Oyo Rooms

2021-09-01T16:23:22Z

2409:4040:E11:C876:9820:6937:655B:1739: /* Acquisitions and partnerships */

{{short description|Indian hospitality company}}
{{outdated|date=April 2021}}
{{Use dmy dates|date=April 2021}}
{{Use Indian English|date=September 2019}}
{{Infobox company
| name = OYO Rooms
| logo = OYO Rooms logo.png
| logo_size =
| type = [[Privately held company]]
| trade_name = OYO Rooms<br/>OYO Hotels and Homes
| industry = [[Hospitality industry|Hospitality]]
| founded = {{start date and age|df=yes|2013}}
| location = [[Gurgaon, Haryana]], India
| founder = [[Ritesh Agarwal]]
| key_people = Ritesh Agrawal (CEO)
| revenue = {{up}} {{INR}} 6657 Crore <br> (US$ 951 million) (2019)
| net_income = {{negative increase}} {{INR}} -2345 Crore <br> (US$ -335 million) (2019)
| area_served = [[Asia]], [[Europe]] and [[America]]s
| website = {{url|www.oyorooms.com}}
}}
{{Homestay service}}
[[File:The Vintage Hotel.jpg|thumb|OYO hotel in [[Johor]], [[Malaysia]]]]
'''OYO Rooms''' (stylised as '''OYO'''), also known as '''OYO Hotels & Homes''', is an [[India|Indian multinational]] hospitality chain of leased and franchised hotels, homes and living spaces. <ref>{{Cite web|url=https://www.ft.com/content/e515c058-5e24-11ea-b0ab-339c2307bcd4|title=Subscribe to read {{!}} Financial Times|website=www.ft.com|access-date=3 April 2020}}</ref><ref>{{Cite web|url=https://www.moneycontrol.com/news/business/oyo-says-it-is-worlds-3rd-largest-hotel-chain-by-room-count-4191531.html|title=Wit8.5 lakh rooms, Oyo claims third spot globally|date=10 July 2019|work=[[Moneycontrol.com]]}}</ref><ref>{{Cite web|url=https://www.financialexpress.com/industry/sme/how-oyo-became-indias-3rd-best-company-to-work-for-in-just-6-years/1540659/|title=How OYO became India's 3rd best company to work for in just 6 years|date=7 April 2019|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite news|last1=Gooptu|first1=Biswarup|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/have-become-the-second-largest-hotel-group-in-china-oyo/articleshow/69445392.cms|title=OYO claims to be second-largest hotel group in China|date=22 May 2019|newspaper=[[The Economic Times]]}}</ref> Founded in 2013 by [[Ritesh Agarwal]], OYO initially consisted mainly of budget hotels. The startup expanded globally with thousands of [[hotels]], [[vacation homes]] and millions of rooms across more than 80 nations<ref>{{Cite web|date=27 June 2021|title=Oyo Startup Story|url=https://www.startup.ind.in/2021/01/80-indian-startup-success-stories-for.html|url-status=live|website=Startup Stories}}</ref> including India, Malaysia,<ref>{{Cite web | title=OYO Rooms Goes International; Launches in Malaysia | url=https://inc42.com/flash-feed/oyo-rooms-launches-operations-in-malaysia/ | first=Aparna | last=Mishra | work=Inc42 | date=12 January 2016}}</ref> UAE, Nepal,<ref>{{Cite news | url=https://www.business-standard.com/article/companies/oyo-expands-international-presence-with-hotel-launch-in-nepal-117042700475_1.html | title=OYO expands international presence with hotel launch in Nepal | work=[[Business Standard]] | date=27 April 2017}}</ref> China, Brazil, Mexico, UK, Philippines, Japan,<ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-commences-hotel-operations-in-japan/articleshow/68716847.cms | title=OYO and SoftBank form JV to launch hotels business in Japan | work=[[The Economic Times]] | date=4 April 2019}}</ref> Saudi Arabia, Sri Lanka,<ref>{{Cite news | url=http://www.dailymirror.lk/article/OYO-expands-international-presence-entering-Sri-Lanka-159788.html | title=OYO expands international presence entering Sri Lanka | work=[[Daily Mirror]] | date=14 December 2018}}</ref> Indonesia, Vietnam, the United States<ref>{{Cite web | title=Hotel Unicorn Oyo Plots $300 Million Push into the U.S. Market | url=https://www.bloomberg.com/news/articles/2019-06-19/hotel-unicorn-oyo-plots-300-million-push-into-the-u-s-market | work=[[Bloomberg L.P]] | date=19 June 2019
}}</ref> and more.<ref>{{Cite web | title=More room at the top | url=https://www.fortuneindia.com/venture/more-room-at-the-top/101637 | first=DEEPTI | last=CHAUDHARY | work=[[Fortune (magazine)|Fortune]] | date=2 March 2018}}</ref><ref>{{Cite news | url=https://www.ndtv.com/people/at-21-hes-the-mind-behind-multi-million-dollar-start-up-oyo-1204353 | title=At 21, He's the Mind Behind Multi-Million Dollar Start-Up OYO | first=Natasha | last=Jog | work=[[NDTV]] | date=6 August 2015}}</ref>

