Aha (streaming service) - Revision history

LavernChitwood1 at 08:12, 8 January 2026

2026-01-08T08:12:07Z

Gsimha: /* Market and expansion */

2022-03-24T18:47:59Z

Market and expansion

← Older revision		Revision as of 00:17, 25 March 2022
Line 42:		Line 42:
	== History ==		== History ==
	[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service\|streaming platform]] for hosting solely [[Telugu-language \|Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web \| url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 \| title=Allu Aravind enters digital space}}</ref>		[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service\|streaming platform]] for hosting solely [[Telugu-language \|Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web \| url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 \| title=Allu Aravind enters digital space}}</ref>

	== Market and expansion ==		== Market and expansion ==
	After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador<ref>https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece</ref>. The platform has acquired one million subscribers within a year of its launch<ref>https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-another-feather-in-the-cap-of-language-specific-streaming-platforms-6508031.html</ref>, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.<ref>https://telugubomma.in/</ref>		After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador<ref>https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece</ref>. The platform has acquired one million subscribers within a year of its launch<ref>[https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-another-feather-in-the-cap-of-language-specific-streaming-platforms-6508031.html Telugu OTT aha is another feather in the cap of language-specific streaming platforms]</ref>, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.<ref>[https://telugubomma.in/aha-upcoming-telugu-movies/ Aha Upcoming Telugu Movies]</ref>
	== Original content ==		== Original content ==
	The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/>		The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/>

Gsimha: /* Original content */

2022-03-24T18:45:44Z

Original content

← Older revision		Revision as of 00:15, 25 March 2022
Line 39:		Line 39:
	\| website = {{url\|https://www.aha.video/}}		\| website = {{url\|https://www.aha.video/}}
	}}		}}

	'''aha''' is an Indian [[Over-the-top media services\|over-the-top]] streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by [[Geetha Arts]] and [[Rameswar Rao Jupally\|My Home Group]] which offers [[Telugu language\|Telugu]]-language content.<ref>{{Cite web \| url=https://tv9telugu.com/ramu-rao-jupally-and-allu-aravind-lunches-aha-ott-digital-platform-197777.html/amp \|title = Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'\|date = 2020-02-08}}</ref><ref>{{Cite web \| url=https://telugu.samayam.com/tech/news/allu-aravinds-ott-service-aha-launched-full-details/amp_articleshow/73631509.cms \| title=Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details}}</ref> The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with [[Ugadi\|Telugu New Year (Ugadi)]].<ref>{{Cite web\|url=https://www.ragalahari.com/localevents/187410/aha-media-ott-platform-launch.aspx\|title=Aha Media OTT Platform Launch\|website=www.ragalahari.com}}</ref><ref>{{Cite web\|url=https://www.deccanchronicle.com/amp/entertainment/tollywood/110220/aha-a-new-ott-channel-to-watch-out-for.html\|title=Aha! A new OTT channel to watch out for\|website=www.deccanchronicle.com}}</ref><ref name="preview" />		'''aha''' is an Indian [[Over-the-top media services\|over-the-top]] streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by [[Geetha Arts]] and [[Rameswar Rao Jupally\|My Home Group]] which offers [[Telugu language\|Telugu]]-language content.<ref>{{Cite web \| url=https://tv9telugu.com/ramu-rao-jupally-and-allu-aravind-lunches-aha-ott-digital-platform-197777.html/amp \|title = Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'\|date = 2020-02-08}}</ref><ref>{{Cite web \| url=https://telugu.samayam.com/tech/news/allu-aravinds-ott-service-aha-launched-full-details/amp_articleshow/73631509.cms \| title=Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details}}</ref> The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with [[Ugadi\|Telugu New Year (Ugadi)]].<ref>{{Cite web\|url=https://www.ragalahari.com/localevents/187410/aha-media-ott-platform-launch.aspx\|title=Aha Media OTT Platform Launch\|website=www.ragalahari.com}}</ref><ref>{{Cite web\|url=https://www.deccanchronicle.com/amp/entertainment/tollywood/110220/aha-a-new-ott-channel-to-watch-out-for.html\|title=Aha! A new OTT channel to watch out for\|website=www.deccanchronicle.com}}</ref><ref name="preview" />

	== History ==		== History ==
	[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service\|streaming platform]] for hosting solely [[Telugu-language \|Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web \| url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 \| title=Allu Aravind enters digital space}}</ref>		[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service\|streaming platform]] for hosting solely [[Telugu-language \|Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web \| url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 \| title=Allu Aravind enters digital space}}</ref>

			== Market and expansion ==
			After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador<ref>https://www.thehindubusinessline.com/news/variety/allu-arjun-to-promote-aha-content/article33077090.ece</ref>. The platform has acquired one million subscribers within a year of its launch<ref>https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-another-feather-in-the-cap-of-language-specific-streaming-platforms-6508031.html</ref>, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.<ref>https://telugubomma.in/</ref>
	== Original content ==		== Original content ==
	The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/>		The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/>

