Matrimony.com

2022-01-28T05:42:40Z

122.161.95.22: robot: Update article (please report if you notice any mistake or error in this edit)

{{Short description|Network of matchmaking services}}
{{Infobox company
| name =
| logo = matrimony-logo.gif
| caption =
| type = [[Private company|Public]]
| traded_as = {{NSE|MATRIMONY}}
| foundation = 
| founder = [[Murugavel Janakiraman]]
| location_city =
| location_country =
| location =
| locations =
| area_served =
| key_people =
| industry = Internet
| products = [[matrimonial]]
| services = related to [[marriage]]
| revenue =
| operating_income =
| net_income =
| aum = 
| assets =
| equity =
| owner =
| num_employees = 4,000+
| parent =
| divisions = 20
| subsid =
| homepage = {{URL|matrimony.com}}
| footnotes =
| intl =
}}
'''Matrimony.com Limited''', whose flagship brand is [[BharatMatrimony]], is a network of matchmaking services. More than 4000 employees work at over 20 offices across [[India]].<ref name="Business Standard">{{cite news |title=How Bharat Matrimony became the best priest in the marriage business |url=http://www.business-standard.com/article/companies/how-bharat-matrimony-became-the-best-priest-in-the-marriage-business-113100100016_1.html |newspaper=Business Standard|date=9 October 2013}}</ref> The company also has offices in the [[US]] and [[Dubai]].

==Company details==
BharatMatrimony operates in 15 regional languages. The company has pioneered several matrimony-related services such as [[Assistedmatrimony]],<ref name="NDTV">{{cite web |last=NDTV |title=Matrimony sites that focus on small groups reap big benefits |url=http://gadgets.ndtv.com/internet/features/beyond-the-norm-matrimony-sites-that-focus-on-small-groups-reap-big-benefits-500579|publisher=NDTV |access-date=27 March 2014}}</ref> a personalized matchmaking service for busy professionals where a trained relationship manager does the matches and facilitates meetings between prospects. Its premium service, Elite Matrimony,<ref name="ET-20111031">{{cite news | url=http://articles.economictimes.indiatimes.com/2011-10-31/news/30342261_1_matchmakers-portal-weddings| title=High-end matrimonial portals exclusively for HNIs| last=Khan |first=Sabia| date=2011-10-31| work=The Economic Times| access-date=23 June 2013}}</ref> offers matchmaking services for the upper crust that ensures privacy and confidentiality during the process.<ref name="NDTV.com">{{cite news | url=http://www.ndtv.com/convergence/ndtv/aboutads/aboutads_Detail.aspx?anchor=consim| title=BharatMatrimony launches EliteMatrimony.com|date=2009-01-02| work=NDTV.com| access-date=23 June 2013| url-status=dead| archive-url=https://web.archive.org/web/20110126055925/http://www.ndtv.com/convergence/ndtv/aboutads/aboutads_Detail.aspx?anchor=consim| archive-date=26 January 2011}}</ref><ref name="TheTelegraph-20090328">{{cite news|url=http://www.telegraphindia.com/1090328/jsp/personaltt/story_10732859.jsp|title=Special connections | last=Papnai| first=Chitra| date=2009-03-28| work=The Telegraph| access-date=23 June 2013}}</ref>

==History==
In 2005 BharatMatrimony launched BharatMatrimony Centres, its offline division. The company pioneered the personal assisted service in 2008 with the launch of BM Privilege.<ref name="OneIndia">{{cite web |last=oneindia |title=BharatMatrimony launches new personalised service |url=http://news.oneindia.in/2008/10/15/bharatmatrimony-launches-new-personalised-service-1224075861.html|publisher=oneindia |access-date=18 October 2008}}</ref> This was then renamed Privilege Matrimony in 2009.<ref name="indiadigitalreview">{{cite web |last=indiadigitalreview |title=Consim Info launches assisted matchmaking service PrivilegeMatrimony.com |url=http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom |publisher=indiadigitalreview |access-date=26 February 2010 |archive-url=https://web.archive.org/web/20140728163128/http://www.indiadigitalreview.com/news/consim-info-launches-assisted-matchmaking-service-privilegematrimonycom |archive-date=28 July 2014 |url-status=dead }}</ref> Later it became [[BharatMatrimony#Assisted Matrimony|Assisted Matrimony]]. Trained relationship managers understand member preferences, search for matching profiles and send them to members. They then contact prospects and facilitate meetings on mutual consent of prospective families.<ref name="AFAQS">{{cite web |last=afaqs |title=Privilege Matrimony: The invisible matchmaker |url=http://www.afaqs.com/news/story/27785_Privilege-Matrimony:-The-invisible-matchmaker|publisher=afaqs |access-date=26 July 2010}}</ref>

