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{{short description|Indian political slogan used by the BJP}}
{{Use Indian English|date=December 2016}}
{{Use dmy dates|date=October 2020}}
{{Italic title}}
[[File:BJP Achhe din anne wale hain poster.jpg|250px|thumb|[[Narendra Modi]] with the slogan]]

In [[Indian politics]], '''{{Transliteration|hi|achhe din aane waale hain}}''' ({{lit|Good days are coming}}) was the Hindi [[slogan]] of the [[Bharatiya Janata Party]] (BJP) for the [[2014 Indian general election]]. The slogan was coined by the BJP's Prime Ministerial candidate [[Narendra Modi]], with the intention of conveying that a prosperous future was in store for India if the BJP came into power.

== Slogan ==
The slogan "Good days are coming" was coined by Narendra Modi, BJP's Prime Ministerial candidate for the 2014 Indian general election.<ref name="htb">{{cite news|title=Will the budget really usher in 'acche din' for India?|url=http://www.hindustantimes.com/comment/indiapoliticswatch/will-the-budget-really-usher-in-acche-din-for-india/article1-1240870.aspx|archive-url=https://web.archive.org/web/20140716110656/http://www.hindustantimes.com/comment/indiapoliticswatch/will-the-budget-really-usher-in-acche-din-for-india/article1-1240870.aspx|url-status=dead|archive-date=16 July 2014|work=[[Hindustan Times]]|publisher=[[HT Media]]|access-date=30 August 2014|date=16 July 2014}}</ref> According to Modi, he got the idea for the slogan from the leader of his main opposition party, [[Indian National Congress]], and then-[[Prime Minister of India]] [[Manmohan Singh]].<ref name="dna" /> On 8 January 2014, while addressing the audience during [[Pravasi Bharatiya Divas]], Singh said, "Yes, we are facing bad days now but the good days will be coming soon". During his speech at the same event the following day, Modi referred to Singh and repeated his statement in [[Hindi language|Hindi]], which stuck as the slogan, ''achhe din aane wale hain''.<ref name="dna">{{cite news|title=Manmohan Singh inspired BJP's campaign tagline 'Ache din aane waale hain', says Narendra Modi|url=http://www.dnaindia.com/india/video-manmohan-singh-inspired-bjp-s-campaign-tagline-ache-din-aane-waale-hain-says-narendra-modi-1983560|access-date=29 August 2014|work=[[Daily News and Analysis]]|publisher=Diligent Media Corporation|date=30 April 2014}}</ref> The slogan was used by BJP for Modi's lead [[Bharatiya Janata Party campaign for Indian general election, 2014|campaign]] for the 2014 Indian general election.<ref>{{cite news|title=The idea behind BJP's campaign song 'Ache Din Aane Wale Hain'|url=http://zeenews.india.com/videos/the-idea-behind-bjps-campaign-song-ache-din-aane-wale-hain_29901.html|access-date=30 August 2014|work=[[Zee News]]|publisher=[[Essel Group]]|date=July 2014}}</ref>

