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'''Anikspray''' or '''Anik Spray''' was [[Skimmed milk|skimmed milk powder]] brands in India originally developed by [[Lipton|Lipton India]] and later sold to other players.
The brand is still active; however, it has lost major market share, due to the fierce competition in the post-[[Economic liberalization in India|1991 liberalization]] era.

The milk powder was made from fresh milk to guarantee instant lump-free mixing when in contact with water. Therefore it became popular in the Indian kitchen, given the convenience and distinct taste - especially, when used to prepare [[Chai tea|Chai]] (Indian [[milk tea]]) as an easy replacement to fresh milk.<ref name="anikgroup_website" /><ref name="book_tmh_2005">{{cite book|last1=Sengupta|first1=Subroto|title=Brand Positioning: Strategies for Competitive Advantage|date=2005|publisher=Tata McGraw-Hill Education|isbn=9780070581593|url=https://books.google.com/books?id=c40iBAAAQBAJ&pg=PA116&lpg=PA116&dq=Anikspray|accessdate=27 December 2017|language=en}}</ref>

== History ==
At its heyday, the brand Anikspray was originally developed and owned by [[Lipton India]] and [[Hindustan Unilever Limited]].<ref name="book_tmh_2005"/><ref name="finexpress_June_1999"/><ref name="business_world_1992">{{Cite book|url=https://books.google.com/books?id=eKRaAAAAYAAJ&q=anikspray|title=Business World|date=April 1992|publisher=Ananda Bazar Patrika Limited|language=en}}</ref>
In 1999, Hindustan Unilever sold its dairy products business as well the brands Anik, Anikspray and Anik Ghee to [[Nutricia|Nutricia (India) Private Limited]], which was owned by the Dutch consumer products giant [[Numico]].<ref name="finexpress_June_1999">{{cite news|last1=Goswami|first1=Nandini|title=Nutricia to ride Lever's sales network for 3 years|url=http://expressindia.indianexpress.com/fe/daily/19990626/fco26012p.html|accessdate=27 December 2017|work=Financial Express|publisher=Indian Express group|date=25 June 1999|archive-url=https://web.archive.org/web/20181216031221/http://expressindia.indianexpress.com/fe/daily/19990626/fco26012p.html|archive-date=16 December 2018|url-status=dead}}</ref><ref name="hindu_busline_2001">{{cite news|last1=Chatterjee|first1=Purvita|title=Nutricia foray into baby cereal -- Plans to extend franchise of Anik brand|url=http://www.thehindubusinessline.com/catalyst/2001/08/28/stories/1928m053.htm|accessdate=27 December 2017|work=www.thehindubusinessline.com|date=27 August 2001}}</ref>

In 2003, Numico decided to cease its operations in [[India]] and sold Nutricia to a consortium of four companies headed by Mirage Impex.<ref name="rediff_2003"/><ref name="book_2014_dutch">{{Cite book|url=https://books.google.com/books?id=HZVTr1NDkHcC&pg=PA645&dq=mirage+impex+nutricia|title=Internationale bedrijfskunde: van exporteren naar globaliseren|last=Jagersma|first=Pieter Klaas|date=2004|publisher=Pearson Education|isbn=9789043008532|language=nl}}</ref> The deal involving Mirage Impex was steered by [[Ashok Phadnis]], a dairy business veteran who was previously the managing director of the [http://mpcdf.nic.in/ Madhya Pradesh Dairy Federation].<ref name="rediff_2003">{{cite news|last1=Zachariah|first1=Reeba|title=Nutricia to exit India|url=http://www.rediff.com/money/2003/nov/03nutricia.htm|accessdate=27 December 2017|work=www.rediff.com|date=November 3, 2003}}</ref><ref name="finexpress_May_1999">{{cite news|title=Hindustan Lever set to divest dairy wing to Nutricia India|url=http://expressindia.indianexpress.com/fe/daily/19990521/fco21044p.html|work=Financial Express|date=21 May 1999|access-date=27 December 2017|archive-url=https://web.archive.org/web/20181216031850/http://expressindia.indianexpress.com/fe/daily/19990521/fco21044p.html|archive-date=16 December 2018|url-status=dead}}</ref>

== Current Operations ==
Today, Anik Spray is manufactured by Anik Milk Products Private Limited, based in the city of [[Indore]], [[Madhya Pradesh]], India.<ref name="anikgroup_website"/><ref name="crisil_report_anik">{{Cite web|url=https://www.nseindia.com/content/corporate/eq_ANIKINDS_base.pdf|title=CRISIL Report - Anik Industried Limited|archive-url=https://web.archive.org/web/20180113132030/https://nseindia.com/content/corporate/eq_ANIKINDS_base.pdf|archive-date=2018-01-13|access-date=2018-01-13}}</ref>
Other than Anik Spray, the company also produces ghee that is sold under the brand name Anik Ghee.<ref name="anikgroup_website">{{cite web|title=Anik spray: skimmed milk powder|url=http://www.anikgroup.com/anikghee/products/anikspray.html|website=www.anikgroup.com|publisher=Anik Industries Ltd.|accessdate=27 December 2017|archive-url=https://web.archive.org/web/20180101032832/http://www.anikgroup.com/anikghee/products/anikspray.html|archive-date=1 January 2018|url-status=dead}}</ref><ref name="crisil_report_anik"/>

== See also ==
* [[Amulspray]]

== References ==
{{reflist}}

== External links ==
* [https://www.youtube.com/watch?v=GDVG2CQcpNE TV Advertisement of AnikSpray from the 1990s (on YouTube)]

[[Category:Indian brands]]
[[Category:Dairy products companies of India]]

Anikspray - Revision history

>ExclusiveEditor: See:WP:PROMO, WP:NPOV, WP:PUFFERY.