	=== Original shows and series ===		=== Original shows and series ===
	The original scripted content which debuted on the service during the soft launch was ''Kotha Poradu'', ''Shithappens '' and ''Geetha Subhramanyam 2020''.~~<ref>{{Cite web\|date=2020-11-05\|title=Aha App Upcoming Movies 2021\|url=https://cinelist.in/aha-upcoming-telugu-movies/\|url-status=live\|access-date=2021-04-09\|website=Cinelist.in\|language=en-GB}}</ref>~~ '' Masti's'' created by [[Krish (director)\|Krish]] debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.<ref>{{Cite web \| url=https://telugu.asianetnews.com/amp/entertainment-news/allu-aravind-warns-parents-over-aha-ott-q5fm3b \|title = బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్}}</ref><ref>{{Cite web \| url=https://www.thehansindia.com/amp/cinema/tollywood/mastis-trailer-is-filled-with-all-emotions-603821 \| title=Masti's Trailer is Filled with All Emotions}}</ref> Talk show ''[[Sam Jam]]'' with [[Samantha Akkineni]] as its host premiered on aha on 13 November 2020.<ref>{{Cite web\|date=2020-11-06\|title=Samantha Akkineni turns talk show host with Sam Jam Samantha\|url=https://indianexpress.com/article/entertainment/telugu/samantha-akkineni-turns-talk-show-host-with-sam-jam-samantha-6980856/\|access-date=2020-11-22\|website=The Indian Express\|language=en}}</ref> Aha has planning to offer over 50 original shows for the year 2021.<ref>{{Cite web\|last=Farooqui\|first=Maryam\|date=11 November 2020\|title=Telugu OTT ‘aha’ is betting on originals to gain steam in the video-streaming space\|url=https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-betting-on-originals-to-gain-steam-in-the-video-streaming-space-6098001.html\|access-date=2020-11-22\|website=[[Moneycontrol]]}}</ref>		The original scripted content which debuted on the service during the soft launch was ''Kotha Poradu'', ''Shithappens '' and ''Geetha Subhramanyam 2020''. '' Masti's'' created by [[Krish (director)\|Krish]] debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.<ref>{{Cite web \| url=https://telugu.asianetnews.com/amp/entertainment-news/allu-aravind-warns-parents-over-aha-ott-q5fm3b \|title = బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్}}</ref><ref>{{Cite web \| url=https://www.thehansindia.com/amp/cinema/tollywood/mastis-trailer-is-filled-with-all-emotions-603821 \| title=Masti's Trailer is Filled with All Emotions}}</ref> Talk show ''[[Sam Jam]]'' with [[Samantha Akkineni]] as its host premiered on aha on 13 November 2020.<ref>{{Cite web\|date=2020-11-06\|title=Samantha Akkineni turns talk show host with Sam Jam Samantha\|url=https://indianexpress.com/article/entertainment/telugu/samantha-akkineni-turns-talk-show-host-with-sam-jam-samantha-6980856/\|access-date=2020-11-22\|website=The Indian Express\|language=en}}</ref> Aha has planning to offer over 50 original shows for the year 2021.<ref>{{Cite web\|last=Farooqui\|first=Maryam\|date=11 November 2020\|title=Telugu OTT ‘aha’ is betting on originals to gain steam in the video-streaming space\|url=https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-betting-on-originals-to-gain-steam-in-the-video-streaming-space-6098001.html\|access-date=2020-11-22\|website=[[Moneycontrol]]}}</ref> Aha Talk show Unstoppable With NBK with Nandamuri Balakrishna ranked 5th on IMDB among the top 10 reality shows
	{\| class="wikitable sortable" style="width:100%;"		{\| class="wikitable sortable" style="width:100%;"
	\|-		\|-
Line 166:		Line 165:
	\|Ended		\|Ended
	\|-		\|-
	! colspan="6" \| Awaiting release<!--This part of the table is for all announced films that have specific release dates announced. Any other films that would fit in this table otherwise, but only has a release year, month or time frame should be included in the table further down the page. Thank you.-->		! colspan="6" \| Awaiting release
	\|-		\|-

	\|}		\|}

	=== Original Films ===		=== Original Films ===

	The following original films debuted on the service during the [[COVID-19 pandemic]]; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.		The following original films debuted on the service during the [[COVID-19 pandemic]]; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.

