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{{short description|Consulting firm based in Dallas, Texas, US and operating in India}}
{{Promotional|date=June 2025}}
{{Use mdy dates|date=February 2025}}
{{Infobox company
| name = ANSR Inc.
| logo =
| type =
| industry =
| fate =
| predecessor = 
| successor = 
| founded = 2004
| founder = 
| defunct = 
| hq_location_city = Dallas
| hq_location_country = [[United States of America]]
| area_served = 
| key_people = Lalit Ahuja (Founder & CEO), Vikram Ahuja (Co-Founder & Managing Director)
| products = [[Global Capability Centers]]
| owner = 
| num_employees =
| num_employees_year = 
| parent =
| website = {{URL| https://ansr.com |Official website}}
}}
'''ANSR''' is a global firm specializing in the establishment of Global Capability Centers (GCCs), also known as Global In-house Centers (GICs). The company provides advisory, talent acquisition, workspace design and management, as well as business operations. According to a media report, ANSR has helped establish 200+ GCCs with around $2 billion in investments.<ref name="c642">{{cite web | last=Parmar | first=Beena | title=GCC consultant ANSR buys majority stake in Summit Consulting Services | website=The Economic Times | date=October 15, 2024 | url=https://economictimes.indiatimes.com/tech/technology/gcc-consultant-ansr-buys-majority-stake-in-summit-consulting-services/articleshow/114235300.cms | access-date=January 26, 2025}}</ref><ref name="The Times of India">{{Cite news|url=https://timesofindia.indiatimes.com/business/india-business/centre-of-gravity-of-mncs-shifting-to-india-as-tech-becomes-core-to-business/articleshow/64507977.cms|title=Centre of gravity of MNCs shifting to India as tech becomes core to business - Times of India|work=The Times of India|access-date=October 20, 2018}}</ref><ref>{{Cite news|url=https://economictimes.indiatimes.com/jobs/tech-captives-may-keep-hiring-in-india-despite-trumps-tax-breaks/articleshow/62700844.cms|title=Tech captives may keep hiring in India despite Trump's tax breaks|date=2018|work=The Economic Times|access-date=October 20, 2018}}</ref>

== History ==
===2004–2019===
ANSR was founded in 2004 by Lalit Ahuja with a joint venture with [[Target Corporation]] in India.

In June 2015, Accel invested $9 million in ANSR. The funding was intended to support the establishment of new GICs in the country and to initiate an engagement program for startups to collaborate with multinational corporations.<ref name="m204">{{cite web | last=Soni | first=Yatti | title=Accel Partners Leads $9 Mn In Kyron Accelerator's Parent Company ANSR Consulting | website=Inc42 Media | date=June 10, 2015 | url=https://inc42.com/buzz/accel-partners-leads-9-mn-in-ansr/ | access-date=January 26, 2025}}</ref>

In 2015, ANSR introduced the GCC service model to manage and scale global teams without requiring capital investment.<ref name="v997">{{cite web | last=Phadnis | first=Shilpa | title=Accenture invests $170mn in ANSR for significant minority stake | website=The Times of India | date=July 26, 2024 | url=https://timesofindia.indiatimes.com/city/bengaluru/accenture-invests-170mn-in-ansr-for-significant-minority-stake/articleshow/112026792.cms | access-date=February 2, 2025}}</ref>

In September 2019, PepsiCo partnered with ANSR, to assist in establishing their GCC in Hyderabad.<ref name="g294">{{cite web | last=Phadnis | first=Shilpa | title=PepsiCo's thumbs up to Hyderabad, to set up business services hub | website=The Times of India | date=September 13, 2019 | url=https://timesofindia.indiatimes.com/city/hyderabad/pepsicos-thumbs-up-to-hyderabad-to-set-up-hub/articleshow/71105774.cms | access-date=January 26, 2025}}</ref>

In 2019, ANSR formed a partnership with Automation Anywhere, to provide the intelligent RPA platform to its GCC customers to support their RPA initiatives.<ref name="m510">{{cite web | title=ANSR ties up with Automation Anywhere to develop digital solutions to enhance efficiency | website=The News Minute | date=September 11, 2019 | url=https://www.thenewsminute.com/atom/ansr-ties-automation-anywhere-develop-digital-solutions-enhance-efficiency-108753 | access-date=January 26, 2025}}</ref>