The company's investors include [[SoftBank Group]], [[DiDi|Didi Chuxing]], Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise, [[Airbnb]] and [[China Lodging Group]].

==History==
In 2012, Ritesh Agarwal launched Oravel Stays to enable listing and booking of budget accommodations; he renamed the firm to OYO in 2013.<ref>{{Cite news |first=Paramita |last=Chatterjee |date=16 May 2017 |url=http://www.forbesindia.com/article/8th-anniversary-special/how-oyos-ritesh-agarwal-transformed-the-business-of-budget-accommodation/46971/1 | title=How OYO's Ritesh Agarwal transformed the business of budget accommodation |work=[[Forbes]] |access-date=11 April 2021}}</ref>

OYO partners with hotels to give similar guest experience across cities. Shortly after launching Oravel Stays, Ritesh Agarwal received a grant of [[United States dollar|$]]100,000 as part of the [[Thiel Fellowship]], a two-year program from PayPal co-founder [[Peter Thiel]].<ref>{{Cite web|date=7 July 2021|title=Startup Success Story of OYO Rooms (Case Study)|url=https://www.startup.ind.in/2021/07/success-story-of-oyo-startup.html|url-status=live|website=Startup}}</ref><ref>{{Cite news |title=Oravel founder Ritesh Agarwal wins Thiel Fellowship |url=https://www.livemint.com/Companies/ZbqDGYUN0yfhtB2syOIDVP/Oravel-founder-Ritesh-Agarwal-wins-Thiel-Fellowship.html |access-date=11 April 2021 |work=[[Mint (newspaper)|Mint]] |date=10 May 2013}}</ref><ref>{{Cite news |first=Shona |last=Ghosh |date=22 September 2018 |url=https://www.businessinsider.com/ritesh-agarwal-interview-with-founder-of-peter-thiel-backed-oyo-2018-9 |title=Ritesh Agarwal: Interview with founder of Peter Thiel-backed Oyo |work=[[Business Insider]] |access-date=11 April 2021 |url-access=subscription}}</ref> OYO currently has over 17,000 employees globally,<ref>{{Cite news |url=https://www.thehindubusinessline.com/companies/oyo-to-add-over-3000-employees-in-india/article29213780.ece |title=OYO to add over 3,000 employees in India |access-date=11 April 2021 |work=[[Business Line]] |date=21 August 2019}}</ref><ref>{{Cite news |url=https://kr-asia.com/oyo-plans-mass-recruitment-in-india-to-boast-of-12k-staff-by-year-end |title=OYO plans mass recruitment in India to boast of 12k staff by year-end |access-date=11 April 2021 |work=KrASIA |date=22 August 2019}}</ref> of which approximately 8000 are in India and South Asia. OYO Hotels & Homes is a full-fledged [[hotel chain]] that leases and franchises assets. The company invests in capex,<ref>{{Cite news | url=https://www.businesstoday.in/current/corporate/oyo-rooms-hospitality-startup-collection-o-hotels-india-south-asia-oyo-announces-rs-1400-crore-investments-launches-new-property-collection-o-targeting-millennials/story/326986.html | title=OYO announces Rs 1,400 crore investments, launches new property 'Collection O' targeting millennials |access-date=11 April 2021 |work=[[Business Today (India)]] |date=26 June 2019}}</ref> hires GMs to oversee operations and customer experience as well as generating around a million job opportunities in India<ref>{{Cite news |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/have-created-over-1-lakh-direct-and-indirect-jobs-in-india-oyo/articleshow/68812105.cms |title=Have created over 1 lakh direct and indirect jobs in India: OYO |work=[[The Economic Times]] |date=10 April 2019}}</ref> and South Asia alone. OYO has also set up 26 training institutes for hospitality enthusiasts across India.<ref>{{Cite news |url=https://timesofindia.indiatimes.com/companies/OYO-opens-Gurgaon-campus-with-plans-to-launch-a-skill-training-centre/articleshow/54020092.cms |title=OYO opens Gurgaon campus, plans to launch a skill training center |access-date=11 April 2021 |work=[[The Times of India]] |date=6 September 2019}}</ref>

