=":0" />

	==History==		==History==
	Bagpiper was launched in 1976 by Herbertsons Limited, which had been acquired by the United Breweries Group in 1973. Herbertsons Limited was merged with several other UB Group-owned companies to form United Spirits Limited in 2006.<ref>{{cite web\|url=http://www.ambrosiaindia.com/2011/april/ub-groups.pdf \|title=Editorial \|date=2011 \|website=www.ambrosiaindia.com \|format=PDF \|access-date=2019-07-06}}</ref>		Bagpiper was launched in 1976 by Herbertsons Limited, which had been acquired by the United Breweries Group in 1973. Herbertsons Limited was merged with several other UB Group-owned companies to form United Spirits Limited in 2006.<ref>{{cite web \|url=http://www.ambrosiaindia.com/2011/april/ub-groups.pdf \|title=Editorial \|date=2011 \|website=www.ambrosiaindia.com \|format=PDF \|access-date=2019-07-06 \|archive-date=2018-10-03 \|archive-url=https://web.archive.org/web/20181003020055/http://www.ambrosiaindia.com/2011/april/ub-groups.pdf \|url-status=dead }}</ref>

	In 1993, with [[Dharmendra]] as [[brand ambassador]], the brand introduced the slogan of "''Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper''"{{clarify\|date=June 2013}}, and the company continues to use the slogan in its advertising. Bagpiper has had several [[Bollywood]] stars as brand ambassadors including [[Ashok Kumar]], [[Jackie Shroff]], Dharmendra, [[Sunny Deol]], [[Shah Rukh Khan\|Shahrukh Khan]] and [[Ajay Devgn]].		In 1993, with [[Dharmendra]] as [[brand ambassador]], the brand introduced the slogan of "''Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper''"{{clarify\|date=June 2013}}, and the company continues to use the slogan in its advertising. Bagpiper has had several [[Bollywood]] stars as brand ambassadors including [[Ashok Kumar]], [[Jackie Shroff]], Dharmendra, [[Sunny Deol]], [[Shah Rukh Khan\|Shahrukh Khan]] and [[Ajay Devgn]].

	Bagpiper was India's largest selling whisky from 2005 until 2010,<ref>[http://www.unitedspirits.in/bagpiper.aspx ] {{webarchive \|url=https://web.archive.org/web/20111004183908/http://www.unitedspirits.in/bagpiper.aspx \|date=October 4, 2011 }}</ref> when it was overtaken by [[Officer's Choice]], which is manufactured by Allied Blenders & Distillers (ABD).<ref>{{cite web\|title=Allied Blenders & Distillers \|url=http://www.abdindia.com/home.asp \|access-date=10 May 2012 \|url-status=dead \|archive-url=https://web.archive.org/web/20120517002047/http://abdindia.com/home.asp \|archive-date=17 May 2012 }}</ref>		Bagpiper was India's largest selling whisky from 2005 until 2010,<ref>[http://www.unitedspirits.in/bagpiper.aspx] {{webarchive\|url=https://web.archive.org/web/20111004183908/http://www.unitedspirits.in/bagpiper.aspx\|date=October 4, 2011}}</ref> when it was overtaken by [[Officer's Choice]], which is manufactured by Allied Blenders & Distillers (ABD).<ref>{{cite web\|title=Allied Blenders & Distillers \|url=http://www.abdindia.com/home.asp \|access-date=10 May 2012 \|url-status=dead \|archive-url=https://web.archive.org/web/20120517002047/http://abdindia.com/home.asp \|archive-date=17 May 2012 }}</ref>