During this period, ANSR has brought over 60 GCCs to India, including Wells Fargo, Target, [[Delta Air Lines]], PepsiCo, Lowe’s and [[Saks Fifth Avenue]].<ref name="k753">{{cite web | last=Phadnis | first=Shilpa | title=Ikea, H&M set up tech units in Bengaluru, to hire 2,000 | website=The Times of India | date=August 28, 2020 | url=https://timesofindia.indiatimes.com/city/bengaluru/ikea-hm-set-up-tech-units-in-bengaluru-to-hire-2000/articleshow/77796446.cms | access-date=January 26, 2025}}</ref>

=== 2020–2022 ===
In November 2020, ANSR acquired FastNext, an AI-driven recruitment firm, in an all-stock deal. This acquisition aimed at automating recruitment processes and enhancing efficiency. It supports ANSR's talent platform, Talent500, in driving AI-led recruitment innovation.<ref name="a847">{{cite web | last=Sangani | first=Priyanka | title=ANSR acquires AI-driven recruitment firm FastNext | website=The Economic Times | date=November 4, 2020 | url=https://economictimes.indiatimes.com/tech/technology/ansr-acquires-ai-driven-recruitment-firm-fastnext/articleshow/79035158.cms?from=mdr | access-date=February 2, 2025}}</ref>

In November 2020, ANSR partnered with Google Cloud to accelerate digital transformation for GCCs. The collaboration aims to help enterprises transition to a cloud-first strategy, enabling them to build digital transformation capabilities at scale. <ref name="j858">{{cite web | last=Roy | first=Supriya | title=ANSR, Google to help enterprises transition to cloud-first strategy | website=Techcircle | date=November 12, 2020 | url=https://www.techcircle.in/2020/11/12/ansr-google-to-help-enterprises-transition-to-cloud-first-strategy | access-date=February 2, 2025}}</ref>

In December 2020, IBM and ANSR announced a strategic collaboration to establish and manage Centers of Excellence focused on advanced enterprise technologies, including cloud, analytics, artificial intelligence, and automation for GCCs.<ref name="y502">{{cite web | title=ANSR collaborates with IBM to establish and operate Centers of Excellence in advanced enterprise technologies for Global Capability Centers | website=United News of India| date=February 2, 2025 | url=https://www.uniindia.com/ansr-collaborates-with-ibm-to-establish-and-operate-centers-of-excellence-in-advanced-enterprise-technologies-for-global-capability-centers/east/news/2250700.html | access-date=February 2, 2025}}</ref><ref name="a866">{{cite web | title=ANSR collaborates with IBM to establish and operate Centers of Excellence in advanced enterprise technologies for Global Capability Centers | website=YourChennai.com | date=December 5, 2020 | url=https://yourchennai.com/index.php/2020/12/05/ansr-collaborates-with-ibm-to-establish-and-operate-centers-of-excellence-in-advanced-enterprise-technologies-for-global-capability-centers/ | access-date=February 2, 2025}}</ref>

In May 2021, ANSR raised $15 million in Series B funding from the Sistema Asia Fund and Evolvence India Fund. The funding was to support ANSR’s plans to expand GCC locations in eastern Europe, the UAE, and Canada, as well as develop AI-based products including Leap, Loop and Rise.<ref name="k400">{{cite web | last=Sangani | first=Priyanka | title=ANSR gets $15 million from Sistema and Evolvence | website=The Economic Times | date=May 20, 2021 | url=https://economictimes.indiatimes.com/tech/funding/ansr-gets-15-million-from-sistema-and-evolvence/articleshow/82780993.cms?from=mdr | access-date=February 2, 2025}}</ref>

In 2022, ANSR unveiled its refreshed brand identity and the new company logo.<ref name="f308">{{cite web | title=ANSR refreshes brand identity with a new logo | website=ETBrandEquity.com | date=1 April 2022 | url=https://brandequity.economictimes.indiatimes.com/news/marketing/ansr-refreshes-brand-identity-with-a-new-logo/90586360 | access-date=7 February 2025}}</ref>