In April 2021, it was claimed by several news reports and social media posts that OYO had filed for bankruptcy,<ref name="BankruptcyNews18"/><ref>{{Cite news |last=Sharma |first=Reema |date=7 April 2021 |title=Fact check: Oyo did not apply for bankruptcy, clarifies CEO |url=https://zeenews.india.com/companies/fact-check-oyo-did-not-apply-for-bankruptcy-clarifies-ceo-2353332.html |access-date=18 April 2021 |work=Zee News |language=en}}</ref> but CEO Ritesh Agarwal clarified it to be untrue.<ref name="BankruptcyNews18">{{cite news |title=Fact Check: Is OYO Filing for Bankruptcy? Here's What Company CEO Has to Say About it |url=https://www.news18.com/news/buzz/fact-check-is-oyo-bankrupt-heres-what-company-ceo-has-to-say-about-it-3622745.html |access-date=10 April 2021 |work=News18 |date=9 April 2021 |language=en}}</ref><ref>{{cite news |title=Oyo news: Founder Ritesh Agarwal denies reports of Oyo filing for bankruptcy |url=https://timesofindia.indiatimes.com/business/india-business/absolutely-untrue-founder-ritesh-agarwal-denies-reports-of-oyo-filing-for-bankruptcy/articleshow/81948757.cms |access-date=11 April 2021 |work=The Times of India |date=7 April 2021 |language=en}}</ref><ref name="BankruptcyDNA"/> However he admitted that the National Company Law Appellate Tribunal (NCLAT) initiated a insolvency resolution process on OYO Hotels on the basis of a hotelier's petition over a monetary dispute with the company.<ref name="BankruptcyDNA">{{cite news |last1=Azam |first1=Tanweer |title=FACT CHECK: OYO files for bankruptcy? Here's the truth |url=https://www.dnaindia.com/business/report-fact-check-oyo-files-for-bankruptcy-here-s-the-truth-2885138 |access-date=10 April 2021 |work=DNA India |date=7 April 2021 |language=en}}</ref><ref name="BankruptcyNews18"/>

==Funding==

In September 2018, OYO raised $1 billion, of which the RoC filing for the amount of $100 million raised from Star Virtue Investment Ltd. was made on 13 February 2019.<ref>{{Cite news | url=https://www.moneycontrol.com/news/business/chinas-didi-chuxing-invests-100-million-in-oyo-3537511.html | title=China's Didi Chuxing invests $100 million in Oyo | work=[[Moneycontrol.com]] | date=14 February 2019 |access-date=26 March 2020}}</ref>

In February 2019, OYO received $100 million funding from the Chinese vehicle for hire company [[DiDi|Didi Chuxing]].<ref>{{Cite news|last1=Gooptu|first1=Biswarup|last2=Sharma|first2=Samidha|title=Oyo gets $100 million from China's ride-hailing giant Didi Chuxing|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-gets-100-million-from-chinas-ride-hailing-giant-didi-chuxing/articleshow/67985663.cms?from=mdr|access-date=27 October 2020}}</ref>