	{\| class="wikitable sortable" style="width:100%;"		{\| class="wikitable sortable" style="width:100%;"
	\|-		\|-
Line 268:		Line 263:
	\|		\|
	\|-		\|-
	! colspan="5" \| Awaiting release<!--This part of the table is for all announced films that have specific release dates announced. Any other films that would fit in this table otherwise, but only has a release year, month or time frame should be included in the table further down the page. Thank you.-->		! colspan="5" \| Awaiting release
	\|}		\|}

	== Marketing ==		== Marketing ==
	After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work.<ref>{{Cite web \| url=https://m.sakshi.com/amp/news/movies/allu-aravind-speech-aha-ott-platform-preview-1262219 \|title = భవిష్యత్‌ డిజిటల్‌ రంగానిదే\|date = 2020-02-10}}</ref>		After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work.<ref>{{Cite web \| url=https://m.sakshi.com/amp/news/movies/allu-aravind-speech-aha-ott-platform-preview-1262219 \|title = భవిష్యత్‌ డిజిటల్‌ రంగానిదే\|date = 2020-02-10}}</ref>

	== References ==		== References ==
	{{reflist}}		{{reflist}}

	==External links==		==External links==
	* {{official website\|www.aha.video}}		* {{official website\|www.aha.video}}

	{{Video digital distribution platforms}}{{VOD services}}		{{Video digital distribution platforms}}{{VOD services}}
	{{DEFAULTSORT:Aha, OTT}}		{{DEFAULTSORT:Aha, OTT}}

	[[Category:Indian entertainment websites]]		[[Category:Indian entertainment websites]]
	[[Category:Subscription video on demand services]]		[[Category:Subscription video on demand services]]

>Jayanthkumar123 at 06:32, 30 June 2021

2021-06-30T06:32:14Z

← Older revision		Revision as of 12:02, 30 June 2021
Line 157:		Line 157:
	\|8 April 2021		\|8 April 2021
	\|1 Season, 8 Episodes		\|1 Season, 8 Episodes
			\|Ended
			\|-
			\|[[In the Name of God (TV series)\|''In the Name of God'']]<ref>{{Cite web\|date=2021-05-18\|title=Aha’s new series In The Name Of God shows Priyadarshi in a different light\|url=https://indianexpress.com/article/entertainment/telugu/ahas-new-series-in-the-name-of-god-shows-priyadarshi-in-a-different-light-7319966/\|access-date=2021-06-05\|website=The Indian Express\|language=en}}</ref>
			\|Vidyasagar Muthukumar
			\|[[Crime thriller film\|Crime thriller]]
			\|18 June 2021
			\|1 Season, 7 Episodes
	\|Ended		\|Ended
	\|-		\|-
Line 255:		Line 262:
	\|94 minutes<ref>{{Cite web\|date=2021-04-26\|title=Anasuya's Thank You Brother OTT Release Date Confirmed, Check Details\|url=https://english.sakshi.com/news/entertainment/anasuyas-thank-you-brother-ott-release-date-confirmed-check-details-134202\|access-date=2021-05-09\|website=Sakshi Post\|language=en}}</ref>		\|94 minutes<ref>{{Cite web\|date=2021-04-26\|title=Anasuya's Thank You Brother OTT Release Date Confirmed, Check Details\|url=https://english.sakshi.com/news/entertainment/anasuyas-thank-you-brother-ott-release-date-confirmed-check-details-134202\|access-date=2021-05-09\|website=Sakshi Post\|language=en}}</ref>
	\|-		\|-
	! colspan="5" \| Awaiting release<!--This part of the table is for all announced films that have specific release dates announced. Any other films that would fit in this table otherwise, but only has a release year, month or time frame should be included in the table further down the page. Thank you.-->		\|''[[Ardha Shathabdham]]''<ref>{{Citation\|title=Ardhashathabdham Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes\|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/ardhashathabdham/movieshow/73656611.cms\|access-date=2021-04-18}}</ref>
	\|-
	\|''~~Ardhashathabdham~~''<ref>{{Citation\|title=Ardhashathabdham Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes\|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/ardhashathabdham/movieshow/73656611.cms\|access-date=2021-04-18}}</ref>
	\|Rawindra Pulle		\|Rawindra Pulle
	\|[[~~Thriller~~ film\|~~Thriller~~]]		\|[[Crime thriller film\|Crime thriller]]
	\|		\|11 June 2021
	\|		\|
			\|-
			! colspan="5" \| Awaiting release<!--This part of the table is for all announced films that have specific release dates announced. Any other films that would fit in this table otherwise, but only has a release year, month or time frame should be included in the table further down the page. Thank you.-->
	\|}		\|}

Line 273:		Line 280:
	* {{official website\|www.aha.video}}		* {{official website\|www.aha.video}}

	{{Video digital distribution platforms}}		{{Video digital distribution platforms}}{{VOD services}}

	{{DEFAULTSORT:Aha, OTT}}		{{DEFAULTSORT:Aha, OTT}}

>Sammi Brie: Changing short description from "Telugu web series and movies" to "Indian Telugu-language streaming service" (Shortdesc helper)

2021-05-22T07:42:20Z

Changing short description from "Telugu web series and movies" to "Indian Telugu-language streaming service" (Shortdesc helper)

