Bajaao

2025-10-13T12:53:38Z

160.19.35.96: added references

{{EngvarB|date=September 2016}}
{{Use dmy dates|date=January 2017}}
{{Infobox company
| name = Bajaao Music Pvt. Ltd.
| logo = [[File:BAJAAO Logo.png|BAJAAO Logo]]
| image =
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| native_name =
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| subsid = BAJAAO Entertainment
| type = Privately held company
| industry = [[eCommerce]], [[Musical instruments]]
| founded = 2005<ref>{{cite web | url=http://www.medianama.com/2011/02/223-jmd-telefilms-buys-e-commerce-biz-bajaao-com-for-1-1m/ | title=JMD Telefilms Buys E-Commerce Biz Bajaao.com For $1.1M | publisher=Medianama | date=3 February 2011 | accessdate=20 January 2016 | author=Nikhil Pahwa}}</ref>
| hq_location_city = [[Mumbai]], [[Maharashtra]]
| hq_location_country = [[India]]
| key_people = Suman Singh (CMO), Ashutosh Pande (Founder & CTO), Jay Srinivasan (CEO)
| products = Musical instruments, Pro Audio Equipment, Studio Gear, Dj Gear, accessories
| revenue = ₹80 [[crore]] (2020-2021)
| website = {{URL|www.bajaao.com}}
}}

'''Bajaao Music Pvt. Ltd.''' is an [[Indian companies|Indian]] [[online retailer]] of musical instruments, [[studio]] [[Musical equipment|equipment]], DJ gear, lighting, cinema sound, and pro audio equipment.<ref name="d">{{cite web | url=http://www.dnaindia.com/mumbai/report-andheri-revolutionising-music-1975258 | title=Andheri revolutionising music | publisher=[[DNA India]] | date=4 April 2014 | accessdate=20 January 2016 | author=Jyoti Punjabi}}</ref> The company headquarters is in [[Mumbai, India]].<ref>{{cite web | url=http://www.vccircle.com/news/telecom/2011/02/02/jmd-telefilms-buys-online-music-instruments-firm-bajaaocom | title=JMD Telefilms Buys Online Music Instruments Firm Bajaao.com | publisher=[[VCCircle]] | date=2 February 2011 | accessdate=20 January 2016 | author=Pallavi S}}</ref>

==History==
Bajaao Music Pvt. Ltd began in 2005, when Ashutosh Pande founded the website Bajaao.com, a portal to sell musical instruments in India with a vision of supporting [[Music of India|musicians]] in [[India]].<ref>{{cite web | url=http://www.moneycontrol.com/news/business/jmd-telefilms-buys-online-music-instruments-firm-bajaaocom_518912.html | title=JMD Telefilms buys online music instruments firm Bajaao.com | publisher=[[Moneycontrol]] | date=2 February 2011 | accessdate=20 January 2016}}</ref><ref name="indiatimes">{{cite web | url=http://articles.economictimes.indiatimes.com/2014-02-24/news/47635760_1_india-post-musical-instruments-rock-band | archive-url=https://web.archive.org/web/20140302092723/http://articles.economictimes.indiatimes.com/2014-02-24/news/47635760_1_india-post-musical-instruments-rock-band | url-status=dead | archive-date=2 March 2014 | title=How Ashutosh Pandey's Bajaao.com was India's largest e-retailer for musical instruments, currently more established companies that were founded pre E commerce boom have largely taken over the Indian market such as rajmusical.com, johnsmusic.in, sterling musicals. Bajaao generally dropship their products from one of these established retailers| publisher=[[The Economic Times|Economic Times]] | date=24 February 2014 | accessdate=20 January 2016}}</ref> He decided to create an online platform initially with 500 products.<ref name="indiatimes" /> The company also entered into allied services including the studio equipment business, consultancy services, public broadcasting systems and help in conducting music events. However bajaao has not organize or held any music event nor are they affiliated officially to any internationally recognized musician unlike other music companies of india<ref name="y">{{cite web|url=https://www.bajaao.com/pages/vault-guitars-by-bajaao-exceeding-expectations|title=Bajaao.com, the e-commerce venture that has been playing successfully since 2005|author=Preethi Chamikutty|date=27 May 2014}}</ref>

Bajaao Music Pvt Ltd has three business units – N.O.C. – a 24/7 practice studio for musicians started in 2006, B69, a venue for independent music artists, and BAJAAO Consulting & Entertainment Private Limited.<ref>{{cite web | url=http://www.dealcurry.com/2014049-Music-Portal-Bajaao-com-Plans-PE-Fund-Raise.htm | title=Music Portal Bajaao.com Plans PE Fund Raise | publisher=DealCurry | date=9 April 2014 | accessdate=20 January 2016 | author=Pranali Shah | archive-url=https://web.archive.org/web/20160127174555/http://www.dealcurry.com/2014049-Music-Portal-Bajaao-com-Plans-PE-Fund-Raise.htm | archive-date=27 January 2016 | url-status=dead }}</ref> The company has worked with [[Walt Disney Studios (division)|Walt Disney Studio]], [[Sony Music]], [[Casio]], Specialty Restaurants Ltd and [[Government of Maharashtra|Maharashtra Government]].<ref>{{cite web | url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=119045896 | title=BAJAAO Music Private Limited | publisher=[[Bloomberg Businessweek|Bloomberg]] | accessdate=20 January 2016}}</ref> In 2014, Bajaao Consulting & Entertainment Private Limited announced a new partnership with Hard rock Cafe to assist and manage artists performing at various stages across the country.<ref>{{cite web | url=http://www.mumbaimirror.com/entertainment/music/Metal-messiahs/articleshow/45848963.cms | title=METAL MESSIAHS | publisher=[[Mumbai Mirror]] | date=12 January 2015 | accessdate=20 January 2016 | author=Vijayeta Basu}}</ref> As of 2014, the company dropships 16,000 musical instruments, accessories, and products across [[India]] through its [[online portal]] via sterling music and Raj musical.