In July 2019, Founder & CEO Ritesh Agarwal, through RA Hospitality Holdings (Cayman),<ref>{{Cite news | url=https://economictimes.indiatimes.com/articleshow/70253747.cms | title=Ritesh Agarwal's Cayman based firm to bring funds to Oyo | work=[[The Economic Times]] | date=17 July 2019}}</ref><ref>{{Cite news | url=https://www.ibtimes.co.in/ritesh-agarwal-sets-ra-hospitality-cayman-islands-drive-oyo-funding-801845 | title=Ritesh Agarwal sets up RA Hospitality in Cayman Islands to drive Oyo funding | work=[[International Business Times]] | date=18 July 2019}}</ref> signed a $2 billion deal to buy back shares from existing investors Lightspeed Venture Partners and Sequoia India, to increase his stake in the company to 30%.<ref>{{Cite news | url=https://www.business-standard.com/article/companies/ritesh-agarwal-to-deploy-2-billion-in-his-hotel-startup-oyo-to-boost-stake-119071901295_1.html | title=Ritesh Agarwal to deploy $2 billion in his hotel startup OYO to boost stake|work=[[Business Standard]]|date=19 July 2019|access-date=26 March 2020}}</ref> The company was valued at $10 billion with this deal.<ref>{{Cite news | url=https://techcrunch.com/2019/07/19/indias-oyo-valued-at-10b-after-founder-purchases-2b-in-shares/ | title=India's Oyo valued at $10B after founder purchases $2B in shares | work=[[TechCrunch]] | date=19 July 2019}}</ref><ref>{{Cite news | url=https://techcrunch.com/2018/09/25/oyo-raises-1-billion/ | title=India's budget hotel startup OYO raises $1B for international growth | work=[[TechCrunch]] | date=25 September 2018}}</ref>

In October 2019, OYO raised Series F funding of $1.5 billion led by [[SoftBank Group]], [[Lightspeed Venture Partners]] and Sequoia India.<ref>{{Cite web|url=http://social.techcrunch.com/2019/10/07/india-oyo-ritesh-agarwal-investment/|title=Ritesh Agarwal to invest $700M in Oyo's new $1.5B financing round|website=TechCrunch|language=en-US|access-date=26 March 2020}}</ref>

In July 2021, OYO closed a debt financing round of $660 million from global institutional investors to service existing loans.<ref>{{Cite news|last=Mishra|first=Digbijay|title=Eye on revival, Oyo secures $660 million debt|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/startups/eye-on-revival-oyo-secures-660-million-debt/articleshow/84459901.cms|access-date=2021-07-17}}</ref>

In July 2021, Microsoft looks to invest in Oyo before potential IPO IT giant Microsoft is in talks to invest in online hotel chain Oyo at a $9 billion valuation before Oyo's IPO. The deal between Microsoft and Oyo could be declared in the coming weeks and is likely to be a precursor to the hotel chain's IPO. <ref>{{Cite web|url =https://www.businesstoday.in/latest/corporate/story/microsoft-looks-to-invest-in-oyo-before-potential-ipo-302811-2021-07-30/|title=Microsft looks to Invest before IPO}}</ref>

==Financial results==
In 2019, OYO registered a revenue of USD 951 million, a 4.5 times increase on a year on year basis, as compared to USD 211 million.<ref>{{Cite news | url=https://www.financialexpress.com/industry/sme/oyo-has-seen-4-4-times-y-o-y-growth-in-revenue-in-june-2019-says-founder-and-group-ceo-ritesh-agarwal/1716555/ | title=OYO has seen 4.4 times y-o-y growth in revenue in June 2019, says founder and group CEO Ritesh Agarwal | work=[[The Financial Express (India)|The Financial Express]] | date=25 September 2019}}</ref><ref>{{Cite news|title=Oyo reports $335 million loss on revenue of $951 million|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-net-loss-widens-to-335-million-in-fy19/articleshow/74171214.cms|access-date=2021-08-24}}</ref>

==Acquisitions and partnerships==
[[File:Hooters Casino (7823234654).jpg|thumb|In 2019, OYO acquired [[Hooters Casino Hotel]] near the [[Las Vegas Strip]]]]
In March 2016, OYO acquired the team of Qlik Pass, founded by Rahul Gupta & Rishi Swami to setup and lead its Data Science Department. <ref>{{Cite news | url=https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/oyo-rooms-hires-3-senior-executives/articleshow/51530822.cms | title=OYO Rooms hires 3 senior executives | work=[[The Economic Times]] | date=23 March 2016|access-date=26 March 2020}}</ref>

