Piyush Pandey

2021-05-31T20:35:37Z

2001:16A2:C185:FFFC:F415:26A0:7BE:4938: /* Advertising campaigns and contributions */

{{Use dmy dates|date=February 2019}}
{{Use Indian English|date=February 2019}}
[[File:Piyush Pandey.jpg|alt=CRAFTSMAN OF COMMERCE|thumb|Piyush Pandey]]
'''Piyush Pandey''' has been promoted to Chief Creative Officer Worldwide and Executive Chairman India, [[Ogilvy (agency)]]. This new role became effective in January 2019. The [[Government of India]] awarded him the civilian honor of the [[Padma Shri]] in 2016.<ref name="Padma Awards 2016">{{cite web | url=http://pib.nic.in/newsite/PrintRelease.aspx?relid=135783 | title=Padma Awards 2016 | publisher=Press Information Bureau, Government of India | date=2016 | accessdate=2 February 2016}}</ref> Under his leadership, [[Ogilvy (agency)|Ogilvy]] India has been ranked the No.1 Agency for 12 consecutive years in the Agency Reckoner, an independent Marketing & Advertising Survey conducted by [[The Economic Times]] and [[Brand Equity (Weekly)|Brand Equity.]]

=={{anchor|Education|Personal life}}Early life and education==
Pandey was born in [[Jaipur]] in 1955 and played the [[Ranji Trophy]] for the state of Rajasthan. He worked as a tea taster.<ref name=":0" />
Pandey studied at [[St. Xavier's School, Jaipur]] and has an [[Master of Arts|MA]] from [[St Stephen's College, Delhi]]. He is a Post Graduate in History from the [[University of Delhi]]. He is the brother of singer [[Ila Arun]] and [[Prasoon Pandey]].{{citation needed|date=February 2019}}

==Career==
Pandey joined Ogilvy as an Account Director but was soon identified as someone with potential in creative so he was moved to the creative department at Ogilvy.{{citation needed|date=July 2018}} Three years later he was promoted to [[creative director]], and then to national creative director. Pandey was nominated to the [[board of directors]] in 1994.<ref name=":0" />

During his tenure Ogilvy & Mather became the largest advertising agency in India,{{citation needed|date=July 2018}} and Ogilvy India is considered one of the most creative offices in the Ogilvy worldwide network.<ref name=":0">{{cite web|title=Speaker Profiles|url=http://www.aaaindia.org/speaker_profiles.htm|archive-url=https://archive.is/20051125122235/http://www.aaaindia.org/speaker_profiles.htm|url-status=dead|archive-date=25 November 2005|work=Advertising Agencies Association of India|accessdate=12 July 2011}}</ref> In September 2006, Pandey was nominated to the Ogilvy Worldwide board. He mentors creative executives from around the world at the [[Berlin School of Creative Leadership]].{{citation needed|date=February 2019}}

=={{Anchor|Major ad campaigns and contributions}}Advertising campaigns and contributions==
Notable ad campaigns in India designed by Pandey include:

* "mera desh badal raha hai, aage badh raha hai" BJP government campaign outlining achievements made in first two years by the Modi Government.
* [[Indian national congress for Indian general election, 2014]] with [[Prasoon Joshi]] and [[Abir Chatterjee]]
* [[Fevicol]] ad campaigns - Fevicol Bus, Fevicol Fish, fevicol sofa
* Fevikwik ad campaigns
* Chal Meri Luna
* [[Cadbury]] [[Dairy Milk]] ad campaigns
* [[Vodafone]] ad campaigns - Pug, ZooZoos
* [[Asian Paints]] ad campaigns
* Campaigns for Indian tourism
* [[Bell Bajao]] ad campaign
* Anti-smoking campaign for the Cancer Patients Association
* Rath Vanaspati
* Fortune Oil
* Google - Reunion
* ''[[The Hindu]]''<ref name=viewsjournal/><ref name=adgully/>

