Mitchell's

2021-11-13T01:35:18Z

2600:8805:B15:D100:BDB2:4B1A:26DB:B900: /* History */

{{Use Pakistani English|date=December 2020}}
{{Use dmy dates|date=December 2020}}
{{Infobox company
| name = Mitchell's Fruit Farms Limited
| logo = Mitchells pakistan logo.png
| logo_size =
| type = [[Public company|Public]]
| traded_as = {{karse|MFFL}}
| founder = Francis J. Mitchell
| foundation = {{start date and age|1933}}
| location = [[Lahore District|Lahore]]. [[Pakistan]]
| key_people = [[Najam Sethi]] ([[Chair (official)|Chairman]]) S.M. Mohsin (Non Executive Director) Naila Bhatti (CEO)
| industry = [[Food Processing]]
| revenue = {{increase}} {{PKRConvert|1.99|b}} (2019)<ref name="AR">{{cite web|title=Mitchell's Annual Report 2019|url=http://www.mitchells.com.pk/wp-content/uploads/2017/05/Final-Mitchells-AR-2019.pdfwebsite=Mitchells.com.pk|accessdate=19 January 2020}}</ref>
| net_income = {{loss}} {{PKRConvert|(80.05)|m}} (2019)
| assets = {{decrease}} {{PKRConvert|1.34|b}} (2019)
| equity = {{decrease}} {{PKRConvert|126.4|m}} (2019)
| owner = [[Syed Muratib Ali family]]
| website = [http://www.mitchells.com.pk mitchells.com.pk]
}}

'''Mitchell's Fruit Farms Limited''', ({{nastaliq|مِچلز فروٹ فارمز لمیٹڈ}}) commonly known as '''Mitchell's''', is a Pakistani [[food products]] [[company]] established by Francis J Mitchell in 1933.<ref name=PakistanToday>{{cite news|url=https://profit.pakistantoday.com.pk/2020/09/13/mitchells-can-a-new-management-save-an-old-company/ |title=Mitchell's: Can a new management save an old company? (company in-depth history and profile)|author=Hassan Naqvi, Abdullah Niazi and Farooq Tirmizi|newspaper=Pakistan Today (newspaper)|date=13 September 2020|accessdate=16 December 2020}}</ref> It consists of 720 acres of [[oasis]] in Renala Khurd, [[Okara District]], Pakistan.<ref name=PakistanToday/>

==History==
Mitchell's was founded by Francis J. Mitchell in 1933 in [[British India]] on a 720-acre plot of land near [[Renala Khurd]], [[Okara District]], which he leased from the [[Punjab, British India]] government. This would later become the Mitchell's Fruit Farms. Originally the company was registered in 1933 under the name '''Indian Mildura Fruit Farms Limited'''.<ref name=PakistanToday/><ref name=BusinessRecorder/>

Then Syed Maratib Ali, maternal grandfather of [[Jugnu Mohsin]] and father of industrialists [[Syed Babar Ali]] and [[Syed Wajid Ali]] bought it from Francis J. Mitchell in 1958.<ref>{{Cite web|url=https://profit.pakistantoday.com.pk/2021/02/06/najam-sethis-turnaround-of-mitchells-off-to-slow-but-promising-start/|title=Najam Sethi’s turnaround of Mitchell’s off to slow, but promising start|date=6 February 2021|website=Profit by Pakistan Today}}</ref> Syed Maratib Ali's son-in-law S.M. Mohsin was handed over complete control of Mitchell's Fruit Farms. He and his son Mehdi Mohsin ran the company until 2020. Jugnu Mohsin and her husband [[Najam Sethi]] took over the operational control in 2020 and Abdul Raheem became the Chairman of the company.<ref name=PakistanToday/>

==Future outlook==
Mitchell's was one of the first food products companies to get an ISO 9001 quality accreditation in Pakistan.<ref name=PakistanToday/><ref name=BusinessRecorder/> It manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes. The company exports its products to the [[US]], [[UK]] and the [[Middle Eastern]] countries. Mitchell's is one of the leading food products manufacturers and exporters in Pakistan.<ref name=BusinessRecorder>[https://fp.brecorder.com/2012/08/201208011222506/ Profile of Mitchell's Fruit Farms Limited on Business Recorder (newspaper)], Published 1 August 2012, Retrieved 16 December 2020</ref>

Mitchell's is traded on the [[Pakistan Stock Exchange]] since 1993.<ref name=PakistanToday/><ref name=MS>[https://www.marketscreener.com/quote/stock/MITCHELL-S-FRUIT-FARMS-LI-20704125/company/ Mitchell's business summary and stock quote on MarketScreener.com website] Retrieved 16 December 2020</ref>

== Brands ==
Some of them are listed below:
* Mitchell's Mango Squash<ref name=MS/>
* Mithchell's Orange Squash
* Mitchell's Lemon Squash<ref name=MS/>
* Mitchell's Guava Squash
* Mitchell's Pineapple Squash
* Mitchell's Pomegranate Syrup
* Mitchell's Lemon Juice
* Mitchell's Tomato Ketchup<ref name=MS/>
* Mitchell's Chilli Garlic Sauce<ref name=MS/>
* Mitchell's Fruit Punch (new product introduced in 2016)<ref name=Dawn>[https://www.dawn.com/news/1269001 Stiff competition among thirst-quenching drinks] Dawn (newspaper), Updated 4 July 2016, Retrieved 16 December 2020</ref>

== See also ==
* [[List of food companies]] (see food companies list under [[Pakistan]])

== References ==
{{Reflist}}

==External links==
* [http://www.mitchells.com.pk Mitchell's Official Website]
* [http://www.mitchells.com.pk/fruitfacts/default.asp#6 Mitchell's Farms Fruit Facts Info]
* [https://www.mitchells.com.pk/about-mitchells/our-story/ Our Story :Mitchell's Fruit Farms Limited]

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{{DEFAULTSORT:Mitchell's}}
[[Category:Food manufacturers of Pakistan]]
[[Category:Pakistani brands]]
[[Category:Farms in Pakistan]]
[[Category:Fruit preserve companies]]
[[Category:Companies listed on the Pakistan Stock Exchange]]
[[Category:Ali family]]
[[Category:Companies based in Lahore]]
[[Category:1933 establishments in British India]]
[[Category:Companies established in 1933]]
[[Category:1958 mergers and acquisitions]]

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{{Pakistan-company-stub}}

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