In March 2018, OYO acquired [[]]-based [[service apartment]] operator Novascotia Boutique Homes<ref>{{Cite news | url=https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/oyo-acquires-chennais-novascotia-boutique-homes/articleshow/63358150.cms | title=OYO acquires Chennai's Novascotia Boutique Homes | first=Biswarup | last=Gooptu | work=[[The Economic Times]] | date=18 March 2018|access-date=26 March 2020}}</ref><ref>{{Cite news | url=https://www.thenewsminute.com/article/oyo-acquires-chennai-based-novascotia-boutique-homes-expand-corporate-offering-78171 | title=Oyo acquires Chennai-based Novascotia Boutique Homes to expand corporate offering | work=[[The News Minute]] | date=19 March 2018 |access-date=26 March 2020}}</ref> marking its first major buyout as well as establishing its presence in the service apartment and corporate executive stay. Also in 2018, the company acquired Weddingz.in, a Mumbai-based online marketplace for wedding venues and vendors marking its entry into the fragmented $40 billion wedding industry.<ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-acquires-wedding-marketplace-weddingz/articleshow/65361237.cms | title=OYO acquires wedding marketplace Weddingz | work=[[The Economic Times]] | date=11 August 2018|access-date=26 March 2020}}</ref>

In 2019, and [[Airbnb]] announced a strategic partnership with Airbnb investing in OYO and the company will list their properties on Airbnb platform.<ref>{{Cite news |last=Russell |first=Jon | date=1 April 2019 |url=https://techcrunch.com/2019/04/01/airbnb-oyo-investment/ | title=Airbnb confirms stake in India's OYO, sources say it invested $150M-$200M | work=[[Techcrunch]] |access-date=26 March 2020}}</ref> In March 2019, OYO announced a 1400 cr investment in its India and South Asia businesses over 2019 as a part of its efforts to increase infrastructure, strengthen technology and internal capability.<ref>{{Cite news | url=https://www.thehindu.com/business/oyo-plans-1400-cr-expansion/article26514953.ece | title=OYO plans ₹1,400-cr. expansion | work=[[The Hindu]] |date=12 March 2019 |access-date=26 March 2020}}</ref> In April 2019, OYO announced a strategic global distribution partnership with bedbank Hotelbeds.<ref>{{Cite news|date=15 April 2019|title=Hotelbeds & Oyo Hotels & Homes announce strategic distribution partnership|work=[[The Economic Times]]|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/hotelbeds-oyo-hotels-homes-announce-strategic-distribution-partnership/articleshow/68888428.cms|access-date=26 March 2020}}</ref> The company also announced two joint-venture with Softbank and Yahoo!Japan.

In May 2019, OYO announced the acquisition of Amsterdam-based @Leisure Group, Europe's largest vacation rental company.<ref name="ET2019">{{Cite news |first=Anumeha |last=Chaturvedi |date=2 May 2019 |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-to-acquire-amsterdam-based-vacation-rental-company-leisure-group/articleshow/69129470.cms |title=OYO plans ₹1,400-cr. expansion | work=[[The Economic Times]] |access-date=26 March 2020}}</ref> In July 2019, OYO announced the acquisition of Innov8.<ref>{{Cite news | url=https://techcrunch.com/2019/07/16/oyo-workspaces-innov8/ | title=India's budget hotel startup Oyo enters co-working business with $30 million Innov8 acquisition |work=[[Tech Crunch]] |date=16 July 2019 |access-date=26 March 2020}}</ref> And in August 2019, Oyo made its first major investment in the United States by purchasing the [[Hooters Casino Hotel]], near the [[Las Vegas Strip]], in partnership with US-based real estate company Highgate, for $135 million.<ref>{{Cite web| url=https://www.livemint.com/companies/news/softbank-backed-oyo-known-for-budget-stays-to-rebrand-hooters-hotel-in-vegas-1566561488306.html | title=Oyo buys Las Vegas Hooters Hotel in its first US purchase|date=23 August 2019 | access-date=29 August 2019}}</ref><ref>{{Cite web|url=https://www.wsj.com/articles/indias-oyo-rolls-dice-with-purchase-of-las-vegas-hooters-hotel-11566552601|title=India's Oyo Rolls Dice With Purchase of Las Vegas Hooters Hotel|last=Morris|first=Keiko|website=WSJ|language=en-US|access-date=29 August 2019}}</ref>