He wrote the Indian patriotic song "[[Mile Sur Mera Tumhara]]" for the [[National Integration]] campaign in 1988 and co-wrote the screenplay for ''[[Bhopal Express (film)|Bhopal Express]]''.<ref name=viewsjournal>{{cite web|title=Building Brands is like bringing up your child, Piyush Pandey |url=http://www.viewsjournal.com/variety/31-building-brands-is-like-bringing-up-your-child-piyush-pandey.aspx |work=Views Journal |accessdate=12 July 2011 |url-status=dead |archiveurl=https://web.archive.org/web/20110430114918/http://www.viewsjournal.com/variety/31-building-brands-is-like-bringing-up-your-child-piyush-pandey.aspx |archivedate=30 April 2011 }}</ref><ref name=adgully>{{cite web|title=Ogilvy’s Piyush Pandey gets lifetime achievement award |url=http://www.adgully.com/advertising/ogilvy%E2%80%99s-piyush-pandey-gets-lifetime-achievement-award.html |work=Adgully Bureaur |accessdate=12 July 2011 |url-status=dead |archiveurl=https://web.archive.org/web/20110303054119/http://www.adgully.com/advertising/ogilvy%E2%80%99s-piyush-pandey-gets-lifetime-achievement-award.html |archivedate=3 March 2011 }}</ref>

==Acting==
Pandey appeared in the [[John Abraham (actor)|John Abraham]] and [[Nargis Fakhri]] film ''[[Madras Cafe]]'' as the [[cabinet secretary]]<ref>{{Cite news|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/Indias-ad-gurus-in-Shoojit-Sircars-Madras-Caf/articleshow/21054028.cms|title=India’s ad gurus in Shoojit Sircar’s 'Madras Café'|last=Gupta|first=Priya|date=14 July 2013|work=The Times of India|access-date=5 July 2018}}</ref> and in Magic Pencil Project videos (a marketing campaign by [[ICICI Bank]]).

==Awards and achievements==
Pandey has won a number of awards.<ref>[http://www.berlin-school.com/index.php?id=248&profile=56 Profile], Berlin School of Creative Leadership, berlin-school.com {{Webarchive|url=https://web.archive.org/web/20120323223040/http://www.berlin-school.com/index.php?id=248&profile=56 |date=23 March 2012 }}</ref><ref name=cmoasia/> He was named the most influential man in Indian advertising for eight consecutive years by ''[[The Economic Times]]''.<ref>{{cite web|title=Piyush PANDEY|url=http://www.cresta-awards.com/Jury_Detail_Plain.aspx?JuryID=44|work=Cresta-Awards Jury Detail|accessdate=23 July 2011}}</ref> In 2000, the Ad Club of Mumbai voted his commercial for Fevikwik the commercial of the century and his work for [[Cadbury]] the campaign of the century.{{citation needed|date=November 2015}}
Pandey was voted Asia's Creative Person of the Year at the Media Asia Awards 2002. He is the only Indian to win a double gold at [[Cannes]] (for his Cancer Patients Association anti-smoking campaign) and a triple grand prize at the [[London International Awards]]. During Pandey's tenure, O&M India won 25 lions at [[Cannes]]. In 2002, he won India's first Silver Pencil at [[The One Show]] Awards.{{citation needed|date=November 2015}}