==Funding==
Initially, Ashutosh Pande took the seed capital of ₹4,00,000 from his family and friends and leased an 80 sq ft office at [[Andheri|Andheri, Mumbai]].<ref>{{cite news | url=http://economictimes.indiatimes.com/articleshow/42242596.cms | title=Sometimes, all you need is a guitar | publisher=[[The Economic Times|Economic Times]] | date=11 September 2014 | accessdate=20 January 2016 | author=Biprorshee Das| newspaper=The Economic Times }}</ref> He raised Rs. 11 [[lakh]] from investors as [[angel funding]].<ref name="i" /> To expand its reach in small markets and launch its own private label Vault, Bajaao Music Pvt. Ltd successfully raised ₹3.5 crore led by US based investors.<ref>{{cite web | url=http://www.thehindubusinessline.com/companies/bajaaocom-to-raise-35-cr-from-2-us-investors/article5886825.ece | title=Bajaao.com to raise 35 cr from 2 US investors | publisher=[[The Hindu]] | date=8 April 2014 | accessdate=20 January 2016 | author=Priyanka Pani}}</ref>

In February 2011, with its first round of investor funding, Bajaao.com raised 25 [[crore]] for growth and expansion. According to [[The Hindu]], the company again raised 35 [[crore]] in 2014 from two US investors to expand the company's operations in small towns and add more musical instruments, categories, and labels.<ref name="i">{{cite web | url=http://www.iamwire.com/2014/04/musical-instruments-etailer-bajaao-to-raise-inr-35-cr/26396 | title=Musical instruments retailer Bajaao to raise INR 35 Cr | publisher=Iamwire | date=9 April 2014 | accessdate=20 January 2016 | author=Meha Agarwal}}</ref> Bajaao has seen significant growth since 2013. The company is reported to have doubled their registered user and around 350% in terms of revenue.<ref name="indiatimes" />

==BAJAAO Entertainment==
BAJAAO Entertainment (formerly known as Bajaao Consulting and Entertainment Private Limited) is the events and services division of Bajaao.<ref>{{cite web|url=http://everythingexperiential.com/bajaao-and-hard-rock-cafe-come-together-for-artist-management/ |title=Bajaao and Hard Rock Café partner for artist management |date=28 February 2014 |accessdate=20 January 2016 |author=Deeksha Thapliyal |url-status=dead |archiveurl=https://web.archive.org/web/20150412101941/http://everythingexperiential.com/bajaao-and-hard-rock-cafe-come-together-for-artist-management/ |archivedate=12 April 2015 }}</ref> It works primarily as an entertainment agency that creates brand experiences, undertakes event production, programming, artist management, sound rentals, and digital marketing.<ref>{{cite web | url=http://www.indiantelevision.com/iworld/e-commerce/bajaao-hard-rock-caf%C3%A9-come-together-for-artist-management-140224 | title=Bajaao & Hard Rock café come together for artist management | date=24 February 2014 | accessdate=20 January 2016}}</ref> It also provides acoustic and audio visual consultancy services. They are best known for BIG69, a music festival dedicated to rock and heavy metal music headlined by 5 international bands.<ref>{{cite web | url=http://www.radioandmusic.com/biz/music/live/event-management/bajaao-venturing-live-properties-through-bajaao-entertainment-150717 | title=Bajaao venturing into live properties through Bajaao Entertainment | publisher=Radio and Music | date=18 July 2015 | accessdate=20 January 2016 | author=Aashay Dalvi}}</ref><ref>{{cite web | url=http://indianexpress.com/article/cities/delhi/metal-state-of-mind/ | title=Metal State of Mind | publisher=[[The Indian Express]] | date=9 November 2014 | accessdate=20 January 2016 | author=Somya Lakhani}}</ref>

==Recognition==
Bajaao Music Pvt Ltd gained recognition as the sole gear and sound partner in [[Bollywood]] Musical film [[Aashiqui 2|Aashiqui-2]].<ref name="d" />

The company organized BIG69, India's first heavy-metal festival, with international artists like Carcass, [[Sikth|SikTh]], [[Fleshgod Apocalypse]], [[Hacktivist (band)|Hacktivist]], and Underside along with other popular Indian bands.<ref>{{cite web | url=http://www.radioandmusic.com/biz/music/live/event-management/bajaaocom-revives-b69-bring-big69-heavy-metal-festival-city | title=Bajaao.com revives B69 to bring BIG69 heavy metal festival to the city | publisher=| date=8 November 2014 | accessdate=20 January 2016}}</ref>

==References==
{{reflist|2}}

==External links==
* [http://www.bajaao.com Official website]

[[Category:Online retailers of India]]

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Bajaao