New page

{{Short description|Indian Telugu-language streaming service}}
{{lowercase}}
{{Use dmy dates|date=May 2021}}
{{Use Indian English|date=May 2021}}
{{Infobox dot-com company
| name = aha
| logo = Aha OTT Logo.svg
| logo_size = 150px
| logo_caption = Logo of aha
| screenshot = Aha OTT Screenshot.jpeg
| caption = aha website screenshot
| owner = [[Geetha Arts]] <br/> [[Rameswar Rao Jupally|My Home Group]]
| founder = [[Allu Aravind]]
| parent = Arha Media & Broadcasting Private Limited
| headquarters = [[Hyderabad]], [[Telangana]]
| country = [[India]]
| website_type = [[Video on demand]]<br/>[[Streaming media]]
| company_type = [[Streaming media]]
| language = [[Telugu language|Telugu]]
| language_count = 1
| founded = {{Start date and age|2020|2|8}}<ref>https://www.mirchi9.com/movienews/aha-turns-one-year-a-surprise-ott-blockbuster/</ref>
| commercial = Yes
| registration = Required
| users = 1 million monthly<ref>{{cite news|url=https://www.exchange4media.com/digital-news/aha-clocks-2.8-million-unique-visitors-1-million-app-downloads-103642.html|title=aha clocks 2.8 unique visitors|publisher=exchange4media.com|date=30 March 2020}}</ref>
| launch_date = {{Start date and age|2020|3|25}}.
| industry = [[Streaming media|Streaming]]<br/>[[Entertainment]]
| products = {{flatlist|
* [[Streaming media]]
* [[Video on demand]]
* [[Digital distribution]]
}}
| services = [[streaming media|On-demand video streaming]]
| president = [[Allu Aravind]]
| CEO = Ajit Thakur
| country_of_origin = [[India]]
| area_served = Worldwide

| current_status = Active
| website = {{url|https://www.aha.video/}}
}}

'''aha''' is an Indian [[Over-the-top media services|over-the-top]] streaming service owned by Arha Media & Broadcasting Private Limited, a joint venture by [[Geetha Arts]] and [[Rameswar Rao Jupally|My Home Group]] which offers [[Telugu language|Telugu]]-language content.<ref>{{Cite web | url=https://tv9telugu.com/ramu-rao-jupally-and-allu-aravind-lunches-aha-ott-digital-platform-197777.html/amp |title = Ramu Rao Jupally and Allu Aravind Lunches Aha OTT digital Platform- మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'|date = 2020-02-08}}</ref><ref>{{Cite web | url=https://telugu.samayam.com/tech/news/allu-aravinds-ott-service-aha-launched-full-details/amp_articleshow/73631509.cms | title=Allu Arjun: Amazon Primeకు అల్లు వారి షాక్.. కొత్త ఓటీటీ సర్వీస్ అందుబాటులోకి! - allu aravind's ott service aha launched full details}}</ref> The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with [[Ugadi|Telugu New Year (Ugadi)]].<ref>{{Cite web|url=https://www.ragalahari.com/localevents/187410/aha-media-ott-platform-launch.aspx|title=Aha Media OTT Platform Launch|website=www.ragalahari.com}}</ref><ref>{{Cite web|url=https://www.deccanchronicle.com/amp/entertainment/tollywood/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|website=www.deccanchronicle.com}}</ref><ref name="preview" />

== History ==
[[Allu Aravind]] revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a [[Over-the-top media service|streaming platform]] for hosting solely [[Telugu-language |Telugu]] content. He then discussed the idea with his family, who encouraged him and which led to talks with [[Rameswar Rao Jupally]], who joined as a partner in the venture. Ajit Thakur heads the platform.<ref name="preview" >{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/allu-aravind-enters-digital-space-603862 | title=Allu Aravind enters digital space}}</ref>

== Original content ==
The service is loaded with films from before the over-the-top era from various production houses. ''[[Arjun Suravaram]], [[Kaithi]]'' (Telugu dubbed version) and ''[[Choosi Choodangaane]]'' were the first set of the feature films acquired by the service as the official streaming partner.<ref name ="preview"/>