==Products and services==
OYO Rooms, OYO Hotels & Homes has a multi-brand approach. These include:
* '''OYO Townhouse'''<ref>{{cite news |last1=Chaturvedi |first1=Anumeha |title=Budget hotel chain OYO launches OYO Townhouse |url=https://economictimes.indiatimes.com/small-biz/startups/oyo-launches-oyo-townhouse/articleshow/56756602.cms |access-date=11 April 2021 |work=The Economic Times |date=24 January 2017}}</ref>which is promoted as the neighbourhood hotel is in the midscale segment targeted at millennial travellers.{{Citation needed|date=April 2020}}
* '''OYO Home''', which OYO claims is India's maiden Home Management System that offers private homes in different locations and are fully managed by OYO.<ref>{{Cite news| url=https://qz.com/1077354/oyo-rooms-wants-to-build-an-airbnb-for-india-that-does-more-than-what-airbnb-does/ | title=In trying to be the Indian Airbnb, OYO may be turning too cumbersome | last=Bhattacharya| first=Ananya |work=[[Quartz Media]] | date=21 September 2017}}</ref><ref>{{Cite news | url=https://www.oyorooms.com/officialoyoblog/2017/09/15/oyo-home-unlocking-and-managing-homes-to-create-high-quality-spaces-for-our-guests-2 | title=Unlocking Homes for Great Holiday Experiences | work=OYO Rooms | date=15 September 2017}}</ref>
* '''OYO Vacation Homes''' which identifies itself as the world's 3rd largest vacation home brand with vacation rental management brands Belvilla,<ref>{{Cite news |first=Ingrid |last=Lunden |date=1 May 2019 |url=https://techcrunch.com/2019/05/01/airbnb-backed-oyo-moves-into-europe-acquires-leisure-from-axel-springer-for-415m/ | title=Airbnb-backed OYO moves into Europe, buys Leisure Group from Axel Springer for $415M |work=[[TechCrunch]] |access-date=11 April 2021}}</ref> Danland,<ref name=ET2019/> and DanCenter<ref>{{Cite news |last=Singh |first=Manish |date=14 August 2019 |url=https://techcrunch.com/2019/08/14/oyo-vacation-rental-europe/ |title=Oyo to invest $335M in vacation rental business in Europe push |work=[[TechCrunch]] |access-date=11 April 2021}}</ref> along with Germany-based Traum-Ferienwohnungen.
* '''SilverKey''' launched in April 2018, caters to the needs of the corporate travellers undertaking business trips for a short or long duration.<ref>{{cite news |last1=Gooptu |first1=Biswarup |title=OYO Rooms: OYO to scale up its SilverKey hotels portfolio to 19 cities across India |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-to-scale-up-its-silverkey-hotels-portfolio-to-19-cities-across-india/articleshow/68698845.cms |access-date=11 April 2021 |work=The Economic Times |date=3 April 2019}}</ref><ref>{{cite news |last1=Modi |first1=Ajay |title=OYO plans big focus on serviced apartments for corporate clients |url=https://www.business-standard.com/article/companies/oyo-plans-big-focus-on-serviced-apartments-for-corporate-clients-118041800353_1.html |access-date=11 April 2021 |work=[[Business Standard]] |date=18 April 2018}}</ref>
* '''Capital O''' offers hotel booking services.<ref>{{Cite news |url=https://www.arabianbusiness.com/travel-hospitality/423960-indias-oyo-launches-capital-o-hotels-in-the-uae |title=India's Oyo launches Capital O hotels in the UAE |access-date=11 April 2021 |work=[[Arabian Business]] | date=16 July 2019}}</ref>
* '''Palette''' offers the perfectly curated staycation for those in search of an intuitive experience at competitive prices, an upper-end leisure resorts category.<ref>{{Cite news | url=https://timesofindia.indiatimes.com/business/india-business/oyo-forays-into-leisure-segment-with-palette-resorts/articleshow/65607782.cms | title=Oyo forays into leisure segment with Palette Resorts | work=[[The Times of India]] | date=30 August 2018}}</ref><ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-forays-into-upper-end-leisure-resorts-category-launches-palette-resorts/articleshow/65607265.cms | title=OYO forays into upper-end leisure resorts category; launches Palette Resorts | work=[[The Economic Times]] | date=30 August 2018}}</ref>
* '''Collection O''' offers booking and renting services to business travelers.<ref>{{Cite news | url=https://www.deccanchronicle.com/nation/current-affairs/130319/oyo-woos-biz-travellers-with-collection-o-ups-investment.html | title=OYO woos biz travellers with Collection O; ups investment | work=[[Deccan Chronicle]] | date=13 March 2019}}</ref><ref>{{Cite news | url=https://www.aninews.in/news/business/oyos-collection-o-hotels-reaches-milestone-175-buildings-in-3-months20190713124833/ | title=OYO's Collection O Hotels reaches milestone 175 buildings in 3 months | work=[[Asian News International]] | date=13 July 2019}}</ref>
* '''OYO LIFE''', targeted at millennials and young professionals in search of fully managed homes on long-term rentals, at affordable prices.<ref>{{Cite news | url=https://www.thenewsminute.com/article/why-oyo-life-betting-big-co-living-market-india-101514 | title=Why OYO Life is betting big on the co-living market in India | work=[[The News Minute]] | date=9 May 2019}}</ref><ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-looks-to-enter-student-housing-and-co-working-to-expand-co-living-segments/articleshow/69172676.cms | title=Oyo looks to enter student housing and co-working, to expand co-living segments | work=[[The Economic Times]] | date=6 May 2019}}</ref>
* '''YO! HELP''' is a self-help tool that offers support for check-ins, check-outs and payments. <ref>{{Cite news | url=https://cio.economictimes.indiatimes.com/news/strategy-and-management/yo-help-comes-to-oyo-rooms-rescue/77604206 | title=Yo! Help comes to Oyo's rescue | work=[[The Economic Times]] | date=18 August 2020 |access-date=26 August 2020}}</ref>

