https://en.bharatpedia.org/w/api.php?action=feedcontributions&feedformat=atom&user=2409%3A4060%3A2083%3A97C4%3A0%3A0%3A2799%3AD8ACBharatpedia - User contributions [en]2026-08-15T07:58:20ZUser contributionsMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Pulse_(confectionery)&diff=157315Pulse (confectionery)2021-03-15T11:39:03Z<p>2409:4060:2083:97C4:0:0:2799:D8AC: Correction</p>
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<div>{{Infobox prepared food<br />
| name = Pass Pass Pulse<br />
| image = <br />
| alternate_name = <br />
| country = [[India]]<br />
| region = <br />
| creator = [[Dharampal Satyapal Group]]<br />
| course = <br />
| type = [[Confectionery]]<br />
| served = <br />
| main_ingredient = [[Sugar]], [[Amchoor]], [[food coloring]], [[food additive]]<br />
| variations = <br />
| calories = <br />
| other = <br />
}}<br />
'''Pulse''' (Pulse Candy), officially known as '''Pass Pass Pulse''', is a [[hard candy]] manufactured by [[Noida]]-based [[Dharampal Satyapal Group|DS Group]] and marketed under its umbrella brand 'Pass Pass'. Originally launched in a 'Kachcha Aam' (raw mango) flavour, the hard-boiled candy is filled with tangy salt and spices (alike [[Amchoor]]) in its central core. Pulse is available in Kachcha Aam, Guava, Orange, Pineapple and Litchi flavours. In India, Pulse is sold for ₹1 per 4g candy.<ref>{{cite web|url=http://dsgroup.com/pulse.aspx|title=DS Group Pulse|publisher=DS Group|accessdate=May 1, 2017}}</ref><br />
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==History==<br />
Pulse was conceptualised in 2013, and an internal team dedicated to product development worked for two years on it.<ref>{{cite web|url=http://www.livemint.com/Companies/PqOACgao1xQlVTmRmTEYzN/Word-of-mouth-sends-demand-soaring-for-Pulse-candy.html|title=Word of mouth sends demand soaring for Pulse candy|publisher=Livemint|accessdate=May 1, 2017}}</ref> Eventually, the product was launched in mid-2015 in Kachcha Aam (raw mango) flavour.<ref>{{cite web|url=http://www.indiatimes.com/news/india/pulse-candy-hits-a-whopping-300-crore-sale-in-just-2-years-beats-cadbury-coke-zero-273039.html|title=Pulse Candy hits whopping 300 crore sale in just 2 years, beats Cadbury and Coke Zero|publisher=India Times|accessdate=May 1, 2017}}</ref> In December 2016, Pulse was launched in Guava and Orange flavour all across [[India]]. Pulse's formulation has been patented by its manufacturer (DS Group).<ref>{{cite web|url=http://dsim.in/blog/2016/04/26/case-study-how-pulse-candy-made-it-a-success-and-reached-rs-100-crore-in-just-8-months/|title=Case Study: How Pulse made it a success and reached Rs 1 crore in just 8 months|publisher=DSIM|accessdate=May 1, 2017}}</ref><br />
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==Sales==<br />
In 8 months of its launch, Pulse's total sales accounted for ₹100 crores, equivalent to [[Coca-Cola Zero]]'s sales.<ref>{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/food/ds-groups-pulse-candy-hits-rs-100-crore-in-8-months-equals-coke-zeros-record/articleshow/51890893.cms|title=DS Group's Pulse candy hits Rs 100 Crore in just 8 months, equals Coke Zero's record|publisher=The Economic Times|accessdate=May 1, 2017}}</ref> In 2016, DS Group was producing 300-400 tonnes of Pulse each month. In March 2017, Pulse's overall sales accounted for ₹300 crores, beating the sales of [[Oreo]] and Mars Bars. The manufacturer DS Group is also setting up stores in the [[United States|US]], UK and Singapore.<ref>{{cite web|url=http://economictimes.indiatimes.com/industry/cons-products/fmcg/re-1-candy-pulse-hits-rs-300-cr-sales-in-2-years-mncs-feel-the-heat/articleshow/57526166.cms|title=Re 1 candy Pulse hits Rs 3000 crore sales in 2 years, MNCs feel the heat|publisher=The Economic Times|accessdate=May 1, 2017}}</ref><br />
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==References==<br />
{{Reflist}}<br />
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[[Category:Brand name confectionery]]<br />
[[Category:Indian brands]]</div>2409:4060:2083:97C4:0:0:2799:D8AC