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[[File:AmitPicNew.jpg|alt=|thumb|Amit Shankar, author and poet]]
'''Amit Shankar''' (born 15 November 1973) is an advertising professional-turned-author.
Currently based out of [[Gurgaon]], Shankar has written five fiction titles, and authored and edited two international poetry collections. His short stories have been adapted into films, plays and skits.<ref name="auto">{{cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/Dont-fish-for-happiness/article15712498.ece|title=Don't fish for happiness!|first=Anuj|last=Kumar|work=thehindu.com|date=23 November 2010|accessdate=16 December 2016|archive-url=https://web.archive.org/web/20161218152810/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/Dont-fish-for-happiness/article15712498.ece|archive-date=18 December 2016|url-status=live}}</ref><ref name="auto1">{{cite web|url=https://www.youtube.com/watch?v=BmAfecvJIr8|title=Moon News - ABC hosts the National launch of Amit Shankar's Cafe Latte|first=Kripa|last=Sudhakar|date=21 August 2014|publisher=|accessdate=16 December 2016|via=YouTube}}</ref><ref>{{cite web|url=http://www.newdelhiworldbookfair.gov.in/authorscornor/index.php?ec_eventcategoryid=2&date=02/17/2014|title=Author's Corner|work=www.newdelhiworldbookfair.gov|accessdate=16 December 2016|archive-url=https://web.archive.org/web/20150322201034/http://newdelhiworldbookfair.gov.in/authorscornor/index.php?ec_eventcategoryid=2&date=02%2F17%2F2014|archive-date=22 March 2015|url-status=dead}}</ref><ref name="nbtindia.gov.in">{{cite web|url=http://www.nbtindia.gov.in/writereaddata/attachment/thursday-february-07-20132-51-44-pmauthors-corner.pdf|title=Authors|work=nbtindia.gov.in|accessdate=16 December 2016|archive-url=https://web.archive.org/web/20160304235203/http://nbtindia.gov.in/writereaddata/attachment/thursday-february-07-20132-51-44-pmauthors-corner.pdf|archive-date=4 March 2016|url-status=live}}</ref><ref name="ulf.net.in">{{cite web|url=http://www.ulf.net.in/speakers/|title=Speakers - Utkal Literature Festival|work=ulf.net.in|accessdate=16 December 2016|archive-url=https://web.archive.org/web/20161217212205/http://www.ulf.net.in/speakers/|archive-date=17 December 2016|url-status=dead}}</ref><ref>{{cite web|url=http://www.amitshankar.co.in/|title=Amit Shankar|last=|first=|date=|website=|archive-url=https://web.archive.org/web/20170603013953/http://www.amitshankar.co.in/|archive-date=2017-06-03|access-date=|url-status=live}}</ref><ref>{{Cite web|date=2018-09-19|title='Unlike most of our metropolitan cities, Gurugram has no baggage from past'|url=https://www.hindustantimes.com/gurgaon/unlike-most-of-our-metropolitan-cities-gurugram-has-no-baggage-from-past/story-JWSI6KlZ1r9CVuXHQAcN1I.html|access-date=2020-10-19|website=Hindustan Times|language=en|archive-date=2020-10-19|archive-url=https://web.archive.org/web/20201019070235/https://www.hindustantimes.com/gurgaon/unlike-most-of-our-metropolitan-cities-gurugram-has-no-baggage-from-past/story-JWSI6KlZ1r9CVuXHQAcN1I.html|url-status=dead}}</ref> His titles have represented contemporary Indian fiction at [[Frankfurt Book Fair]] and the Beijing Book Fair.<ref>{{Cite web|date=October 30, 2014|title=Barodian's book picked for two international book fairs|url=https://timesofindia.indiatimes.com/city/vadodara/barodians-book-picked-for-two-international-book-fairs/articleshow/44982093.cms|access-date=2021-01-25|website=The Times of India|language=en}}</ref>

==Early life and education==
Shankar was born in [[Allahabad]], [[Uttar Pradesh]], [[India]]. He completed his schooling from [[St. Joseph's College, Allahabad]] and then moved to [[Delhi]] for further studies.
He holds a post-graduate degree in [[Commerce]] from [[University of Delhi]].<ref>{{Cite web|title=Mr. Amit Shankar|date=31 July 2013|url=https://abs.edu.in/events/industry-interface-events/guest-lectures/mr-amit-shankar/|access-date=2021-03-03|language=en-US}}</ref>

==Early career==

Shankar began his advertising career by joining [[McCann Erickson]]. He has worked at companies like [[Publicis Groupe]], [[Wunderman Thompson|Wunderman]], Solutions <ref>{{Cite web|title=Digitas {{!}} New Delhi, India|url=https://www.digitas.com/en-gb/offices/new-delhi|access-date=2020-10-19|website=www.digitas.com|language=en-gb}}</ref> and [[Dentsu]].
His clientele included: [[Nestlé|Nestle]], GM, [[Microsoft]], [[Cisco]], [[World Health Organization|WHO]], Pedigree and USAID.

