Rebel Foods

2022-06-23T20:08:36Z

117.213.200.2:

{{short description|Indian online restaurant}}
{{Use dmy dates|date=June 2022}}
{{Use Indian English|date=June 2022}}
{{Infobox company
| name = Rebel Foods
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| type = Private
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| industry = {{plainlist|
*[[Restaurants]]
*[[Food and beverage]]}}
| founded = 2011
| hq_location =
| hq_location_city = [[Mumbai]], [[Maharashtra]]
| hq_location_country = India<ref>{{cite news |title=Rebel Foods CEO on restaurant's move from a QSR to multi-brand internet biz |url=https://www.business-standard.com/article/opinion/rebel-foods-ceo-on-restaurant-s-move-from-a-qsr-to-multi-brand-internet-biz-120010301282_1.html |work=Business Standard}}</ref>
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| area_served = Worldwide<ref name=":0">{{cite news |title=Kitchens in the cloud: AI is restoring consumer trust in the food delivery business |url=https://news.microsoft.com/en-in/features/kitchens-in-the-cloud-ai-is-restoring-consumer-trust-in-the-food-delivery-business/ |access-date=11 March 2021 |work=Microsoft Stories India |language=en-IN}}</ref>
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| revenue = {{increase}} {{INRconvert|800|c|year=2020|mode=historical}} (FY 2022)<ref>{{cite news |title=Rebel Foods: On Cloud Nine |url=https://www.forbesindia.com/article/onlinefirst-brands/rebel-foods-on-cloud-nine/61327/1 |access-date=11 March 2021 |work=Forbes India |language=en}}</ref>
| num_employees = 6,000<ref name=mint>{{cite news |title=How Jaydeep Barman of Rebel Foods found his mojo in the mountains |url=https://lifestyle.livemint.com/news/big-story/jaydeep-barman-the-mountain-man-111605840775440.html |access-date=7 December 2020 |work=Mint |language=en}}</ref>
| num_employees_year = 2020
| founders = {{plainlist|
*Jaydeep Barman
*Kallol Banerjee<ref>{{cite news |title=Rebel Foods targets $1 billion valuation |url=https://timesofindia.indiatimes.com/business/india-business/rebel-foods-targets-1bn-valuation/articleshow/74050811.cms |accessdate=17 June 2020 |work=The Times of India |language=en}}</ref><ref name=cause>{{cite news |title='Rebel' with a cause: Faasos' parent sets sights on overseas market |url=https://www.business-standard.com/article/companies/rebel-with-a-cause-faasos-parent-to-cook-up-storm-in-cloud-kitchens-119040801066_1.html |accessdate=17 June 2020 |work=Business Standard}}</ref>}}
| parent =
| brands = [[Faasos]], Behrouz Biryani, Oven Story, Mandarin Oak, Lunch Box, The Good Bowl, Sweet Truth, Firangi Bake, The Biryani Life<ref name=kol>{{cite news |title=City duo brings Mum-based cloud kitchen chain to Kol |url=https://timesofindia.indiatimes.com/city/kolkata/city-duo-brings-mum-based-cloud-kitchen-chain-to-kol/articleshow/70284631.cms |accessdate=17 June 2020 |work=The Times of India |language=en}}</ref>
| subsid = Smoor<ref name="apr22"/>
| slogan = 
| footnotes =
| website = {{URL|https://rebelfoods.co/}}
}}