=== Original shows and series ===
The original scripted content which debuted on the service during the soft launch was ''Kotha Poradu'', ''Shithappens '' and ''Geetha Subhramanyam 2020''.<ref>{{Cite web|date=2020-11-05|title=Aha App Upcoming Movies 2021|url=https://cinelist.in/aha-upcoming-telugu-movies/|url-status=live|access-date=2021-04-09|website=Cinelist.in|language=en-GB}}</ref> '' Masti's'' created by [[Krish (director)|Krish]] debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows.<ref>{{Cite web | url=https://telugu.asianetnews.com/amp/entertainment-news/allu-aravind-warns-parents-over-aha-ott-q5fm3b |title = బోల్డ్ కంటెంట్ ఉంటుంది.. చిన్న పిల్లలకు చూపించొద్దు: అల్లు అరవింద్}}</ref><ref>{{Cite web | url=https://www.thehansindia.com/amp/cinema/tollywood/mastis-trailer-is-filled-with-all-emotions-603821 | title=Masti's Trailer is Filled with All Emotions}}</ref> Talk show ''[[Sam Jam]]'' with [[Samantha Akkineni]] as its host premiered on aha on 13 November 2020.<ref>{{Cite web|date=2020-11-06|title=Samantha Akkineni turns talk show host with Sam Jam Samantha|url=https://indianexpress.com/article/entertainment/telugu/samantha-akkineni-turns-talk-show-host-with-sam-jam-samantha-6980856/|access-date=2020-11-22|website=The Indian Express|language=en}}</ref> Aha has planning to offer over 50 original shows for the year 2021.<ref>{{Cite web|last=Farooqui|first=Maryam|date=11 November 2020|title=Telugu OTT ‘aha’ is betting on originals to gain steam in the video-streaming space|url=https://www.moneycontrol.com/news/trends/entertainment/telugu-ott-aha-is-betting-on-originals-to-gain-steam-in-the-video-streaming-space-6098001.html|access-date=2020-11-22|website=[[Moneycontrol]]}}</ref>
{| class="wikitable sortable" style="width:100%;"
|-
! Title
! Director(s)
!Genre
! Premiere
! Length
!Status
|-
|''Geetha Subhramanyam 2020''<ref name ="Shows" >{{Cite web|url=https://m.gulte.com/article/Aha-Review-A-Great-Start-But-Quality-Over-Quantity-Needed/82532/amp|title='Aha' Review: A Great Start, But Quality Over Quantity Needed | Latest Andhra Pradesh Political and Movie News, Gossips, Movie Reviews, Analysis, Gallery - Gulte|website=m.gulte.com}}</ref>
| Siva Sai
|[[Romantic Drama]]
| rowspan="3"| 25 January 2020
| 1 Season, 8 Episodes
|Ended
|-
| ''[[Kotha Poradu]]<ref name="Shows" />''
|[[Anvesh Michael]]
|[[Romantic Drama]]
|1 Season, 10 Episodes<ref>{{Cite web|url=https://www.exchange4media.com/digital-news/aha-clocks-28-million-unique-visitors-1-million-app-downloads-103642.html|title=aha clocks 2.8 million unique visitors, 1+ million app downloads - Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media|language=en|access-date=2020-04-08}}</ref>
|Ended
|-
| ''Shit Happens''<ref name ="Shows" />
|Prasanth Kumar Dimmala
|[[Adult Comedy]]
|1 Season, 5 Episodes
|Ended
|-
| ''Masti's''<ref name ="Shows" /><ref>{{Cite web|url=https://www.binged.com/news/aha-upping-the-ante-of-telugu-digital-platform-with-mastis/amp/|title=Aha Upping The Ante Of Telugu Digital Platform With Masti's – Binged|website=www.binged.com}}</ref>
| [[Krish (director)|Krish Jagarlamudi]]
|[[Drama]]
| 8 February 2020
| 1 Season, 8 Episodes
|Ended
|-
|''SIN''<ref>{{Cite web|date=2020-04-23|title=Lockdown Review : SIN – Telugu web series on AHA|url=https://www.123telugu.com/reviews/sin-telugu-web-series-on-aha.html|access-date=2020-11-02|website=123telugu.com|language=en}}</ref>
|[[Naveen Medaram]]
|Adult Drama
| rowspan="2" |30 March 2020
|1 Season, 7 Episodes
|Ended
|-
|''[[Locked (miniseries)|Locked]]''<ref>{{Cite web|author=Janani K.|date=March 29, 2020|title=Locked Review: Satyadev Kancharana's psychological thriller is intriguing in parts|url=https://www.indiatoday.in/binge-watch/story/locked-review-satyadev-kancharana-s-psychological-thriller-is-intriguing-in-parts-1660945-2020-03-29|access-date=2020-11-02|website=India Today|language=en}}</ref>
|Pradeep Deva Kumar
|[[Thriller film|Crime Thriller]]
|1 Season, 7 Episodes
|Ended
|-
|''Metro Kathalu<ref>{{Cite web|last=Bureau|first=Binged|date=2020-08-14|title=Metro Kathalu Review {{!}} Metro Kathalu Movie AhaVideo Review|url=https://www.binged.com/reviews/metro-kathalu-movie-review/|access-date=2020-09-12|website=Binged|language=en-US}}</ref><ref>{{Cite web|title=Metro Kathalu Review – A breezy portrait of a life in a metropolis|url=https://www.letsott.com/metro-kathalu-2020|access-date=2020-09-12|website=Metro Kathalu Review – A breezy portrait of a life in a metropolis|language=en-US}}</ref>''
