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Reverted edits by 42.2.138.2 (talk) to last version by GoingBatty

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'''Avinash Kaushik''' is an Indian entrepreneur, author and public speaker. In his writing and speaking Kaushik has championed the principle of aggregation of marginal gains, and encouraged the pursuit of simplifying perceived complexity in the field of data analytics.<ref>{{cite web|url=http://www.financialpost.com/Most+websites+suck/3956144/story.html |title=Most Websites Suck |publisher=Financial Post |year=2010 |accessdate=Dec 14, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20101218135813/http://www.financialpost.com/Most%2Bwebsites%2Bsuck/3956144/story.html |archivedate=2010-12-18 }}</ref><ref>{{cite web|url=https://www.theglobeandmail.com/news/technology/article125092.ece |title=Data give miners the shaft |work=Globe And Mail |location=Canada |year=2007 |accessdate=Dec 14, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20110629004539/http://www.theglobeandmail.com/news/technology/article125092.ece |archivedate=June 29, 2011 }}</ref>

Kaushik is on the advisory board of [[University of Toronto]] Rotman School of Management's program on CRM Excellence<ref>{{cite web
|url=http://www.rotmancrm.com/about/AdvisoryBoard.aspx
|title=Rotman Centre for CRM Excellence Advisory Board
|publisher=Rotman Executive Programs Center For CRM Excellence
|year=2010
|accessdate=Nov 27, 2010
|url-status=dead
|archiveurl=https://web.archive.org/web/20100905003145/http://www.rotmancrm.com/about/AdvisoryBoard.aspx
|archivedate=2010-09-05
}}</ref> as well as on the advisory board of [[University of California at Irvine]]'s program on Web Intelligence.<ref>{{cite web|url=http://unex.uci.edu/certificates/it/web_intel|title=Web Intelligence Certificate|publisher=UCIrvine Extension|year=2008|accessdate=Nov 27, 2010}}</ref> He is also an Associate Instructor at the [[University of British Columbia]] for the Web Analytics program.<ref>{{cite web|url=http://www.tech.ubc.ca/webanalytics/instructors.html|title=UBC Award of Achievement in Web Analytics – Instructors|publisher=The University of British Columbia|year=2006|accessdate=Nov 27, 2010|archive-url=https://web.archive.org/web/20100826010626/http://www.tech.ubc.ca/webanalytics/instructors.html|archive-date=August 26, 2010|url-status=dead}}</ref>

Kaushik has delivered keynotes at conferences such as The Art of Marketing,<ref>{{cite web|url=http://www.theartofmarketing.ca/speakers/view/6/avinash-kaushik|title=2010 Keynote Speakers, Avinash Kaushik|date=September 30, 2010|accessdate=Nov 24, 2010|archive-url=https://web.archive.org/web/20100918032615/http://theartofmarketing.ca/speakers/view/6/avinash-kaushik|archive-date=September 18, 2010|url-status=dead}}</ref> eMetrics Marketing Optimization Summit,<ref>{{cite web|url=http://www.emetrics.org/sanjose/2010/tracks/keynotes.php |title=Keynotes – eMetrics Marketing Optimization Summit – San Jose California 2010|date=May 4, 2010|accessdate=Nov 27, 2010| archiveurl= https://web.archive.org/web/20101123165706/http://emetrics.org/sanjose/2010/tracks/keynotes.php| archivedate= November 23, 2010 | url-status= live}}</ref> CMA Next,<ref>{{cite web|url=http://www.the-cma.org/convention/?WCE=C=47%7CK=228034#Analytics |title=CMA Next:2010 Keynote Speakers |date=May 26, 2010|accessdate=Nov 24, 2010}}</ref> and JMP Innovators Summit.<ref>{{cite web|url=http://www.jmp.com/about/events/summit2008/speakers.shtml#plenary1 |title=JMP Innovators Summit, Plenary Session 1 |date=September 24, 2008|accessdate=Nov 24, 2010}}</ref> Kaushik received the 2009 Harry V Roberts Statistical Advocate of the Year award from the [[American Statistical Association]]<ref>{{cite web|url=http://www.chicagoasa.org/Workshops/e051509.htm|title=American Statistical Association 2009 Statistical Advocate of the Year Award Ceremony|publisher=American Statistical Association Chicago Chapter|year=2009|accessdate=Aug 15, 2010}}</ref> and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.<ref>{{cite web|url=http://www.webanalyticsassociation.org/?page=awards2011|title=Awards for Excellence 2011: Recipients – Web Analytics Association|publisher=Web Analytics Association|year=2011|accessdate=Mar 20, 2011|archive-url=https://web.archive.org/web/20110320025213/http://www.webanalyticsassociation.org/?page=awards2011|archive-date=March 20, 2011|url-status=dead}}</ref>

