Discovery Kids (Indian TV channel)

2023-08-15T06:21:16Z

49.207.223.195:

{{Short description|Indian television channel }}
{{Infobox television channel
| name = Discovery Kids
| logo = 2016 Discovery Kids logo.svg
| launch_date = 7 August 2012
| owner = [[List of assets owned by Warner Bros. Discovery#Warner Bros. Discovery International|Warner Bros. Discovery India]]
| headquarters = [[Mumbai]], [[Maharashtra]]
| country = India
| former_names = Dotlabs / India (2010-2017)
| sister_channels = * [[Animal Planet]]
* [[Cartoon Network (Indian TV channel)|Cartoon Network]]
* [[Cartoon Network HD+|Cartoon Network HD+]]
* [[CNN International South Asia|CNN International]]
* [[Discovery Channel India|Discovery Channel]]
* [[Discovery Jeet]]
* [[Discovery Science (Indian TV channel)|Discovery Science]]
* [[Discovery Tamil]]
* [[Discovery Turbo (Indian TV channel)|Discovery Turbo]]
* [[DSport|Eurosport]]
* [[Investigation Discovery (Indian TV Channel)|Investigation Discovery]]
* [[Pogo (TV channel)|Pogo TV]]
* [[TLC India|TLC]]
| picture_format = [[576i]] [[SDTV]]
| language = {{plainlist|
* [[English language|English]]
* [[Hindi]]
* [[Tamil language|Tamil]]
* [[Telugu language|Telugu]]
* [[Malayalam]]
* [[Kannada]]
}}
| area = [[Indian Subcontinent]]
| website = {{URL|http://dkids.co.in}}
}}

'''Discovery Kids''' is an Indian kids television channel owned by [[Warner Bros. Discovery Asia-Pacific]], a division of [[Warner Bros. Discovery International]], which is owned by [[Warner Bros. Discovery]]. The channel launched on 7 August 2012.<ref>{{Cite news|url=http://www.livemint.com/Consumer/NRiwykDv5ExPA2Oicqj0qK/Discovery-Networks-launches-Discovery-Kids-in-India.html|title=Discovery Networks launches Discovery Kids in India|date=2012-07-31|work=Livemint|access-date=2018-03-04}}</ref>

==History==
Discovery Kids is the first channel in the kids' genre in India by [[Discovery Networks Asia Pacific]] launched on 7 August 2012. Earlier it was the name of an Infotainment and edutainment kids programming block on [[Discovery Channel (India)|Discovery Channel India]] which ran from 2001 to 2005.<ref>{{cite web|url=http://www.thehindubusinessline.com/2001/08/04/stories/140418b1.htm|title=Discovery Channel to launch new programming strategy|date=August 3, 2001|access-date=December 22, 2017}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/mam/headlines/y2k2/aug/aug41.htm|title=Discovery launches contest to lure in kids|date=August 22, 2002|website=Indian Television Dot Com}}</ref> It is the eighth channel launched by [[Discovery Networks Asia Pacific|Discovery India]]. The initial programming lineup consisted of a mix of animation and live action series under multiple genres such as adventure, mythology, nature, history and science.<ref>{{cite web|url=http://www.afaqs.com/news/story/34892_Discovery-Kids-tempts-children-with-three-India-centric-series|title=Discovery Kids tempts children with three India-centric series|date=August 1, 2012|access-date=December 17, 2017}}</ref><ref>{{cite web|url=http://bestmediainfo.com/2012/10/discovery-kids-expands-distribution-to-airtel-digital-tv/|title=Discovery Kids expands distribution to Airtel Digital TV|date=October 31, 2012|access-date=December 17, 2017}}</ref>

Discovery India announced plans to revamp the channel in 2018 with new IPs.<ref>{{Cite news|url=http://www.thehindubusinessline.com/companies/discovery-india-to-revamp-its-kids-channel/article9981818.ece|title=Discovery India to revamp its kids’ channel|last=Ambwani|first=Meenakshi Verma|date=2017-12-04|work=The Hindu Business Line|access-date=2017-12-07|language=en}}</ref> The revamp began the same day [[Discovery Jeet]] launched by removing all existing shows, except for ''[[Mister Maker]]'' at night and airing [[ZeeQ]]'s ''Bandbudh Aur Budbak'' the whole day.<ref>{{cite web|url=http://www.televisionpost.com/discovery-kids-acquires-rights-of-zeeqs-bandbudh-aur-budbak/|title=Discovery Kids acquires rights of ZeeQ’s ‘Bandbudh Aur Budbak’|website=www.televisionpost.com|language=en-US|access-date=2018-03-25}}</ref>

