Lava International

2021-10-31T10:14:28Z

2409:4063:4D9A:9B5:0:0:1C4A:FD13:

{{Use Indian English|date=November 2017}}
{{Use dmy dates|date=March 2014}}
{{Infobox company
| name = Lava International
| logo = Lava International.svg
| type = [[Private limited company|Private]]
| treaded_as =
| ISIN = INE745X01014
| industry = {{Bulleted_list|[[Telecommunications]]|[[Consumer electronics]]|[[Computer hardware]]s|[[Smartphone]]s|[[Feature phones]]}}
| foundation = {{Start date and age|2009}}
| founders = {{plainlist|
*Hari Om Rai
*Sunil Bhalla
*Shailendra Nath Rai
*Vishal Sehgal<ref name="Business Standard">{{Cite news|url=http://www.business-standard.com/article/companies/lava-hits-sweet-spot-in-smartphones-115010500851_1.html|title=Lava hits sweet spot in smartphones|last=Mitra|first=Sounak|date=2015-01-05|work=Business Standard India|access-date=2017-11-11}}</ref>}}
| location = [[Noida]], [[Uttar Pradesh]], India
| area_served = Worldwide
| products = {{Bulleted_list|
[[Mobile phone]]s|[[Laptop]]s|[[Tablet computer]]s|[[Smartphone]]s|[[Peripheral]]s|[[Datacard]]|[[Software]]}}
| revenue = {{increase}} {{INRConvert|5400|c}} (2018)<ref name="report">{{cite press release|url=http://www.lavamobiles.com/blog/lava-international-ltd-crossed-usd-1-billion-revenue-mark/|title=Lava International Ltd. Crossed USD 1 Billion Revenue Mark|publisher=Lava International|location=India|date=7 May 2015|accessdate=2016-03-11}}</ref>
| num_employees = 10,000+ (2019)
| services = {{Bulleted_list|[[Electronics manufacturing services]]|[[Mobile handsets]]|[[Consumer electronics]]|[[Transportation]]}}
| subsid = [[Xolo (company)|Xolo]]
| operating_income =
| net_income =
| assets =
| equity =
| market cap =
| homepage = {{URL|www.lavamobiles.com}}
}}

'''Lava International''' is an Indian [[Multinational corporation|multinational]] [[electronics company]] that manufactures [[smartphones]], [[laptops]], [[computer hardware]]s and [[consumer electronics]]. It was founded in 2009 as an offshoot of a [[telecommunication]] venture. It is headquartered in [[Noida]], [[Uttar Pradesh]], India,<ref>{{Cite web|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=129544057|title=Lava International Limited: Private Company Information - Bloomberg|website=www.bloomberg.com|access-date=2017-12-22}}</ref> and has overseas operations in a number of countries.<ref>{{Cite news|url=http://www.livemint.com/Companies/jGAyFmOPhmz2NT2NJ1uPaO/Lava-eyes-Africa-as-India-gets-competitive.html|title=Lava eyes Africa as India gets competitive|last=Goliya|first=Kshitiz|date=2016-09-02|work=Livemint|access-date=2017-10-30}}</ref>

As of 2016, Lava was working towards establishing a mobile phone design centre in India and setting up new manufacturing facilities.<ref>{{Cite news|url=http://www.thehindu.com/todays-paper/tp-business/Lava-in-venture-with-Egypt%E2%80%99s-Easy-Group/article14619631.ece|title=Lava in venture with Egypt's Easy Group|date=2016-09-02|work=The Hindu|accessdate=2017-10-31}}</ref> The company has an in-house [[Research and development|R&D]] and product-testing set-up in China and India for product design and development.<ref>{{Cite web|url=https://www.gadgetsnow.com/tech-news/Make-in-India-Lava-to-invest-Rs-2615-crore-in-2-manufacturing-units/articleshow/48239388.cms|title=Make in India: Lava to invest Rs 2,615 crore in 2 manufacturing units {{!}} Gadgets Now|website=Gadget Now|access-date=2017-11-06}}</ref><ref>{{Cite web|url=http://www.lavamobiles.com/aboutus|title=About LAVA– Indian Mobile Phone Company, Smartphone Manufacturer in India|website=www.lavamobiles.com|access-date=2017-11-06}}</ref>

==History==
Lava was founded in 2009 by Hari Om Rai, Sunil Bhalla, Shailendra Nath Rai and Vishal Sehgal.<ref name="Business Standard" />

==Products and services==
Chip-maker [[Intel]] tied up with Lava to announce the first smartphone in [[India]] with an [[List of Intel microprocessors|Intel processor]], the Xolo X900. With this handset, the [[Xolo (company)|Xolo]] brand was launched.<ref>{{Cite news|url=http://articles.economictimes.indiatimes.com/2012-02-28/news/31108099_1_intel-atom-processor-intel-partners-intel-powered|title=Intel partners India's Lava, others for smartphone push|work=The Economic Times|date=28 February 2012|accessdate=31 October 2017}}</ref> Lava entered the [[tablet computer|tablet]] market in the same year with the E-Tab Z7H.<ref>{{Cite news|url=http://timesofindia.indiatimes.com/lava-enters-tablet-market-with-7-inch-e-tab-z7h/articleshow/15949219.cms|title=Lava enters tablet market with 7-inch E-Tab Z7H|work=The Times of India|date=29 August 2012|accessdate=31 October 2017}}</ref>

