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Parachute (brand)
2021-11-03T15:23:27Z
<p>2405:201:F:900B:7C5C:1FE2:2519:221C: </p>
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<div>{{Infobox brand<br />
| name = Parachute<br />
| logo = Parachute logo.gif<br />
| logo_upright = <br />
| logo_alt = <br />
| logo_caption = <br />
| image = <br />
| image_upright = <br />
| alt = <br />
| caption = <br />
| producttype = [[Hair products]]<br />
| currentowner = [[Marico]]<br />
| producedby = Marico<br />
| country = [[India]]<br />
| introduced = <br />
| discontinued = <br />
| related = <br />
| markets = Asia<br />
| previousowners = [[Bombay Oil Industries]]<br />
| trademarkregistrations = <br />
| ambassadors = <br />
| tagline = <br />
| website = {{URL|http://www.parachutegold.com/}}<br>{{URL|http://www.parachuteadvansed.com/}}<br />
| module = <!-- or: misc --><br />
| module1 = <!-- or: misc1 --><br />
}}<br />
'''Parachute''' is a [[brand name]] for a range of coconut-based [[hair products]] manufactured by [[Marico]].<br />
<br />
==History==<br />
Parachute is the [[flagship brand]] of [[Marico]]. Before the 1992 [[economic liberalisation in India]], the government classified [[vegetable oils]] as an essential commodity.<ref name="powerhouses">{{cite book |title=[[India's Global Powerhouses]] |last=Kumar |first=Nirmalya |author-link=Nirmalya Kumar |year=2009 |publisher=[[Harvard Business Press]] |isbn=978-1-4221-4762-7 |pages=136–8 }}</ref><br />
<br />
In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in [[Bangladesh]]. Parachute's market share rose to 70% within ten years.<ref name="powerhouses"/><br />
<br />
==Products==<br />
Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advanced Hair oil.<br />
<br />
Parachute edible oil contains 100% coconut oil, whereas Advanced hair oil contains coconut oil along with fragrance and Vitamin E.<br />
<br />
==References==<br />
{{reflist}}<br />
<br />
==External links==<br />
*[http://www.parachuteadvansed.com/ Official Parachute website]<br />
*[http://www.parachutegold.com Official Parachute Gold website]<br />
*{{cite web|title=How did Parachute become one of India’s favourite hair oil brands? Ask the rats|url=https://qz.com/1117024/how-did-parachute-become-one-of-indias-favourite-hair-oil-brands-ask-the-rats/|website=Quartz|date=2017-11-01|author=Sonu Bhasin}}<br />
<br />
[[Category:Cosmetics brands]]<br />
[[Category:Indian brands]]</div>
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