===Elite Matrimony===
{{anchor|Elite Matrimony}}
"Elite Matrimony", launched in 2008, caters to wealthy individuals or their families seeking matrimonial alliances, and is a part of Matrimony.com's premium matchmaking service.<ref name="TheTelegraph-20090328"/> The website employs staff who assist members in searching for potential partners, and its services are available only to invited members who must pay a matchmaking service fee ranging from 60,000 rupees to over 2,220,000 rupees.<ref name="ET-20111031"/><ref>{{cite web| url=http://bwdisrupt.businessworld.in/article/The-Rich-Need-Elite-Matrimony-Because-They-are-Not-Like-Us/12-04-2017-116198/ |title=The Rich Need Elite Matrimony Because They are Not Like Us | website=businessworld.in |date=12 April 2017 |access-date=15 December 2017}}</ref> The site was founded in 2008 by [[Murugavel Janakiraman]] in Chennai.<ref name="TheNewIndianExpress-20081226">{{cite news | url=http://newindianexpress.com/cities/chennai/article19533.ece?service=print| title=Now, pay Rs 1 lakh and net a prize catch| last=Matsa| first=Dhanya| date=2008-12-26| work=The New Indian Express| access-date=23 June 2013}}</ref><ref name="|New Indian Express">{{cite news |title=Now, pay Rs 1 lakh and net a prize catch |url=http://www.newindianexpress.com/cities/chennai/article19533.ece?service=print |newspaper=New Indian Express|date=8 December 2008}}</ref>

==Developments==
In 2012, the company came out with Matrimony Directory, a wedding vendors classifieds portal<ref name="|Medianama">{{cite news |title=Consim Info Launches Wedding Classifieds Portal Matrimonydirectory.com |url=http://www.medianama.com/2012/07/223-consim-info-launches-wedding-classifieds-portal-matrimonydirectory-com/ |newspaper=Medianama|date=25 July 2012}}</ref> It features over 50,000 wedding related services in over 20 cities.

BharatMatrimony has mobile apps for [[iPhone]], [[iPad]], [[BlackBerry]], [[Nokia]] and [[Android (operating system)|Android]] users in India. It also has an upgraded [[Wireless Application Protocol|WAP site]]. Community Matrimony also has mobile apps.<ref>{{cite web|title=BharatMatrimony expands suite of mobile services & apps|url=http://www.exchange4media.com/news/story.aspx?Section_id=35&News_id=44103|publisher=exchange4media News Service|access-date=9 January 2012|url-status=dead|archive-url=https://web.archive.org/web/20130113222912/http://www.exchange4media.com/news/story.aspx?Section_id=35&News_id=44103|archive-date=13 January 2013}}</ref><ref>{{cite web|title=BharatMatrimony expands suite of mobile services and apps|url=http://www.indiainfoline.com/Markets/News/BharatMatrimony-expands-suite-of-mobile-services-and-apps/5283180518|publisher=India Infoline News Service|access-date=9 January 2012}}</ref>

Back in the early 2000s, when there was skepticism about online matrimony and fear about paying online, the company pioneered doorstep collections in India.<ref>{{cite web|title=Doorstep|url=http://swaroopch.com/2008/07/24/protoin4/ |date=July 2008}}</ref> The company introduced features on their website like Matchboard, SoulMate Search, AstroMatch, and Express Interest to help customers make the right matches.<ref>{{cite web|title=SoulMate Search|url=http://www.medianama.com/2011/07/223-bharatmatrimony-launches-soulmate-search/|date=July 2011}}</ref>

In 2006, Bharat Matrimony earned an entry in the [[Limca Book of World Records]] for having facilitated the highest number of documented marriages online in India.<ref name="World Record">{{cite web |last=World Record |title=Limca Book of World Record |url=http://www.dnaindia.com/india/1061747/report-bharatmatrimony-enters-limca-book-of-records |access-date=2 November 2006}}</ref>

In 2013, Consim Info changed name to Matrimony.com<ref name="|Business Standard">{{cite news |title=Consim Info is now Matrimony.com |url=http://www.business-standard.com/article/companies/consim-info-is-now-matrimony-com-113061001063_1.html |newspaper=Business Standard|date=11 June 2013}}</ref>

In 2021, Matrimony launched Jodii App which is a vernacular matchmaking app for lower income groups and blue-collared workers. Currently the App is available in Tamil but will soon be launched in other regional lanugages.

==Awards==
* Bharat Matrimony TV commercial rated among top 10 Ads of 2013<ref>{{cite web|title=Ten Hits & Misses: Best & Bekaar ads of 2013|url=http://articles.economictimes.indiatimes.com/2013-12-25/news/45561797_1_best-bekaar-ads-consumer-panel-first-salary |publisher=The Economic Times|access-date=Dec 25, 2013}}</ref>
* Ranked India's most trusted matrimony brand<ref>{{cite web|title=
BharatMatrimony Ranked India's Most Trusted Matrimony Brand |url=http://www.indiajournal.com/people/bharatmatrimony-ranked-indias-most-trusted-matrimony-brand |publisher=India Jurnal|access-date=Feb 17, 2014}}</ref>
* Best PE/ VC backed consumer internet company!<ref>{{cite web|title=
Matrimony.com adjudged best PE/VC backed consumer internet company |url=http://www.prlog.org/12084399-matrimonycom-adjudged-best-pevc-backed-consumer-internet-company.html |publisher=PRLog|access-date=Feb 21, 2013}}</ref>
* Wins Red Herring 100 Global Award<ref>{{cite web|title=
Consim wins Red Herring Global 100 Award |url=http://www.business-standard.com/article/press-releases/consim-wins-red-herring-global-100-award-110012800077_1.html |publisher=Business Standard|access-date=January 28, 2010}}</ref>

==References==
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[[Category:Indian matrimonial websites]]

Bharatpedia - User contributions [en]

Matrimony.com