>Wbm1058: redirect bypass from Management Consulting to Management consulting using popups

2021-07-22T13:39:03Z

redirect bypass from Management Consulting to Management consulting using popups

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{{Short description|Indian management consulting firm}}
{{Use dmy dates|date=August 2018}}
{{Use Indian English|date=August 2018}}
{{Infobox company
| name = BOD
| logo = BOD new logo.png
| logo_size = 200px
| type = [[Independent business|Independent]]
| founder = Saurabh Uboweja
| foundation = {{start date and age|2008}}
| location = [[New Delhi]]
| area_served = Worldwide
| key_people = Ravi Uboweja ([[Chairman]])<br />Saurabh Uboweja ([[CEO]])
| industry = [[Management consulting]]
| products = [[Management consulting]]
| revenue =
| operating_income =
| net_income =
| num_employees =
| parent =
| owner =
| subsid =
| homepage = {{url|https://bod.consulting/}}
}}
BOD is a [[management consulting]] firm<ref>{{Cite news|url=https://www.livemint.com/Companies/7IPXJ9qRhni7LGA3zWIfvM/Paytm-to-focus-on-films-entertainment-to-boost-ticketing-bu.html|title=Paytm to focus on films, entertainment to boost ticketing business|date=16 Jul 2018|work=Livemint|access-date=19 Jul 2018}}</ref> that works with mid-market enterprises.<ref name=":1">{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/advertising/brands-of-desire-reorients-itself-as-a-management-consulting-firm-focused-on-building-brands/64958554|title=Brands of Desire reorients itself as a management consulting firm focused on building brands|date=12 Jul 2018|website=Brand Equity|access-date=12 Jul 2018}}</ref> It was founded by Saurabh Uboweja<ref name=":0">{{Cite news|url=http://economictimes.indiatimes.com/small-biz/startups/brand-for-the-buck-how-saurabh-ubowejas-brands-of-desire-helps-companies-build-brand-value/articleshow/45773876.cms|title=Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand value|date=6 Jan 2015|access-date=16 August 2016|newspaper=The Economic Times}}</ref> in 2008.

It started as a strategy led [[brand]] [[Consultancy House|consultancy]]. On 12 July 2018, BOD announced its new [[Positioning (marketing)|positioning]] as "a management consulting firm marking their rapidly transforming role in client engagements".<ref name=":1" />

Previously working on brand creation and [[Rebranding|re-branding]] projects, it now offers three main lines of services to its clients - [[Management consulting|strategy consulting]], implementation management and execution services - marking an expansion of its core offerings.<ref name=":2">{{Cite web|url=http://www.adageindia.in/marketing/brands-of-desire-unveils-new-positioning-as-management-consulting-firm-focused-on-building-brands/articleshow/64949950.cms|title=Brands of Desire Unveils New Positioning as Management Consulting Firm Focused on Building Brands|date=12 Jul 2018|website=AdAge India|access-date=13 Jul 2018}}</ref> It is also setting up an "in-house research & knowledge desk" which will publish reports that will guide the industry and help its own consulting teams in suggesting credible recommendations.<ref>{{Cite news|url=https://www.exchange4media.com/marketing/branding-is-not-a-marketing-problem-it-is-a-business-problem-ceo-brands-of-desire_91044.html|title=Branding Is Not A Marketing Problem; It Is A Business Problem: CEO, Brands Of Desire|date=18 Jul 2018|work=Exchange4media.com|access-date=19 Jul 2018}}</ref>

BOD has worked with "Founders, CXOs and Business Heads" across many sectors, including "Indian and international organisations such as [[Tata Group]], [[Nokia]], [[Walmart]], [[ICICI Bank]], Rivigo Logistics, [[ReNew Power]] and [[Medtronic]]."<ref name=":1" /><ref name=":0" />

In 2016, the firm entered the online education industry, and launched Branding Institute (BI) with 10 international branding experts on board.<ref name=":02">{{Cite news|url=http://economictimes.indiatimes.com/small-biz/marketing-branding/branding/brands-of-desire-to-launch-branding-institute-with-10-international-experts/articleshow/53002628.cms|title=Brands of Desire to launch Branding Institute with 10 international experts|date=1 July 2016|access-date=16 August 2016|newspaper=The Economic Times}}</ref>