Shankar has also worked at the Canadian company [[Nortel|Nortel Networks]]. After which he joined Sparrow, an animation agency, as the CEO of the company.

==Writing==

He quit his job to focus full-time on his writing career because he was missing lessons and morals in contemporary writing.<ref name="outlookindia.com">{{cite web|url=http://www.outlookindia.com/newswire/story/flight-of-the-hilsa-demystifying-definition-of-happiness/698967|title='Flight of the Hilsa': Demystifying Definition of Happiness|work=outlookindia.com|accessdate=16 December 2016|archive-url=https://web.archive.org/web/20161217132731/http://www.outlookindia.com/newswire/story/flight-of-the-hilsa-demystifying-definition-of-happiness/698967|archive-date=17 December 2016|url-status=live}}</ref><ref>{{cite web|url=http://www.spiderorbit.com/an-interview-with-amit-shankar/|title=An Interview with Amit Shankar - Author of Love is Vodka, Flight to Hilsa and Chapter Eleven|date=3 December 2013|work=spiderorbit.com|accessdate=16 December 2016|archive-url=https://web.archive.org/web/20161218061750/http://www.spiderorbit.com/an-interview-with-amit-shankar/|archive-date=18 December 2016|url-status=live}}</ref>

His first fiction title ''Flight of the Hilsa'' (2010) explores the meaning of happiness through the character of Avantika Sengupta, a young Bengali painter.<ref name="auto"/><ref name="ulf.net.in"/><ref name="outlookindia.com"/> The novel garnered critical acclaim and has represented the contemporary Indian fiction at the Frankfurt and Beijing Book Fair in 2014.<ref name="ulf.net.in"/><ref name="auto"/><ref name="outlookindia.com"/>

His second fiction title, ''Chapter 11'' (2011), is a commentary on the urban conflict and suggests answers to day-to-day complex issues.<ref name="nbtindia.gov.in"/><ref name="ulf.net.in"/>
''Love is Vodka – A Shot Ain’t Enough'' (2012), Shankar’s third book, explores the confusion around the word love.<ref name="ulf.net.in"/>

''Café Latte'' (2014), a collection of 18 short stories, was registered in the [[Limca Book of Records]] for being the first book launched with a film on one of the stories.<ref>{{cite web |url=http://www.limcabookofrecords.in/record-detail.aspx?rid=1043 |title=First book launched with a film on one of the stories |publisher=Limcabookofrecords.in |date=2014-08-19 |accessdate=2017-01-10 |archive-url=https://web.archive.org/web/20161220224956/http://www.limcabookofrecords.in/record-detail.aspx?rid=1043 |archive-date=2016-12-20 |url-status=dead }}</ref><ref>{{Cite web|title=First Book Launched With a Film on One of The Stories|url=https://www.coca-colaindia.com/stories/first-book-launched-with-a-film-on-one-of-the-stories|access-date=2020-10-19|website=The Coca-Cola Company|language=en-IN}}</ref>

The book surveys various hues of death.<ref name="auto1" /><ref name="ulf.net.in" /><ref>{{Cite web|title=Amit Shankar's 'Cafe Latte' finds a spot in 'Limca Book of Records'|url=https://creativeyatra.com/news/amit-shankars-cafe-latte-finds-a-spot-in-limca-book-of-records/|access-date=2020-10-19|website=Creative Yatra|language=en-US}}</ref>

''Never Alone, Always Lonely'' is an international poetry coffee table book where fifty of his poems have been interpreted by 12 artists, both from India and abroad.<ref name="ulf.net.in"/>

<ref>{{Cite web|title=amit-shankar-book-launch-uber-legen|url=https://creativeyatra.com/news/tgilf-2018/amit-shankar-book-launch-uber-legen/|access-date=2021-03-04|website=creativeyatra.com|language=en-US}}</ref> His latest offering, ''Uberlegen'' <ref>{{Cite web|title=amit-shankar-book-launch-uber-legen|url=https://creativeyatra.com/news/tgilf-2018/amit-shankar-book-launch-uber-legen/|access-date=2020-10-19|website=Creative Yatra|language=en-US}}</ref> is his first thriller. It traces a secret WW2 genetic formula that has gone missing.<ref>{{Cite web|title=Vishnu Amit Shankar Archives|url=https://vishwakarmapublications.com/author/vishnu-amit-shankar/|access-date=2021-01-25|website=Vishwakarma Publications|language=en-US}}</ref>