|Karuna Kumar
|[[Anthology series|Anthology series Drama]]
|14 August 2020
|1 Season, 4 Episodes
|Ended
|-
|''All Is Well''<ref>{{Cite web|title=Suma Kanakala interview: All is Well celebrates the work of reel-and-real life heroes.|url=https://www.letsott.com/suma-kanakala-interview-all-is-well-celebrates-the-work-of-reel-and-real-life-heroes|access-date=2020-09-12|website=Suma Kanakala interview: All is Well celebrates the work of reel-and-real life heroes.|language=en-US}}</ref>
|Sanjeev
|[[Talk show]]
|15 August 2020
|1 Season, 8 Episodes
|Ended
|-
|''[[Addham]]''<ref>https://www.thehindu.com/entertainment/reviews/addham-review-this-varalaxmi-sarathkumar-rohini-and-prasanna-web-series-is-worth-a-watch/article32870629.ece</ref> || [[Siva Ananth]], Barath Neelakantan and Sarjun
|[[Anthology series]]|| 16 October 2020
| 1 Season, 3 Episodes
|Ended
|-
|''[[Tamasha with Harsha]]''<ref>{{Cite web|last=admin|title=Tamasha with Harsha Comedy Talk Show Streaming Online Watch on AHA Video|url=https://www.binged.com/streaming-premiere-dates/tamasha-with-harsha-comedy-talk-show-streaming-online-watch-on-aha-video/|access-date=2020-11-13|website=Binged|language=en-US}}</ref><ref>{{Cite web|date=2020-11-14|title=Viva Harsha impresses with his witty humor on Tamasha with Harsha|url=https://www.123telugu.com/mnews/viva-harsha-impresses-with-his-witty-humor-on-tamasha-with-harsha.html|access-date=2020-12-15|website=123telugu.com|language=en}}</ref>
|Sarath Chandra
|[[Talk show]]
|6 November 2020
|1 Season, 4 Episodes
|Ended
|-
|''[[CommitMental]]''<ref>{{Cite web|last=K|first=Krishna|date=3 November 2020|title=Teaser Talk: ‘Commit Mental’ Of Long Distance Relationships|url=https://telugustop.com/teaser-talk-commit-mental-long-distance-relationships/|access-date=2020-11-06|website=TeluguStop.com|language=en}}</ref>
|Sadineni Pavan
|[[Romantic comedy|Romantic Comedy]]
|13 November 2020
|1 Season, 5 Episodes
|Ended
|-
|''[[Sam Jam]]''<ref>{{cite web|title=Samantha Akkineni to host a talk show for Aha|url=https://www.cinemaexpress.com/stories/news/2020/nov/06/samantha-akkineni-to-host-a-talk-show-for-aha-21181.html|access-date=2020-11-06|website=The New Indian Express}}</ref><ref>{{cite web|last=Avula|first=Krishna|date=2020-11-12|title=Severe Criticism On ‘Sam Jam’ Show|url=https://telugustop.com/severe-criticism-on-sam-jam-show/|access-date=2020-12-15|website=TeluguStop.com}}</ref>
|[[B. V. Nandini Reddy]]
|[[Talk show]]
|13 November 2020
|1 Season, 4 Episodes
|Ended
|-
|''[[Honeymoon (Webseries)|Honeymoon]]<ref>{{Cite web|last=Vyas|date=2020-11-27|title=New web series Honeymoon is unconventional, funny and relatable|url=https://www.thehansindia.com/cinema/tollywood/new-web-series-honeymoon-is-unconventional-funny-and-relatable-658781|access-date=2020-12-15|website=www.thehansindia.com|language=en}}</ref><ref>{{Cite web|date=2020-11-29|title=OTT Review : Honeymoon – Telugu Web Series on AHA|url=https://www.123telugu.com/reviews/honeymoon-telugu-web-series-on-aha-review.html|access-date=2020-12-15|website=123telugu.com|language=en}}</ref>''
|Sakkath Studio
|[[Romantic comedy|Romantic Comedy]]
|27 November 2020
|1 Season, 6 Episodes
|Ended
|-
|[[No. 1 Yaari|''No. 1 Yaari with Rana (Season 3)'']]
|Sanjeev K Kumar
|[[Talk show]]
|14 March 2021
|1 Season
|Ongoing
|-
| ''[[11th Hour (web series)|11th Hour]]''<ref>{{Cite web|date=2020-11-10|title=Tamannaah’s first Telugu web series ‘11th Hour’ to premiere on Aha|url=https://www.thenewsminute.com/article/tamannaah-s-first-telugu-web-series-11th-hour-premiere-aha-137314|access-date=2020-11-13|website=The News Minute|language=en}}</ref><ref>{{Cite news|others=Special Correspondent|date=2020-11-10|title=Tamannaah in web series ‘11th Hour’|language=en-IN|work=The Hindu|url=https://www.thehindu.com/entertainment/movies/tamannaah-in-web-series-11th-hour/article33064382.ece|access-date=2020-11-13|issn=0971-751X}}</ref>
|[[Praveen Sattaru]]
|[[Thriller film|Thriller]]
|8 April 2021
|1 Season, 8 Episodes
|Ended
|-
! colspan="6" | Awaiting release
|-