== Awards ==
* January 2021: [[Transform magazine|Transform Awards]] Asia 2020 for Varuna Group in the categories, "Best visual identity from the transport and logistics sector" (Gold) and "Best brand architecture solution" (Gold)<ref>{{Cite web|date=14 Jan 2021|title=Winners of 2020 Transform Awards Asia announced|url=https://www.transformmagazine.net/articles/2020/winners-of-2020-transform-awards-asia-announced/|url-status=live|access-date=2 Jun 2021}}</ref>
*2020: The Best Brand Awards Asia & Oceania for Pragyanam (Best Brand), Varuna Group (Bronze), SunSource (Award of Excellence), Dhanvantari Biosciences (Award of Excellence), Gradeup (Award of Excellence) and Yash Pakka (Award of Excellence)<ref>{{Cite web|title=The Best Brand Awards|url=https://bestbrandawards.com/winners/now|url-status=live|access-date=2 June 2021}}</ref>
*November 2019: [[Transform magazine|Transform Awards]] Asia-Pacific 2019 for Microlit<ref>{{Cite web|url=https://www.biospectrumindia.com/news/60/14734/hyderabad-showcases-newest-laboratory-technologies.html|title=Hyderabad showcases newest laboratory technologies|date=23 September 2019|website=BioSpectrum|access-date=21 January 2020}}</ref> in the category, "Best visual identity from the engineering and manufacturing sector" (Silver)<ref>{{Cite web|url=https://www.transformmagazine.net/articles/2019/winners-announced-at-2019-transform-awards-asia-pacific/|title=Winners announced at 2019 Transform Awards Asia-Pacific|date=27 November 2019|website=Transform Magazine|access-date=21 January 2020}}</ref>
*November 2018: Transform Awards Asia-Pacific 2018 for Excitel<ref>{{Cite web|url=http://www.adageindia.in/advertising/creativeland-asia-bags-creative-mandate-for-excitel-broadband/articleshow/65008652.cms|title=Creativeland Asia Bags Creative Mandate for Excitel Broadband|date=17 July 2018|website=AdAge India|access-date=8 December 2018}}</ref> in the categories, "Best use of copy style/tone of voice" (Gold), "Best brand development project to reflect changed mission, values or positioning" (Bronze) and "Best visual identity from the technology, media and telecommunications sector" (Bronze)<ref>{{Cite web|url=http://www.transformmagazine.net/articles/2018/winners-of-transform-awards-asia-pacific-celebrated-in-hong-kong/|title=Winners of Transform Awards Asia-Pacific celebrated in Hong Kong|date=20 Nov 2018|website=Transform Magazine|access-date=8 December 2018}}</ref>
*May 2018: The Best Brand Awards for Early Learning Village (Gold 2018) along with Chuk (Finalist), Brand India Summit (Finalist) and [[All India Ulema and Mashaikh Board|World Sufi Forum]] (Finalist)<ref>{{Cite web|url=http://bestbrandawards.com/winners|title=Gold Medals 2018|date=c. 2018|website=The Best Brand Awards|access-date=1 May 2018}}</ref>
* April 2014: Transform Europe Award 2014 for HIRA Group and [[Tata Power Delhi Distribution|Tata Power DDL]], respectively in the categories, "Best Brand Consolidation" (Bronze)<ref>{{Cite news|url=http://www.afaqs.com/news/company_briefs/index.html?id=57473_HIRA+Group+and+Brands+of+Desire+win+BRONZE+at+2014+Transform+Awards+Europe|title=HIRA Group and Brands of Desire win BRONZE at 2014 Transform Awards Europe|date=9 Apr 2014|publisher=afaqs|access-date=16 August 2016}}</ref> and "Best external stakeholder relations during a rebrand" (Highly Commended)<ref>{{Cite news|title=TPDDL wins 'Highly Commended Award for rebranding at Transform Europe - 2014|date=9 Apr 2014|publisher=Hindustan Times}}</ref>

== References ==
{{reflist}}

[[Category:Companies based in New Delhi]]
[[Category:Consulting firms established in 2008]]
[[Category:Indian companies established in 2008]]
[[Category:Branding companies of India]]
[[Category:Management consulting firms of India]]

BOD (consulting firm) - Revision history

>Wbm1058: redirect bypass from Management Consulting to Management consulting using popups