	==Sales==		==Sales==
	~~[[File:Bagpiper whisky advertisement in Pondicherry.jpg~~\|~~thumb\|Bagpiper whisky advertisement painted on a liquor store wall in [[Pondicherry]]]]~~		{{more citations needed\|date=September 2021}}
	* 1987: Annual sales of 1 million cases		* 1987: Annual sales of 1 million cases
	* 1991: Annual sales of 2 million cases		* 1991: Annual sales of 2 million cases
Line 45:		Line 45:
	* 2009: Annual sales of 16.3 million cases.<ref name="thespiritsbusiness1"/>		* 2009: Annual sales of 16.3 million cases.<ref name="thespiritsbusiness1"/>
	* 2010: Annual sales of 16.4 million cases.<ref name="thespiritsbusiness1"/>		* 2010: Annual sales of 16.4 million cases.<ref name="thespiritsbusiness1"/>
	* 2011: Annual sales of 15.8 million cases.<ref>{{cite news\|title=Officer's Choice world's largest whisky brand\|url=http://articles.economictimes.indiatimes.com/2012-04-29/news/31477480_1_officer-s-choice-chhabria-led-bagpiper\|newspaper=Economic Times\|date=April 29, 2012}}</ref>		* 2011: Annual sales of 15.8 million cases.<ref>{{cite news\|title=Officer's Choice world's largest whisky brand\|url=http://articles.economictimes.indiatimes.com/2012-04-29/news/31477480_1_officer-s-choice-chhabria-led-bagpiper\|archive-url=https://web.archive.org/web/20140627022659/http://articles.economictimes.indiatimes.com/2012-04-29/news/31477480_1_officer-s-choice-chhabria-led-bagpiper\|url-status=dead\|archive-date=June 27, 2014\|newspaper=Economic Times\|date=April 29, 2012}}</ref>
	* 2012: Annual sales of 14 million cases.<ref name="thespiritsbusiness1"/>		* 2012: Annual sales of 14 million cases.<ref name="thespiritsbusiness1"/>

	==References==		==References==
	<references/>~~{{Alcohol-stub}}~~{{Alcoholic drinks}}{{United Spirits}}		<references/>{{Alcoholic drinks}}{{United Spirits}}
			[[Category:Diageo brands]]
			[[Category:United Spirits brands]]
	[[Category:Indian whisky]]		[[Category:Indian whisky]]
	[[Category:Products introduced in 1976]]		[[Category:Products introduced in 1976]]
	[[Category:~~Alcoholic drink~~ brands]]		[[Category:Whisky brands]]
	~~[[Category:United Spirits brands]]~~		{{distilled-drink-stub}}

imported>Chekidalum at 15:54, 19 August 2021

2021-08-19T15:54:48Z

← Older revision		Revision as of 21:24, 19 August 2021
Line 1:		Line 1:
			{{Short description\|Brand of Indian whisky}}
	{{Infobox Beverage		{{Infobox Beverage
	\| name = Bagpiper		\| name = Bagpiper
Line 18:		Line 19:
	}}		}}

	'''Bagpiper''' is a brand of [[Indian whisky]], manufactured by [[United Spirits Ltd]] (USL), a subsidiary of the [[United Breweries Group]], and launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American [[oak]] [[cask]]s".<ref name="unitedspirits.in">[http://www.unitedspirits.in/bagpiper-whisky.aspx Whisky - Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature] {{Webarchive\|url=https://web.archive.org/web/20130508090256/http://www.unitedspirits.in/bagpiper-whisky.aspx \|date=2013-05-08 }}. Unitedspirits.in. Retrieved on 2013-12-23.</ref> It is similar to a [[blended whisky]] flavored with [[pot still]] [[malt whisky]], but the [[neutral spirits]] used as base are distilled from [[molasses]] instead of [[Food grain\|grain]].		'''Bagpiper''' is a brand of [[Indian whisky]], manufactured by [[United Spirits Ltd]] (USL), a subsidiary of the [[United Breweries Group]], and launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American [[oak]] [[cask]]s".<ref name="unitedspirits.in">[http://www.unitedspirits.in/bagpiper-whisky.aspx Whisky – Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature] {{Webarchive\|url=https://web.archive.org/web/20130508090256/http://www.unitedspirits.in/bagpiper-whisky.aspx \|date=2013-05-08 }}. Unitedspirits.in. Retrieved on 2013-12-23.</ref> It is similar to a [[blended whisky]] flavored with [[pot still]] [[malt whisky]], but the [[neutral spirits]] used as base are distilled from [[molasses]] instead of [[Food grain\|grain]].