ANSR, along with group firm Talent500, partnered with Abu Dhabi Investment Office invest $100 million towards this initiative. Through this, ANSR will work with Indian companies to set up teams in the region, with a bid to make global setup scalable and cost-competitive to India.<ref name="y246">{{cite web | last=Sangani | first=Priyanka | title=ANSR to invest $100 million in Abu Dhabi | website=The Economic Times | date=June 13, 2022 | url=https://economictimes.indiatimes.com/tech/technology/ansr-to-invest-100-million-in-abu-dhabi/articleshow/92180939.cms?from=mdr | access-date=February 2, 2025}}</ref>

Between 2020 and July 2022, ANSR partnered with Northern Tool + Equipment, 7-Eleven, 3M, Inspire Brands, and Neiman Marcus Group to assist in establishing their GCCs.<ref name="i840">{{cite web | last=Phadnis | first=Shilpa | title=US tools company sets up tech centre in Hyd | website=The Times of India | date=November 13, 2021 | url=https://timesofindia.indiatimes.com/city/bengaluru/us-tools-company-sets-up-tech-centre-in-hyd/articleshow/87676003.cms | access-date=February 2, 2025}}</ref><ref name="b278">{{cite web | last=Phadnis | first=Shilpa | title=7-Eleven sets up global tech centre in Bengaluru | website=The Times of India | date=November 26, 2021 | url=https://timesofindia.indiatimes.com/city/bengaluru/7-eleven-sets-up-global-tech-centre-in-bengaluru/articleshow/87919953.cms | access-date=February 2, 2025}}</ref><ref name="j311">{{cite web | last=Bharadwaj | first=Swati | title=US-based multi-brand restaurant player Inspire Brands opens global innovation centre in Hyderabad | website=The Times of India | date=September 13, 2023 | url=https://timesofindia.indiatimes.com/business/india-business/us-based-multi-brand-restaurant-player-inspire-brands-opens-global-innovation-centre-in-hyderabad/articleshow/103642154.cms | access-date=February 2, 2025}}</ref><ref name="w047">{{cite web | last=Sangani | first=Priyanka | title=Neiman Marcus Group to hire 600 people for India centre | website=The Economic Times | date=July 26, 2022 | url=https://economictimes.indiatimes.com/tech/technology/neiman-marcus-group-to-hire-600-people-for-india-gcc/articleshow/93142624.cms?from=mdr | access-date=February 2, 2025}}</ref>

=== 2023–2024 ===
In October 2023, [[ServiceNow]] invested in ANSR through ServiceNow Ecosystem Ventures, which has committed $150 million to invest in partners, and is also focusing on regions to expand ServiceNow offerings across industries, domains, and go-to-market.<ref name="r914">{{cite web | last=Phadnis | first=Shilpa | title=Servicenow Arm Invests In Ansr To Set Up Coes In India | website=The Times of India | date=October 26, 2023 | url=https://timesofindia.indiatimes.com/city/bengaluru/servicenow-arm-invests-in-ansr-to-set-up-coes-in-india/articleshow/104712675.cms | access-date=February 2, 2025}}</ref>

In January 2024, ANSR’s subsidiary Talent500 launched TalentInsights, an AI-powered system to source, screen and hire professionals.<ref name="c912">{{cite web |last= |first= |date=24 January 2024 |title=Talent500 launches AI tool to source, screen and hire professionals |url=https://timesofindia.indiatimes.com/gadgets-news/talent500-launches-ai-tool-to-source-screen-and-hire-professionals/articleshow/107122256.cms |access-date=7 February 2025 |website=[[The Times of India]]}}</ref>

In July 2024, [[Accenture]] invested $170 million (Rs 1,400 [[crore]]) for a minority stake in ANSR. The investment supports ANSR’s services in building and managing GCCs, which contribute to global enterprises’ talent and technology needs. <ref name="v997">{{cite web | last=Phadnis | first=Shilpa | title=Accenture invests $170mn in ANSR for significant minority stake | website=The Times of India | date=July 26, 2024 | url=https://timesofindia.indiatimes.com/city/bengaluru/accenture-invests-170mn-in-ansr-for-significant-minority-stake/articleshow/112026792.cms | access-date=February 2, 2025}}</ref>

In August 2024, ANSR acquired hrEntries, a human capital management platform, in an all-stock transaction. The acquisition integrated hrEntries into ANSR’s "GCC SuperApp" stack, which offers systems for talent, workspace, HR operations, and payroll. Following the acquisition, hrEntries was rebranded as Rise, and over 100 employees joined ANSR.<ref name="m542">{{cite web | title=GCC consultant ANSR acquires hrEntries to boost talent solutions | website=The Economic Times | date=August 28, 2024 | url=https://economictimes.indiatimes.com/tech/technology/gcc-consultant-ansr-acquires-hrentries-to-boost-talent-solutions/articleshow/112860141.cms?from=mdr | access-date=February 2, 2025}}</ref>