He was invited to be a jury member on the 2000 [[Clio Awards]], at the 2002 [[Cannes Film Festival]] and was the first Asian jury president for outdoor and press and film at the 2004 [[Cannes Lions International Advertising Festival]].{{citation needed|date=November 2015}} He was invited to judge the 2007 Asia Pacific Advertising Festival Awards.<ref name=cmoasia>{{cite web|title=PIYUSH PANDEY|url=http://cmoasia.org/CMO_2010/piyush-pandey.html|archive-url=https://archive.is/20120802102105/http://cmoasia.org/CMO_2010/piyush-pandey.html|url-status=dead|archive-date=2 August 2012|work=CMO Asia|accessdate=12 July 2011}}</ref><ref>{{cite web|title=Piyush Pandey receives AAAI Lifetime Achievement Award |url=http://www.campaignindia.in/Article/229248,piyush-pandey-receives-aaai-lifetime-achievement-award.aspx |work=Campaign India |accessdate=12 July 2011 |url-status=dead |archiveurl=https://web.archive.org/web/20101226131326/http://www.campaignindia.in/Article/229248,piyush-pandey-receives-aaai-lifetime-achievement-award.aspx |archivedate=26 December 2010 }}</ref> Pandey received a lifetime achievement award in 2010 from the Advertising Agencies Association of India.
Piyush Pandey won a Clio Lifetime Achievement Award for outstanding work and creative achievements in 2012 <ref>{{Cite web|url=https://www.firstpost.com/business/piyush-pandey-wins-clio-lifetime-achievement-award-311981.html|title=Piyush Pandey wins Clio Lifetime Achievement Award - Firstpost|website=www.firstpost.com|access-date=2018-06-27}}</ref>
The Government of India awarded him the civilian honour of the [[Padma Shri]] in 2016.<ref name="Padma Awards 2016">{{cite web | url=http://pib.nic.in/newsite/PrintRelease.aspx?relid=135783 | title=Padma Awards 2016 | publisher=Press Information Bureau, Government of India | date=2016 | accessdate=2 February 2016}}</ref>

In June 2018, Piyush Pandey and his brother Prasoon Pandey (Corcoise Films) won the Lions lifetime achievement award of St Mark at Cannes Advertising Festival, France.<ref>{{Cite news|url=http://www.indiantelevision.com/mam/marketing/brands/cannes-lions-awards-lifetime-achievement-to-piyush-prasoon-pandey-171214|title=Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey|date=2017-12-14|work=Indian Television Dot Com|access-date=2018-06-27|language=en}}</ref>

WPP agency Ogilvy on Wednesday promoted Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, as its worldwide chief creative officer.

By this move, the company filled up a key position that was lying vacant since the exit of its erstwhile creative head Tham Khai Meng in July. The appointment takes effect from 1 January.

== References ==
{{reflist}}

==External links==
* {{IMDb name|0659242}}
* [https://web.archive.org/web/20110214142535/http://www.eventfulindia.in/piyush_pandey.html Piyush Pndey Profile, Eventfulndia]
* [http://www.gomolo.in/People/PeopleBiographyUser.aspx?pplid=47355&bioID=1292673 Biography of Piyush Pandey on gomolo.in]
* [http://assets.ogilvy.com/truffles_email/news_items/CampaignIndia_PiyushPandeyAAAI_2010.pdf Official Oglivy News Document]
* [http://www.business-standard.com/india/news/lunchbs-piyush-pandey/380317/ Business Standard: Interview with Piyush Pandey]
* [http://www.telegraphindia.com/1110307/jsp/entertainment/story_13674232.jsp Brain Behind Brands by Telegraph India]
* [http://www.berlin-school.com/people/profile/of/piyush_pandey/ Piyush Pandey]
* [https://web.archive.org/web/20110912012451/http://www.india-inc.in/Piyush-Pandey.html Piyush Pandey-Profiles by India Inc]
* [https://web.archive.org/web/20110927214219/http://www.harmonyindia.org/hportal/VirtualPageView.jsp?page_id=15195&index1=5 Silvers of the year, Piyush Pandey, 51]

{{DEFAULTSORT:Pandey, Piyush}}
[[Category:Indian advertising people]]
[[Category:Living people]]
[[Category:St. Stephen's College, Delhi alumni]]
[[Category:Recipients of the Padma Shri in other fields]]
[[Category:Businesspeople from Jaipur]]
[[Category:Year of birth missing (living people)]]

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Piyush Pandey