Parle Agro

2021-08-21T07:12:52Z

2409:4055:296:E88E:9160:6532:B75C:D822:

{{Use dmy dates|date=May 2018}}
{{Use Indian English|date=May 2018}}
{{Infobox company
| name = Parle Agro Private Limited
| logo = File:Parle Agro Logo.png
| caption =
| type = [[Privately held company|Private]]
| traded_as = Unlisted
| industry = [[Consumer goods]]
| fate =
| predecessor =
| successor =
| foundation = {{Start date and age|1984}}
| defunct = 
| location =
| location_city = [[Mumbai]]
| area_served = Worldwide
| key_people = {{plainlist|
*Prakash Jayantilal Chauhan (Chairman & MD)
*Schauna Chauhan (CEO)
*Alisha Chauhan (Director)
*Nadia Chauhan (Director)}}
| products = {{plainlist|
*[[Frooti]]
*[[Appy Fizz|Appy]]
*Bailley
*Frio Cola
*Frio Orange
*Frio Lemon
*Dhishoom}}
| services =
| revenue = {{Unbulleted list|class=nowrap|{{increase}} ₹2,800 crore (US$431 million) (2017)}}
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees = 5000
| parent =
| divisions =
| subsid =
| footnotes =
| intl =
| location_country = [[India]]
| homepage = {{URL|www.parleagro.com}}
}}
'''Parle Agro Private Limited'''<ref>{{cite web |title=Parle Agro Private Limited: Private Company Information |url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=25554028 |website=[[Bloomberg L.P.|Bloomberg]] |access-date=17 September 2018}}</ref> (stylised as '''Parlé Agro''') is an Indian company that owns [[Frooti]], [[Appy Fizz|Appy]], LMN, Hippo and Bailley brands.

== History ==

Parle Agro is an offshoot of Parle Products, which was founded in 1929 in British India. It was owned by the Chauhan family of [[Vile Parle]], [[Mumbai]]. The original Parle company was split into three separate companies owned by the different factions of the original Chauhan family:

* [[Parle Products]], led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Kismi Toffee Bar, Monaco and Krack Jack)
* Parle Agro, led by Prakash Chauhan and his daughters (owner of the brands such as [[Frooti]] and Appy)
* Parle [[Bisleri]], led by Ramesh Chauhan

All three companies continue to use the family trademark name "Parle".

===Satyam Kumar ===
Parle Agro commenced operations in 1984. It started with beverages, and later diversified into bottled water (1993), plastic packaging (1996) and confectionery (2007). [[Frooti]], the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.<ref>{{cite web|url=http://www.medianewsline.com/news/135/ARTICLE/3170/2008-10-17.html |title=Parle Agro Forays Into Pure Juice Market |publisher=Medianewsline.com |date=2008-10-17 |access-date=2010-07-16}}</ref>

The original Parle group was amicably segregated into three non-competing businesses. But a dispute over the use of "Parle" brand arose, when Parle Agro diversified into the confectionery business, thus becoming a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery products under a new design which did not include the Parle brand name.<ref>{{cite news | url = http://articles.economictimes.indiatimes.com/2008-09-15/news/28459541_1_frooti-prakash-chauhan-parle-products | title = Chauhan siblings close to settling row over Parle brand | author = Dev Chatterjee & Meghna Maiti | publisher = Economic Times | date = 2008-09-15 | access-date = 2011-10-12 }}</ref> In 2009, the [[Bombay High Court]] ruled that Parle Agro can sell its confectionery brands under the brand name "Parle" or "Parle Confi" on condition that it clearly specifies that its products belong to a separate company, which has no relationship with Parle Products.<ref>{{cite news | url = http://articles.economictimes.indiatimes.com/2009-01-13/news/27651476_1_parle-agro-frooti-prakash-chauhan | title = No sign of truce in battle over 'Parle' brand | author = Paramita Chatterjee & Ratna Bhushan | publisher = [[The Economic Times|Economic Times]] | date = 2009-01-13 | access-date = 2011-10-12 }}</ref>

== Parle Agro brands ==

Parle Agro Pvt. Ltd operates under three major business verticals:
* Beverages – fruit drinks, nectars, juice, sparkling drinks
* Water – packaged drinking water
* Foods – confectionery, snacks

Parle Agro also diversified into production of [[Polyethylene terephthalate|PET]] preforms (semi-finished bottles) in 1996. Its customers include companies in the beverages, edible oil, confectionery and pharmaceutical segments.<ref>{{cite news | url = http://www.business-standard.com/india/news/parle-agro-to-expand-plastic-packaging-biz/390187/ | title = Parle Agro to expand plastic packaging biz | date = 2010-03-31 | access-date = 2011-10-12 | publisher = [[Business Standard]] }}</ref>