In October 2024, ANSR acquired a majority stake in Summit Consulting Services for Rs 45-65 crore ($5-8 million). This acquisition aims to expand its offerings for mid-sized global capability centres in India. <ref name="x569">{{cite web | last=Parmar | first=Beena | title=GCC consultant ANSR buys majority stake in Summit Consulting Services | website=The Economic Times | date=October 15, 2024 | url=https://economictimes.indiatimes.com/tech/technology/gcc-consultant-ansr-buys-majority-stake-in-summit-consulting-services/articleshow/114235300.cms?from=mdr | access-date=February 2, 2025}}</ref>

During this period, ANSR established GCCs for organizations across various sectors, including retail, BFSI, healthcare, travel & logistics, F&B, and product industries. These GCCs include Marriott, BestBuy, Kenvue, Neighborly etc. <ref name="g104">{{cite web | last=Phadnis | first=Shilpa | title=Best Buy to set up tech centre in Bengaluru | website=The Times of India | date=May 31, 2024 | url=https://timesofindia.indiatimes.com/city/bengaluru/best-buy-to-set-up-tech-centre-in-bengaluru/articleshow/110576803.cms | access-date=February 2, 2025}}</ref><ref name="s263">{{cite web | title=Kenvue to open technology hub in Bangalore, India | website=CRN - India | date=August 29, 2023 | url=https://www.crn.in/news/kenvue-to-open-technology-hub-in-bangalore-india/ | access-date=February 2, 2025}}</ref><ref name="u334">{{cite web | title=Us Company Neighborly Sets Up Gcc In Bengaluru | website=The Times of India | date=August 1, 2023 | url=https://timesofindia.indiatimes.com/city/bengaluru/us-company-neighborly-sets-up-gcc-in-bengaluru/articleshow/102294272.cms | access-date=February 2, 2025}}</ref>

In October 2024, ANSR was recognized as a leader in Everest Group’s Global In-house Center (GIC) Setup Capabilities in India under the Provider PEAK Matrix® Assessment for 2024. The recognition reflects ANSR’s expertise in providing setup, design, and administrative support services for global enterprises establishing Global In-house Centers (GICs) or Global Capability Centers (GCCs) in India.<ref name="l117">{{cite web | title=ANSR Recognized as Leader in India GIC Setup by Everest Group | website=Devdiscourse | date=29 October 2024 | url=https://www.devdiscourse.com/article/business/3139408-ansr-recognized-as-leader-in-india-gic-setup-by-everest-group | access-date=7 February 2025}}</ref>

==ANSR Foundation==
ANSR Foundation, launched in October 2024, is the charitable arm of ANSR, established to address economic disparity and promote gender equality through educational and skill-building initiatives. The foundation's focus includes programs targeted at children and young adults, aiming to nurture future technology leaders. Key initiatives encompass the development of STEM-focused classrooms, scholarship opportunities, and volunteer programs.<ref name="i064">{{cite web | title=ANSR Foundation To Empower Underrepresented Communities | website=BW People | date=7 February 2025 | url=https://www.bwpeople.in/article/ansr-foundation-to-empower-underrepresented-communities-536943 | access-date=7 February 2025}}</ref>

On December 2, ANSR made a contribution to Birla Institute of Technology and Science (BITS) Pilani. The donation, made by Lalit Ahuja, supports BITS Pilani's $100 Million Endowment Fund, which focuses on enhancing educational access, research, innovation, and infrastructure development.<ref name="q558">{{cite web | title=BITS-Pilani's alumnus Lalit Ahuja donates towards $100 million Endowment Fund | website=The Indian Express | date=December 3, 2024 | url=https://indianexpress.com/article/education/bits-pilanis-alumnus-lalit-ahuja-donates-towards-100-million-endowment-fund-9701835/ | access-date=February 2, 2025}}</ref>

== References ==
{{reflist}}
[[Category:Companies based in Dallas]]
[[Category:Business process outsourcing companies of India]]

ANSR - Revision history

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