My11Circle

2023-01-04T08:57:22Z

162.158.87.36:

{{short description|Indian fantasy sports platform}}

{{Infobox company
| name = MY11CIRCLE
| logo =
| logo_size =
| caption =
| type = Sports
| traded_as = cricket
| industry = Fantasy sports
| predecessor =
| foundation = 2019
| founders =
| location_city =
| locations =
| area_served = [[India]]
| products =
| revenue =
| operating_income = 50000
| net_income = 100000
| aum = 200000
| equity =
| owners = Play Games 24×7
| num_employees =
| parent =
| divisions =
| subsid =
| website = https://youtube.com/@NO.1STAR
| footnotes =
}}

Star https://youtube.com/@NO.1STAR

https://youtube.com/@NO.1STAR

== History ==
The platform was jointly launched by Games 24×7 co-founders Bhavin Pandya and Trivikraman in 2019.<ref name=":0">{{Cite web|date=2019-07-29|title=After rummy, Play Games24x7 is betting big on fantasy cricket with My11Circle|url=https://www.thenewsminute.com/article/after-rummy-play-games24x7-betting-big-fantasy-cricket-my11circle-106297|access-date=2020-11-17|website=The News Minute|language=en}}</ref> It is regarded as the first fantasy sports platform to have created a contest called "Beat the Expert", which allows a player to make a team consisting of 11 players and play directly with the legendary cricketers.<ref name=":1">{{Cite web|date=2019-04-11|title=How online Fantasy cricket app My11Circle has changed the game for the better|url=https://www.thestatesman.com/technology/how-online-fantasy-cricket-app-my11circle-has-changed-the-game-for-the-better-1502744685.html|access-date=2020-11-17|website=The Statesman|language=en-US}}</ref>

== Partnership ==

In November 2020, My11Circle signed upon a one year contract worth 15 crores on a renewable basis with the [[Sri Lanka Cricket]] for sponsoring [[2020 Lanka Premier League]].<ref>{{Cite web|last=Admin|date=2020-11-17|title=My11Circle confirmed as the LPL title sponsor|url=https://www.thepapare.com/my11circle-confirmed-as-the-lpl-title-sponsor/|access-date=2020-11-17|website=ThePapare.com|language=en-US}}</ref><ref>{{Cite news|title=My11Circle picks up deal worth Rs 15 crore as Lanka T20 Premier League's title sponsor|work=The Economic Times|url=https://economictimes.indiatimes.com/news/sports/my11circle-picks-up-deal-worth-rs-15-crore-as-lanka-premier-league-t20s-title-sponsor/articleshow/79259011.cms|access-date=2020-11-17}}</ref>

== Brand ambassadors ==
Former [[India national cricket team|Indian national cricket team]] captain and former [[Board of Control for Cricket in India|BCCI]] president [[Sourav Ganguly]] is the brand ambassador of My11Circle since May 2019.<ref>{{Cite web|title=IPL Sponsors Dream11 Happy To Clash With Sourav Ganguly's Fantasy Cricket App|url=https://www.outlookindia.com/website/story/sports-news-fantasy-cricket-war-brews-bring-on-sourav-ganguly-says-ipl-title-sponsors-dream11/358966|access-date=2020-11-17|website=outlookindia.com/}}</ref> Ganguly continued to serve as the brand ambassador despite after being elected as the [[List of presidents of the Board of Control for Cricket in India|President of BCCI]] in October 2019 and controversies emerged regarding his conflict of interest.<ref>{{Cite web|title=My Involvement With My11 Circle Not A Conflict Of Interest: Sourav Ganguly {{!}} Cricket News|url=https://sports.ndtv.com/cricket/my-involvement-with-my11-circle-not-a-conflict-of-interest-sourav-ganguly-2152182|access-date=2020-11-17|website=NDTVSports.com|language=en}}</ref> In July 2020, the platform launched "Beat the Expert" contest in collaboration with Ganguly ahead of the [[West Indian cricket team in England in 2020|test series between England and West Indies]] which marked the return of international cricket post [[COVID-19|COVID-19 pandemic]].<ref>{{Cite web|last=Release|first=Press|date=2020-07-07|title=My11Circle brings back "Beat the Expert" Fantasy cricket contest with Sourav Ganguly|url=https://www.insidesport.co/my11circle-brings-back-beat-the-expert-fantasy-cricket-contest-with-sourav-ganguly/|access-date=2020-11-17|website=InsideSport|language=en-gb}}</ref>

In September 2020, Ganguly again collaborated with the platform and launched the “Play with Champions” media ad campaign prior to the [[2020 Indian Premier League]].<ref>{{Cite web|last=www.ETBrandEquity.com|title=My11Circle launches 'Play with Champions' campaign with Sourav Ganguly - ET BrandEquity|url=https://brandequity.economictimes.indiatimes.com/news/marketing/games24x7-ropes-in-sourav-ganguly-for-my11circle-play-with-champions/78185389|access-date=2020-11-17|website=ETBrandEquity.com|language=en}}</ref><ref>{{Cite web|title=Games24x7 and Sourav Ganguly join hands to promote My11Circle's 'Play with Champions' - Exchange4media|url=https://www.exchange4media.com/digital-news/games24x7-and-sourav-ganguly-join-hands-to-promote-my11circles-play-with-champions-107676.html|access-date=2020-11-17|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref> The ad campaign urges cricket enthusiastic fans to make their teams through the app to compete directly with Ganguly. Afghanistan cricketer [[Rashid Khan (cricketer)|Rashid Khan]] and former Australian cricketer [[Shane Watson]] also became brand ambassadors of the platform.<ref>{{Cite web|last=Indiablooms|title=Shane Watson joins Sourav Ganguly on My11Circle {{!}} Indiablooms - First Portal on Digital News Management|url=https://www.indiablooms.com/sports-details/SN/11167/shane-watson-joins-sourav-ganguly-on-my11circle.html|access-date=2020-11-17|website=Indiablooms.com|language=en}}</ref><ref>{{Cite web|title=Rashid Khan joins Sourav Ganguly & Shane Watson on My11Circle - Exchange4media|url=https://www.exchange4media.com/digital-news/rashid-khan-joins-sourav-ganguly-shane-watson-on-my11circle-106363.html|access-date=2020-11-17|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref>

== References ==
{{reflist}}

== External links ==

* {{official|https://www.my11circle.com}}
{{authority control}}

[[Category:Fantasy sports websites]]
[[Category:Internet properties established in 2019]]

Bharatpedia - User contributions [en]

My11Circle