On February 16, 2018, the channel changed its logo to the current [[Discovery Kids (Latin America)|Latin American]] logo. To expand its reach in the South, Discovery Kids launched Telugu feed near end of March 2018.<ref>{{Cite news|url=https://timesofindia.indiatimes.com/city/vijayawada/discovery-kids-to-launch-telugu-language-feeds/articleshow/63548362.cms|title=Discovery Kids to launch Telugu language feeds - Times of India|work=The Times of India|access-date=2018-04-20}}</ref>

The revamp was ultimately completed on 21 April 2018, the same day as the premiere of Discovery's latest local animation property called ''[[Little Singham]]'', based on the original ''[[Singham]]'' film from 2011. The show launched with 156 episodes and five TV feature films.<ref>{{cite web|url=http://bestmediainfo.com/2018/04/singham-s-animated-miniature-avatar-to-appear-on-discovery-kids/|title=Singham’s animated miniature avatar to appear on Discovery Kids|website=www.bestmediaifo.com|access-date=2018-04-20}}</ref> The English dubbed version started airing in July as a gradual rollout.

Discovery Kids saw an increase in ratings since the release of ''Bandbudh Aur Budbak'' on the channel.<ref>{{Cite news|url=http://www.indiantelevision.com/television/tv-channels/kids/bandbudh-aur-budbak-helps-catapult-discovery-kids-ratings-by-112-180223|title=Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%|date=2018-02-23|work=Indian Television Dot Com|access-date=2018-03-25|language=en}}</ref> The launch of ''[[Little Singham]]'' helped the channel to achieve second position in the kids genre, with a reach of 24 million and 111 minutes per viewer.<ref>{{Cite news|url=https://www.exchange4media.com/media-tv/discovery-kids-soars-to-2nd-position-in-kids-genre-riding-on-little-singham-_89798.html|title=Discovery Kids soars to 2nd position in kids genre riding on Little Singham|work=Indian Advertising Media & Marketing News – exchange4media|access-date=2018-05-08|language=en-US}}</ref><ref>{{cite web|url=http://www.afaqs.com/news/story/52900_Discovery-to-dub-foreign-content-as-Hindi-GEC-channel-doesnt-stir-viewers|title=Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers|website=www.afaqs.com|language=en|access-date=2018-05-08}}</ref>

== Programming ==
{{Main|List of programmes broadcast by Discovery Kids (India)}}

==See also==
*[[List of Indian animated television series]]
*[[List of programmes broadcast by Cartoon Network (India)]]
*[[List of programs broadcast by Hungama TV|List of programmes broadcast by Hungama TV]]
*[[Pogo (TV channel)]]
*[[List of programs broadcast by Disney Channel (India)|List of programmes broadcast by Disney Channel (India)]]
*[[Marvel HQ (India)]]
*[[Nickelodeon (Indian TV channel)|Nick HD+]]

==References==
{{reflist}}

==External links==
* [https://www.facebook.com/DiscoveryKidsInd/ Official Facebook page]

{{Warner Bros. Discovery}}
{{Discovery Communications}}
{{Lists of TV programs by country}}
{{Authority control}}

{{DEFAULTSORT:Discovery Kids India}}
[[Category:Warner Bros. Discovery networks]]
[[Category:English-language television stations in India]]
[[Category:Television channels and stations established in 2012]]
[[Category:Children's television channels in India]]
[[Category:Children's television networks]]
[[Category:Television stations in Mumbai]]
[[Category:Television channel articles with incorrect naming style]]
[[Category:Indian animation]]
[[Category:Discovery Kids (Indian TV channel) original programming]]
[[Category:2012 establishments in Maharashtra]]

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Discovery Kids (Indian TV channel)