'''Rebel Foods''' is an Indian online restaurant [[company]] which operates 11 [[cloud kitchen]] brands including [[Faasos]], Behrouz Biryani and Oven Story.<ref>{{cite news |title=Rebel Foods to expand beyond cooked meal brands, brews a new food kits plan |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/rebel-foods-to-expand-beyond-cooked-meal-brands-brews-a-new-food-kits-plan/articleshow/75990006.cms |accessdate=17 June 2020 |work=The Economic Times}}</ref> It is the largest cloud kitchen restaurant chain in the world,<ref>{{cite news |title=Foodpanda, Rebel Foods in 5-year multi-market deal |url=https://www.bangkokpost.com/business/2204799/foodpanda-rebel-foods-in-5-year-multi-market-deal |access-date=10 December 2021 |work=Bangkok Post}}</ref> operating more than 450 cloud kitchens in 10 countries, as of April 2022.<ref name="apr22"/><ref>{{cite news |last1=Rakheja |first1=Harshit |title=From high-street QSR to cloud kitchen unicorn: The Rebel Foods story |url=https://www.business-standard.com/article/companies/from-high-street-qsr-to-cloud-kitchen-unicorn-the-rebel-foods-story-121110600639_1.html |access-date=10 December 2021 |work=Business Standard India |date=6 November 2021}}</ref><ref>{{cite news |last1=Tandon |first1=Suneera |title=Rebel Foods plans overseas expansion via partnerships |url=https://www.livemint.com/companies/news/rebel-foods-partners-local-restaurants-as-it-eyes-overseas-expansion-11626788093300.html |access-date=31 July 2021 |work=mint |date=20 July 2021 |language=en}}</ref><ref name=failed>{{cite news |title=Ex-McKinsey Consultant Turns Failed Restaurant Into $535 Million Startup |url=https://www.bloomberg.com/news/articles/2019-07-31/goldman-sachs-gojek-bet-on-india-s-rebel-foods |accessdate=17 June 2020 |work=Bloomberg}}</ref><ref>{{cite news |title=Uber Ex-CEO Kalanick Grabs Slice of India's Cloud Kitchen Arena |url=https://www.bloomberg.com/news/articles/2019-09-23/uber-ex-ceo-kalanick-grabs-slice-of-india-s-cloud-kitchen-arena |accessdate=17 June 2020 |work=Bloomberg}}</ref><ref>{{cite news |title=Sequoia India leads fresh investment in Faasos parent Rebel Foods |url=https://www.vccircle.com/sequoia-india-leads-fresh-investment-in-faasos-parent-rebel-foods/ |accessdate=17 June 2020 |work=VCCircle}}</ref>

Among the company's biggest stakeholders are [[Sequoia Capital]], [[Coatue Management]], Lightbox Ventures, and [[Qatar Investment Authority]].<ref>{{cite news |title=Unpacking Rebel Foods’ Series F round and cap table |url=https://entrackr.com/2021/10/unpacking-rebel-foods-series-f-round/ |access-date=24 April 2022 |work=Entrackr |date=22 October 2021}}</ref> After its [[Venture round|Series F round]] of funding in 2021, the company's valuation was reported at {{USD}}1.4 billion.<ref>{{cite news |title=Rebel Foods joins unicorn club after $175 million fundraise|url=https://economictimes.indiatimes.com/tech/startups/rebel-foods-joins-unicorn-club-after-175-million-fundraise/articleshow/86836079.cms |access-date=16 November 2021 |work=Economic Times |date=7 October 2021}}</ref>

==History==
Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with online ordering facility. It launched its first cloud kitchen in 2015 and became a cloud kitchen-only business in 2016.<ref>{{cite news |title=How cloud kitchens are helping Faasos survive the foodtech bloodbath |url=https://economictimes.indiatimes.com/small-biz/startups/how-cloud-kitchens-are-helping-faasos-survive-the-foodtech-bloodbath/articleshow/61511937.cms |accessdate=17 June 2020 |work=The Economic Times}}</ref><ref name=ramping>{{cite news |title=How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings |url=https://www.financialexpress.com/brandwagon/how-rebel-foods-the-owner-faasos-and-behrouz-biryani-ramp-up-offerings/1867696/ |accessdate=17 June 2020 |work=The Financial Express}}</ref>

