Editing India Reloaded: Inside India's Resurgent Consumer Market

{{Use dmy dates|date=July 2019}}
{{refimprove|date=March 2016}}
{{Infobox book
| name         = India Reloaded
| title_orig   = 
| translator   = 
| image        = India_reloaded.jpg
| author       = [[Dheeraj Sinha]]
| cover_artist = 
| country      = [[India]]
| language     = [[English language|English]]
| series       = 
| genre        = [[Marketing]]
| publisher    = [[Palgrave Macmillan]]
| release_date = 2015
| media_type   = Print ([[Hardcover|Hardback]])
| isbn         = 978-1137367099
| website =
}} 
'''''India Reloaded: Inside India's Resurgent Consumer Market''''' is a 2015 book that was written by [[Dheeraj Sinha]].<ref>{{cite web|last1=Narayanan|first1=Chitra|title=Marketers have been sent on a wild goose chase|url=http://www.businesstoday.in/magazine/lifestyle/reviews/marketers-have-been-sent-on-a-wild-goose-chase/story/222537.html|publisher=Business Today|accessdate=16 October 2015|archive-url=https://web.archive.org/web/20150924114033/http://www.businesstoday.in/magazine/lifestyle/reviews/marketers-have-been-sent-on-a-wild-goose-chase/story/222537.html|archive-date=24 September 2015|url-status=live}}</ref> It was first published on July 24, 2015, through [[Palgrave Macmillan]] and examines India' consumer market.<ref>{{cite web|last1=Balakrishnan|first1=Ravi|title=Dheeraj Sinha debunks India's pet marketing beliefs in new book|url=http://brandequity.economictimes.indiatimes.com/news/marketing/greys-dheeraj-sinha-debunks-indian-marketings-pet-beliefs-in-new-book/49245169|publisher=Brand Equity|accessdate=16 October 2015|archive-url=https://web.archive.org/web/20151016071322/http://brandequity.economictimes.indiatimes.com/news/marketing/greys-dheeraj-sinha-debunks-indian-marketings-pet-beliefs-in-new-book/49245169|archive-date=16 October 2015|url-status=live}}</ref>

==Summary==
In the book Sinha reviews data from several outlets in order to examine success in the Indian consumer market. He also looks at several myths and contradictions surrounding this market and draws upon his own experiences.

==Reception==
''[[Brand Equity (Weekly)|Brand Equity]]'' wrote a mostly favorable review, criticizing Sinha for utilizing "bland business terms" while commending him for the "range and breadth of sources from which Dheeraj draws his data points, and mines them for insight."<ref>{{cite web|title=Book review: Dheeraj Sinha's 'India Reloaded'|url=http://brandequity.economictimes.indiatimes.com/news/advertising/book-review-india-reloaded/49400322|publisher=Brand Equity|accessdate=16 October 2015|archive-url=https://web.archive.org/web/20151018001129/http://brandequity.economictimes.indiatimes.com/news/advertising/book-review-india-reloaded/49400322|archive-date=18 October 2015|url-status=live}}</ref> The ''[[Business Standard]]'' was mixed, writing "Some parts of the book are a bit tedious, especially when the author discusses political developments in great detail and describes Hindi films to show how popular culture reflects the changed thinking of consumers. But one thing is certain - if you want to understand the Indian mindset and how consumer psychology works, the book provides the on-ground realities and challenges for brands."<ref>{{cite web|last1=Majumdar|first1=Shyamal|title=The difference between affordable and cheap|url=http://www.business-standard.com/article/beyond-business/the-difference-between-affordable-and-cheap-115100501239_1.html|publisher=Business Standard|accessdate=16 October 2015|archive-url=https://web.archive.org/web/20151009080818/http://www.business-standard.com/article/beyond-business/the-difference-between-affordable-and-cheap-115100501239_1.html|archive-date=9 October 2015|url-status=live}}</ref>
<ref>{{Cite web|url=https://www.businesstoday.in/magazine/lifestyle/reviews/marketers-have-been-sent-on-a-wild-goose-chase/story/222537.html|title=Book Review: India Reloaded by Dheeraj Sinha- Business News|website=www.businesstoday.in|access-date=22 July 2020|archive-url=https://web.archive.org/web/20160701182301/http://www.businesstoday.in/magazine/lifestyle/reviews/marketers-have-been-sent-on-a-wild-goose-chase/story/222537.html|archive-date=1 July 2016|url-status=live}}</ref>
<ref>{{Cite web|url=http://brandequity.economictimes.indiatimes.com/news/advertising/book-review-india-reloaded/49400322|title=Book review: Dheeraj Sinha's 'India Reloaded' - ET BrandEquity|website=ETBrandEquity.com|access-date=16 October 2015|archive-url=https://web.archive.org/web/20151018001129/http://brandequity.economictimes.indiatimes.com/news/advertising/book-review-india-reloaded/49400322|archive-date=18 October 2015|url-status=live}}</ref>

== References ==
{{Reflist}}

==External links==
* {{official website|www.dheerajsinha.com/india-reloaded/}}

{{DEFAULTSORT:India Reloaded: Inside India's Resurgent Consumer Market}}
[[Category:2015 non-fiction books]]
[[Category:Strategic management]]
[[Category:Marketing books]]
[[Category:Palgrave Macmillan books]]


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