==OYO Partner Engagement==
In April 2019, the company announced the launch of OPEN programme, an initiative for its partner hotels to help them reach their business goals. It further Introduced upgraded Co-OYO app for hotel partners to provide complete visibility on all business & customer metrics. <ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-launches-open-programme-for-asset-owners/articleshow/68937688.cms | title=OYO launches OPEN programme for asset owners | work=[[The Economic Times]] | date=18 April 2019}}</ref>

==Criticism==
In 2019, OYO rooms planned to implement a digital register mechanism which will allow it to share customer data in real time with the government. This was described as a threat to privacy.<ref>{{Cite news | url=https://www.indiatoday.in/technology/news/story/oyo-rooms-wants-to-share-digital-record-of-your-check-ins-with-government-1431439-2019-01-15 | title=Oyo Rooms wants to share digital record of your check-ins with government | work=[[India Today]] | date=15 January 2019}}</ref>

OYO has been accused of using [[predatory pricing]] and not following its own agreements including threatening hotels to unilaterally change some of the clauses or not be paid.<ref>{{Cite news | url=https://economictimes.indiatimes.com/industry/services/hotels-/-restaurants/budget-hotels-teaming-up-to-take-legal-route-against-oyo/articleshow/66890345.cms | title=Budget hotels teaming up to take legal route against Oyo | first=Anumeha | last=Chaturvedi | work=[[The Economic Times]] | date=1 December 2018}}</ref>

In 2018, the company sent mass unsolicited job offer emails targeting senior- and mid-level employees of competitors.<ref>{{Cite news | url=https://www.livemint.com/Industry/ML1hLZR50QT08vsDMPfSzK/Alls-fair-in-talent-war-Oyo-targets-staff-at-rivals.html | title=All's fair in talent war: Oyo targets staff at rivals | last=S.H. | first=Salman | work=[[Mint (newspaper)|Mint]] | date=27 April 2018}}</ref>

==References==
{{Reflist}}

==External links==
{{Official website}}
{{SoftBank}}
{{Hotel chains}}

[[Category:Hotel affiliation groups]]
[[Category:Hotel chains in India]]
[[Category:Indian companies established in 2013]]
[[Category:Hotels established in 2013]]
[[Category:Companies based in Gurgaon]]
[[Category:Softbank portfolio companies]]
[[Category:Indian brands]]
[[Category:Hotels in India]]
[[Category:Hospitality companies of Asia]]
[[Category:2013 establishments in Haryana]]

Bharatpedia - User contributions [en]

Oyo Rooms