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{{Short description|Indian retailer of greetings cards and gifts}}
{{Use Indian English|date=December 2020}}
{{Use dmy dates|date=December 2020}}
{{Infobox company
| name = Archies Ltd
| logo = Archiesltdlogo.PNG
| logo_size = 200px
| type = [[Public company|Public]]
| traded_as = {{plainlist|
*{{BSE|532212}}
*{{NSE|ARCHIES}}}}
| ISIN = INE731A01020
| foundation = {{start date and age|1979}}
| founder = Anil Moolchandani
| location = [[New Delhi]], India
| area_served = Worldwide
| key_people =
| industry = [[Greeting cards]]
| services =
| products =
| parent =
| revenue = {{Profit}} {{INRConvert|1396.43|m}}<ref>{{cite web|url=http://www.bseindia.com/qresann/results.asp?scripcd=532212&scripname=ARCHIES%20LTD.&type=61.5&quarter=MC2008-2009&ResType=&checkcons=|title=Latest Stock/Share Market Updates - Corporate News - Announcements - BSE}}</ref>
| operating_income = {{loss}} {{INRConvert|123.3|m}}
| net_income = {{loss}} {{INRConvert|-108.7|m}}
| assets =
| equity =
| num_employees =
| homepage = {{url|www.archiesonline.com}}
}}

'''Archies Limited''' (earlier called '''Archies Greetings and Gifts Ltd.''') is an Indian retailer of [[greeting cards]] and [[gifts]], based in [[New Delhi]].<ref>{{cite web |url=http://www.archiesonline.com/gateway/contact_archies.php |title=Contact|Send Fresh Flowers To India|Buy Fresh Flofgd wers|Rose|Bunches|Business Queries |publisher=Archiesonline.com |accessdate=7 August 2010 |archive-url=https://web.archive.org/web/20100211100606/http://www.archiesonline.com/gateway/contact_archies.php |archive-date=11 February 2010 |url-status=dead }}</ref> Founded in 1979 by Anil Moolchandani, the company initially sold song books, [[posters]] and leather patches. The company's main product, greeting cards, was introduced in 1980. Cards were introduced for major [[Indian festivals]] such as [[Holi]], [[Diwali]] and [[Raksha Bandhan|Rakhi]], apart from the usual new year, birthday and anniversary occasions. The company went public in 1995. In 1998, it was listed on the [[National Stock Exchange of India]] and [[Bombay Stock Exchange]].

Archies Limited is in the business of manufacturing and selling [[greeting card]]s and other [[social expression]] products such as gifts and posters. Archies has a market share of about 50% of India's greeting cards market.<ref>{{cite web|url=http://economictimes.indiatimes.com/news/news-by-industry/et-cetera/Archies-captures-half-of-Indias-greeting-cards-market/articleshow/2663572.cms |title=Archies captures half of India's greeting cards market|work=The Economic Times|date=31 December 2007 |accessdate=7 August 2010}}</ref>

Archies has about 250+ franchise and 230+ exclusive outlets, called Archies Galleries, spread across 120 cities<ref>{{cite web|url=http://www.archiesonline.com/gateway/archies_superbrand_article.php |title=Archies Superbrand Article |publisher=Archiesonline.com |accessdate=7 August 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100621064904/http://www.archiesonline.com/gateway/archies_superbrand_article.php |archivedate=21 June 2010 }}</ref> and 6 countries. It has tie-ups and licensing arrangements for merchandising characters such as [[Dennis the Menace (U.S.)|Dennis the Menace]] and [[List of Disney characters|Disney characters]]. It has arrangements with [[Paramount Cards]] Inc., [[Anne Geddes]], and [[American Greetings]], for greeting card design and name use.

Following the increasing popularity of [[e-card]]s, Archies started its [[online portal]] in 2000.<ref>{{cite web|url=http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy1/Archies%20The%20Way%20Indians%20Greet.htm |title=Archies: The Way Indians Greet | Business Strategy Case Studies | Case Study in Business, Management |publisher=Icmrindia.org |accessdate=7 August 2010}}</ref><ref>{{cite web|url=http://www.all-science-fair-projects.com/science_fair_projects_encyclopedia/Archies_Limited |title=Science Fair Projects - Archies Limited |publisher=All-science-fair-projects.com |accessdate=7 August 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20110726113831/http://www.all-science-fair-projects.com/science_fair_projects_encyclopedia/Archies_Limited |archivedate=26 July 2011 }}</ref> The company expanded its product range to include artificial jewelry, crystal ware, [[chocolate]]s and [[perfume]]s, and accordingly changed its name to Archies Limited in 2002.

==References==
{{Reflist}}
==External links==
*{{url|www.archiesonline.com|Official site}}

[[Category:Greeting cards]]
[[Category:Companies based in New Delhi]]
[[Category:Design companies established in 1979]]
[[Category:Internet properties established in 2000]]
[[Category:1979 establishments in Delhi]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]

Archies (company) - Revision history

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