Lava launched its flagship smartphone, Iris Pro 30, which was also the first in its Iris Pro series.<ref>{{Cite web|url=http://www.gsmarena.com/new_lava_iris_fuel_50(lollipop)_is_a_thin_light_android-news-7589.php|website=GSM Arena|title=New Lava Iris Pro 30 is a thin, light Android|date=17 January 2014|accessdate=31 October 2017}}</ref> The Lava Iris X1 was among the earliest smartphones in [[India]] to run on the [[Android Kitkat]] (4.4) operating system.<ref>{{Cite news|url=http://indianexpress.com/article/technology/mobile-tabs/lava-iris-x1-gives-kitkat-for-rs-7999/|title=Lava Iris X1 gives KitKat for Rs 7,999, but only on Amazon.in|date=26 May 2014|work=The Indian Express|access-date=11 November 2017|language=en-US}}</ref>

The company launched its first smartphone running on the [[Windows Phone]] operating system, the Iris Win1.<ref>{{Cite news|url=http://gadgets.ndtv.com/mobiles/news/lava-iris-win1-with-windows-phone-81-launched-at-rs-4999-628762|title=Lava Iris Win1 With Windows Phone 8.1 Launched at Rs. 4,999|work=NDTV Gadgets|date=2 December 2014|accessdate=31 October 2017}}</ref>

The Xolo X50 smartphone, which runs on the [[Android Lollipop]] (5.1) operating system, was launched in July 2016.<ref>{{Cite web|url=https://gadgets.ndtv.com/lava-x50-3648|title=Lava X50 price, specifications, features, comparison|website=NDTV Gadgets360.com|language=en|access-date=11 November 2017}}</ref>

Lava launched 4G Connect M14, India's first [[4G]] enabled feature phone.<ref>{{Cite news|url=https://gadgets.ndtv.com/mobiles/news/lava-4g-connect-m1-feature-phone-with-reliance-jio-support-launched-in-india-1656543|title=Lava Launches 'First 4G VoLTE-Enabled Smart Feature Phone' in India|work=NDTV Gadgets360.com|access-date=11 November 2017|language=en}}</ref>

Lava launched the Z1, Z2, Z3, Z4, Z5, Z6 and myZ, the world's first customisable smartphones operated by Android. Lava also launched BeFIT Fitness Band<ref>{{Cite web|title=Lava launches budget Lava Z1, Z2, Z4, Z6 Smartphones, Fitness Band along with World's first Customisable Lava SmartPhone|url=https://techspark.in/mobile/lava-launches-budget-lava-smartphones/|access-date=7 January 2021|website=TechSpark|language=en-US}}</ref>

Lava launches laptop operated by Android Auto. AUX, USB, HDMI, Bluetooth, WiFi, are installed along with laptop. 15 inch display and 10 GB RAM are integrated.

Lava is also known for its impeccable service quality and has received the “Best customer experience team of the year award” in the consumer goods category.<ref>{{Cite web|title=LAVA wins “Best customer experience team of the year award” in the consumer goods category-LAVA Nepal|url=https://www.lavainternational.com/np/news/14.html|access-date=2021-10-29|website=www.lavainternational.com}}</ref>

==Offices==
Lava is headquartered in [[Noida]] sector 64, [[Uttar Pradesh]],
[[India]]. The company maintains 6 offices and 3 manufacturing and service facilities throughout [[India]]. Lava is also present in several countries like Thailand, Sri Lanka, the Middle-East, Bangladesh, Indonesia and Nepal.<ref>{{Cite web|title=About LAVA– Indian Mobile Phone Company, Smartphone Manufacturer in India|url=https://www.lavamobiles.com/aboutus|access-date=2021-10-29|website=www.lavamobiles.com}}</ref>