== Others ==
Shankar is the founder of The Great Indian Literary Festival<ref>{{Cite web|url=https://creativeyatra.com/culture/12-distinctive-festivals-of-india-one-must-visit-before-dying/|title=12 distinctive festivals of India one must visit before dying !|website=Creative Yatra|access-date=2019-11-01|archive-url=https://web.archive.org/web/20180307232849/http://creativeyatra.com/culture/12-distinctive-festivals-of-india-one-must-visit-before-dying/|archive-date=2018-03-07|url-status=live}}</ref>
<ref>{{Cite web|title=Kumaon Literary Festival|url=http://kumaonliteraryfestival.org/|access-date=2021-03-03|website=kumaonliteraryfestival.org|language=en}}</ref> It focuses on bringing Indian literature in regional languages to the fore.<ref>{{Cite web|title=कुछ साहित्यकारों ने देश को पीछे धकेला, लिखती नहीं आक्रोश व्यक्त करते हैं लोग|url=https://www.jagran.com/uttar-pradesh/agra-city-writer-amit-shankar-interview-19125866.html|access-date=2020-10-19|website=Dainik Jagran|language=hi}}</ref><ref>{{Cite web|date=2020-01-21|title=Converge, An Indo-Hungarian Poetry Rendezvous {{!}} Suburb|url=https://www.suburblive.in/art-culture/performing-arts/converge-an-indo-hungarian-poetry-rendezvous/|access-date=2020-10-19|language=en-US}}</ref> Its Season1 and 2 were held in [[Udaipur]] in 2017 and 2018.<ref name="ulf.net.in" /><ref>{{cite web|url=http://www.tgilf.co.in/|title=TGILF|last=|first=|date=|website=TGILF|archive-url=https://web.archive.org/web/20170609032838/http://www.tgilf.co.in/|archive-date=2017-06-09|access-date=|url-status=dead}}</ref><ref>{{cite web|url=https://creativeyatra.com/culture/tgilf-a-litfest-that-aims-to-be-enlightening/|title=Creative Yatra|last=|first=|date=|website=|archive-url=https://web.archive.org/web/20170131150505/http://creativeyatra.com/culture/tgilf-a-litfest-that-aims-to-be-enlightening/|archive-date=2017-01-31|access-date=|url-status=live}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=S5nis-qNHP4|title=TGILF on YouTube|last=|first=|date=|website=[[YouTube]]|archive-url=|archive-date=|access-date=}}</ref>

He believes that Hindi has to play a crucial role in unifying the nation and therefore it has to be promoted both in terms of content and reach.<ref>{{Cite web|url=https://www.suburblive.in/art-culture/is-hindi-back-among-the-millennial/|title=Is Hindi Back Among The Millennial? | Suburb|date=September 14, 2021}}</ref>

During its Season 4, writers, poets and artists from [[Romania]], [[Hungary]], [[Ukraine]] and [[Switzerland]] also joined.<ref>{{Cite web|date=2021-01-10|title=4th Edition of TGILF-India's Only Regional Literature Festival For Two Days From 9th-10th Jan|url=https://www.globalgovernancenews.com/4th-editon-of-tgilf-indias-only-regional-literature-festival-for-two-days-from-9th-10th-jan/|access-date=2021-01-25|website=Global Governance News|language=en-US|archive-date=2021-01-29|archive-url=https://web.archive.org/web/20210129182109/https://www.globalgovernancenews.com/4th-editon-of-tgilf-indias-only-regional-literature-festival-for-two-days-from-9th-10th-jan/|url-status=dead}}</ref><ref>{{Cite web|date=2021-01-13|title=Regional By Design, Global By reach {{!}} Suburb|url=https://www.suburblive.in/events/partnership-events/regional-by-design-global-by-reach/|access-date=2021-01-25|language=en-US}}</ref>

He is also the founder of House of Lions, a brand and communication consultancy with offices in India and France.<ref>{{Cite web |last=Bureau |first=MN4U |date=2023-09-29 |title=Mavcomm Consulting, House of Lions enter into strategic partnership |url=https://www.medianews4u.com/mavcomm-consulting-house-of-lions-enter-into-strategic-partnership/ |access-date=2023-10-01 |website=MediaNews4U |language=en-US}}</ref><ref>{{Cite web |last=Desk |first=Mediabrief News |date=2023-09-29 |title=Mavcomm Consulting and House of Lions partner to bolster brand and reputation management |url=https://mediabrief.com/mavcomm-and-house-of-lions-announce-partnership/ |access-date=2023-10-01 |website=MediaBrief |language=en-US}}</ref><ref>{{Cite web |title=Mavcomm & House of Lions forge partnership |url=https://www.mxmindia.com/news/mavcomm-house-of-lions-forge-partnership/ |access-date=2023-10-01 |website=MxMIndia}}</ref>

As a guest speaker and visiting faculty he visits corporate, design and management institutes.<ref>{{Cite web|title=Mr. Amit Shankar|date=31 July 2013|url=https://abs.edu.in/events/industry-interface-events/guest-lectures/mr-amit-shankar/|access-date=2021-03-25|language=en-US}}</ref><ref>{{Cite web|last=SpeakIn|title=Amit Shankar {{!}} SpeakIn Expert Speaker|url=https://www.speakin.co/profile/amit-shankar.html|access-date=2021-03-25|website=www.speakin.co|language=en-US}}</ref>

==See also==
* [[List of Indian writers]]

==References==
{{Reflist}}
{{portal bar|Biography|India|Literature}}

{{Authority control}}

{{DEFAULTSORT:Shankar, Amit}}
[[Category:Living people]]
[[Category:1973 births]]
[[Category:Indian male writers]]

Amit Shankar - Revision history

Simonaa: Made A Info.