=== Beverages ===
; [[Frooti]]
: Launched in 1985, Frooti was India's only beverage sold in a [[Tetra Pak]] packaging at the time. It went on to become the largest selling [[Mango]] drink in the country.<ref>{{cite web | url = http://www.exchange4media.com/e4m/news/Fullstory1.asp?news_id=37920&tag=3499&section_id=42 | title = Brand Yatra: From 'Fresh 'n' Juicy' to 'Why grow up', Frooti goes the mango way | access-date = 2011-10-12 }}</ref> Frooti's website has some Frooti [[mocktail]] [http://thefrootilife.com/recipes-gallery/ recipes] on their website.
; Appy
: Appy Classic was launched in 1986 as an apple nectar and originally available in a white Tetra Pak packaging with an apple and leaf graphic. {{As of|2011}}, it comes in black Tetra Pak packaging. It was the first apple nectar to be launched in India.
; [[Appy Fizz]]
: Launched in 2005, Appy Fizz is India's first sparkling apple drink available in a champagne shaped PET bottle.
; Saint Juice
: Launched in 2008, Saint Juice is available in three variants – Orange, Mixed fruit, Grape and Apple. At the time of its launch, its [[unique selling proposition|USP]] was "100% juice with no added color, sugar or preservatives".<ref>{{cite news | url = http://www.business-standard.com/india/news/parle-agro-in-nature%5Cs-lap/377362/ | title = Parle Agro: In nature's lap | first = Sayantani | last = Kar | date = 2009-11-24 | access-date = 2011-10-12 | publisher = [[Business Standard]] }}</ref>
; LMN
: LMN was launched in March 2009, as non-carbonated lemon drink (''nimbu paani'' or lemonade).<ref>{{cite news | url = http://www.business-standard.com/india/news/parle-agro-looks-to-penetrate-home-consumption-market-for-lmn/63755/on | title = Parle Agro looks to penetrate home consumption market for LMN | date = 2009-06-04 | access-date = 2011-10-12 | publisher = [[Business Standard]] }}</ref>
; [[Grappo Fizz]]
: Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Grappo Fizz is along the lines of Parle Agro's existing product Appy Fizz.
; [http://www.parleagro.com/dhishoom.html Dhishoom]
:In 2012, Parle Agro launched India's first{{Citation needed|date=June 2021}} Jeera Masala Soda, Dhishoom.
;Frio
:Frio is a range of flavoured carbonated drinks. It is currently available in 3 flavours - Lemon, Orange, and Cola.
; Cafe Cuba
: Launched on 19 May 2013, it is a new product and first of its kind{{Citation needed|date=June 2021}}; Cafe Cuba is a carbonated Cuban coffee, more of a bottled Espresso.
: Flavour: Strong Coffee with little sugar.
;Bailley Soda
: Launched in 2010. Bailley Soda has its packaging theme inspired by military colours and also the bottles are shaped like [[grenade]].
; Frooti Fizz
: Launched in March 2017, Frooti Fizz is a sparkling mango juice drink. [[Bollywood]] actress [[Alia Bhatt]] has signed a deal with Parle Agro to endorse the product.<ref>{{Cite web|url=https://economictimes.indiatimes.com/industry/cons-products/food/parle-adds-fizz-to-frooti-signs-up-alia-bhatt-to-endorse-new-drink/articleshow/57526118.cms|title=Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drink|first=Sagar|last=Malviya|via=The Economic Times}}</ref> Frooti Fizz is available in 250ml PET bottle, 500ml PET bottle and 250ml can.

=== Water ===

* Parle Agro have launched Bailley packaged drinking water.
*It has also introduced pouches of drinking water.

=== Food ===
Confectionary
* Mintrox mints (launched in 2008), hard mint sweets available in 2 flavours.
* Buttercup sweets (launched in 2008), hard boiled sweets.
* Buttercup Softease, a toffee available in 4 flavours.
* Softease Mithai, a toffee available in 3 flavours.
* Kaccha Aam, a toffee.

=== Snacks ===
* Hippo (launched in 2008), baked snack available in six flavours.
* [http://www.parleagro.com/hippo.html Hippo Namkeens], is an assortment of traditional snacks from various parts of India. Hippo Namkeens is now available in a range of seven traditional Indian snacks: Aloo Bhujia, Chana Dal, Moong Dal, Sev Bhujia, Masala Peanuts, Khatta Meetha, Navratan Mixture.

==See also==
* [[Frooti]]
* [[Appy Fizz]]

==References==
{{Reflist}}

==External links==
* [http://www.parleagro.com Official website]
* [http://thefrootilife.com/ Frooti]

[[Category:Companies based in Mumbai]]
[[Category:Food and drink companies of India]]
[[Category:Indian companies established in 1950]]
[[Category:1950 establishments in Bombay State]]

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Parle Agro