	The brand uses tamper-proof bottles. It also introduced whisky in [[Tetra Pak]]. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.<ref name=":0">[http://articles.economictimes.indiatimes.com/2011-07-15/news/29777847_1_liquor-brands-indian-whisky-indian-liquor McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume - Economic Times]. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.</ref>		The brand uses tamper-proof bottles. It also introduced whisky in [[Tetra Pak]]. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.<ref name=":0">[http://articles.economictimes.indiatimes.com/2011-07-15/news/29777847_1_liquor-brands-indian-whisky-indian-liquor McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume – Economic Times]. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.</ref>

	Bagpiper is exported to ten countries,<ref name="unitedspirits.in"/> including those in the [[Middle East]].<ref name=":0" />		Bagpiper is exported to ten countries,<ref name="unitedspirits.in"/> including those in the [[Middle East]].<ref name=":0" />
Line 48:		Line 49:

	==References==		==References==
	<references/>		<references/>{{Alcohol-stub}}{{Alcoholic drinks}}{{United Spirits}}

	{{United Spirits}}

	[[Category:Indian whisky]]		[[Category:Indian whisky]]

>Monkbot: Task 18 (cosmetic): eval 3 templates: hyphenate params (3×);

2021-02-01T20:45:02Z

Task 18 (cosmetic): eval 3 templates: hyphenate params (3×);

New page

{{Infobox Beverage
| name = Bagpiper
| image = Bagpiper.jpg
| image_size = 220px
| caption =
| type = [[Indian whisky]]
| abv = 42.8%
| manufacturer = [[United Spirits Ltd]] (USL)
| origin = [[India]]
| introduced = October 1976
| discontinued =
| colour = Brown
| flavour = Light malty aroma, smooth woody character
| ingredients =
| variants = Bagpiper<br />Bagpiper Gold
| related = {{ubl|[[McDowell's No.1]]|[[Director's Special (whisky)|Director's Special]]|[[DSP Black]]|[[Royal Challenge]]|[[Signature (whisky)|Signature]]|[[Antiquity (whisky)|Antiquity]]}}
| website = [http://www.unitedspirits.in/bagpiper-whisky.aspx unitedspirits.in/bagpiper-whisky.aspx]
}}

'''Bagpiper''' is a brand of [[Indian whisky]], manufactured by [[United Spirits Ltd]] (USL), a subsidiary of the [[United Breweries Group]], and launched in October 1976. Bagpiper is sold in a square bottle with black and gold packaging design. The company describes the whisky's flavour as "a light malty aroma and a hint of a smooth woody character, owing to the use of malt spirits specifically matured in pre-identified American [[oak]] [[cask]]s".<ref name="unitedspirits.in">[http://www.unitedspirits.in/bagpiper-whisky.aspx Whisky - Antiquity, Bagpiper, and Mc Dowell's No 1, Royal Challenges, Signature] {{Webarchive|url=https://web.archive.org/web/20130508090256/http://www.unitedspirits.in/bagpiper-whisky.aspx |date=2013-05-08 }}. Unitedspirits.in. Retrieved on 2013-12-23.</ref> It is similar to a [[blended whisky]] flavored with [[pot still]] [[malt whisky]], but the [[neutral spirits]] used as base are distilled from [[molasses]] instead of [[Food grain|grain]].