In 2008, Kaushik co-founded Market Motive Inc., which provides online education and certification in six Internet disciplines such as [[Search Engine Optimization]], [[Search advertising|Paid Search Advertising]], [[Social Media]], [[Web analytics|Web Analytics]], [[Conversion rate|Conversion]] & [[Public Relations]].<ref>{{cite web|url=http://www.marketmotive.com/about|title=About Market Motive|author=Michael Stebbins|publisher=marketmotive.com|year=2008|accessdate=Aug 15, 2010|archiveurl=https://web.archive.org/web/20100718102047/http://www.marketmotive.com/about|archivedate=July 18, 2010|url-status=dead}}</ref>

==Books==
*''Web Analytics: An Hour A Day'', Sybex (an imprint of Wiley), 2007 {{ISBN|978-81-265-1328-4}} (translated into Korean, Portuguese, Chinese, Russian, Polish, and Japanese)<ref>{{cite web|url=http://webanalyticshour.com|title=Web Analytics: An Hour A Day|author=Avinash Kaushik|publisher=webanalyticshour.com|year=2007|accessdate=Aug 15, 2010| archiveurl= https://web.archive.org/web/20100812042643/http://www.webanalyticshour.com/| archivedate= August 12, 2010 | url-status= live}}</ref>
*''Web Analytics 2.0'', Sybex (an imprint of Wiley), 2009 {{ISBN|978-0-470-52939-3}} (translated into Italian, Portuguese, Spanish, Czech, French, Chinese and Russian)<ref>{{cite web|url=http://www.webanalytics20.com|title=Web Analytics 2.0|publisher=webanalytics20.com|year=2009|accessdate=Nov 24, 2010| archiveurl= https://web.archive.org/web/20101130101047/http://webanalytics20.com/| archivedate= November 30, 2010 | url-status= live}}</ref> The book defines Web Analytics 2.0 as: "1. The analysis of qualitative and quantitative data from your website and the competition; 2. To drive a continual improvement of the online experience of your customers and prospects; 3. Which translates into your desired outcomes (online and offline)."<ref>{{cite web|url=http://www.inc.com/guides/12/2010/11-best-web-analytics-tools.html|title=11 Best Web Analytics Tools|author=Lou Dubois|publisher=Inc. Magazine|year=2010|accessdate=Jan 10, 2011}}</ref>

==References==
{{reflist|2}}

== External links ==
* [http://www.kaushik.net/avinash/ Occam's Razor by Avinash Kaushik]: His personal blog
* [http://www.buildyourownblog.net/blog/avinash-kaushik-blog-analytics/ Avinash Kaushik Infographic]: Personal and Work info

{{Authority control}}

{{DEFAULTSORT:Kaushik, Avinash}}
[[Category:Living people]]
[[Category:Year of birth missing (living people)]]
[[Category:Place of birth missing (living people)]]
[[Category:American business writers]]
[[Category:American business theorists]]
[[Category:Business speakers]]
[[Category:American bloggers]]
[[Category:People from the San Francisco Bay Area]]
[[Category:Internet marketing people]]
[[Category:Web analytics]]
[[Category:21st-century American non-fiction writers]]

Avinash Kaushik - Revision history

->Nomoskedasticity: Reverted edits by 42.2.138.2 (talk) to last version by GoingBatty