==Market share, revenue, and rankings==
{{update|section|date=October 2017}}
According to the [[International Data Corporation|IDC]] Asia Pacific Quarterly Mobile Phone Tracker 2014, Lava's market share in [[India]] was 8%.<ref>{{Cite news|url=http://gadgets.ndtv.com/mobiles/news/samsung-still-the-biggest-mobile-vendor-in-india-idc-578141|title=Samsung Still the Biggest Mobile Vendor in India: IDC|work=NDTV Gadgets|date=19 August 2014|accessdate=2 November 2017}}</ref> In the financial year 2015-16, Lava had a turnover of US$1.2 billion.<ref>{{Cite news|url=http://www.livemint.com/Companies/7S95Om587N1cnmdCnT1hEI/Three-chip-makers-to-invest-100-million-in-Lava.html|title=Smartphone maker Lava to get $100 mn investment from three chip makers|last=Raj|first=Amrit|date=17 November 2016|work=livemint.com|access-date=11 November 2017}}</ref> Lava was ranked India's fifth most trusted mobile handset brand, and the 75th most trusted among 1,200 brands by [[The Brand Trust Report|The Brand Trust Report 2014.]]<ref>{{Cite web|url=http://digitalterminal.in/news/lava-announced-as-indias-5th-trusted-mobile-brand-/2636.html|title=Lava Announced as India's 5th Trusted Mobile Brand|website=digitalterminal.in|language=en-gb|access-date=11 November 2017}}</ref> In the same year, the company was ranked the fourth largest smartphone brand in [[India]] by IDC.<ref>[http://indianexpress.com/article/technology/mobile-tabs/top-5-smartphone-brands-in-india-in-2014/ Top 5 smartphone brands in India in 2014] - ''The Indian Express'', 18 August 2014</ref>

According to a Frost & Sullivan report, the company held a market share of 13.4% in the feature phone segment in India in the financial year 2020-21.<ref>{{Cite web|title=One in every ten feature phone user in India uses Lava, and it is now going to the public to raise money|url=https://www.businessinsider.in/stock-market/news/one-in-every-ten-feature-phone-user-in-india-uses-lava-and-it-is-now-going-to-the-public-to-raise-money/articleshow/86635642.cms|access-date=2021-10-29|website=Business Insider}}</ref>

==Research and development==
For designing and developing its products, Lava has set up a research and development facility in China.<ref>{{Cite magazine|url=http://www.itvoice.in/index.php/itvoice-interview/we-have-deep-dived-into-consumer-needs-preferences-and-usage-behavior-mr-hari-om-rai-chairman-managing-director-lava-international-limited|title=We have deep dived into consumer needs, preferences and usage behavior :- Mr.Hari Om Rai, Chairman and Managing Director, Lava International Limited|website=IT Voice|date=23 May 2014|accessdate=31 October 2017|first=Vikas|last=Gupta}}</ref> This facility has produced phones such as the Lava Z25 Iris Pro 30 and the Fusion application for [[Android (operating system)|Android]].

Lava received an award from the [[government of Uttar Pradesh]] in July 2017 for hiring the most number of apprentices in the state. The company hired 710 apprentices from [[Uttar Pradesh]] in 2016 in keeping with the guidelines laid down in the Apprenticeship Act, 1961.<ref>{{Cite news|url=http://www.business-standard.com/article/news-ians/lava-honoured-for-hiring-most-apprentices-from-up-117072700571_1.html|title=Lava honoured for hiring most apprentices from UP|last=IANS|date=27 July 2017|work=Business Standard India|access-date=11 November 2017}}</ref>

==Distribution==
Lava has a single-layer distribution model, wherein more than 900 distributors across [[India]] are directly managed and controlled by the company.<ref>{{Cite web|url=https://www.itvoice.in/we-have-deep-dived-into-consumer-needs-preferences-and-usage-behavior-mr-hari-om-rai-chairman-managing-director-lava-international-limited|title=We have deep dived into consumer needs, preferences and usage behavior :- Mr.Hari Om Rai, Chairman & Managing Director, Lava International Limited|first=Genesis|last=says}}</ref>

== Transportation ==
The company has also grown in the [[train]] segment that operate [[Freight train|freight trains]] and [[Bullet Train (India)|bullet trains]], listed by [[Indian Railways]],

==See also==
** [[List of mobile phone brands by country]]
** [[List of companies of India]]
** [[List of trains run by Indian Railways]]
** [[Micromax Informatics]]
** [[Karbonn Mobiles]]
** [[Intex Technologies]]
** [[Spice Telecom|Spice]]
** [[Xolo (company)|Xolo]]
**

== References ==
{{Reflist|30em}}

== External links ==
* {{Official website|http://www.lavamobiles.com/}}
* {{cite news|url=http://www.hindustantimes.com/business-news/homegrown-mobile-phone-makers-bite-big-chunks-off-global-giants/article1-1212316.aspx|archive-url=https://web.archive.org/web/20140426142558/http://www.hindustantimes.com/business-news/homegrown-mobile-phone-makers-bite-big-chunks-off-global-giants/article1-1212316.aspx|url-status=dead|archive-date=26 April 2014|title=Homegrown Mobile Phone Makers Bite Big Chunks Off Global Giants|last=Rajendran|first=M|date=26 April 2014|work=Hindustan Times|accessdate=25 October 2015}}
{{Electronics industry in India}}
{{Major mobile device companies}}

[[Category:Mobile phone manufacturers]]
[[Category:Mobile phone companies of India]]
[[Category:Manufacturing companies based in Noida]]
[[Category:Indian companies established in 2009]]
[[Category:Indian brands]]
[[Category:Electronics companies established in 2009]]
[[Category:2009 establishments in Uttar Pradesh]]

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Lava International