The brand uses tamper-proof bottles. It also introduced whisky in [[Tetra Pak]]. Bagpiper was the seventh largest selling spirits brand by volume in 2010, according to London-based liquor research firm International Wine & Spirit Research (IWSR). The brand sold 16.92 million cases of 9 litres each that year. It was ranked ninth in the 2009.<ref name=":0">[http://articles.economictimes.indiatimes.com/2011-07-15/news/29777847_1_liquor-brands-indian-whisky-indian-liquor McDowell's No.1 is World's No. 10 among biggest global spirits brands by volume - Economic Times]. Articles.economictimes.indiatimes.com (2011-07-15). Retrieved on 2013-12-23.</ref>

Bagpiper is exported to ten countries,<ref name="unitedspirits.in"/> including those in the [[Middle East]].<ref name=":0" />

==History==
Bagpiper was launched in 1976 by Herbertsons Limited, which had been acquired by the United Breweries Group in 1973. Herbertsons Limited was merged with several other UB Group-owned companies to form United Spirits Limited in 2006.<ref>{{cite web|url=http://www.ambrosiaindia.com/2011/april/ub-groups.pdf |title=Editorial |date=2011 |website=www.ambrosiaindia.com |format=PDF |access-date=2019-07-06}}</ref>

In 1993, with [[Dharmendra]] as [[brand ambassador]], the brand introduced the slogan of "''Khoob Jamega Rang Jab Mil Bhaitenge Teen Yaar. Aap, Mein Aur Bagpiper''"{{clarify|date=June 2013}}, and the company continues to use the slogan in its advertising. Bagpiper has had several [[Bollywood]] stars as brand ambassadors including [[Ashok Kumar]], [[Jackie Shroff]], Dharmendra, [[Sunny Deol]], [[Shah Rukh Khan|Shahrukh Khan]] and [[Ajay Devgn]].

Bagpiper was India's largest selling whisky from 2005 until 2010,<ref>[http://www.unitedspirits.in/bagpiper.aspx ] {{webarchive |url=https://web.archive.org/web/20111004183908/http://www.unitedspirits.in/bagpiper.aspx |date=October 4, 2011 }}</ref> when it was overtaken by [[Officer's Choice]], which is manufactured by Allied Blenders & Distillers (ABD).<ref>{{cite web|title=Allied Blenders & Distillers |url=http://www.abdindia.com/home.asp |access-date=10 May 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120517002047/http://abdindia.com/home.asp |archive-date=17 May 2012 }}</ref>

==Sales==
[[File:Bagpiper whisky advertisement in Pondicherry.jpg|thumb|Bagpiper whisky advertisement painted on a liquor store wall in [[Pondicherry]]]]
* 1987: Annual sales of 1 million cases
* 1991: Annual sales of 2 million cases
* 1993: Annual sales of 3 million cases
* 1996: Annual sales of 4 million cases
* 1998: Annual sales of 5 million cases
* 2003: Annual sales of 6 million cases
* 2005: Becomes India's largest selling whisky
* 2006: Annual sales of 10 million cases
* 2008: Annual sales of 15.4 million cases<ref name="thespiritsbusiness1">[http://www.thespiritsbusiness.com/2013/07/indian-whisky-brand-champions-2013/ Indian Whisky Brand Champions 2013]. Thespiritsbusiness.com (2013-07-08). Retrieved on 2013-12-23.</ref>
* 2009: Annual sales of 16.3 million cases.<ref name="thespiritsbusiness1"/>
* 2010: Annual sales of 16.4 million cases.<ref name="thespiritsbusiness1"/>
* 2011: Annual sales of 15.8 million cases.<ref>{{cite news|title=Officer's Choice world's largest whisky brand|url=http://articles.economictimes.indiatimes.com/2012-04-29/news/31477480_1_officer-s-choice-chhabria-led-bagpiper|newspaper=Economic Times|date=April 29, 2012}}</ref>
* 2012: Annual sales of 14 million cases.<ref name="thespiritsbusiness1"/>

==References==
<references/>

{{United Spirits}}

[[Category:Indian whisky]]
[[Category:Products introduced in 1976]]
[[Category:Alcoholic drink brands]]
[[Category:United Spirits brands]]