== Post-election ==
When it became clear that the BJP would win the election, Narendra Modi [[tweeted]] [that], "India has won! भारत की विजय। अच्छे दिन आने वाले हैं। ["Victory to India. Good days are coming."]"<ref>{{Cite tweet |user=narendramodi |number=467192528878329856 |title=India has won! भारत की विजय। अच्छे दिन आने वाले हैं।}}</ref><ref>{{cite news |url=http://www.thehindu.com/news/national/india-has-won-good-days-ahead-modi/article6015902.ece |title=India has won! Good days ahead: Modi |newspaper=The Hindu |date=16 May 2014 |access-date=21 May 2014}}</ref> This tweet became India's most retweeted Twitter post.<ref>{{cite news |last=Chalmers |first=John |date=18 May 2014 |title=With a dubious legacy, India's 'accidental' premier bows out |url=https://www.reuters.com/article/us-india-election-singh-idUSBREA4H02Z20140518 |access-date=21 May 2014 |work=Reuters}}</ref> A victory song incorporating the slogan was also released by BJP.<ref>{{cite news|title=Election results: Modi shares self autographed picture with his mother|url=http://timesofindia.indiatimes.com/news/Election-results-Modi-shares-self-autographed-picture-with-his-mother/articleshow/35206054.cms|access-date=31 August 2014|work=[[The Times of India]]|publisher=[[The Times Group]]|date=16 May 2014}}</ref> The slogan was considered decisive for BJP's victory.<ref>{{cite news|last1=Dasgupta|first1=Swapan|title=To realise goals, Modi must become leader above politics|url=http://www.hindustantimes.com/comment/analysis/to-realise-goals-modi-must-become-leader-above-politics/article1-1220915.aspx|access-date=31 August 2014|work=[[Hindustan Times]]|publisher=[[HT Media]]|date=19 May 2014|archive-url=https://web.archive.org/web/20140806211038/http://www.hindustantimes.com/comment/analysis/to-realise-goals-modi-must-become-leader-above-politics/article1-1220915.aspx|archive-date=6 August 2014|url-status=dead}}</ref><ref>{{cite news|title=BJP tells MPs to defend hard decisions of Modi govt|url=http://www.hindustantimes.com/india-news/bjp-tells-mps-to-defend-hard-decisions-of-modi-govt/article1-1235013.aspx|archive-url=https://web.archive.org/web/20140629222632/http://www.hindustantimes.com/india-news/bjp-tells-mps-to-defend-hard-decisions-of-modi-govt/article1-1235013.aspx|url-status=dead|archive-date=29 June 2014|work=[[Hindustan Times]]|publisher=[[HT Media]]|access-date=31 August 2014|date=29 June 2014}}</ref> But the slogan has also been criticized for inflating expectations that the new government can quickly turn around the economy and spur [[economic growth]].<ref>{{cite news|last1=Venu|first1=MK|title=PM's Burden Lies in Over-Selling "Acche Din"|url=http://www.ndtv.com/article/opinion/pm-s-burden-lies-in-over-selling-acche-din-548898|access-date=30 August 2014|work=[[NDTV]]|date=27 June 2014}}</ref>
Since the election, the slogan often has been referred to by various people while expressing their optimism about a better future under Modi's government. British politician [[George Osborne]] referred to the phrase when he came to India with a business delegation.<ref>{{cite news |date=7 July 2014 |title=Top UK Ministers Arrive, Voice Optimism About 'Achche Din' |url=http://www.outlookindia.com/news/article/Top-UK-Ministers-Arrive-Voice-Optimism-About-Achche-Din/848593 |archive-url=https://web.archive.org/web/20140708031915/http://www.outlookindia.com/news/article/Top-UK-Ministers-Arrive-Voice-Optimism-About-Achche-Din/848593 |archive-date=2014-07-08 |access-date=30 August 2014 |publisher=[[Outlook (Indian magazine)|Outlook India]]}}</ref>

The slogan was used and copied by [[British Prime Minister]] [[David Cameron]] while introducing Modi at an event in [[Wembley Stadium]], London on 13 November 2015. Cameron told the crowd, "They said a ''[[chaiwala|chai wala]]'' would never govern the [[democracy in India|largest democracy]], but he proved them wrong. He rightly said ''acche din aane wale hain''. But with his energy, with his vision, with his ambition. I will go on further and say ''acche din zaroor aayega''. ("Good days are definitely coming").<ref>{{cite web |last=Hebbar |first=Prajakta |date=14 November 2015 |title=Cameron's Message To Modi's India: Acche Din Zaroor Aayega |url=http://www.huffingtonpost.in/2015/11/14/uk-pm-says-acche-din-aayega_n_8562120.html |work=[[HuffPost]]}}</ref>

== References ==
{{reflist|30em}}

{{2014 Indian general election}}

[[Category:Indian political slogans]]
[[Category:Indian general election campaigns]]
[[Category:2014 Indian general election]]
[[Category:Bharatiya Janata Party campaigns]]
[[Category:Narendra Modi]]
[[Category:Slogans]]

Achhe Din Aane Waale Hain - Revision history

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