https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Aravind_LaboratoriesAravind Laboratories - Revision history2026-08-29T08:48:39ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Aravind_Laboratories&diff=487299&oldid=prevIraNguyen82392 at 15:56, 22 April 20262026-04-22T15:56:43Z<p></p>
<p><b>New page</b></p><div>{{Short description|Indian cosmetic manufacturing company}}<br />
{{Use dmy dates|date=January 2023}}<br />
{{Use Indian English|date=January 2023}}<br />
{{Infobox company<br />
| name = Aravind Laboratories<br />
| industry = [[Cosmetic industry|Cosmetic]]<br />
| founded = {{Start date and age|1938}}<ref name=thehindu/> in [[Triplicane]], [[Madras Presidency]], [[British India]]<br />
| founder = K. Vasudevan<br />
| hq_location = [[Chennai]]<br />
| hq_location_city = [[Tamil Nadu]]<br />
| hq_location_country = [[India]]<br />
| area_served = India<br />
| key_people = K. Vasudevan <small>(Founder and chairman)</small><br>R. Rajagopal <small>(MD)</small><br>D. Hari Prasad <small>(MD)</small><br />
| products = Eyetex, Saandhu, Kanmai, 11-in-one<br />
| brands = Eyetex, Eyetex Dazller, Dazller Eterna, Pallavi, Divyaa and Poornima<br />
| num_employees = 1,400 <ref name=businessline/><br />
| num_employees_year = 2012<br />
}}<br />
'''Aravind Laboratories''' is an [[India|Indian]] [[cosmetic manufacturing]] company, founded in 1938.<ref name=thehindu>{{cite news |last1=Kannadasan |first1=Akila |title=An eye for beauty |url= https://www.thehindu.com/features/metroplus/society/made-in-madras-on-eyetexs-journey-to-the-nooks-and-crannies-of-our-country/article8466543.ece|newspaper=[[The Hindu]] |date=12 April 2016}}</ref><ref>{{cite journal |title=India Major Manufacturers |journal=Bhavan's Journal |date=1977 |volume=24 |issue=1–13 |url=https://books.google.com/books?id=7c8eAQAAMAAJ&q=aravind+laboratories |publisher=[[Bharatiya Vidya Bhavan]]}}</ref> It is based in [[Chennai]], [[Tamil Nadu]], [[India]]. The company is known for its Eyetex range of cosmetics.<ref>{{cite news |title=Aravind Laboratories to launch men's premium cosmetics in 2-3 months |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/aravind-laboratories-to-launch-mens-premium-cosmetics-in-2-3-months/articleshow/12247313.cms |newspaper=[[The Economic Times]] |date=13 March 2012}}</ref><ref>{{cite book |title=India Major Manufacturers |date=2008 |publisher=Business Information Agency |isbn=9781418771973 |edition=8}}</ref><ref name=line/><br />
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== History ==<br />
The company was started with a small store in [[Triplicane]] in 1938 by K. Vasudevan, an assistant to [[Carnatic music|Carnatic]] singer [[M.S. Subbulakshmi]]. Vasudevan started making [[Kohl (cosmetics)|Kajal]] (Kohl) under the name of Eyetex brand. In its initial days, the company manufactured [[Kohl (cosmetics)|Kajal]] and [[Kumkum]] liquid in glass bottles. It manufactured ''kanmai'', a shiny, jet-black substance that was used to accentuate the eyewash first sold at Pushpavanam Stores in [[Triplicane]], [[Tamil Nadu]]. Vasudevan also made ''saandhu'', a deep-red liquid used to draw bindis.<ref name=thehindu/><br />
The company was acquired by A.V. Srinivasan, a chemist in 1958. The company set up its first manufacturing unit in [[Ramapuram, Chennai|Ramapuram]] in 1968, where its factory is currently located, as of April 2016. In 1981, the 11-in-one, one of Aravind's popular products, was launched. The product consists of 11 colours of liquid ''saandhu'' packed in a circular box.<ref name=thehindu/><br />
In 2002, the company began selling colour cosmetics like eyeliner, nail polish, lipstick, mascara, face-wash, scrub and lip gel, under the brand-name Dazller. They contribute 45% of Aravind's turnover.<ref name=businessline>{{cite news |last1=Kannan |first1=Swetha |title=Eyetex wants to be more than a kajal, kumkum brand |url=https://www.thehindubusinessline.com/companies/Eyetex-wants-to-be-more-than-a-kajal-kumkum-brand/article20528220.ece |newspaper=[[The Hindu Business Line]] |date=14 November 2012}}</ref><br />
Aravind Laboratories garnered a turnover of {{INRConvert|24.50|c|0}} in the year 2007.<ref name=dna>{{cite news |title=Aravind Laboratories eyeing Rs.32 crore business |url=https://www.dnaindia.com/business/report-aravind-laboratories-eyeing-rs32-crore-business-1106687 |publisher=[[DNA India]] |date=28 June 2007}}</ref> The company also claims for introducing the 'buy one get one free' marketing strategy to market the product by selling a 2-in-1 pack for the price of one,<ref>{{Cite web |date=28 June 2007 |title=Trusted Cosmetics Manufacturer |url=https://toyolybeauty.com/}}</ref> as reported by [[The Hindu Business Line]].<ref name=line>{{cite news |last1=Sriram |first1=Malathy |title=Eyetex eyes the big league |url=https://bloncampus.thehindubusinessline.com/columns/brand-basics/eyetex-eyes-the-big-league/article23242028.ece |publisher=[[Business Line]] |date=21 November 2016}}</ref><br />
Eyetex was the cosmetic partner of [[Star Plus]]'s dance reality show, [[Nach Baliye]] of season 9 in 2019.<ref>{{cite news |title=Star Plus ropes in five sponsors for 'Nach Baliye 9' |url=https://www.televisionpost.com/star-plus-ropes-in-five-sponsors-for-nach-baliye-9/ |publisher=TelevisionPost |date=12 July 2019}}</ref><br />
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== References ==<br />
{{reflist}}<br />
== External links ==<br />
* [https://www.eyetex.com/ Official website]<br />
* [https://www.lawyerservices.in/Aravind-Laboratories-Versus-V-Annamalai-Chettiar-1980-04-09 Aravind Laboratories v/s V. Annamalai Chettiar] (1980)<br />
* [https://indiankanoon.org/doc/1784548/ Aravind Laboratories vs V.A. Samy Chemical Works on 8 July 1986]<br />
{{DEFAULTSORT:Aravind Laboratories}}<br />
[[Category:Cosmetics companies of India]]<br />
[[Category:Indian brands]]<br />
[[Category:Cosmetics brands]]<br />
[[Category:1938 establishments in India]]<br />
[[Category:Companies based in Chennai]]<br />
[[Category:Indian companies established in 1938]]</div>IraNguyen82392