|}

=== Original Films ===

The following original films debuted on the service during the [[COVID-19 pandemic]]; most films which had scheduled theatrical releases have been shifted to online release. Aha have acquired many films to be presented as aha original films.

{| class="wikitable sortable" style="width:100%;"
|-
! Title
! Director(s)
!Genre
! Premiere
! Length
|-
| ''[[Run (2020 Indian film)|Run]]''<ref name ="Shows" />
| Lakshmikanth Chenna
|[[Psychological thriller]]
| 29 May 2020
| 86 minutes<ref>{{Cite web|url=https://www.thehindu.com/entertainment/reviews/run-review-navdeep-tries-to-save-this-lacklustre-psychological-thriller/article31701055.ece|title=Run: Navdeep tries to save this lacklustre psychological thriller|work=The Hindu}}</ref>
|-
|-
| ''[[Bhanumathi & Ramakrishna]]''<ref name ="Shows" />
| Srikanth
|[[Romantic Drama]]
| 3 July 2020
| 92 minutes<ref>{{Cite web|url=https://www.thehindu.com/entertainment/reviews/bhanumathi-ramakrishna-review-director-srikanth-nagothis-film-starring-naveen-chandra-and-salony-luthra-is-a-charming-mature-romance/article31970713.ece#:~:text=At%20just%2092%20minutes%2C%20Bhanumathi,Srikanth%20Nagothi%20and%20Salony%20Luthra|title=Bhanumathi Ramakrishna: Charming mature romance|work=The Hindu}}</ref>
|-
|''[[Krishna and His Leela]]''<ref name ="films" >https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/krishna-and-his-leela/movieshow/72486892.cms</ref>
| [[Ravikanth Perepu]]
|[[Romantic comedy]]
| 4 July 2020
| 125 minutes
|-
|''[[Johaar]]''<ref>{{Cite web|last1=Balach|first1=Logesh|date=August 14, 2020|title=Johaar Movie Review: Teja Marni's anthology is a tale of hope and betrayal|url=https://www.indiatoday.in/movies/regional-cinema/story/johaar-movie-review-teja-marni-s-anthology-is-a-tale-of-hope-and-betrayal-1711116-2020-08-14|access-date=2020-09-12|website=India Today|language=en}}</ref>
|Teja Marni
|[[Anthology film]]
|14 August 2020
|122 minutes<ref>{{Cite web|title=జోహార్|url=https://telugu.samayam.com/telugu-movies/movie-review/johaar-telugu-movie-review-and-rating/moviereview/77547053.cms|access-date=2020-09-12|website=Samayam Telugu|language=te}}</ref>
|-
|''Bucchinaidu Kandriga Thurpu Veedhi''<ref>{{Cite web|last=Mudunuri|first=Srilakshmi|date=2020-08-22|title=Buchinaidu Kandriga: Film Review - A Classic Love Story From the 90s|url=https://in.bookmyshow.com/entertainment/movies/telugu/buchinaidu-kandriga-film-review-a-classic-love-story-from-the-90s/|access-date=2020-09-12|website=BookMyShow|language=en-US}}</ref>
|Krishna Poluru
|[[Romantic Drama|Periodical Romantic Drama]]
|21 August 2020
|122 minutes<ref>{{Cite web|title=బుచ్చినాయుడు కండ్రిగ|url=https://telugu.samayam.com/telugu-movies/movie-review/buchinaidu-kandriga-thurpu-veedhi-telugu-movie-review-rating/moviereview/77674550.cms|access-date=2020-09-12|website=Samayam Telugu|language=te}}</ref>
|-
|''[[Orey Bujjiga]]''<ref>{{Cite web|last=Arikatla|first=Venkat|date=2020-09-10|title=Orey Bujjiga Strikes Direct To Digital Deal With Aha|url=https://www.greatandhra.com/movies/news/orey-bujjiga-strikes-direct-to-digital-deal-with-aha-107419|access-date=2020-09-12|website=greatandhra.com|language=en}}</ref>
|Vijay Kumar Konda
|[[Romantic Drama]]
|2 October 2020
|164 minutes
|-
|''[[Colour Photo]]''<ref>{{Cite web|last=Ravi|first=Murali|date=2020-09-05|title=Allu Aravind acquires Colour Photo for Aha|url=https://www.tollywood.net/allu-aravind-acquires-colour-photo-for-aha/|access-date=2020-09-12|website=Tollywood|language=en-US}}</ref>
|Sandeep Raj
|[[Romantic Drama|Periodical Romantic Drama]]
|23 October 2020
|141 minutes<ref>{{Citation|title=Colour Photo Movie Review: A heartfelt fight between love and prejudice|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/colour-photo/movie-review/78834613.cms|access-date=2020-11-02}}</ref>
|-
|''[[Maa Vintha Gaadha Vinuma]]''<ref>{{Cite web|last=Movies|first=iQlik|title=Maa Vintha Gadha Vinuma Teaser - Fun & Struggle in Love|url=https://www.iqlikmovies.com/news/article/2020/10/30/maa-vintha-gadha-vinuma-teaser/36288|access-date=2020-11-02|website=iQlikmovies|language=en}}</ref>