In 2018, the company started the Rebel Launcher Program for outsourcing its cloud kitchen platform to other restaurant chains.<ref>{{cite news |last1=Tandon |first1=Suneera |title=Rebel Foods set to increase third-party partnerships to fuel cloud kitchen biz |url=https://www.livemint.com/companies/news/rebel-foods-partners-more-third-party-brands-to-fuel-cloud-kitchen-business-11615900135246.html |access-date=11 July 2021 |work=mint |date=16 March 2021 |language=en}}</ref>

In 2020, Rebel Foods launched EatSure, a consolidated [[food delivery]] service for its brands and partner restaurant chains. It also started operating [[food truck]]s known as EatSure Express.<ref>{{cite news |title=QSR chains: Going places |url=https://www.financialexpress.com/brandwagon/qsr-chains-going-places/2283944/ |access-date=11 July 2021 |work=The Financial Express |date=5 July 2021}}</ref>

In December 2020, Rebel Foods entered into a partnership with American fast food restaurant chain [[Wendy's]], under which Rebel Foods will start and operate 250 cloud kitchens for the latter in India.<ref>{{cite news |title=Wendy's partners with Rebel Foods to open 250 cloud kitchens in India |url=https://economictimes.indiatimes.com/tech/startups/wendys-partners-with-rebel-foods-to-open-250-cloud-kitchens-in-india/articleshow/79505615.cms |access-date=7 December 2020 |work=Economic Times}}</ref><ref>{{cite news|title=Wendy's is placing a much bigger bet on India |url=https://edition.cnn.com/2020/12/02/tech/wendys-india-cloud-kitchens-intl-hnk/index.html |access-date=7 December 2020 |work=CNN}}</ref><ref>{{cite news |title=After Wendy’s, Rebel Foods Explores More Such Tie-Ups |url=https://www.bloombergquint.com/business/after-wendys-rebel-foods-explores-more-such-tie-ups |access-date=31 July 2021 |work=BloombergQuint |language=en}}</ref>

In April 2022, Rebel Foods acquired a majority stake in the luxury chocolate brand Smoor.<ref>{{cite news |title=Rebel Foods acquires majority stake in chocolate brand Smoor |url=https://www.livemint.com/companies/news/rebel-foods-acquires-majority-stake-in-chocolate-brand-smoor-11649316383498.html |access-date=24 April 2022 |work=mint |date=7 April 2022 |language=en}}</ref>

==Operations==
Rebel Foods owns and operates over 450 cloud kitchens in 75 cities in India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Bangladesh, Hong Kong, and the Philippines.<ref>{{cite news |last1=Abrar |first1=Peerzada |title=Rebel Foods scales up expansion of cloud kitchens amid Covid-19 pandemic |url=https://www.business-standard.com/article/companies/rebel-foods-scales-up-expansion-of-cloud-kitchens-amid-covid-19-pandemic-122021400724_1.html |access-date=24 April 2022 |work=Business Standard India |date=14 February 2022}}</ref> It also outsources its cloud kitchen facility to third-party food and beverage chains such as [[Wendy's]], [[Natural Ice Cream]], Slay Coffee and Anand Sweets through the Rebel Launcher Program, along with its [[technology stack]] called the Rebel Operating System. The company processes orders on its online food ordering platform called EatSure, as well as other online food aggregator and ordering services. It also sells at its cafeterias, lounges and kiosks.<ref name="apr22">{{cite news |title=Rebel Foods acquires majority stake in luxury chocolate brand Smoor |url=https://economictimes.indiatimes.com/tech/funding/rebel-foods-acquires-majority-stake-in-luxury-chocolate-brand-smoor/articleshow/90704715.cms |access-date=24 April 2022 |work=The Economic Times}}</ref>

==See also==
*[[CloudKitchens]]

== References ==
{{Reflist}}

[[Category:Indian companies established in 2011]]
[[Category:Food and drink companies based in Mumbai]]
[[Category:Online food ordering]]
[[Category:Food and drink companies established in 2011]]
[[Category:2011 establishments in Maharashtra]]

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Rebel Foods