|Mandala Aditya
|[[Romantic comedy]]
|13 November 2020
|101 minutes
|-
|''Anaganaga O Athidhi<ref>{{Cite web|last=Vyas|date=2020-10-29|title='Anaganaga O Athidhi' first look out|url=https://www.thehansindia.com/cinema/tollywood/anaganaga-o-athidhi-first-look-out-653595|access-date=2020-11-02|website=www.thehansindia.com|language=en}}</ref>''
|[[Dayal Padmanabhan]]
|[[Thriller film|Thriller]]
|20 November 2020
|93 minutes
|-
|[[Mail (film)|''Mail'']]<ref>{{Cite web|last=World|first=Republic|title='Mail' Telugu movie cast: All about the Priyadarshi and Harshith Malgireddy starrer|url=https://www.republicworld.com/entertainment-news/regional-indian-cinema/mail-telugu-movie-cast-all-about-the-priyadarshi-and-harshith-malgireddy-starrer.html|access-date=2021-01-20|website=Republic World|language=en}}</ref>
|Uday Gurrala
|[[Comedy film|Comedy]]
|12 January 2021
|116 minutes<ref>{{Cite web|date=2021-01-13|title=Mail Telugu Movie Review|url=https://www.123telugu.com/reviews/mail-movie-review.html|access-date=2021-01-20|website=123telugu.com|language=en}}</ref>
|-
|[[Super Over (film)|''Super Over'']] ''<ref>{{Cite web|last=Vyas|date=2021-01-17|title=Super Over to release on January 22|url=https://www.thehansindia.com/cinema/tollywood/super-over-to-release-on-january-22-667162|access-date=2021-01-21|website=www.thehansindia.com|language=en}}</ref>''
|Praveen Varma
|[[Crime thriller film|Crime thriller]]
|22 January 2021
|83 minutes<ref>{{Cite web|date=2021-01-22|title=క్రికెట్‌ బెట్టింగ్‌ కష్టాలు|url=https://www.ntnews.com/cinema/super-over-releasing-on-aha-126010|access-date=2021-01-22|website=ntnews|language=te}}</ref>
|-
|''Y''<ref>{{Cite web|last=Gupta|first=Kajal|title=Y Telugu Movie 2021 Released On Ott AHA, Check Review, Story, Plot, IMDB Rating|url=https://getindianews.com/y-telugu-movie-2021-relesed-on-ott-aha-check-review-story-plot-imdb-rating/|access-date=2021-04-18|website=getindianews.com|language=en-US}}</ref>
|Baalu Adusumilli
|[[Crime thriller film|Crime thriller]]
|2 April 2021
|91 minutes<ref>{{Cite web|date=2021-04-03|title=OTT Review : Y – Telugu film on AHA|url=https://www.123telugu.com/reviews/y-telugu-movie-review.html|access-date=2021-04-18|website=123telugu.com|language=en}}</ref>
|-
|''[[Thank You Brother]]<ref>{{Cite web|last=World|first=Republic|title=Anasuya Bhardwaj's next 'Thank You Brother!' all set to have OTT release|url=https://www.republicworld.com/entertainment-news/regional-indian-cinema/anasuya-bhardwajs-next-thank-you-brother-all-set-to-have-ott-release.html|access-date=2021-05-09|website=Republic World|language=en}}</ref>''
|Ramesh Raparthi
|[[Thriller film|Thriller]]
|7 May 2021
|94 minutes<ref>{{Cite web|date=2021-04-26|title=Anasuya's Thank You Brother OTT Release Date Confirmed, Check Details|url=https://english.sakshi.com/news/entertainment/anasuyas-thank-you-brother-ott-release-date-confirmed-check-details-134202|access-date=2021-05-09|website=Sakshi Post|language=en}}</ref>
|-
! colspan="5" | Awaiting release
|-
|''Ardhashathabdham''<ref>{{Citation|title=Ardhashathabdham Movie: Showtimes, Review, Trailer, Posters, News & Videos {{!}} eTimes|url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-details/ardhashathabdham/movieshow/73656611.cms|access-date=2021-04-18}}</ref>
|Rawindra Pulle
|[[Thriller film|Thriller]]
|
|
|}

== Marketing ==
After opting for a soft launch on 8 February 2020 an event named ''aha Preview'' was conducted where all the film makers who worked on <nowiki>''aha Originals''</nowiki> attended and presented their work.<ref>{{Cite web | url=https://m.sakshi.com/amp/news/movies/allu-aravind-speech-aha-ott-platform-preview-1262219 |title = భవిష్యత్‌ డిజిటల్‌ రంగానిదే|date = 2020-02-10}}</ref>

== References ==
{{reflist}}

==External links==
* {{official website|www.aha.video}}

{{Video digital distribution platforms}}

{{DEFAULTSORT:Aha, OTT}}

[[Category:Indian entertainment websites]]
[[Category:Subscription video on demand services]]
[[Category:Internet television streaming services]]
[[Category:Self-censorship]]
[[Category:Internet properties established in 2020]]